Networking Product Marketer
ADI📌 Core Information
🔹 Job Title: Networking Product Marketer
🔹 Company: ADI
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
This Product Marketing Specialist II role focuses on developing and executing go-to-market strategies for new product introductions in ADI's Power and Networking category. The position requires working in a highly collaborative, cross-functional environment to ensure product launches align with company objectives while maximizing growth and ROI for the organization's product portfolio. This is a strategic marketing role that connects product development with market needs and customer requirements.
ASSUMPTION: Based on the "Product Marketing Specialist II" title mentioned in the description (though the header says "Networking Product Marketer"), this appears to be a mid-level position within the product marketing team with a specific focus on networking products. The "II" designation typically indicates a mid-career role above entry-level but below senior positions.
📋 Key Responsibilities
✅ Develop go-to-market strategy, messaging, and positioning for new product introductions
✅ Create launch campaigns and ongoing demand generation materials
✅ Understand audience needs, develop brand and targeting strategies, and map the buying journey
✅ Work cross-functionally across various teams to ensure initiatives meet expectations
✅ Measure marketing performance, evaluate effectiveness, and recommend optimizations
✅ Build strategic marketing partnerships across the business to influence initiatives
✅ Manage stakeholder expectations while maintaining visibility across projects and timelines
✅ Ensure customer voice is incorporated in all new product introductions
ASSUMPTION: While not explicitly stated, this role likely includes content creation for sales enablement, competitive analysis, and product positioning documents, which are standard responsibilities in B2B product marketing for networking products.
🎯 Required Qualifications
Education: Undergraduate degree (field not specified)
Experience: 2+ years of Marketing experience
Skills:
- Demonstrated success in B2B marketing campaign development and execution across multiple channels
- Experience partnering across functions, levels, and business units
- Excellent communication, collaboration, project management, and organizational skills
- Ability to meet tight deadlines and manage multiple projects simultaneously
- Proficiency in Excel, Word, and PowerPoint
- Problem-solving capabilities
ASSUMPTION: While not explicitly required, some technical understanding of networking products would likely be beneficial given the specific focus on the Power and Networking category. The listing mentions an "undergraduate degree or technical discipline" which suggests a technical background could be valuable but isn't mandatory.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: For Product Marketing Specialist II roles in the networking/technology sector in Charlotte, NC, compensation typically ranges from $80,000-$110,000 annually, depending on experience and specific technical expertise. This is a mid-level marketing position at what appears to be a technology company, and compensation would likely include standard benefits such as health insurance, retirement plans, and possibly stock options or bonuses.
📌 Applicant Insights
🔍 Company Context
Industry Position: Not specified
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: ADI likely refers to Analog Devices, Inc., a global semiconductor company that designs, manufactures, and markets analog, mixed-signal, and digital signal processing integrated circuits. If this is the case, it's a well-established publicly-traded company with thousands of employees worldwide. Their networking products would be part of their broader portfolio of analog and digital solutions. The company operates in a competitive high-tech B2B environment where product differentiation and clear market positioning are critical.
📊 Role Analysis
Career Level: Mid-level (Specialist II designation)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Not specified
ASSUMPTION: This role likely reports to a Product Marketing Manager or Director. The position appears to be part of a structured marketing team in a matrix organization where collaboration across functions (product management, sales, engineering) is essential. Career progression might lead to Senior Product Marketing Specialist, Product Marketing Manager, or specialized marketing leadership roles. The mention of a "highly-matrixed environment" suggests a complex organizational structure where the candidate will need to navigate multiple stakeholder relationships.
🌍 Location & Work Environment
Office Type: Hybrid
Geographic Context: Charlotte, NC is a growing tech hub in the southeastern United States with a relatively lower cost of living compared to coastal tech centers. The city has a strong banking/financial presence but is increasingly diversifying into technology sectors.
Work Schedule: Not specified
Regional Considerations: Charlotte offers good quality of life with a moderate climate and proximity to both mountains and beaches. The city has experienced significant growth in recent years.
ASSUMPTION: The listing includes hashtags "#LI-HYBRID" which strongly suggests this is a hybrid role requiring some in-office presence combined with remote work flexibility. Standard business hours would likely apply, with some flexibility expected for product launches or global team collaboration.
💼 Interview & Application Insights
Typical Process: For product marketing positions at technology companies like ADI, the interview process typically includes:
- Initial HR/recruiter screening
- Hiring manager interview
- Panel interviews with cross-functional stakeholders
- Possible case study or presentation assignment to demonstrate marketing skills
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and marketing acumen
- Understanding of B2B technology marketing principles
- Communication and collaboration skills
- Project management capabilities
- Ability to translate technical features into customer benefits
- Experience with go-to-market strategy development
Application Tips:
- Highlight specific B2B marketing campaigns you've developed and executed
- Emphasize cross-functional collaboration experiences
- Showcase project management skills with concrete examples
- Demonstrate ability to balance multiple competing priorities
- Include specific metrics or results from previous marketing initiatives
ATS Keywords: GTM strategy, product marketing, B2B marketing, cross-functional collaboration, campaign development, market positioning, messaging, demand generation, product launches, stakeholder management
ASSUMPTION: These insights are based on industry standards for product marketing roles in technology companies and may vary based on ADI's specific hiring practices.
🛠️ Tools & Technologies
Microsoft Office Suite (Excel, Word, PowerPoint)
ASSUMPTION: While not explicitly mentioned, product marketers in similar roles typically use:
- Marketing automation platforms (Marketo, HubSpot, Eloqua)
- CRM systems (Salesforce)
- Project management tools (Asana, Monday, Jira)
- Content management systems
- Analytics platforms for campaign measurement
- Collaboration tools (Microsoft Teams, Slack)
👔 Cultural Fit Considerations
Company Values: Not explicitly stated
Work Style: Based on the job description, ADI values:
- Intellectual curiosity
- Accountability
- Attention to detail
- Creative problem solving
- Business acumen
- Quick pattern identification
- Balanced decision-making
- Logical and thorough evaluation
- Strong planning and execution capabilities
Self-Assessment: Candidates should consider:
- Do I thrive in collaborative, matrix environments with multiple stakeholders?
- Am I comfortable balancing strategic thinking with detailed execution?
- Can I effectively advocate for customer needs within a technical organization?
- Do I enjoy translating complex technical capabilities into clear market positioning?
- Am I able to manage multiple projects with competing deadlines?
ASSUMPTION: Based on the "WE VALUE" section, ADI appears to prioritize analytical thinking balanced with decisive action. The culture likely emphasizes both strategic vision and practical execution, which is typical for established technology companies.
⚠️ Potential Challenges
Based on the job description, potential challenges in this role may include:
- Managing multiple stakeholders in a "highly-matrixed environment"
- Balancing numerous projects simultaneously with tight deadlines
- Navigating a "fluid landscape of projects and timelines"
- Ensuring alignment across various cross-functional teams
- Measuring and demonstrating marketing impact on business objectives
- Effectively advocating for customer voice in product introductions
ASSUMPTION: These challenges are inferred from the job responsibilities and organizational structure described. The position appears to require significant coordination across teams and the ability to manage complexity, which can be demanding but also offer valuable growth experiences.
📈 Similar Roles Comparison
This Product Marketing Specialist II role compared to similar positions:
- Product Manager: More focused on marketing strategy and messaging rather than product roadmap development
- Marketing Communications Specialist: More strategic and product-focused than general marcom roles
- Technical Marketing Engineer: Likely less technical depth required but more focus on market positioning and campaigns
- Solutions Marketing Manager: Similar role but potentially more narrowly focused on specific product lines rather than solution categories
ASSUMPTION: This comparison is based on standard industry role definitions and may vary according to ADI's specific organizational structure.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- Developing a comprehensive go-to-market strategy for a new networking switch or connectivity solution
- Creating positioning and messaging frameworks that differentiate ADI's networking products from competitors
- Building launch campaign materials including sales presentations, website content, and digital marketing assets
- Conducting customer research to ensure product messaging resonates with target audiences
- Developing campaign performance dashboards to track ROI and optimize marketing initiatives
- Coordinating cross-functional launch teams to ensure synchronized product introduction
ASSUMPTION: These projects are illustrative examples based on typical product marketing responsibilities for networking/technology products and the specific duties mentioned in the job listing.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Power and Networking product category in the current market?
- How does the product marketing team collaborate with product development, sales, and other stakeholders?
- Can you describe a recent successful product launch and what made it effective?
- How do you measure the success of go-to-market strategies and product launches?
- What are the primary growth objectives for this product category over the next 1-2 years?
- How would you describe the working relationship between product marketing and other teams in the matrix organization?
ASSUMPTION: These questions are suggested based on typical product marketing roles in technology companies and would need to be adapted based on specific interview context and conversation flow.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this opportunity:
- Optimize your resume: Highlight relevant B2B marketing experience, campaign development, cross-functional collaboration, and project management skills. Include keywords like "go-to-market strategy," "product positioning," "demand generation," and "stakeholder management."
- Prepare your portfolio: Gather examples of marketing campaigns, positioning documents, or launch materials you've developed that demonstrate your strategic thinking and execution abilities.
- Research ADI: Understand their product lines, competitive position, and recent product announcements to demonstrate industry knowledge during interviews.
- Connect on LinkedIn: Follow ADI's company page and connect with current marketing team members to gain additional insights.
- Prepare for case studies: Be ready to discuss how you would approach a product launch or develop positioning for a technical product.
- Highlight relevant metrics: Prepare specific examples of how your marketing work has impacted business results with measurable outcomes.