Paid Marketing Manager

📌 Core Information

🔹 Job Title: Paid Marketing Manager
🔹 Company: Linjer
🔹 Location: London, City of, United Kingdom
🔹 Job Type: {Full-time/Part-time/Contract}
🔹 Category: {Job_Category}

📌 Essential Job Details

🚀 Job Overview

Linjer is a rapidly growing design studio that is looking for a talented Paid Marketing Manager to lead their paid marketing efforts across various channels. The primary focus of this role is to drive outstanding return on advertising spend (ROAS) while efficiently scaling the company's marketing initiatives.

ASSUMPTION: Based on the information provided in the job description, this role is expected to be a full-time position within the company's marketing team, responsible for overseeing and optimizing the paid marketing strategy and execution.

📋 Key Responsibilities

• Develop and implement PPC campaigns across multiple platforms, including Facebook, Google, TikTok, Instagram, and more
• Monitor and optimise campaigns to maximise performance and achieve KPIs such as ROAS, CPA, and MER
• Conduct keyword research and competitive analysis to inform campaign strategy
• Work closely with the creative team to develop engaging ad creatives that align with the brand's messaging and strategy
• Manage ad budgets and allocate spend across different campaigns and platforms
• Stay up-to-date with industry trends and best practices, and apply them to campaign strategy
• Analyse and report on campaign performance, providing insights and recommendations for optimisation
• Identify opportunities to improve the paid marketing strategy and performance
• Manage a team that will support on all of the above

🎯 Required Qualifications

Education: Not specified
Experience: You have some experience and previous track record growing paid marketing channels for comparable D2C/retail companies, or you are a mature fresh graduate who shows a lot of promise.
Skills:

• Fluent English
• Target-oriented with an intense drive to achieve results
• Excellent analytical skills
• Good intuition for what kind of visual assets and messaging will appeal to the company's customers
• Genuine interest in women's fashion and keeps up to date on latest trends
• Strong problem-solving skills and good judgment/common sense
• Hands-on and has a "can-do" attitude
• Coachable
• Empathetic and able to work well with others, and manage a team effectively
• Thrives in a high-growth environment and enjoys a startup team culture

ASSUMPTION: The job listing does not specify any formal education requirements, but it does indicate that relevant experience in paid marketing for comparable D2C/retail companies or a proven track record as a fresh graduate is expected.

💰 Compensation & Benefits

Salary Range: Not specified
Benefits: Not specified

ASSUMPTION: The listing does not provide details on the salary range or benefits package for this role. However, based on the company's position as a fast-growing design studio, it is reasonable to assume that the compensation will be competitive within the industry and reflective of the candidate's experience and capabilities.

📌 Applicant Insights

🔍 Company Context

Industry Position: Linjer is a design studio with a focus on creating high-quality, sustainable products that are affordable alternatives to traditional luxury goods. The company has a strong Scandinavian design aesthetic and is committed to minimizing environmental impact.

ASSUMPTION: Based on the information provided in the job description, Linjer appears to be a relatively young, fast-growing company in the direct-to-consumer (D2C) retail industry, with a strong focus on e-commerce and paid marketing to drive growth.

📊 Role Analysis

Career Level: The Paid Marketing Manager role is likely at the mid-senior level, given the expectations for previous experience in a comparable role and the opportunity for rapid professional growth within the company.

ASSUMPTION: The job description suggests that this role will report directly to the co-founder, Roman Khan, who is a seasoned marketing leader. The Paid Marketing Manager may be responsible for managing a small team to support the execution of the paid marketing strategy.

🌍 Location & Work Environment

Office Type: Not specified
Geographic Context: London is a global hub for technology and e-commerce, with a highly skilled and diverse workforce, as well as a high cost of living.

ASSUMPTION: The job listing does not provide details on the specific work environment (in-office, hybrid, or remote), but it is common for marketing roles at fast-growing D2C companies to have a flexible or hybrid work arrangement.

💼 Interview & Application Insights

Typical Process: The interview process for this role may include an initial phone/video screening, followed by in-person or remote interviews with the hiring manager and potentially other members of the marketing and leadership team. Candidates may also be asked to complete a relevant skills assessment or project.

Key Assessment Areas: Employers will likely evaluate the candidate's expertise in paid marketing strategy and execution, analytical and problem-solving skills, ability to work collaboratively, and alignment with the company's brand, values, and culture.

Application Tips: Applicants should highlight their track record of driving successful paid marketing campaigns, especially in the D2C/retail industry. They should also demonstrate their understanding of the company's mission and values, and how their skills and experience can contribute to the growth of the business.

ATS Keywords: Relevant keywords to include in applications may include "paid marketing," "digital marketing," "PPC," "campaign optimization," "ROAS," "CPA," "creative direction," "team management," and "D2C retail."

🛠️ Tools & Technologies

Based on the job responsibilities, the Paid Marketing Manager at Linjer will likely be expected to have experience with the following tools and platforms:

• Facebook Ads Manager
• Google Ads
• TikTok Ads
• Instagram Ads
• Analytics platforms (e.g., Google Analytics, Facebook Analytics)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Google Suite)

ASSUMPTION: The job description does not explicitly mention specific tools or technologies, but these are commonly used in paid marketing roles for e-commerce and retail companies.

👔 Cultural Fit Considerations

Company Values: Based on the job description, Linjer values minimalist design, sustainability, and creating high-quality products that are accessible to customers. The company also appears to have a collaborative, fast-paced, and entrepreneurial culture.

Work Style: The Paid Marketing Manager role is likely to involve a high degree of independent work, analytical thinking, and strategic decision-making, while also requiring strong collaboration with the creative team and other stakeholders.

Self-Assessment: Applicants should consider whether they are passionate about the company's mission and values, have a keen interest in women's fashion and design trends, and thrive in a fast-paced, high-growth environment.

ASSUMPTION: The job description suggests that Linjer has a startup-like culture with a focus on innovation, growth, and delivering high-quality products. Candidates who align with these values and are comfortable with ambiguity and rapid change are likely to be successful in this role.

⚠️ Potential Challenges

The Paid Marketing Manager role at Linjer may involve the following potential challenges:

• Balancing multiple paid marketing channels and campaigns to achieve desired ROAS and other KPIs
• Staying up-to-date with rapidly evolving industry trends and best practices in paid advertising
• Effectively managing a team and coordinating efforts with the creative team to ensure alignment and optimal campaign performance
• Navigating the high-growth, fast-paced startup environment and adapting to changing priorities and objectives

ASSUMPTION: These potential challenges are based on the responsibilities and expectations outlined in the job description, as well as common challenges faced by paid marketing managers in the e-commerce and retail industries.

📈 Similar Roles Comparison

The Paid Marketing Manager role at Linjer is similar to other paid marketing or digital marketing manager positions in the e-commerce and direct-to-consumer retail industry. These roles typically involve overseeing the planning, execution, and optimization of paid advertising campaigns across various channels, with a focus on driving efficient customer acquisition and revenue growth.

ASSUMPTION: This comparison is based on the common responsibilities and requirements for paid marketing roles in the e-commerce and retail sectors.

📝 Sample Projects

Examples of projects or tasks that the Paid Marketing Manager at Linjer may be responsible for include:

• Developing and implementing a comprehensive paid advertising strategy across platforms like Facebook, Google, and TikTok to promote Linjer's women's jewelry products
• Conducting in-depth keyword research and competitor analysis to identify the most effective targeting and messaging for Linjer's target audience
• Collaborating with the creative team to produce engaging and visually appealing ad creatives that align with the company's brand and marketing objectives
• Continuously monitoring and optimizing paid campaigns to maximize ROAS, reduce CPA, and improve overall marketing performance
• Analyzing campaign data, identifying trends and insights, and providing recommendations to the leadership team to improve the paid marketing strategy
• Managing a team of paid marketing specialists to support the execution and optimization of campaigns across multiple platforms

ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a general understanding of the typical work that may be involved in this role.

❓ Key Questions to Ask During Interview

Here are some key questions that candidates may want to consider asking during the interview process for the Paid Marketing Manager role at Linjer:

• What are the primary paid marketing channels that Linjer currently utilizes, and what are the goals and KPIs for each channel?
• How does the paid marketing team collaborate with the creative team to develop effective ad creatives and campaign messaging?
• What are the biggest challenges the company has faced in scaling its paid marketing efforts, and how has the team addressed those challenges?
• Can you provide more details on the company's growth trajectory and how the Paid Marketing Manager role is expected to contribute to that growth?
• What are the opportunities for professional development and career advancement within the company for someone in this role?
• How does the company measure and assess the performance of its paid marketing initiatives, and how are those metrics tied to individual and team objectives?

ASSUMPTION: These suggested questions are based on the information provided in the job description and are intended to help candidates gather additional insights about the role, the company, and the team they would be joining. Applicants should tailor these questions based on their specific interests and concerns.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To effectively pursue this opportunity, applicants should:

• Carefully review the job description and requirements to ensure they meet the qualifications
• Tailor their resume and cover letter to highlight their relevant experience and skills, as well as their alignment with Linjer's brand and values
• Prepare thoughtful questions to ask during the interview that demonstrate their interest and fit for the role
• Research the company, its products, and its market position to be able to speak knowledgeably about the opportunity
• Optimize their application for any relevant applicant tracking systems (ATS) by including industry-standard keywords