Product Marketing Manager

## 📌 Core Information 🔹 **Job Title:** Product Marketing Manager 🔹 **Company:** Faria Education Group 🔹 **Location:** Kraków, Małopolskie, Poland 🔹 **Job Type:** Full-time 🔹 **Category:** 📦 Product Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview The Product Marketing Manager, Learning, will play a crucial role in executing the go-to-market strategy, positioning, and messaging for Faria Education Group's market-leading products within their Learning and Curriculum suite. This position involves collaborating cross-functionally with teams such as product development, sales, customer experience, marketing, and support to ensure these products are positioned to drive growth, engagement, and customer satisfaction. **ASSUMPTION:** The "Product Marketing Manager, Learning" title implies this role is focused on the company's educational technology (EdTech) products and services. --- ### 📋 Key Responsibilities ✅ Co-develop and execute the global go-to-market (GTM) strategy for product launches, feature updates, and platform improvements, ensuring alignment with overall business goals and close collaboration with each region. ✅ Craft clear, compelling product positioning and messaging that differentiates the company's products in the market and addresses schools' unique needs. ✅ Conduct market research to gather insights on target audiences, buyer personas, the competitive landscape, and customer needs, then translate the findings into actionable marketing strategies. ✅ Collaborate with the Sales Enablement team to equip the sales team with tools, collateral, and training to effectively communicate the most compelling value proposition. ✅ Develop thought leadership content, product videos, blog posts, webinars, whitepapers, and product documentation to drive awareness and engagement. ✅ Work closely with product managers to understand the roadmap and ensure the market is educated on new features, updates, and product benefits. ✅ Use data-driven insights to measure the effectiveness of product marketing efforts, optimize campaigns, and improve the overall customer journey. **ASSUMPTION:** The responsibilities listed cover a range of typical product marketing activities, including go-to-market strategy, positioning and messaging, customer insights, sales enablement, content development, cross-functional collaboration, and performance tracking. --- ### 🎯 Required Qualifications **Education:** Not specified **Experience:** 2 years of experience in product marketing within B2B SaaS **Skills:** - Proven track record of successfully launching and marketing a SaaS product, focusing on adoption / revenue metrics, preferably within a multi-product, international environment - Understanding of the challenges schools, educators, and administrators face (EdTech knowledge) - Experience developing sales collateral that effectively communicates product value and drives customer acquisition and retention - Ability to analyze market data, customer insights, and product performance to inform marketing strategies - Strong cross-functional collaboration skills, ensuring alignment and consistent messaging with product, sales, customer experience, and marketing teams - Excellent written and verbal communication skills, with the ability to create clear, concise, and compelling content **ASSUMPTION:** The required qualifications are focused on relevant product marketing experience, technical/industry knowledge, sales enablement skills, data-driven decision making, cross-functional collaboration, and strong communication abilities. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** - Competitive salary and opportunities for career development (B2B) - Comprehensive medical coverage by LuxMed - Generous Annual leave and Public Holidays - Recurring monthly Health and Wellness benefits - Support for continued education, including professional training, conferences, workshops, or certifications - Friendly atmosphere, group activities, and corporate events - MacBook Pro or another laptop of your specification, peripherals, and displays included **ASSUMPTION:** Based on the information provided, the compensation and benefits package appears to be comprehensive and competitive for a B2B SaaS product marketing role in Kraków, Poland. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** Faria Education Group is a leading provider of integrated SaaS solutions for curriculum management, teaching and learning, admissions, and school-to-home communications, serving over 10,000 schools and 4 million students across 155 countries. **Company Size:** Not specified **Company Stage:** Established, with over 15 years of experience in the education technology industry **ASSUMPTION:** Faria Education Group is a well-established EdTech company with a global footprint and a suite of market-leading products. --- ### 📊 Role Analysis **Career Level:** Mid-level **Reporting Structure:** The role likely reports to a Product Marketing or Product Management leader, with cross-functional collaboration with other teams. **Team Size/Composition:** Not specified **Growth Opportunities:** The role provides opportunities for career development within the B2B product marketing domain, potentially leading to more senior positions. **ASSUMPTION:** This role is positioned as a mid-level product marketing position, with clear paths for advancement within the company's B2B product marketing function. --- ### 🌍 Location & Work Environment **Office Type:** Small but cozy office in Krakow **Geographic Context:** Krakow is a technology and innovation hub in Poland, with a relatively low cost of living compared to other major European cities. **Work Schedule:** Not specified, but likely follows standard full-time hours for the location and industry. **Regional Considerations:** Poland has a strong IT and technology sector, with a talented pool of engineers and professionals. The location may appeal to those seeking a high quality of life with access to European culture and travel opportunities. **ASSUMPTION:** The role is based in Krakow, Poland, which is a tech-friendly city with a reasonable cost of living and a vibrant professional community. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process likely includes an initial phone/video screening, followed by a series of in-person or remote interviews with the hiring manager, cross-functional team members, and potentially an executive. **Key Assessment Areas:** Employers will likely evaluate the candidate's product marketing experience, technical/industry knowledge, data-driven decision making, cross-functional collaboration skills, and effective communication abilities. **Application Tips:** Applicants should highlight their relevant SaaS product marketing experience, achievements in driving growth and adoption, and their understanding of the education technology industry. Demonstrating strong analytical and communication skills will also be important. **ATS Keywords:** Product marketing, SaaS, EdTech, go-to-market strategy, positioning, messaging, market research, sales enablement, content development, data-driven, cross-functional collaboration **ASSUMPTION:** The typical interview process and assessment criteria for this role are based on standard practices for mid-level product marketing positions in the B2B SaaS and EdTech industries. --- ### 🛠️ Tools & Technologies - Product management and marketing platforms (e.g., Asana, Trello, Hubspot) - Data analysis and visualization tools (e.g., Google Analytics, Tableau, PowerBI) - Content creation and collaboration tools (e.g., Google Suite, Microsoft Office, Adobe Creative Cloud) **ASSUMPTION:** The listed tools and technologies are commonly used by product marketing professionals in B2B SaaS and EdTech companies, though the specific tools may vary. --- ### 👔 Cultural Fit Considerations **Company Values:** Faria Education Group is committed to driving transformative experiences for learners, educators, and families globally, with a focus on innovation, data protection, and security. **Work Style:** The role likely requires a collaborative, data-driven, and customer-centric approach, as the Product Marketing Manager will work closely with cross-functional teams to deliver compelling product narratives. **Self-Assessment:** Applicants should consider their ability to thrive in a fast-paced, international environment, their passion for education technology, and their desire to contribute to the company's mission of empowering communities worldwide. **ASSUMPTION:** The company culture emphasizes innovation, customer-centricity, and global impact, with a collaborative and data-driven work style. --- ### ⚠️ Potential Challenges The Product Marketing Manager role may face challenges in effectively coordinating with diverse cross-functional teams, maintaining a clear product positioning and messaging across multiple markets, and translating complex technical information into compelling narratives for various stakeholders. **ASSUMPTION:** The broad responsibilities and cross-functional nature of the role may present coordination and communication challenges that the successful candidate will need to navigate. --- ### 📈 Similar Roles Comparison This Product Marketing Manager role is similar to other B2B SaaS product marketing positions, with a focus on go-to-market strategy, positioning, and content development. However, the additional emphasis on the education technology industry and the need to address the unique needs of schools, educators, and administrators sets this role apart from more generic B2B product marketing positions. **ASSUMPTION:** The role combines standard product marketing responsibilities with the specific domain knowledge and customer insights required for the EdTech industry. --- ### 📝 Sample Projects - Develop a go-to-market strategy and launch plan for a new product or feature release within the Learning and Curriculum suite - Create compelling product positioning and messaging that resonates with target buyers (e.g., school administrators, educators) - Conduct market research to develop buyer personas and understand the competitive landscape, then translate insights into actionable marketing strategies - Collaborate with the sales team to create sales enablement content, such as product demos, case studies, and sales playbooks - Produce thought leadership content, including webinars, blog posts, and whitepapers, to drive awareness and engagement among the target audience - Analyze product performance data and customer feedback to optimize the overall customer journey and marketing campaigns **ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are representative of the types of activities a Product Marketing Manager in this role would likely undertake. --- ### ❓ Key Questions to Ask During Interview 1. Can you provide more details about the current product roadmap and the upcoming initiatives that the Product Marketing Manager will be responsible for supporting? 2. How does the Product Marketing team collaborate with the broader organization, particularly the Product, Sales, and Customer Success teams? 3. What are the primary metrics or KPIs used to measure the success of the Product Marketing function, and how is this role's performance evaluated? 4. Can you share more about the company's long-term vision and strategy for growth in the education technology market? 5. What professional development opportunities or mentorship programs are available to help Product Marketing Managers advance their careers at Faria Education Group? 6. How does the company's culture and values translate to the day-to-day work experience for product marketing professionals? **ASSUMPTION:** These questions are designed to help the candidate better understand the role, the company's priorities, the cross-functional dynamics, the performance metrics, the growth opportunities, and the organizational culture. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To apply for this opportunity, applicants should carefully review the job description and requirements, then tailor their resumes and cover letters to highlight their relevant experience and skills. It's also recommended to research the company, its products, and the education technology industry to demonstrate a strong understanding of the role and its context. When submitting the application, be sure to include relevant keywords, such as "product marketing," "SaaS," "EdTech," "go-to-market strategy," "positioning," and "data-driven," to optimize the application for the company's applicant tracking system (ATS). Applicants should also prepare thoughtful questions to ask during the interview, focusing on understanding the company's priorities, the cross-functional dynamics, and the growth opportunities within the product marketing function.