Paid Marketing Manager

## 📌 Core Information 🔹 **Job Title:** Paid Marketing Manager 🔹 **Company:** Linjer 🔹 **Location:** Hong Kong 🔹 **Job Type:** Full-time 🔹 **Category:** Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview As the Paid Marketing Manager at Linjer, you will play a critical role in leading the company's paid marketing efforts across various channels, including Meta, Google, and other paid platforms. Your primary mission will be to drive outstanding return on advertising spend (ROAS) while efficiently scaling Linjer's marketing initiatives. This is a unique opportunity to work closely with Linjer's co-founder, a world-class marketer, in a rapidly growing e-commerce business. **ASSUMPTION:** Based on the job description, this role is focused on paid marketing channels and requires hands-on experience in managing and optimizing campaigns to achieve key performance metrics. --- ### 📋 Key Responsibilities ✅ Develop and implement PPC campaigns across multiple platforms, including Facebook, Google, TikTok, and Instagram ✅ Monitor and optimize campaigns to maximize performance and achieve KPIs such as ROAS, CPA, and MER ✅ Conduct keyword research and competitive analysis to inform campaign strategy ✅ Work closely with the creative team to develop engaging ad creatives that align with the brand's messaging and strategy ✅ Manage ad budgets and allocate spend across different campaigns and platforms ✅ Stay up-to-date with industry trends and best practices, and apply them to campaign strategy ✅ Analyze and report on campaign performance, providing insights and recommendations for optimization ✅ Identify opportunities to improve the company's paid marketing strategy and performance ✅ Manage a team that will support on all of the above **ASSUMPTION:** The job description covers the key responsibilities expected for a Paid Marketing Manager role, including campaign management, optimization, analysis, and team leadership. --- ### 🎯 Required Qualifications **Education:** Not specified **Experience:** Some experience and previous track record growing paid marketing channels for comparable D2C/retail companies, or a mature fresh graduate with a lot of promise **Skills:** - Fluent English - Excellent analytical skills - Strong problem-solving skills and good judgment/common sense - Hands-on and "can-do" attitude - Coachable and able to work well with others - Genuine interest in women's fashion and ability to merchandise - Empathy and ability to manage a team effectively **ASSUMPTION:** The job description does not explicitly state educational or experience requirements, but it suggests that relevant industry experience or a strong aptitude for the role is expected. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Not specified **Industry Comparison:** Based on the role's responsibilities and the company's status as a rapidly growing e-commerce business, the compensation is likely to be highly competitive within the Hong Kong paid marketing and digital marketing industry. **ASSUMPTION:** The job description does not provide specific details about the compensation or benefits package. However, it mentions that the salary will be "highly competitive" compared to the industry, which is a common practice for high-growth startups and e-commerce companies. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** Linjer is a design studio focused on creating long-lasting, quality products and selling them directly to customers through its website. The company has Scandinavian roots and a minimalist design aesthetic. **Company Size:** Linjer is a rapidly growing e-commerce business, doubling in size every year. **Company Stage:** Linjer is a growth-stage startup, having successfully bootstrapped to an e-commerce portfolio with over $200 million in annual revenue. **ASSUMPTION:** The job description provides some context about Linjer's background, positioning, and growth trajectory, but does not specify the exact company size. I've made reasonable assumptions based on the information provided. --- ### 📊 Role Analysis **Career Level:** This role is likely at the mid-to-senior level, given the expectation of some prior experience in paid marketing for comparable companies or the ability to demonstrate a lot of promise as a mature fresh graduate. **Reporting Structure:** The job description suggests that the Paid Marketing Manager will work closely with Linjer's co-founder, who is a world-class marketer, indicating a direct reporting relationship. **Team Size/Composition:** The role includes managing a team to support the various responsibilities, but the exact size and composition of the team is not specified. **Growth Opportunities:** Given Linjer's rapid growth and the co-founder's involvement, there is likely significant potential for professional development and career advancement within the company. **ASSUMPTION:** The job description provides some insights into the role's positioning and reporting structure, but the specific team size and composition details are not stated. --- ### 🌍 Location & Work Environment **Office Type:** The job listing does not specify the work arrangement, but given the location in Hong Kong, it is reasonable to assume that this is an in-office role. **Geographic Context:** Hong Kong is a major international business and financial hub, with a thriving e-commerce and startup ecosystem. **Work Schedule:** The job description does not mention the specific work schedule, but in-office roles in Hong Kong typically follow standard full-time hours. **Regional Considerations:** Hong Kong is a cosmopolitan and multicultural city, with a diverse workforce and high cost of living. **ASSUMPTION:** The job listing does not provide details about the work arrangement, but based on the location in Hong Kong, it is reasonable to assume an in-office role with a standard full-time schedule. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process for a Paid Marketing Manager role at a growth-stage startup like Linjer may involve multiple rounds, including a phone/video screening, in-person interviews with the marketing team and co-founder, and potentially a skills assessment or case study. **Key Assessment Areas:** Employers will likely evaluate candidates' paid marketing expertise, campaign management and optimization skills, analytical capabilities, problem-solving abilities, and alignment with the company's brand and values. **Application Tips:** Applicants should tailor their resumes and cover letters to highlight their relevant paid marketing experience, showcase their analytical and strategic thinking, and demonstrate a genuine interest in Linjer's products and mission. **ATS Keywords:** Relevant keywords to include in application materials may include "paid marketing," "PPC," "campaign management," "data analysis," "e-commerce," "digital marketing," and "women's fashion." **ASSUMPTION:** The insights about the typical interview process, key assessment areas, application tips, and ATS keywords are based on industry standards for similar Paid Marketing Manager roles, rather than being explicitly stated in the job description. --- ### 🛠️ Tools & Technologies The job description mentions the use of various paid marketing platforms, including Meta (Facebook), Google, TikTok, and Instagram. Candidates should be proficient in utilizing these and other industry-standard paid advertising tools and analytics platforms. **ASSUMPTION:** The specific tools and technologies mentioned are based on the paid marketing channels listed in the job description. Other common industry tools may also be relevant, but are not explicitly stated. --- ### 👔 Cultural Fit Considerations **Company Values:** Based on the job description, Linjer values minimalist design, sustainability, and providing customers with high-quality products at reasonable prices. The company also seems to have a startup-like culture with a focus on growth and innovation. **Work Style:** The role requires a "can-do" attitude, the ability to thrive in a high-growth environment, and a willingness to work closely with the co-founder and the broader team. **Self-Assessment:** Applicants should consider whether they share Linjer's passion for design and sustainability, enjoy a fast-paced startup culture, and have the analytical and problem-solving skills to excel in a rapidly growing e-commerce business. **ASSUMPTION:** The company values and work style considerations are inferred from the information provided in the job description, as well as common characteristics of growth-stage startups and e-commerce businesses. --- ### ⚠️ Potential Challenges As a Paid Marketing Manager at a rapidly growing startup, there may be challenges associated with managing multiple campaigns and platforms simultaneously, working with tight budgets and deadlines, and navigating a high-pressure, fast-paced environment. The role also requires strong analytical and strategic thinking to consistently drive ROAS and scale the company's marketing efforts. **ASSUMPTION:** The potential challenges mentioned are based on the job responsibilities and the nature of the role within a high-growth startup context, rather than being explicitly stated in the job description. --- ### 📈 Similar Roles Comparison The Paid Marketing Manager role at Linjer is similar to paid marketing or digital marketing manager positions at other e-commerce or direct-to-consumer (D2C) brands, as it focuses on optimizing and scaling paid advertising campaigns across various channels. However, the unique opportunity to work closely with a world-class marketer and co-founder, as well as the potential for rapid professional growth, may differentiate this role from more typical paid marketing positions. **ASSUMPTION:** The comparison to similar roles in the e-commerce and D2C industry is based on the job responsibilities and the context provided about Linjer's business model and growth trajectory. --- ### 📝 Sample Projects As a Paid Marketing Manager at Linjer, you may work on the following types of projects: - Developing and executing PPC campaigns on platforms like Facebook, Google, and TikTok to drive customer acquisition and brand awareness - Conducting keyword research and competitive analysis to inform campaign strategy and budget allocation - Collaborating with the creative team to create engaging ad creatives that align with the brand's messaging - Monitoring campaign performance, analyzing data, and providing recommendations for optimization - Identifying opportunities to improve the overall paid marketing strategy and implementation **ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a better understanding of the types of tasks they may be expected to handle in this role. --- ### ❓ Key Questions to Ask During Interview Here are some key questions candidates may want to consider asking during the interview process: 1. Can you tell me more about Linjer's paid marketing strategy and how this role fits into the broader marketing team's objectives? 2. What are the most important KPIs and metrics that you use to measure the success of the paid marketing campaigns? 3. How will my performance in this role be evaluated, and what are the key milestones or achievements you would expect to see in the first 6-12 months? 4. What tools and resources does the company provide to support the paid marketing team in their work? 5. Can you describe the collaboration and communication process between the paid marketing team and the creative/content teams? 6. What are the biggest challenges you anticipate the Paid Marketing Manager will face in this rapidly growing e-commerce business? **ASSUMPTION:** These suggested interview questions are based on the information provided in the job description and common areas of interest for candidates evaluating a Paid Marketing Manager role at a growth-stage startup. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To effectively pursue this Paid Marketing Manager opportunity at Linjer, applicants should: 1. Carefully review the job description and the insights provided to ensure they understand the role, responsibilities, and company context. 2. Tailor their resume and cover letter to highlight their relevant paid marketing experience, data analysis skills, and alignment with Linjer's brand and values. 3. Ensure their application materials include relevant keywords, such as "paid marketing," "PPC," "campaign management," and "e-commerce," to optimize for applicant tracking systems. 4. Prepare thoughtful questions to ask during the interview process, focusing on areas like Linjer's paid marketing strategy, key performance metrics, and opportunities for professional growth. 5. Research Linjer's products, design aesthetic, and sustainability initiatives to demonstrate a genuine interest in the company and its mission. 6. Be prepared to discuss their problem-solving skills, ability to work in a fast-paced environment, and experience managing a team. By following these steps, applicants can position themselves as strong candidates for this Paid Marketing Manager role at Linjer and increase their chances of success in the recruitment process.