Product Marketing Lead
Modash
Full-time
Remote
Worldwide
📦 Product Marketing
## 📌 Core Information
🔹 **Job Title:** Product Marketing Lead
🔹 **Company:** Modash
🔹 **Location:** United Kingdom
🔹 **Job Type:** Full-time
🔹 **Category:** 📦 Product Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
Modash is a rapidly growing startup in the influencer marketing space, seeking an experienced Product Marketing Lead to drive the go-to-market strategy for their SaaS platform. As the first dedicated product marketer on the team, you will be responsible for deeply understanding the customer, product, and market, and using that knowledge to launch new features, support customer-facing teams, and position Modash as a leading solution in the industry.
**ASSUMPTION:** The role is fully remote within Europe, as stated in the original job description.
---
### 📋 Key Responsibilities
✅ Plan, coordinate, and execute impactful new product launches using a variety of channels like landing pages, advertising, creator partnerships, email, and in-app messaging
✅ Serve as the bridge between marketing, product, and other functions to ensure a seamless customer experience
✅ Deeply understand Modash's products, features, and the value they provide to customers, and empower sales, customer success, and support teams with this knowledge
✅ Iterate on Modash's public positioning across the website, G2, Capterra, LinkedIn, and other relevant channels
✅ Drive adoption of Modash's core features through onboarding, messaging, and other user-focused initiatives
**ASSUMPTION:** The responsibilities listed cover the key aspects of the role based on the information provided in the original job description.
---
### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** Significant prior experience as a product marketer, ideally in an early-stage B2B SaaS company ($1M-$10M ARR)
**Skills:** Strong written and verbal communication, deep understanding of customer needs and product value, expertise in go-to-market strategies, ability to collaborate cross-functionally
**ASSUMPTION:** The required qualifications are based on the details provided in the original listing, which emphasize prior experience in a similar role and excellent communication skills.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Flexible working hours, unlimited paid time off, fully remote work, and opportunities for personal development
**Industry Comparison:** Based on typical compensation for product marketing roles in the UK technology industry, the salary for this position is likely in the range of £50,000 - £80,000 per year.
**ASSUMPTION:** The salary range is estimated based on industry benchmarks for similar roles in the UK, as the original listing did not provide specific compensation details.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Modash is a well-funded, fast-growing startup in the rapidly expanding influencer marketing space, with the goal of becoming a $1B valuation company in the coming years.
**Company Size:** Not explicitly stated, but described as an "ambitious company" that is "well-funded" and experiencing "accelerating revenue growth."
**Company Stage:** Early-to-growth stage, based on the $1M-$10M ARR target provided.
**ASSUMPTION:** The company context details are inferred from the information provided in the original job listing.
---
### 📊 Role Analysis
**Career Level:** This role is likely at the mid-to-senior level, given the requirement for significant prior experience as a product marketer.
**Reporting Structure:** Not specified, but the position is described as a "bridge" between marketing, product, and other functions, suggesting a collaborative, cross-functional role.
**Team Size/Composition:** The marketing team is currently small, with only 3 named members (Ryan, Eleni, and Whitney), but is expected to grow.
**Growth Opportunities:** As the first dedicated product marketer, there is potential for significant impact and career advancement within the rapidly growing company.
**ASSUMPTION:** The role analysis is based on the information provided in the job description and typical industry patterns for product marketing positions.
---
### 🌍 Location & Work Environment
**Office Type:** Fully remote within Europe, with no requirement to work from a specific office location.
**Geographic Context:** The UK is a major European tech hub, with a high cost of living in some areas but also a talented pool of potential candidates.
**Work Schedule:** Flexible working hours are emphasized, with a focus on trust and work-life balance.
**Regional Considerations:** As a distributed team, effective asynchronous collaboration and strong English proficiency are essential.
**ASSUMPTION:** The work environment details are directly stated in the original job description.
---
### 💼 Interview & Application Insights
**Typical Process:** Likely to include a phone/video screening, technical/skills assessment, and multiple rounds of interviews with the hiring team and cross-functional stakeholders.
**Key Assessment Areas:** Technical product knowledge, go-to-market strategy expertise, communication and collaboration skills, ability to work independently, and cultural fit.
**Application Tips:** Highlight relevant product marketing experience, showcase your understanding of the influencer marketing industry, and demonstrate your passion for Modash's mission.
**ATS Keywords:** Product marketing, go-to-market, SaaS, influencer marketing, customer-facing, cross-functional collaboration.
**ASSUMPTION:** These insights are based on standard interview and application processes for product marketing roles in the technology industry.
---
### 🛠️ Tools & Technologies
- SaaS platforms for marketing, product management, and customer relationship management
- Digital advertising and content distribution platforms
- Data analytics and reporting tools
**ASSUMPTION:** These are common tools and technologies used in product marketing roles, though the specific tools used by Modash were not listed.
---
### 👔 Cultural Fit Considerations
**Company Values:** Modash values innovation, collaboration, and a commitment to empowering creators and brands in the influencer marketing space.
**Work Style:** The company emphasizes a flexible, autonomous work environment with a focus on work-life balance and personal development.
**Self-Assessment:** Consider your ability to thrive in a fast-paced, ambitious startup setting, your passion for the influencer marketing industry, and your aptitude for cross-functional collaboration.
**ASSUMPTION:** The company's values and work culture are inferred from the job description's emphasis on autonomy, flexibility, and personal growth.
---
### ⚠️ Potential Challenges
As the first dedicated product marketer at Modash, you may face the challenge of establishing processes, systems, and cross-functional relationships from the ground up. Additionally, the rapid growth and ambitious goals of the company may require a high level of adaptability and a willingness to wear multiple hats.
**ASSUMPTION:** These potential challenges are based on the implications of being the "first (and only)" product marketer in a fast-growing startup environment.
---
### 📈 Similar Roles Comparison
This Product Marketing Lead role is similar to other senior-level product marketing positions in the technology industry, with a focus on driving go-to-market strategies, supporting customer-facing teams, and positioning the product within a competitive market. However, the specific emphasis on the influencer marketing space and the early-stage startup environment make this role uniquely challenging and rewarding.
**ASSUMPTION:** The comparison to other product marketing roles is based on industry standards and the information provided in the job description.
---
### 📝 Sample Projects
- Develop a comprehensive go-to-market strategy for the launch of a new Modash feature, including content creation, advertising campaigns, and creator partnerships
- Analyze customer data and user feedback to identify opportunities for product improvements and feature enhancements
- Create training materials and enablement resources to educate the sales, customer success, and support teams on Modash's capabilities
- Optimize the Modash website, product pages, and social media profiles to improve brand positioning and lead generation
**ASSUMPTION:** These sample projects are derived from the key responsibilities outlined in the job description.
---
### ❓ Key Questions to Ask During Interview
1. Can you provide more details about Modash's current product roadmap and the strategic priorities for the product marketing team?
2. How does the marketing team currently collaborate with the product and engineering teams? What processes are in place to ensure effective cross-functional coordination?
3. What are the most significant competitive threats in the influencer marketing space, and how does Modash differentiate itself?
4. Can you share examples of successful product launches or feature introductions that the company has executed in the past?
5. What are the primary metrics or KPIs that the product marketing team is responsible for tracking and improving?
6. How does Modash approach professional development and career growth opportunities for its employees?
**ASSUMPTION:** These questions are designed to help the candidate better understand the role, the company, and the team, as well as demonstrate their strategic thinking and commitment to the opportunity.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To apply for this Product Marketing Lead role at Modash, consider the following steps:
1. Thoroughly review the job description and requirements to assess your fit for the position.
2. Tailor your resume and cover letter to highlight your relevant product marketing experience, as well as your passion for the influencer marketing industry.
3. Prepare for the interview process by researching Modash, practicing your communication skills, and preparing thoughtful questions to ask the hiring team.
4. Emphasize your ability to work effectively in a fast-paced, remote environment and your commitment to cross-functional collaboration.
5. Be sure to submit your application through the proper channels, following any specific instructions provided by the company.
Good luck with your application!
🔹 **Job Title:** Product Marketing Lead
🔹 **Company:** Modash
🔹 **Location:** United Kingdom
🔹 **Job Type:** Full-time
🔹 **Category:** 📦 Product Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
Modash is a rapidly growing startup in the influencer marketing space, seeking an experienced Product Marketing Lead to drive the go-to-market strategy for their SaaS platform. As the first dedicated product marketer on the team, you will be responsible for deeply understanding the customer, product, and market, and using that knowledge to launch new features, support customer-facing teams, and position Modash as a leading solution in the industry.
**ASSUMPTION:** The role is fully remote within Europe, as stated in the original job description.
---
### 📋 Key Responsibilities
✅ Plan, coordinate, and execute impactful new product launches using a variety of channels like landing pages, advertising, creator partnerships, email, and in-app messaging
✅ Serve as the bridge between marketing, product, and other functions to ensure a seamless customer experience
✅ Deeply understand Modash's products, features, and the value they provide to customers, and empower sales, customer success, and support teams with this knowledge
✅ Iterate on Modash's public positioning across the website, G2, Capterra, LinkedIn, and other relevant channels
✅ Drive adoption of Modash's core features through onboarding, messaging, and other user-focused initiatives
**ASSUMPTION:** The responsibilities listed cover the key aspects of the role based on the information provided in the original job description.
---
### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** Significant prior experience as a product marketer, ideally in an early-stage B2B SaaS company ($1M-$10M ARR)
**Skills:** Strong written and verbal communication, deep understanding of customer needs and product value, expertise in go-to-market strategies, ability to collaborate cross-functionally
**ASSUMPTION:** The required qualifications are based on the details provided in the original listing, which emphasize prior experience in a similar role and excellent communication skills.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Flexible working hours, unlimited paid time off, fully remote work, and opportunities for personal development
**Industry Comparison:** Based on typical compensation for product marketing roles in the UK technology industry, the salary for this position is likely in the range of £50,000 - £80,000 per year.
**ASSUMPTION:** The salary range is estimated based on industry benchmarks for similar roles in the UK, as the original listing did not provide specific compensation details.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Modash is a well-funded, fast-growing startup in the rapidly expanding influencer marketing space, with the goal of becoming a $1B valuation company in the coming years.
**Company Size:** Not explicitly stated, but described as an "ambitious company" that is "well-funded" and experiencing "accelerating revenue growth."
**Company Stage:** Early-to-growth stage, based on the $1M-$10M ARR target provided.
**ASSUMPTION:** The company context details are inferred from the information provided in the original job listing.
---
### 📊 Role Analysis
**Career Level:** This role is likely at the mid-to-senior level, given the requirement for significant prior experience as a product marketer.
**Reporting Structure:** Not specified, but the position is described as a "bridge" between marketing, product, and other functions, suggesting a collaborative, cross-functional role.
**Team Size/Composition:** The marketing team is currently small, with only 3 named members (Ryan, Eleni, and Whitney), but is expected to grow.
**Growth Opportunities:** As the first dedicated product marketer, there is potential for significant impact and career advancement within the rapidly growing company.
**ASSUMPTION:** The role analysis is based on the information provided in the job description and typical industry patterns for product marketing positions.
---
### 🌍 Location & Work Environment
**Office Type:** Fully remote within Europe, with no requirement to work from a specific office location.
**Geographic Context:** The UK is a major European tech hub, with a high cost of living in some areas but also a talented pool of potential candidates.
**Work Schedule:** Flexible working hours are emphasized, with a focus on trust and work-life balance.
**Regional Considerations:** As a distributed team, effective asynchronous collaboration and strong English proficiency are essential.
**ASSUMPTION:** The work environment details are directly stated in the original job description.
---
### 💼 Interview & Application Insights
**Typical Process:** Likely to include a phone/video screening, technical/skills assessment, and multiple rounds of interviews with the hiring team and cross-functional stakeholders.
**Key Assessment Areas:** Technical product knowledge, go-to-market strategy expertise, communication and collaboration skills, ability to work independently, and cultural fit.
**Application Tips:** Highlight relevant product marketing experience, showcase your understanding of the influencer marketing industry, and demonstrate your passion for Modash's mission.
**ATS Keywords:** Product marketing, go-to-market, SaaS, influencer marketing, customer-facing, cross-functional collaboration.
**ASSUMPTION:** These insights are based on standard interview and application processes for product marketing roles in the technology industry.
---
### 🛠️ Tools & Technologies
- SaaS platforms for marketing, product management, and customer relationship management
- Digital advertising and content distribution platforms
- Data analytics and reporting tools
**ASSUMPTION:** These are common tools and technologies used in product marketing roles, though the specific tools used by Modash were not listed.
---
### 👔 Cultural Fit Considerations
**Company Values:** Modash values innovation, collaboration, and a commitment to empowering creators and brands in the influencer marketing space.
**Work Style:** The company emphasizes a flexible, autonomous work environment with a focus on work-life balance and personal development.
**Self-Assessment:** Consider your ability to thrive in a fast-paced, ambitious startup setting, your passion for the influencer marketing industry, and your aptitude for cross-functional collaboration.
**ASSUMPTION:** The company's values and work culture are inferred from the job description's emphasis on autonomy, flexibility, and personal growth.
---
### ⚠️ Potential Challenges
As the first dedicated product marketer at Modash, you may face the challenge of establishing processes, systems, and cross-functional relationships from the ground up. Additionally, the rapid growth and ambitious goals of the company may require a high level of adaptability and a willingness to wear multiple hats.
**ASSUMPTION:** These potential challenges are based on the implications of being the "first (and only)" product marketer in a fast-growing startup environment.
---
### 📈 Similar Roles Comparison
This Product Marketing Lead role is similar to other senior-level product marketing positions in the technology industry, with a focus on driving go-to-market strategies, supporting customer-facing teams, and positioning the product within a competitive market. However, the specific emphasis on the influencer marketing space and the early-stage startup environment make this role uniquely challenging and rewarding.
**ASSUMPTION:** The comparison to other product marketing roles is based on industry standards and the information provided in the job description.
---
### 📝 Sample Projects
- Develop a comprehensive go-to-market strategy for the launch of a new Modash feature, including content creation, advertising campaigns, and creator partnerships
- Analyze customer data and user feedback to identify opportunities for product improvements and feature enhancements
- Create training materials and enablement resources to educate the sales, customer success, and support teams on Modash's capabilities
- Optimize the Modash website, product pages, and social media profiles to improve brand positioning and lead generation
**ASSUMPTION:** These sample projects are derived from the key responsibilities outlined in the job description.
---
### ❓ Key Questions to Ask During Interview
1. Can you provide more details about Modash's current product roadmap and the strategic priorities for the product marketing team?
2. How does the marketing team currently collaborate with the product and engineering teams? What processes are in place to ensure effective cross-functional coordination?
3. What are the most significant competitive threats in the influencer marketing space, and how does Modash differentiate itself?
4. Can you share examples of successful product launches or feature introductions that the company has executed in the past?
5. What are the primary metrics or KPIs that the product marketing team is responsible for tracking and improving?
6. How does Modash approach professional development and career growth opportunities for its employees?
**ASSUMPTION:** These questions are designed to help the candidate better understand the role, the company, and the team, as well as demonstrate their strategic thinking and commitment to the opportunity.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To apply for this Product Marketing Lead role at Modash, consider the following steps:
1. Thoroughly review the job description and requirements to assess your fit for the position.
2. Tailor your resume and cover letter to highlight your relevant product marketing experience, as well as your passion for the influencer marketing industry.
3. Prepare for the interview process by researching Modash, practicing your communication skills, and preparing thoughtful questions to ask the hiring team.
4. Emphasize your ability to work effectively in a fast-paced, remote environment and your commitment to cross-functional collaboration.
5. Be sure to submit your application through the proper channels, following any specific instructions provided by the company.
Good luck with your application!