📌 Core Information
🔹 Job Title: Networking Product Marketer
🔹 Company: Resideo
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As a Networking Product Marketer (Product Marketing Specialist II) at Resideo, you will drive go-to-market strategies for new products in the Power and Networking category. You'll collaborate with cross-functional teams to align product launches with company objectives, maximize growth, and optimize return on investment for the product portfolio. This role requires intellectual curiosity, accountability, attention to detail, creative problem-solving, and strong business acumen.
ASSUMPTION: Based on the title and description, this appears to be a mid-level marketing position (Specialist II) focused specifically on networking products, requiring both technical understanding and marketing expertise.
📋 Key Responsibilities
- ✅ Develop go-to-market strategies, messaging, and positioning for new product introductions
- ✅ Create launch campaigns and ongoing demand generation initiatives
- ✅ Apply understanding of audience, brand, targeting & segmentation strategies, product positioning, and the buying journey
- ✅ Collaborate cross-functionally with various team members to ensure initiatives meet expectations
- ✅ Measure performance metrics to evaluate campaign efficacy and drive continuous improvement
- ✅ Communicate results to the team with recommended optimization actions
- ✅ Build strategic marketing partnerships across the business
- ✅ Manage stakeholder expectations while maintaining visibility across projects and timelines
- ✅ Ensure customer voice is central in all new product introductions
🎯 Required Qualifications
Education: Undergraduate degree or technical discipline
Experience: 2+ years of Marketing experience
Skills:
- Demonstrated success in developing and executing B2B marketing campaigns across multiple channels
- Experience collaborating across functions, levels, and business lines
- Excellent communication, collaboration, project management, and organizational skills
- Ability to meet tight deadlines, solve problems, and manage multiple projects simultaneously
- Proficiency in Excel, Word, and PowerPoint
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Product Marketing Specialists in Charlotte, NC with 2-5 years of experience typically earn between $70,000-$95,000 annually, depending on industry experience and technical knowledge.
ASSUMPTION: The salary estimate is based on standard market rates for similar product marketing positions in the Charlotte area, considering the mid-level nature of the role (Specialist II) and the technical requirements. This is not confirmed by the company.
📌 Applicant Insights
🔍 Company Context
Industry Position: Resideo is a leading global provider of home comfort and security solutions, spun off from Honeywell in 2018. The company develops, manufactures, and sells technology that provides comfort, security, and energy efficiency to homes worldwide.
Company Size: Approximately 14,000 employees globally
Company Stage: Established company with global presence
ASSUMPTION: Company information is based on publicly available data about Resideo. The company's focus on networking products suggests this role relates to their smart home and security solutions portfolio.
📊 Role Analysis
Career Level: Mid-level (Specialist II designation)
Reporting Structure: Not specified, likely reports to a Product Marketing Manager or Director
Team Size/Composition: Not specified, but references to cross-functional collaboration suggest working within a matrix organization
Growth Opportunities: Potential career paths may include Senior Product Marketing Specialist, Product Marketing Manager, or specialized roles in product management
ASSUMPTION: The career level and reporting structure are inferred from the job title (Specialist II) and description of working in a "highly-matrixed environment." Growth opportunities are standard progressions in product marketing careers.
🌍 Location & Work Environment
Office Type: Hybrid (based on #LI-HYBRID tag)
Geographic Context: Charlotte is a growing technology and financial hub in the Southeast US with a diverse economy and moderate cost of living compared to other major tech centers
Work Schedule: Not specified, likely standard business hours with some flexibility given the hybrid model
Regional Considerations: Charlotte offers a balance of urban amenities and quality of life, with a growing technology sector and relatively mild climate
ASSUMPTION: The hybrid work arrangement is explicitly tagged in the listing (#LI-HYBRID). Regional insights are based on general knowledge of the Charlotte market.
💼 Interview & Application Insights
Typical Process: For product marketing roles at established companies like Resideo, expect multiple rounds including:
- Initial HR screening
- Hiring manager interview
- Team member panel
- Possible marketing assignment or presentation
- Final executive interview
Key Assessment Areas:
- Marketing campaign development experience
- Cross-functional collaboration skills
- Project management capabilities
- Understanding of go-to-market strategy
- Customer-centric thinking
- Problem-solving approach
Application Tips:
- Highlight specific B2B marketing campaigns you've executed
- Quantify results and ROI from past marketing initiatives
- Emphasize cross-functional partnership examples
- Showcase project management methodologies you've used
- Demonstrate understanding of the networking/smart home technology space
ATS Keywords: product marketing, go-to-market, GTM strategy, B2B marketing, campaign development, cross-functional collaboration, product positioning, demand generation, product launch, audience segmentation, performance measurement, networking products
ASSUMPTION: These insights are based on standard industry practices for product marketing positions at technology companies of similar size and structure to Resideo.
🛠️ Tools & Technologies
While specific tools aren't mentioned, product marketers in this space typically use:
- Microsoft Office Suite (explicitly mentioned: Excel, Word, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce)
- Analytics tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Monday, Jira)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Beyond Microsoft Office, which is explicitly mentioned, these tools represent industry-standard technologies used in product marketing roles but aren't specifically confirmed in the job listing.
👔 Cultural Fit Considerations
Company Values: Based on the listing, Resideo appears to value:
- Cross-functional collaboration
- Intellectual curiosity
- Accountability
- Attention to detail
- Creative problem-solving
- Business acumen
- Customer-centricity
Work Style: The role requires someone who can thrive in a matrix organization, manage multiple stakeholders, work under deadlines, and balance numerous projects simultaneously while maintaining high quality.
Self-Assessment: Consider these questions to evaluate your fit:
- Do you excel in environments requiring collaboration across various teams?
- Are you comfortable managing multiple projects with competing priorities?
- Can you effectively translate technical product features into compelling marketing messages?
- Do you have a track record of meeting deadlines in fast-paced environments?
- Are you naturally curious and inclined to understand both business and customer needs?
ASSUMPTION: Company values and work style expectations are inferred from the language used in the job requirements and "WE VALUE" section, not from an official company values statement.
⚠️ Potential Challenges
- Working in a "highly-matrixed environment" may involve navigating complex stakeholder relationships and potentially competing priorities
- The role requires balancing multiple projects simultaneously while maintaining high quality
- Need to communicate effectively with both technical and non-technical stakeholders
- Meeting tight deadlines in a fast-paced product launch environment
- Managing expectations across various internal stakeholders while maintaining visibility
ASSUMPTION: These challenges are identified based on phrases in the job description like "highly-matrixed environment," "juggle numerous projects simultaneously," and "manage expectations across internal stakeholders" which suggest a complex, fast-paced work environment.
📈 Similar Roles Comparison
This Networking Product Marketer role differs from similar positions in these ways:
- Product Marketing Manager: Generally more senior than this Specialist II role, with broader strategic responsibilities and possibly team management
- Marketing Communications Specialist: More focused on creating content and communications than on product strategy and positioning
- Product Manager: More involved in product development and roadmap planning rather than marketing and go-to-market strategy
- Digital Marketing Specialist: More focused on channel-specific execution rather than comprehensive product marketing strategy
ASSUMPTION: This comparison is based on standard industry role definitions and typical hierarchies within product marketing teams.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing the launch strategy for a new smart home networking device, including positioning, messaging, and competitive differentiation
- Creating comprehensive marketing materials for sales teams to effectively communicate product value propositions
- Conducting customer research to ensure product messaging resonates with target audiences
- Designing and implementing performance measurement frameworks to track campaign effectiveness
- Collaborating with product management to incorporate customer feedback into future product iterations
- Developing segmentation strategies to target specific customer groups with tailored messaging
ASSUMPTION: These project examples are derived from the responsibilities listed in the job description and typical product marketing activities in the smart home/networking technology space.
❓ Key Questions to Ask During Interview
- How does the Power and Networking category fit into Resideo's overall product strategy and roadmap?
- What does success look like for this role in the first 90 days? First year?
- Can you describe a recent product launch and how the product marketing team contributed to its success?
- How are marketing performance metrics defined and measured for product launches?
- What are the primary challenges facing the networking product line in the current market?
- How does the team gather and incorporate customer feedback throughout the product lifecycle?
ASSUMPTION: These questions are suggested based on the role description and would be appropriate for evaluating fit and demonstrating interest, but should be adapted based on specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Highlight your B2B marketing experience, project management skills, and any experience with networking or smart home products. Include keywords from the job description.
- Prepare your portfolio: Gather examples of marketing campaigns you've developed, particularly those with measurable results.
- Research Resideo: Understand their product lines, competitive positioning, and recent company news.
- Network: Check LinkedIn for potential connections at Resideo who might provide insights or referrals.
- Optimize your application: Ensure your resume and cover letter include key terms like "go-to-market strategy," "product positioning," "B2B marketing," and "cross-functional collaboration" to improve chances of passing ATS screening.
- Prepare for behavioral interviews: Develop STAR method responses (Situation, Task, Action, Result) for questions about collaboration, project management, and marketing campaign development.