S

Product Marketer

SAHARA CAREER SITE
Full-time
On-site
Nigeria
๐Ÿ“ฆ Product Marketing
Product Marketer Job Listing

๐Ÿ“Œ Core Information

Job Title: Product Marketer
Company: SAHARA CAREER SITE
Location: Nigeria
Job Type: {Full-time/Part-time/Contract}
Category: ๐Ÿ“ฆ Product Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

The Product Marketer role at SAHARA CAREER SITE is responsible for driving the overall sales and business development strategy, processes, and best practices for the company. This includes identifying new growth opportunities, maintaining strong relationships with existing clients, and creating compelling value propositions for the company's services and products.

๐Ÿ“‹ Key Responsibilities

  • Oversee sales and business development strategy, processes, structure, and best practices company-wide.
  • Research and identify new business opportunities, such as entering new markets, developing growth areas, following trends, acquiring new customers, forming partnerships, and offering new services.
  • Maintain working relationships with existing clients to ensure exceptional service and manage sales cycle to close new business in all service categories offered.
  • Drive negotiations, pricing, and execution of channel partnerships, proactive bids, and proposals using business value analysis.
  • Demonstrate market expertise and a deep understanding of target customers' demographics to steer customer decisions toward the company's solutions and products.
  • Create and articulate compelling value propositions for Asharami Innovations' services, shaping messaging and positioning across owned, earned, and paid media.
  • Achieve sales goals by assessing current client needs and following a defined selling process with potential buyers, often utilizing product demos and presentations.
  • Utilize insights from market research to inform strategy and direction and receive feedback from customers for product and service improvement.
  • Conduct post-sales engagement by visiting customers to discuss service enhancement.
  • Collaborate with team members and external partners for content development and deployment.
  • Manage, track, and analyze key metrics to monitor marketing campaigns KPIs for customer traffic and acquisition, Ad performance, and create strategies for improvement.

๐ŸŽฏ Required Qualifications

Education: Not specified
Experience: 4+ years of experience in a B2B and/or B2C Sales and Marketing role, especially in Fintech or E-commerce
Skills:

  • Excellent communication, interpersonal, problem-solving, presentation, and organizational skills
  • Highly skilled at sales, people management, and business development, with the ability to inspire a team of like-minded go-getters to achieve goals
  • Excellent interpersonal skills, ability to negotiate and develop rapport with clients and partners
  • Proven track record in B2B sales and negotiation
  • Highly motivated and target driven
  • Personal integrity and professionalism
  • Proficiency in MS Office, Content Writing, and CRM software
  • Experience with service pricing and negotiations
  • Experience in creating and executing successful digital and offline marketing campaigns, leveraging both qualitative and quantitative data and feedback

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION: The salary range for this Product Marketer role is expected to be competitive with industry standards for similar positions in Nigeria, based on the required qualifications and responsibilities.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: ASSUMPTION: SAHARA CAREER SITE is likely a leading player in the Nigerian job market, with a strong presence and reputation in the region. Company Size: ASSUMPTION: SAHARA CAREER SITE is a mid-sized to large organization, given the scale of the Product Marketer role and its responsibilities. Company Stage: ASSUMPTION: SAHARA CAREER SITE is likely an established enterprise, with a focus on growth and innovation in the Nigerian job market.

๐Ÿ“Š Role Analysis

Career Level: ASSUMPTION: This Product Marketer role is likely a mid-senior level position, given the 4+ years of experience requirement and the breadth of responsibilities. Reporting Structure: ASSUMPTION: The Product Marketer will likely report to a senior sales or marketing executive, such as a Chief Marketing Officer or Vice President of Marketing. Team Size/Composition: ASSUMPTION: The Product Marketer will likely work within a larger marketing and sales team, collaborating with various internal and external stakeholders. Growth Opportunities: Successful performance in this role could lead to opportunities for career advancement within the marketing or sales leadership teams at SAHARA CAREER SITE.

๐ŸŒ Location & Work Environment

Office Type: ASSUMPTION: The Product Marketer role is likely based in an office located in Nigeria, with potential for some remote work or travel to client sites. Geographic Context: ASSUMPTION: Nigeria is a major economic and technological hub in West Africa, with a growing startup and fintech ecosystem that could provide relevant industry experience for this role. Work Schedule: ASSUMPTION: The work schedule for this role is likely standard for a full-time position in the Nigerian job market, with potential for occasional overtime or weekend work during peak periods. Regional Considerations: ASSUMPTION: Applicants should be familiar with the cultural and business norms in Nigeria, as well as any regulatory or compliance requirements relevant to the fintech and e-commerce industries.

๐Ÿ’ผ Interview & Application Insights

Typical Process: ASSUMPTION: The interview process for this Product Marketer role is likely to include a combination of phone/video interviews, in-person interviews, and potentially a skills assessment or case study. Key Assessment Areas: Employers will likely evaluate the candidate's sales and marketing expertise, strategic thinking, problem-solving abilities, communication skills, and cultural fit. Application Tips: Applicants should highlight their relevant experience in B2B and/or B2C sales and marketing, especially in the fintech or e-commerce industries. They should also demonstrate strong interpersonal and negotiation skills, as well as a track record of achieving sales goals. ATS Keywords: Relevant keywords for this role may include "product marketing," "sales strategy," "business development," "client relationships," "digital marketing," "data analysis," and "team leadership."

๐Ÿ› ๏ธ Tools & Technologies

The Product Marketer role may require proficiency in the following tools and technologies:

  • Microsoft Office suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software
  • Content management and marketing automation platforms
  • Social media and digital marketing platforms
  • Data analysis and visualization tools

๐Ÿ‘” Cultural Fit Considerations

Company Values: ASSUMPTION: SAHARA CAREER SITE likely values innovation, client-centricity, and a results-driven culture, given the nature of the Product Marketer role. Work Style: ASSUMPTION: The successful candidate should be comfortable working in a fast-paced, collaborative environment, with the ability to multitask and prioritize effectively. Self-Assessment: Applicants should ask themselves if they are ready to take on a strategic, client-facing role that requires strong sales, marketing, and business development skills, as well as the ability to inspire and lead a team.

โš ๏ธ Potential Challenges

ASSUMPTION: The Product Marketer role may face challenges in effectively balancing the demands of strategic planning, client management, and team leadership. Maintaining strong relationships with both internal and external stakeholders, while also driving measurable results, could be a significant responsibility.

๐Ÿ“ˆ Similar Roles Comparison

ASSUMPTION: This Product Marketer role shares similarities with other B2B and B2C marketing positions, such as Marketing Manager, Product Marketing Manager, or Business Development Manager. However, the focus on sales strategy, client relationships, and team leadership may differentiate this role from more traditional marketing roles.

๐Ÿ“ Sample Projects

ASSUMPTION: Some potential projects or tasks that the Product Marketer may work on include:

  • Developing and implementing a go-to-market strategy for new products or services
  • Conducting market research and competitive analysis to identify growth opportunities
  • Creating and delivering compelling sales presentations and product demos to potential clients
  • Collaborating with the content team to develop marketing materials and campaigns
  • Analyzing marketing performance data and KPIs to optimize campaign effectiveness
  • Fostering strong relationships with key clients and partners to drive business growth

โ“ Key Questions to Ask During Interview

Applicants may want to consider asking the following questions during the interview process:

  1. Can you tell me more about the company's current growth strategy and how this Product Marketer role fits into that plan?
  2. What are the most critical metrics or KPIs that the marketing team focuses on, and how will my performance be evaluated?
  3. Can you describe the typical client engagement process and the level of autonomy the Product Marketer has in shaping those relationships?
  4. How does the marketing team collaborate with other departments, such as sales and product, to drive business objectives?
  5. What opportunities are there for professional development and career advancement within the company?
  6. Can you share more about the company's culture and work environment, and how you believe it aligns with my personal values and working style?


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

๐Ÿ“Œ Next Steps for Applicants

To effectively pursue this Product Marketer opportunity, applicants should:

  • Tailor their resume and cover letter to highlight relevant sales, marketing, and business development experience, especially in the fintech or e-commerce industries.
  • Prepare thoughtful questions to ask during the interview process to demonstrate their strategic thinking and interest in the role.
  • Research SAHARA CAREER SITE and the Nigerian job market to understand the company's position, industry trends, and cultural expectations.
  • Ensure their application includes relevant keywords and is optimized for applicant tracking systems (ATS) to improve their chances of being selected for the next round.