E

Product Marketing Manager

Eagle Eye Networks Inc
Full-time
On-site
Munich, Bavaria, Germany
๐Ÿ“ฆ Product Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Product Marketing Manager

๐Ÿ”น Company: Eagle Eye Networks Inc

๐Ÿ”น Location: Munich, Bavaria, Germany (Remote)

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ“ฆ Product Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Eagle Eye Networks is seeking a Product Marketing Manager to drive market strategy and growth in the German region. This role will focus on identifying ideal customer profiles, positioning cloud video surveillance solutions effectively, and collaborating with Sales to increase revenue. The successful candidate will develop comprehensive marketing strategies specific to the German market while working remotely from Munich.

ASSUMPTION: Based on the comprehensive description, this appears to be a full-time position although not explicitly stated in the original listing. The role combines strategic marketing leadership with tactical execution specifically for the German market.


๐Ÿ“‹ Key Responsibilities

  • โœ… Determine target audiences, refine messaging, and develop strategic approaches to reach ideal customers
  • โœ… Design and implement comprehensive product marketing strategies aligned with regional business objectives
  • โœ… Own region-specific content creation and collaborate with the Content & Creative team in Austin
  • โœ… Create marketing materials including white papers, case studies, blog posts, and videos
  • โœ… Utilize data analytics to measure revenue growth and pipeline generation in Germany
  • โœ… Conduct market research to identify trends, customer needs, and competitive intelligence
  • โœ… Present findings and recommendations to Sales and Product Marketing leadership
  • โœ… Collaborate with sales, product, and customer success teams to align marketing efforts with business goals
  • โœ… Drive target customer identification, key messaging development, and pipeline/revenue growth

ASSUMPTION: While the job listing outlines these responsibilities, the specific allocation of time between strategic and tactical work is not specified. The role appears to have both planning and execution components.


๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field; MBA preferred

Experience: Minimum 7 years in marketing, product marketing, sales and/or product management

Skills:

  • Fluency in both English and German (mandatory)
  • Proven experience driving Go-To-Market strategies
  • Strong understanding of digital marketing channels and tools
  • Excellent analytical skills with data-driven decision-making approach
  • Exceptional communication and interpersonal skills
  • Self-starter with proactive attitude
  • Team player with collaborative focus
  • Creative problem-solving abilities
  • Multi-tasking capabilities with attention to detail
  • Working knowledge of PRM, Zoho, Google Suite, Excel, Hubspot, Monday.com, Lusha (preferred)
  • Experience with content creation tools like Figma, Canva, or similar
  • Willingness to travel for events

ASSUMPTION: Security industry experience is mentioned as "a plus" but not required, suggesting that transferable skills from technology, physical security, or SaaS industries are valued more than specific security industry experience.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Base salary + commission plan paid monthly
  • Car allowance
  • 25 paid holidays yearly
  • Company equipment for work use
  • Company events once or twice per year
  • Flexibility in working hours

Industry Comparison: Not specified

ASSUMPTION: The commission structure suggests performance-based compensation typical for marketing roles with revenue impact. The benefits package appears competitive for the German market, with the car allowance and generous holiday allowance being particularly notable for the region.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Eagle Eye Networks is described as "the global leader in cloud video surveillance" delivering cyber-secure, cloud-based video with AI and analytics.

Company Size: Not explicitly stated, but references to global offices suggest a mid-to-large size organization.

Company Stage: Described as a "scale-up" environment with global presence including offices in Austin (headquarters), Amsterdam, Bangalore, and Tokyo.

ASSUMPTION: Based on the description of global offices and being a "scale-up," the company appears to be in a growth phase rather than early-stage startup or established enterprise, though exact size metrics aren't provided.


๐Ÿ“Š Role Analysis

Career Level: Senior, based on the required 7+ years of experience and strategic responsibilities

Reporting Structure: Will work closely with the Sales Leader for Germany

Team Size/Composition: Will work with team members focused on developing and growing Germany

Growth Opportunities: Not explicitly stated

ASSUMPTION: This appears to be a senior individual contributor role with significant autonomy focused on the German market. The close collaboration with sales suggests a revenue-oriented position with substantial impact potential on the company's growth in the region.


๐ŸŒ Location & Work Environment

Office Type: Remote, based in Munich, Germany

Geographic Context: Munich is one of Germany's major tech hubs with a strong business environment and high standard of living

Work Schedule: Flexible working hours mentioned as a benefit

Regional Considerations: Position focused specifically on the German market, requiring fluency in both English and German

ASSUMPTION: While the role is remote, the specific location requirement (Munich) suggests some potential in-person interactions may be necessary, possibly with clients, partners, or occasional team meetings. The focus on Germany implies cultural and market understanding is critical.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For similar senior marketing roles, expect initial screening, panel interviews with marketing leadership, and likely presentations of your marketing approach

Key Assessment Areas: Strategic thinking, market knowledge, revenue impact of previous campaigns, ability to work cross-functionally

Application Tips: Highlight quantifiable results from previous GTM strategies, showcase both strategic and tactical abilities, and demonstrate understanding of B2B technology sales cycles

ATS Keywords: product marketing, GTM, cloud technology, SaaS marketing, revenue growth, pipeline generation, market research, content strategy, German market, B2B marketing

ASSUMPTION: These insights are based on standard practices for senior marketing roles in technology companies and are not explicitly stated in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

  • Partner Relationship Manager (PRM)
  • Zoho
  • Google Suite
  • Excel
  • Hubspot
  • Monday.com
  • Lusha or similar tools
  • Content creation tools: Figma, Canva, or similar

ASSUMPTION: While these tools are listed as "preferred," familiarity with similar marketing automation, CRM, and design tools would likely be acceptable.


๐Ÿ‘” Cultural Fit Considerations

Company Values: The job listing emphasizes a "friendly, supportive, collaborative and inspiring (scale-up!) environment" with a diverse team of 20+ nationalities

Work Style: Self-starter with a "get it done" attitude, ability to work proactively and independently, while also functioning well in a team environment

Self-Assessment: Candidates should consider:

  • Am I comfortable working remotely while maintaining strong collaboration with international teams?
  • Do I thrive in a fast-paced environment requiring both strategic thinking and tactical execution?
  • Can I effectively bridge cultural nuances between global headquarters and local German market needs?
  • Am I passionate about technology and its applications in security?

ASSUMPTION: The emphasis on diversity and collaboration suggests the company values different perspectives and teamwork across global locations.


โš ๏ธ Potential Challenges

  • Managing multiple priorities across content creation, strategy development, and revenue-focused activities
  • Coordinating with teams across time zones (Austin, TX headquarters while working from Germany)
  • Meeting revenue growth expectations while building long-term market position
  • Balancing regional independence with alignment to global marketing strategies

ASSUMPTION: These potential challenges are inferred from the role description and typical challenges in regional marketing leadership positions at global technology companies.


๐Ÿ“ˆ Similar Roles Comparison

This Product Marketing Manager role differs from standard PMM positions in several ways:

  • More geographic focus (specifically Germany) than typical product marketing roles
  • Greater emphasis on revenue impact and sales enablement than purely brand-focused roles
  • Requires stronger regional market knowledge and language skills than most global product marketing positions
  • Combines elements of demand generation, content marketing, and product marketing in one role

ASSUMPTION: This comparison is based on standard industry patterns for product marketing roles at global technology companies.


๐Ÿ“ Sample Projects

  • Conducting German market analysis to identify highest-potential vertical markets for cloud video surveillance
  • Creating localized case studies showcasing successful Eagle Eye implementations in German businesses
  • Developing vertical-specific messaging for security solutions in key German industries
  • Building targeted lead generation campaigns for specific customer profiles in the German market
  • Analyzing sales conversion metrics to optimize marketing approaches for different segments

ASSUMPTION: These projects are illustrative examples based on the role's responsibilities and are not explicitly stated in the job listing.


โ“ Key Questions to Ask During Interview

  1. What are the key growth targets for the German market in the next 12-24 months?
  2. How is marketing success measured within Eagle Eye Networks, particularly for regional marketing roles?
  3. What are the biggest challenges the German team is currently facing in market penetration?
  4. How does the German marketing strategy align with and differ from global marketing initiatives?
  5. What resources and support are available from the global team for regional marketing efforts?
  6. Which verticals or customer segments have shown the most promise in the German market so far?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Optimize Your Resume: Highlight experience with GTM strategies, market research, content creation, and revenue growth. Include keywords like "product marketing," "cloud technology," "B2B marketing," and "market strategy."
  2. Prepare Portfolio: Gather examples of successful marketing campaigns, content you've created, and revenue impact you've achieved.
  3. Research Eagle Eye Networks: Thoroughly understand their cloud video surveillance solutions, market position, and competitors.
  4. Language Preparation: Be prepared to demonstrate fluency in both English and German during the interview process.
  5. Network: Connect with current Eagle Eye employees on LinkedIn, particularly those in the German market.
  6. Prepare ROI Examples: Given the focus on revenue impact, prepare specific examples of how your marketing work has generated measurable business results.