Marketing Pursuits Coordinator (Northeast)
WSP📌 Core Information
🔹 Job Title: Marketing Pursuits Coordinator (Northeast)
🔹 Company: WSP
🔹 Location: Glastonbury, Connecticut, United States (with options in Connecticut or Massachusetts)
🔹 Job Type: Full-time
🔹 Category: Marketing, AEC (Architecture, Engineering, Construction)
📌 Essential Job Details
🚀 Job Overview
This role is a specialized marketing position within WSP's Northeast Strategic Growth Team, focused on leading and supporting pursuit efforts to win new business. The Marketing Pursuits Coordinator serves as a critical link between technical experts, business leaders, and clients, managing the entire pursuit lifecycle from lead identification to proposal development. This position combines strategic marketing expertise with practical proposal development skills to help WSP secure new projects across the Northeast region.
ASSUMPTION: The job category is assumed to be Marketing within the AEC industry based on the job description's explicit mention of proposal development in the AEC industry. The full-time nature is inferred from the comprehensive responsibilities and the company's mentioned hybrid work schedule.
📋 Key Responsibilities
✅ Support the complete pursuit lifecycle from lead generation and capture planning to proposal development
✅ Provide presentation coaching to technical teams
✅ Develop and maintain marketing data, including professional resumes and project descriptions
✅ Collaborate with the Strategic Growth Team to establish winning strategies
✅ Pre-position WSP for future opportunities
✅ Analyze RFQ/RFP documents for compliance requirements and strategic messaging opportunities
✅ Coordinate with designers to develop compelling graphics that support value propositions
✅ Manage proposal layouts using Adobe InDesign
✅ Support broader marketing initiatives as assigned
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, journalism, or related field (or commensurate experience)
Experience: 3-5 years of experience in marketing and proposal development in the AEC industry
Skills:
- Advanced proficiency in Adobe InDesign for proposal layout
- Advanced proficiency in Microsoft Office (Outlook, Word, PowerPoint, Teams)
- Collaborative communication abilities
- Empathetic interpersonal skills
- Problem-solving and strategic thinking
- Attention to detail and compliance orientation
- Time management and organizational capabilities
- Self-direction and initiative
Preferred Skills:
- Experience with Adobe Photoshop and Illustrator (helpful but not essential)
💰 Compensation & Benefits
Salary Range: $64,000 - $109,780
Benefits:
- Comprehensive medical, dental, and vision coverage
- Disability and life insurance
- Retirement savings plan
- Paid sick leave
- Paid vacation (personal time)
- Paid parental leave
- Paid time off for bereavement, voting, and naturalization proceedings
- Hybrid work environment (3 days in office, 2 days remote)
Industry Comparison: The salary range is competitive for marketing coordinator roles in the AEC industry in the Northeast region, with the upper end reflecting the specialized nature of this pursuit-focused position.
ASSUMPTION: The salary comparison is based on typical market rates for similar positions in the AEC industry in the Northeast region. The job type is assumed to be full-time based on the comprehensive benefits package and responsibilities described.
📌 Applicant Insights
🔍 Company Context
Industry Position: WSP is a global professional services firm and one of the largest engineering consultancies, specializing in transportation, infrastructure, environment, buildings, energy, and resources.
Company Size: Large enterprise with offices across the globe
Company Stage: Established corporation with ongoing expansion
ASSUMPTION: WSP's size and market position are inferred from public information about WSP as a global professional services firm. The job description mentions a "continually expanding firm" and references a national Strategic Growth Team with regional divisions, suggesting a large, established organization.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Likely reports to a Strategic Growth Team leader or regional marketing director
Team Size/Composition: Part of the Northeast Strategic Growth Team, collaborating with technical experts and business leaders
Growth Opportunities: Strong potential for career development with a company that explicitly values professional development and describes itself as providing "incredible opportunity for career development and growth"
ASSUMPTION: The career level is determined based on the required 3-5 years of experience. Reporting structure is assumed based on typical organizational structures in marketing teams at AEC firms. Growth opportunities are directly referenced in the job description, which mentions "training is an essential component of our culture."
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office, 2 days remote)
Geographic Context: Position can be based in Connecticut or Massachusetts offices, with Glastonbury, CT specifically mentioned
Work Schedule: Standard business hours with expectation of 3 days per week in office
Regional Considerations: The Northeast region has a concentrated market of AEC firms with significant infrastructure projects across multiple states
ASSUMPTION: The hybrid work arrangement is explicitly stated in the job description. Regional considerations are based on typical knowledge of the AEC industry in the Northeast United States.
💼 Interview & Application Insights
Typical Process: Initial resume screening, phone/video interview with HR or hiring manager, possible technical assessment of InDesign skills, panel interview with SGT team members
Key Assessment Areas: Communication skills, design understanding, problem-solving ability, attention to detail, project examples demonstrating proposal development experience
Application Tips: Highlight specific examples of successful pursuits/proposals you've contributed to, demonstrate your understanding of the AEC business development cycle, showcase both technical skills (InDesign) and soft skills (collaboration, communication)
ATS Keywords: Proposal coordination, pursuit management, InDesign, AEC marketing, RFP/RFQ, business development, capture planning, technical writing, graphic design, compliance
ASSUMPTION: These insights are based on standard interview processes in the AEC industry for marketing positions. The specific assessment areas align with the qualifications and capabilities emphasized in the job description.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign - required; Photoshop and Illustrator - beneficial)
- Microsoft Office Suite (Word, PowerPoint, Outlook, Teams)
- Likely CRM systems for lead tracking
- Possible proposal automation or content management systems
ASSUMPTION: The required tools (Adobe InDesign, Microsoft Office) are explicitly mentioned. CRM and proposal management systems are standard in AEC marketing but not specifically mentioned, so they are assumptions based on industry norms for pursuit coordination.
👔 Cultural Fit Considerations
Company Values: Collaboration, continuous learning, professional development, innovation, problem-solving
Work Style: Collaborative, strategy-focused, self-directed, detail-oriented, deadline-driven
Self-Assessment:
- Do I thrive in collaborative environments with diverse personality types?
- Am I comfortable balancing creative marketing approaches with technical compliance requirements?
- Do I enjoy the pressure and pace of proposal deadlines?
- Am I proactive about seeking growth opportunities and sharing knowledge?
- Can I communicate technical concepts clearly while maintaining strategic focus?
ASSUMPTION: Company values are inferred from the job description's emphasis on collaboration, lifelong learning, and professional development. The work style is directly described as "collaborative, fun, and strategy-focused" with an acknowledgment that pursuits are "challenging... in all the best and most rewarding ways."
⚠️ Potential Challenges
The role suggests some potential challenges that candidates should consider:
- Meeting tight proposal deadlines while maintaining high-quality standards
- Balancing multiple pursuits simultaneously during busy periods
- Translating complex technical information into compelling marketing narratives
- Working with various personalities and communication styles across technical and business teams
- Navigating the detailed compliance requirements of public and private sector RFPs
ASSUMPTION: These challenges are inferred from the responsibilities described and typical challenges in AEC pursuit marketing. The job description notes that pursuits are "challenging," and emphasizes the need for compliance focus, time management, and communication with diverse personalities.
📈 Similar Roles Comparison
This role differs from standard marketing coordinator positions in several ways:
- Specialized Focus: Unlike general marketing coordinators who may handle diverse marketing activities, this role specializes specifically in pursuits/proposals
- Strategic Input: Goes beyond administrative support to include strategic contribution to win strategies
- Technical Requirement: Requires stronger technical skills (InDesign proficiency) than many marketing coordinator roles
- Regional Scope: Covers the entire Northeast region rather than a single office or business unit
Similar roles might include: Proposal Coordinator, Pursuit Specialist, AEC Proposal Manager, or Business Development Coordinator.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in AEC firms and the specific emphasis on pursuit leadership mentioned in the job description.
📝 Sample Projects
In this role, you might work on projects such as:
- Leading the response to a state Department of Transportation RFP for a major bridge rehabilitation project
- Coordinating a multi-disciplinary pursuit team for a municipal infrastructure improvement program
- Developing a strategic capture plan for an upcoming federal transportation initiative
- Creating and maintaining a database of project case studies relevant to Northeast infrastructure needs
- Designing presentation materials and coaching technical experts for client interviews
- Implementing streamlined processes for proposal development to improve efficiency across the region
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical pursuits an AEC firm like WSP would undertake in the Northeast region.
❓ Key Questions to Ask During Interview
- Can you share examples of particularly successful pursuits the Northeast Strategic Growth Team has led recently?
- How is the workload typically balanced between active pursuits and proactive marketing/positioning efforts?
- What professional development opportunities are available for someone looking to advance their marketing expertise within WSP?
- How does the Strategic Growth Team collaborate with technical experts during the pursuit process?
- What are the key growth sectors or market opportunities WSP is targeting in the Northeast region?
- How is success measured for this position, both in terms of pursuit outcomes and individual performance?
ASSUMPTION: These questions are suggested based on the role type and information provided. They should be adapted based on the specific interview context and the candidate's experience level.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor Your Resume: Highlight AEC marketing experience, proposal development skills, and InDesign proficiency. Include specific examples of successful pursuits you've contributed to.
- Portfolio Preparation: Consider preparing samples of proposal work (with confidential information removed) to demonstrate your skills.
- Research WSP Projects: Familiarize yourself with WSP's recent major projects in the Northeast region to demonstrate your interest and knowledge during interviews.
- Keywords for ATS: Ensure your application includes key terms like "proposal development," "pursuit strategy," "InDesign," "AEC marketing," and "strategic growth" to pass automated screening systems.
- LinkedIn Optimization: Update your LinkedIn profile to highlight relevant proposal and marketing experience, and consider connecting with WSP team members in similar roles.
- Prepare for Behavioral Questions: Develop specific examples that demonstrate collaborative communication, problem-solving, and deadline management in marketing contexts.