🔹 Job Title: Marketing Senior Manager
🔹 Company: Green Eagle Solutions
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
The Marketing Senior Manager will spearhead Green Eagle Solutions' global marketing strategy and execution to establish ARSOS as a leader in renewable energy automation. This pivotal role combines strategic vision with hands-on implementation to drive international growth, increase brand awareness, and build a high-performing marketing function from the ground up. As a key leader in a fast-growing renewable energy SaaS company, you'll position the organization as an industry thought leader while directly contributing to expansion into key markets.
ASSUMPTION: Based on the description mentioning "build a high-performing marketing function from the ground up," this appears to be a leadership role that may involve creating or significantly expanding the marketing department.
Strategic Leadership & Brand Development
✅ Develop and implement a global marketing strategy aligned with company objectives
✅ Refine ARSOS's brand narrative and ensure consistent messaging across channels
✅ Build compelling value propositions for key international markets (UK, USA, Greece)
✅ Lead thought leadership initiatives to position Green Eagle as a trusted industry advisor
Demand Generation & Lead Acquisition
✅ Create and execute multi-channel demand generation campaigns
✅ Optimize SEO, paid advertising, and email marketing for global audiences
✅ Implement comprehensive content marketing strategy
✅ Leverage AI-driven marketing tools for lead nurturing and campaign management
Sales Alignment & Enablement
✅ Build strong marketing and sales collaboration
✅ Develop sales enablement tools (product decks, case studies, etc.)
✅ Implement lead tracking and reporting systems to measure ROI
Digital Marketing & Website
✅ Overhaul corporate website to improve UX, SEO, and brand alignment
✅ Use data analytics to improve traffic, engagement, and lead conversions
✅ Build stronger social media presence, particularly on LinkedIn
Team & Leadership
✅ Lead marketing team and identify department needs
✅ Create KPIs and performance benchmarks for team and campaigns
✅ Foster a culture of innovation and continuous improvement
Customer Advocacy
✅ Establish post-purchase engagement strategies to increase loyalty
✅ Build customer community for knowledge-sharing and brand advocacy
Education: Not specified
Experience: 5+ years in senior B2B marketing role (SaaS, renewable energy, or industrial automation sectors)
Skills:
Desirable:
ASSUMPTION: While no specific degree is mentioned, the senior nature of this role typically implies a bachelor's degree or higher in marketing, business, communications, or related field is preferred.
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Senior marketing roles in the renewable energy SaaS sector in Spain typically command competitive compensation packages. While not explicitly stated, marketing leadership positions in Madrid typically range from €60,000-€90,000+ depending on experience and specific company size, with additional variable compensation possible.
Industry Position: Green Eagle Solutions is described as a leader in automating renewable energy operations. Their flagship platform, ARSOS, integrates advanced automation to enhance operational efficiency and trading performance for renewable energy producers.
Company Size: Not specified
Company Stage: Fast-growing company, likely in scale-up phase
ASSUMPTION: Based on the mention of "fast-growing company," international expansion goals, and the need to build marketing functions, Green Eagle Solutions appears to be in a growth or scale-up phase. The company likely has established product-market fit with ARSOS and is now focused on accelerating market penetration.
Career Level: Senior management
Reporting Structure: Not specified, but likely reports to C-suite (CMO, CEO, or similar)
Team Size/Composition: Will lead marketing team with responsibility for identifying department needs
Growth Opportunities: Significant growth potential as company expands internationally
ASSUMPTION: Given the emphasis on building the marketing function and the senior title, this position likely reports directly to executive leadership. The role offers substantial growth opportunities as the company expands into new markets, potentially leading to executive-level positions as the organization matures.
Office Type: Flexible work arrangements available
Geographic Context: Primary location in Madrid with option for Seville, Spain's capital and a growing hub for renewable energy businesses
Work Schedule: Not specified, likely standard business hours with flexibility
Regional Considerations: Role requires occasional international travel, particularly to target markets (UK, USA, Greece)
ASSUMPTION: While flexible work arrangements are mentioned, the strategic nature of this role and need for cross-departmental collaboration suggests at least partial in-office presence would be expected. Madrid offers a high quality of life with excellent public transportation and a vibrant business environment.
Typical Process: For senior marketing roles, expect 3-5 interview rounds including initial screening, marketing expertise assessment, leadership evaluation, and executive team meetings
Key Assessment Areas: Strategic thinking, marketing execution track record, leadership capabilities, international marketing experience, and technical SaaS marketing knowledge
Application Tips: Highlight experience with renewable energy or industrial automation sectors, demonstrate measurable marketing results, and showcase experience building marketing functions and teams
ATS Keywords: SaaS marketing, international marketing, demand generation, content strategy, B2B marketing, lead generation, marketing automation, renewable energy, HubSpot, Marketo, SEO, paid media, marketing analytics
ASSUMPTION: These insights are based on standard industry practices for senior marketing roles in technology companies. The specific interview process may vary based on Green Eagle Solutions' hiring practices.
The role requires familiarity with:
ASSUMPTION: While specific CRM and marketing automation tools beyond those mentioned aren't specified, proficiency with standard marketing technology stack elements would be expected for this level of role.
Company Values: Innovation, humility, efficiency, and sustainability are emphasized
Work Style: Collaborative, growth-oriented culture with an emphasis on both strategic thinking and hands-on execution
Self-Assessment: Candidates should consider:
ASSUMPTION: Based on the "game-changer spirit" mentioned and the emphasis on growth, the company likely has an entrepreneurial culture that values initiative and adaptability.
ASSUMPTION: These potential challenges are inferred from the job responsibilities and context. The actual challenges may vary based on specific company circumstances.
This Marketing Senior Manager role differs from standard marketing leadership positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles in technology companies.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical marketing initiatives for this type of role.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.