Product Marketer
Concierge Auctions📌 Core Information
🔹 Job Title: Product Marketer
🔹 Company: Concierge Auctions
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As a Product Marketer at Concierge Auctions, you will drive global go-to-market strategies and growth campaigns for luxury real estate auctions. Reporting directly to the Chief Operating Officer, you'll be responsible for elevating the brand's presence in both existing and new markets while nurturing customer loyalty. This strategic role combines product marketing expertise with brand development to support Concierge Auctions' position as the world's leading luxury real estate auction marketplace.
ASSUMPTION: Based on the description, this appears to be a mid to senior-level marketing position given the reporting structure to the COO and the breadth of responsibilities mentioned.
📋 Key Responsibilities
- ✅ Lead global go-to-market strategy and messaging for property and brand campaigns
- ✅ Apply best practices for launches, packaging, and positioning both internally and externally
- ✅ Collaborate with internal teams to implement and pivot property marketing campaign strategies
- ✅ Produce promotional content and materials across PR, print, digital, social, and web channels
- ✅ Develop and manage marketing strategies aligned with business goals for customer acquisition, retention, and conversion
- ✅ Lead generation optimization for increased brand awareness and channel performance
- ✅ Leverage client, consumer, and industry insights and data to inform strategies
- ✅ Conduct market and competitor analysis to identify growth opportunities
- ✅ Monitor and analyze platform, channel, and campaign performance using relevant KPIs
- ✅ Prepare and present monthly performance reports to the COO
- ✅ Manage vendor partnerships, facilitating projects, deliverables, and timelines
🎯 Required Qualifications
Education: BA/MA degree in Communications, Marketing, Journalism, or related field
Experience: 5 years of experience in product or services marketing at Director or Manager level, with successful track record in campaign planning, execution, and measurement
Skills:
- Technical proficiency in Salesforce, Mailchimp, Adobe Creative Suite, MS Office Suite, and Google Workspace
- Experience developing sales/marketing presentations and collateral
- Public relations experience and press release drafting
- Excellent communication skills
- Ability to execute cross-functionally with sales, marketing, and product teams
- Strong organizational and analytical skills
- Strategic, entrepreneurial mindset
- Solutions-oriented attitude with "figure-it-out" mentality
- Multi-marketing channel expertise (PR, SEO, digital media, advertising, etc.)
- Strong relationship, management, and leadership skills
💰 Compensation & Benefits
Salary Range: Competitive salary (Not specified)
Benefits:
- Medical, Dental, and Vision benefits
- Employment development opportunities
- Open PTO plan
- Paid company holidays
- Remote work flexibility (from anywhere in the world)
- Collaborative work environment with career-driven professionals
Industry Comparison: Not specified
ASSUMPTION: While the exact salary isn't provided, product marketing roles with similar requirements in the luxury real estate sector typically offer competitive compensation reflecting the strategic nature of the position and the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry Position: Concierge Auctions is the world's leading luxury real estate auction marketplace, backed by Sotheby's (founded in 1744) and Anywhere Real Estate (NYSE: HOUS). The company has led the luxury real estate auction market for almost two decades with billions in sales and is the only firm in the industry to successfully auction property above $20M.
Company Size: Not specified
Company Stage: Established market leader in a growth phase
ASSUMPTION: Based on the company's description as a "growing company" with a significant market presence and backing from major corporations, it appears to be in a growth stage despite being established for nearly two decades.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports directly to the Chief Operating Officer (COO)
Team Size/Composition: Not specified
Growth Opportunities: Employment development opportunities mentioned, along with the chance to implement new systems, processes, and ideas in a high-growth stage company
ASSUMPTION: This appears to be a strategic role with significant influence given the direct reporting relationship to the COO. The company's growth stage suggests potential for career advancement and expanding responsibilities over time.
🌍 Location & Work Environment
Office Type: Remote (ability to work remotely from anywhere in the world)
Geographic Context: United States-based company with global operations
Work Schedule: Not specified
Regional Considerations: Travel is mentioned as part of the role, likely to support the global nature of the business
ASSUMPTION: While the company allows remote work from anywhere globally, occasional travel is likely required to support marketing initiatives, attend events, or collaborate with teams. The luxury real estate market often involves working with high-net-worth clients across different time zones, which may occasionally require flexibility in working hours.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in luxury brands, the interview process typically includes multiple rounds: initial screening, portfolio review, interviews with marketing leadership and cross-functional teams, and potentially a strategic marketing assignment or presentation
Key Assessment Areas: Strategic thinking, marketing campaign execution, leadership abilities, cross-functional collaboration skills, results orientation, and experience with luxury or high-value products/services
Application Tips: Highlight measurable marketing campaign results, experience working with luxury brands or high-value products, and examples of successful go-to-market strategies. Emphasize your ability to analyze data and pivot marketing approaches based on insights.
ATS Keywords: product marketing, go-to-market strategy, campaign management, luxury marketing, brand positioning, marketing analytics, Salesforce, Adobe Creative Suite, public relations, cross-functional leadership
ASSUMPTION: These insights are based on industry standards for similar roles in luxury marketing and not specifically mentioned in the job description.
🛠️ Tools & Technologies
- Salesforce (CRM)
- Mailchimp (Email marketing)
- Adobe Creative Suite
- Microsoft Office Suite
- Google Workspace
- Analytics and reporting tools (implied by KPI measurement responsibilities)
ASSUMPTION: Given the marketing analytics responsibilities, additional tools like Google Analytics, social media management platforms, and project management software are likely used but not explicitly mentioned.
👔 Cultural Fit Considerations
Company Values: Innovation, high standards, commitment to quality work, results-driven, modern design, creative messaging
Work Style: Fast-paced environment, quality-conscious, detail-oriented, organized, solutions-motivated, collaborative
Self-Assessment Questions:
- Do I thrive in a fast-paced, results-driven environment?
- Am I comfortable juggling multiple priorities and initiatives simultaneously?
- Do I have a "figure-it-out" mentality when facing challenges?
- Can I balance creativity with analytical thinking to optimize marketing strategies?
- Am I passionate about luxury brands and high-value products?
ASSUMPTION: The company culture appears to value both high performance and creativity, with an emphasis on independence and problem-solving. This assessment is based on the stated company attributes and the qualities they're seeking in candidates.
⚠️ Potential Challenges
The role may involve:
- Balancing multiple marketing initiatives simultaneously across global markets
- Meeting high expectations in a luxury brand environment
- Managing vendor relationships while ensuring quality and timeline compliance
- Adapting marketing strategies quickly in a competitive real estate auction market
- Navigating the complexities of marketing ultra-high-value properties ($20M+)
- Travel requirements that may affect work-life balance
ASSUMPTION: These potential challenges are inferred from the role description and industry context rather than explicitly stated. Individual experiences may vary.
📈 Similar Roles Comparison
This Product Marketer role differs from standard product marketing positions in several ways:
- vs. Traditional Product Marketing: Focuses on marketing a service (luxury real estate auctions) rather than physical products
- vs. Real Estate Marketing: Specifically targets ultra-luxury properties through an auction model, requiring specialized positioning and messaging
- vs. Brand Marketing: Combines brand strategy with specific property marketing campaigns
- vs. Digital Marketing: Requires integrated multi-channel approach including traditional luxury marketing channels alongside digital platforms
ASSUMPTION: This comparison is based on standard industry role definitions and the specific requirements outlined in this job description.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing the go-to-market strategy for a $30M architectural masterpiece auction, including positioning, messaging, and campaign timeline
- Creating an integrated marketing campaign to expand Concierge Auctions' presence in a new international luxury market
- Building a data-driven analysis of marketing channel performance to optimize campaign ROI across property portfolios
- Collaborating with PR teams to secure premium media coverage for significant property auctions
- Designing and implementing a client loyalty program to increase repeat business from property sellers
ASSUMPTION: These project examples are illustrative based on the stated responsibilities and company context, not confirmed assignments.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with auction specialists and real estate professionals to develop property campaigns?
- What metrics do you use to evaluate the success of property marketing campaigns?
- Can you describe how the company's relationship with Sotheby's and Anywhere Real Estate influences marketing strategy?
- What are the biggest challenges and opportunities you see for luxury real estate auctions in the current market?
- How does the company approach entering new geographic markets?
- What professional development opportunities exist for marketing team members?
ASSUMPTION: These questions are suggested based on the role type and company context but should be adapted to match your specific interests and the interview situation.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Tailor your resume to highlight experience with luxury brands, strategic marketing campaigns, and demonstrated results. Include key terms like "go-to-market strategy," "product marketing," and tools mentioned in the listing.
- Portfolio Preparation: Prepare examples of successful marketing campaigns you've led, particularly those with measurable outcomes or for high-value products/services.
- Research: Investigate Concierge Auctions' recent property listings, marketing approach, and media presence to understand their style and positioning in the luxury market.
- Network: Connect with professionals in luxury real estate marketing or auction services to gain industry insights.
- Application Tracking: After applying, follow up appropriately and keep record of your application to reference during potential interview discussions.