🔹 Job Title: Performance Marketer
🔹 Company: Ebani Advertising
🔹 Location: India
🔹 Job Type: Not specified
🔹 Category: Digital Marketing
Ebani Advertising is seeking Performance Marketers to drive data-driven growth through digital marketing campaigns. This role focuses on planning, executing, and optimizing paid advertising across multiple channels to achieve measurable business results. You'll be analyzing metrics, optimizing ad spend, and scaling successful campaigns to maximize ROI.
ASSUMPTION: Based on the job description mentioning "join our team," this appears to be an in-house marketing role rather than an agency position working with multiple clients, though Ebani Advertising could be an agency itself. The role seems to emphasize technical marketing skills over strategic planning.
✅ Develop, execute, and optimize paid digital marketing campaigns across platforms like Google Ads, Facebook, LinkedIn, and other channels
✅ Analyze performance data to track KPIs, optimize conversions, and improve ROI
✅ Conduct A/B testing on ad creatives, landing pages, and targeting strategies
✅ Collaborate with the creative team to produce compelling ad copies and visuals
✅ Monitor trends, competitor strategies, and industry best practices
✅ Manage marketing budgets effectively to maximize impact
ASSUMPTION: No assumptions needed as responsibilities were clearly outlined in the job posting.
Education: Not specified
Experience: 2+ years of experience in performance marketing, PPC, or digital advertising
Skills:
ASSUMPTION: While formal education requirements aren't mentioned, this is typical for digital marketing roles which often value practical experience over specific degrees.
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: The "if applicable" note on flexible work arrangements suggests this might vary based on company policies or individual negotiations. Performance-based bonuses imply that compensation could include a variable component tied to marketing campaign performance.
Industry Position: Advertising/Digital Marketing agency or in-house marketing team
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the company name "Ebani Advertising" and the focus on performance marketing, this appears to be a digital advertising agency or marketing firm. The mention of needing "two Performance Marketers" suggests it might be a growing organization expanding its team.
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Looking to hire two Performance Marketers, suggesting a growing marketing team
Growth Opportunities: The listing mentions "growth opportunities in a fast-paced and data-driven environment"
ASSUMPTION: The 2+ years experience requirement indicates this is not an entry-level position but likely a mid-level role. The mention of collaboration with the creative team suggests a cross-functional work environment.
Office Type: Possibly hybrid or flexible (mentioned as "if applicable")
Geographic Context: India has a growing digital marketing sector, particularly in major tech hubs like Bangalore, Mumbai, Delhi NCR, Hyderabad, and Pune
Work Schedule: Not specified
Regional Considerations: India's digital advertising market is experiencing significant growth, creating demand for skilled performance marketers
ASSUMPTION: The "flexible work arrangements (if applicable)" suggests some flexibility might be available, but this could vary. The specific city within India isn't mentioned, which could affect commuting, cost of living, and tech ecosystem access.
Typical Process: For performance marketing roles, the interview process typically includes assessment of technical marketing skills, analytical thinking, and past campaign performance
Key Assessment Areas: Campaign management experience, analytical abilities, familiarity with advertising platforms, ROI optimization strategies, A/B testing methodology
Application Tips: Highlight specific campaigns you've managed, include metrics and ROI achieved, showcase experience with the mentioned platforms (Google Ads, Facebook, LinkedIn)
ATS Keywords: Performance marketing, PPC, Google Ads, Facebook Ads Manager, ROI optimization, A/B testing, conversion rate optimization, analytics, digital advertising, campaign management
ASSUMPTION: These insights are based on standard industry practices for performance marketing roles and not specifically outlined in the job description.
Google Ads, Facebook Ads Manager, LinkedIn Advertising, Analytics tools (likely Google Analytics), A/B testing platforms
ASSUMPTION: While only Google Ads and Facebook Ads Manager are explicitly mentioned, performance marketers typically work with a broader set of platforms including LinkedIn (mentioned for campaigns), analytics tools, and A/B testing software.
Company Values: Data-driven, performance-oriented, collaborative
Work Style: Fast-paced, analytical, results-focused, team-oriented
Self-Assessment: Do you thrive in environments where decisions are made based on metrics? Are you comfortable being accountable for campaign performance and ROI? Do you enjoy the balance of creative and analytical work?
ASSUMPTION: These values and work style characteristics are inferred from phrases like "fast-paced and data-driven environment," "talented and dynamic team," and the emphasis on analytics and performance throughout the job description.
Performance marketing roles often face pressure to deliver measurable results and ROI, requiring continuous optimization and adaptation to changing platform algorithms. Managing multiple campaigns across different platforms simultaneously can be demanding. The role requires balancing creative elements with analytical decision-making.
ASSUMPTION: These challenges are common in performance marketing roles but aren't explicitly stated in the job description. The emphasis on metrics and optimization suggests a results-oriented environment.
This Performance Marketer role focuses specifically on paid digital campaigns, distinguishing it from broader Digital Marketing roles that might include organic channels like SEO or content marketing. Unlike a PPC Specialist who might focus exclusively on search advertising, this role spans multiple platforms including social media. The role appears more execution-focused than a Digital Marketing Manager position, which would typically include more strategic planning and team management.
ASSUMPTION: This comparison is based on standard industry role delineations and the specific responsibilities outlined in the job description.
1. Setting up and optimizing multi-channel lead generation campaigns across Google, Facebook, and LinkedIn
2. Conducting A/B tests on ad creatives to improve click-through rates and conversion rates
3. Analyzing campaign performance data to identify opportunities for improved targeting and budget allocation
4. Collaborating with designers to develop more effective ad creatives based on performance data
5. Implementing conversion tracking systems to better attribute marketing ROI
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical work for performance marketers.
1. What are the key performance indicators (KPIs) this role will be measured against?
2. Can you share examples of successful campaigns the team has executed in the past?
3. How is the marketing budget allocated across different channels, and how much autonomy would I have in optimizing this allocation?
4. What is the process for collaboration between performance marketers and the creative team?
5. How does the company stay updated on digital advertising platform changes and industry trends?
6. What tools and technologies does the team use for campaign management and performance analysis?
ASSUMPTION: These questions are suggested based on the role type and would help candidates better understand the position's expectations and working environment.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Tailor your resume to highlight relevant performance marketing experience, emphasizing campaign metrics and results
2. Include key terms like "performance marketing," "Google Ads," "Facebook Ads," "campaign optimization," and "ROI analysis" to pass ATS screening
3. Prepare a portfolio or case studies of marketing campaigns you've managed, focusing on metrics and optimization strategies
4. Research Ebani Advertising to understand their client base or business model, which will help you customize your application
5. Connect with current or former employees on LinkedIn if possible to gain insights about the company culture
6. Prepare to discuss specific examples of how you've improved campaign performance through data analysis and optimization