Marketing Specialist
LEAP Legal Software📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: LEAP Legal Software
🔹 Location: Auckland, New Zealand
🔹 Job Type: Full-time
🔹 Category: Marketing/Legal Technology
📌 Essential Job Details
🚀 Job Overview
LEAP Legal Software is seeking a hands-on Marketing Specialist to join their next-generation marketing function in New Zealand. This role will execute the NZ marketing strategy to reflect the evolution of their product offering, driving brand awareness, recognition, and AI product adoption within the legal community. Reporting to the AU Marketing Manager, you'll collaborate with cross-functional teams to drive pipeline growth and customer acquisition through various marketing channels.
ASSUMPTION: The job category is listed as "Marketing/Legal Technology" based on the company's position as a legal software provider and the marketing focus of the role. The job type is assumed to be full-time based on the comprehensive nature of responsibilities and the absence of any part-time or contract indicators.
📋 Key Responsibilities
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✅ Ensure brand compliance across all New Zealand marketing initiatives
✅ Manage social media strategy and regular communications (newsletters, content creation, scheduling, optimization)
✅ Coordinate with Global Marketing team to keep the website updated with regionally relevant content
✅ Support Management and Sales through customer data management and reporting (including MQLs)
✅ Manage events, both in-person and online as required
✅ Oversee sponsorship management and related activities
✅ Monitor and order collateral and merchandise for NZ
✅ Manage additional marketing projects for New Zealand entities
✅ Provide support to any marketing channel or New Zealand entity when needed
🎯 Required Qualifications
Education: Not specified
Experience: Experience as a Marketing Generalist (ideally in SaaS or marketing to professional services industry); Experience organizing and attending marketing events
Skills:
- Understanding of basic SEO best practices
- Website editing capabilities
- Planning and implementation skills
- Hands-on experience across multiple digital channels
- Strong listening skills
- High level of organization with attention to detail
- Entrepreneurial mindset
- Compelling presentation skills
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible and hybrid working arrangements
- Additional paid wellbeing day annually
- Free gym membership
- Monthly massages in the office
- Career growth opportunities
Industry Comparison: Not specified
ASSUMPTION: The benefits listed are taken directly from the listing. No assumptions are made about salary as this information is not provided.
📌 Applicant Insights
🔍 Company Context
Industry Position: LEAP is described as the leading provider of Legal Practice Productivity Solutions across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, and New Zealand. They're part of ATI, identified as one of the largest international LegalTech companies.
Company Size: Large, established company with a global presence
Company Stage: Mature, well-established company with 30+ years in business
ASSUMPTION: The company size is inferred based on their description as a "leading provider" with presence across multiple countries and being part of a large international company (ATI). The 30+ years history is directly stated in the listing.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the AU Marketing Manager
Team Size/Composition: Part of a marketing function with connections to global teams
Growth Opportunities: The listing explicitly mentions "opportunities galore to expand your career based on where your interests lie" and notes the company is not afraid to pivot based on market conditions
ASSUMPTION: Career level is assessed as mid-level based on the required experience and specialized nature of the responsibilities, though the listing does not explicitly state this. Team composition is inferred from mentions of collaboration with cross-functional teams and a global marketing team.
🌍 Location & Work Environment
Office Type: Hybrid/Flexible
Geographic Context: Auckland is New Zealand's largest city and a commercial hub with a strong professional services sector
Work Schedule: Not specified, but mentions flexible arrangements
Regional Considerations: New Zealand has a strong work-life balance culture, which aligns with the company's mention of wellbeing benefits
ASSUMPTION: The office type is stated directly in the job description as "Flexible and hybrid working." Regional considerations about New Zealand's work culture are common knowledge about the country's approach to professional environments.
💼 Interview & Application Insights
Typical Process: For marketing roles in technology companies, expect initial screening, portfolio review, panel interviews with marketing leadership and cross-functional stakeholders
Key Assessment Areas: Marketing campaign execution, digital channel expertise, brand management, event coordination, communications skills, attention to detail
Application Tips: Highlight experience with SaaS marketing or professional services marketing, demonstrate results from previous campaigns, showcase event management experience
ATS Keywords: Marketing Specialist, SaaS marketing, legal industry, social media strategy, content creation, event management, digital channels, SEO, brand compliance
ASSUMPTION: These insights are based on industry standards for marketing roles in technology companies and the specific requirements mentioned in the job description, not on company-specific interview processes.
🛠️ Tools & Technologies
- Social media management platforms
- Content management systems (for website updates)
- Email marketing software (for newsletters)
- Analytics and reporting tools (for MQLs and data management)
- Event management software
ASSUMPTION: While specific tools are not mentioned in the listing, these are standard technologies used for the marketing responsibilities described in the role.
👔 Cultural Fit Considerations
Company Values: The listing emphasizes helping lawyers help people, making an impact, autonomy, trust, authenticity, and passion
Work Style: Collaborative (mentions cross-functional teams), autonomous (mentions trust and autonomy), entrepreneurial (mentions trying new things)
Self-Assessment:
- Are you comfortable working independently while being part of a global structure?
- Do you thrive in an environment where your work directly impacts business outcomes?
- Are you passionate about technology that helps professional service providers?
- Can you balance multiple priorities across different marketing channels?
ASSUMPTION: The company values and work style are directly inferred from statements in the job description about the company culture and how they describe ideal candidates.
⚠️ Potential Challenges
This role requires balancing multiple marketing channels and responsibilities across the New Zealand market. Working with global and Australian teams may require coordination across different time zones. The position appears to have broad responsibilities spanning digital marketing, events, content creation, and data reporting, which could be demanding for a single role.
ASSUMPTION: These challenges are inferred from the breadth of responsibilities listed and the global nature of the company with headquarters likely in Australia (given reporting to an AU Marketing Manager).
📈 Similar Roles Comparison
This Marketing Specialist role differs from pure digital marketing roles by including significant in-person event management and field marketing. Unlike marketing coordinator positions, this role requires more strategic input and experience. Compared to marketing managers in other organizations, this role may have more hands-on execution responsibilities while still requiring strategic thinking. The legal technology focus also differentiates it from marketing roles in other B2B SaaS companies.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles at similar levels across technology companies.
📝 Sample Projects
- Developing a quarterly content calendar for New Zealand social media channels that aligns with the global brand while addressing local market needs
- Organizing and executing a legal technology showcase event for Auckland law firms to demonstrate new AI features
- Creating and distributing a newsletter campaign highlighting customer success stories and product updates
- Managing sponsorship of a legal industry conference, including booth design, collateral production, and lead generation strategy
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's focus on legal technology and AI product adoption.
❓ Key Questions to Ask During Interview
- How does the New Zealand marketing strategy integrate with the global marketing approach?
- What are the key performance indicators used to measure success in this role?
- Can you share more about the current challenges in driving AI product adoption in the New Zealand legal market?
- How does the marketing team collaborate with sales and product teams to align messaging and campaigns?
- What marketing initiatives have been most successful for LEAP in the New Zealand market so far?
- How does LEAP support professional development and growth for marketing team members?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Research LEAP Legal Software's products and services, particularly their AI offerings, to understand how they serve the legal industry
- Update your resume to highlight relevant marketing experience, particularly in SaaS or professional services
- Prepare a portfolio of marketing campaigns, social media strategies, or events you've managed
- Include keywords from the job description in your application materials (marketing specialist, SaaS, legal industry, social media, events, brand compliance)
- Prepare to discuss specific examples that demonstrate your organizational skills, attention to detail, and ability to juggle multiple marketing channels
- Research the New Zealand legal market to understand potential challenges and opportunities
- Connect with current or former LEAP employees on LinkedIn to gain insights into the company culture