Marketing Specialist - ABM
Education Perfect📌 Core Information
🔹 Job Title: Marketing Specialist - ABM
🔹 Company: Education Perfect
🔹 Location: Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
Education Perfect is seeking a proactive and results-driven Account Based Marketer to lead impactful multi-channel campaigns that drive awareness, generate leads, and accelerate pipeline growth in the Australia and New Zealand (ANZ) region. In this role, you will craft and execute targeted marketing plans, optimize campaign performance, and provide valuable insights to enhance marketing strategies. You will collaborate with cross-functional teams to ensure the company's marketing efforts align with local market requirements.
📋 Key Responsibilities
- Develop and implement targeted account-based marketing (ABM) strategies to drive interest and net new pipeline within key segments and accounts
- Collaborate with the broader marketing team to optimize campaigns, monitor key metrics, and provide regular reporting on campaign results and insights
- Deliver regional field marketing programs and events to drive demand generation of net new leads
- Stay updated on emerging digital marketing trends, tools, and best practices, and recommend new strategies and tactics to drive growth
- Work closely with cross-functional teams, including content & creative, marketing operations, product marketing, and sales development representatives, to ensure cohesive and consistent experiences
🎯 Required Qualifications
Education: Not specified
Experience: 4+ years of experience in B2B marketing, with a strong track record in executing innovative marketing strategies
Skills:
- Skilled in developing and implementing multi-channel ABM plans to drive awareness, generate leads, and support sales efforts
- Experienced in designing and optimizing marketing campaigns to maximize performance and ROI
- Proficient in crafting targeted account-based marketing strategies to boost engagement and growth within key accounts
- Adept at collaborating with cross-functional teams to ensure cohesive marketing initiatives and align with local market requirements
- Up-to-date with emerging digital marketing trends, tools, and best practices, with a knack for recommending new strategies and tactics
- Excellent communicator with a collaborative mindset, capable of delivering impactful marketing programs and driving regional success
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible working arrangements
- Communication allowance towards internet or phone charges and $1,000 towards setting up a home office (for remote workers)
- Three extra days of annual leave during the end-of-year shut down period, parental leave top-ups, and a community service day
- Wellness allowance to support mental and physical well-being
- Employee Assistance Program with unlimited sessions
- Employee Equity Bonus Plan and referral program
- Ongoing professional development opportunities, including access to the company's Learning Hub
- EP support groups for Mana Wahine, Diversity & Inclusion, Environmental Impact, and Wellness
Industry Comparison: ASSUMPTION: The compensation and benefits package for this role is likely competitive within the EdTech industry in Australia, given Education Perfect's position as a leading provider of educational technology solutions.
📌 Applicant Insights
🔍 Company Context
Industry Position: Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom. The company aims to enable teachers to personalize learning at scale with a range of powerful learning, assessment, and insights tools.
Company Size: ASSUMPTION: Education Perfect is a growing global business, as evidenced by the range of benefits and professional development opportunities offered to employees.
Company Stage: ASSUMPTION: Based on the information provided, Education Perfect appears to be in a growth stage, expanding its presence and impact in the EdTech market.
📊 Role Analysis
Career Level: This position is suitable for an experienced marketing professional with 4+ years of B2B marketing experience, indicating a mid-level or senior-level role.
Reporting Structure: ASSUMPTION: The Marketing Specialist - ABM will likely report to a marketing manager or director, working closely with cross-functional teams to execute marketing strategies.
Team Size/Composition: ASSUMPTION: The marketing team at Education Perfect is likely a medium-sized, collaborative team focused on driving growth and supporting the company's mission.
Growth Opportunities: The role provides opportunities for career development, with the chance to take on more strategic responsibilities and potentially move into a more senior marketing position within the company.
🌍 Location & Work Environment
Office Type: The job listing does not specify the work environment, but it is likely a hybrid or remote arrangement, given the company's global presence and the provision of a remote work setup allowance.
Geographic Context: ASSUMPTION: As the role is based in Australia, applicants should be familiar with the local market dynamics and cultural considerations relevant to the EdTech industry in this region.
Work Schedule: ASSUMPTION: The work schedule for this role is likely to be flexible, with a focus on deliverables and collaboration across time zones.
Regional Considerations: ASSUMPTION: Applicants should be comfortable working in a global, cross-cultural environment and be adept at adapting marketing strategies to local market needs and preferences.
💼 Interview & Application Insights
Typical Process: ASSUMPTION: The interview process for this role may include an initial phone or video screen, followed by one or more in-person or remote interviews with the hiring manager and cross-functional team members. The process may also involve a skills assessment or a portfolio review.
Key Assessment Areas: ASSUMPTION: Employers will likely evaluate candidates' ability to develop and execute targeted ABM strategies, their experience in optimizing marketing campaigns, their collaboration skills, and their knowledge of emerging digital marketing trends.
Application Tips: ASSUMPTION: Applicants should highlight their relevant B2B marketing experience, particularly in the areas of ABM, campaign optimization, and cross-functional collaboration. They should also demonstrate their enthusiasm for the company's mission and their ability to adapt to the regional market requirements.
ATS Keywords: ASSUMPTION: Relevant keywords for this role may include "account-based marketing," "demand generation," "digital marketing," "campaign optimization," "cross-functional collaboration," and "EdTech" or "education technology."
🛠️ Tools & Technologies
The Marketing Specialist - ABM role may involve the use of various marketing automation, customer relationship management (CRM), and data analytics tools, as well as experience with social media platforms and content management systems.
👔 Cultural Fit Considerations
Company Values: ASSUMPTION: Based on the job description, Education Perfect values innovation, collaboration, and a focus on positive impact, as evidenced by its commitment to empowering educators and amplifying their impact in the classroom.
Work Style: ASSUMPTION: The role requires a proactive, results-driven, and collaborative approach, with the ability to work across cross-functional teams to align marketing efforts with local market needs.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, dynamic environment, enjoy driving innovative marketing strategies, and have a passion for using technology to make a positive impact in the education sector.
⚠️ Potential Challenges
ASSUMPTION: The Marketing Specialist - ABM role may involve managing a diverse workload, coordinating with multiple teams, and staying up-to-date with the latest digital marketing trends, which could present potential challenges for some candidates.
📈 Similar Roles Comparison
ASSUMPTION: This Marketing Specialist - ABM role is similar to other account-based marketing or demand generation specialist positions in the EdTech or broader technology industry, with a focus on developing and executing targeted marketing strategies to drive pipeline growth and support sales efforts.
📝 Sample Projects
ASSUMPTION: Based on the key responsibilities, the Marketing Specialist - ABM may work on projects such as:
- Developing and implementing ABM campaigns to target and engage key accounts
- Optimizing marketing channels and tactics to improve campaign performance and ROI
- Collaborating with the sales team to align marketing initiatives with local market needs
- Analyzing campaign data and providing insights to enhance marketing strategies
- Organizing and executing regional field marketing events and programs
❓ Key Questions to Ask During Interview
- What are the primary metrics and KPIs that you use to measure the success of your marketing initiatives?
- Can you tell me more about the current marketing team structure and how this role would collaborate with other cross-functional teams?
- What are the company's plans for expanding its presence and impact in the ANZ region, and how would this role support those efforts?
- Can you provide an example of a successful ABM campaign that the company has executed, and what were the key learnings from that experience?
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
- Carefully review the job description and requirements to ensure a strong fit
- Tailor their resume and cover letter to highlight their relevant experience in account-based marketing, campaign optimization, and cross-functional collaboration
- Prepare thoughtful questions to ask during the interview that demonstrate their understanding of the role and the company's goals
- Research Education Perfect's mission, values, and market position to convey their enthusiasm and alignment with the organization
- Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords throughout their materials
Visual Customization Guide
Given that this is a marketing role at an EdTech company, the visual elements of the job description should reflect a modern, technology-focused aesthetic. The use of emoji icons, clean layout, and a slightly casual tone would be appropriate to match the industry and company culture.