Marketing Manager Nordics
Solplanet📌 Core Information
🔹 Job Title: Marketing Manager Nordics
🔹 Company: Solplanet (by AISWEI)
🔹 Location: Aalborg, Nordjylland, Denmark
🔹 Job Type: Full-time
🔹 Category: Marketing, Renewable Energy
📌 Essential Job Details
🚀 Job Overview
The Marketing Manager Nordics will lead marketing strategy development and implementation across Denmark, Norway, Sweden, and Finland for Solplanet, a brand offering solar inverters, energy storage systems, and EV chargers. This pivotal role operates in a matrix structure, reporting to both the Regional Sales Director Nordics and the Global Solplanet Marketing Director. The successful candidate will analyze competitive environments, collaborate with Country Managers to develop localized marketing plans, manage multi-channel communications, and drive brand awareness to achieve growth targets in the renewable energy sector.
ASSUMPTION: Based on the job description, the role appears to be newly created or recently vacant as part of Solplanet's expansion in the Nordic region, as the description emphasizes growth and development of new strategies.
📋 Key Responsibilities
- ✅ Develop and implement marketing strategies and plans for Denmark, Norway, Sweden, and Finland based on competitive landscape analysis
- ✅ Build relationships with local media and secure media presence through press releases, interviews, and advertorials
- ✅ Manage local websites, ensure up-to-date content, and own the SEO content strategy
- ✅ Develop and implement the Solplanet Academy training roadmap including webinars, training events, and Roadshow activities
- ✅ Coordinate Solplanet's presence at local trade shows and industry events
- ✅ Strengthen relationships with distributors and installers through collaborative marketing initiatives
- ✅ Manage and localize documentation portfolios for Nordic countries
- ✅ Track performance of marketing activities and identify optimization opportunities
- ✅ Manage community engagement and Marketing Qualified Leads (MQL) within the CRM
- ✅ Plan, steer, and control local marketing budgets for all four Nordic countries
- ✅ Participate in cross-country projects and share best practices across regional teams
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field
Experience: 3-5 years of professional marketing experience with broad perspective across several marketing areas
Skills:
- Experience managing marketing for multiple local markets
- Budget management and ROI optimization
- Strong communication and presentation skills
- Media relationship building
- CRM system experience (HubSpot or similar)
- Data analysis and insight generation
- Content creation for various channels
- Cross-functional team collaboration
- Fluency in Danish and English, plus at least one additional Nordic language (Norwegian, Swedish, or Finnish)
- Interest in solar energy industry (prior PV experience advantageous but not required)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- International team environment
- Ownership and impact from day one
- Flexible hybrid work setup (two days in office, three days remote)
- Value-driven culture with flat hierarchies
- Multi-cultural workplace
- Professional growth opportunities
- Career development in the growing renewable energy industry
Industry Comparison: Not specified
ASSUMPTION: For marketing management positions in Denmark's renewable energy sector, compensation typically includes competitive base salary, possible performance bonuses, pension contributions, and standard Danish benefits such as extended vacation time. The hybrid work arrangement is becoming standard in Nordic countries post-pandemic, especially for marketing roles.
📌 Applicant Insights
🔍 Company Context
Industry Position: AISWEI is a leading provider of renewable energy solutions with a 15+ year history in R&D and manufacturing. The company operates under the Solplanet brand internationally and is among the largest manufacturers of solar string inverters worldwide with 18 GW of annual production volumes (2023).
Company Size: Not explicitly stated, but references to global operations and private equity backing suggest a mid-to-large size organization
Company Stage: Established company in growth phase with private equity backing
ASSUMPTION: Based on the production volume mentioned (18 GW in 2023) and the global presence, AISWEI appears to be a significant player in the renewable energy market. The private equity backing suggests a company focused on growth and expansion, particularly in international markets like the Nordics.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Dual reporting - both to the Regional Sales Director Nordics and the Global Solplanet Marketing Director (matrix structure)
Team Size/Composition: Role is part of both the Danish market organization and the Global Solplanet Marketing Team
Growth Opportunities: Potential path to regional or global marketing leadership positions in renewable energy
ASSUMPTION: This position could serve as a stepping stone to broader European or global marketing roles within the organization, given the emphasis on cross-country collaboration and the company's growth trajectory in renewable energy markets.
🌍 Location & Work Environment
Office Type: Hybrid model - two days in the office, three days working remotely
Geographic Context: Aalborg is Denmark's fourth-largest city and a hub for green energy technology, with a growing renewable sector and strong connection to Scandinavian markets
Work Schedule: Standard full-time with hybrid flexibility
Regional Considerations: Nordic business culture values work-life balance, flat hierarchies, and direct communication. Position requires understanding of four distinct Nordic markets (Denmark, Norway, Sweden, Finland) with their own cultural nuances
ASSUMPTION: The role likely involves occasional travel to other Nordic countries to meet with local teams, attend events, and build relationships with key stakeholders, though this isn't explicitly stated in the job description.
💼 Interview & Application Insights
Typical Process: For marketing management roles in European renewable energy companies, candidates typically undergo initial screening, followed by interviews with marketing leadership, country managers, and potentially peer marketing managers from other regions. Candidates may be asked to present a mini marketing plan or analyze a case study.
Key Assessment Areas:
- Strategic marketing thinking across multiple markets
- Experience with both B2B and channel marketing
- Cultural sensitivity and ability to navigate Nordic business environments
- Digital marketing competency and data-driven decision making
- Language proficiency in required languages
Application Tips:
- Showcase experience managing marketing across multiple countries/regions
- Highlight familiarity with Nordic markets if applicable
- Emphasize experience with both traditional and digital marketing channels
- Demonstrate understanding of the renewable energy market trends
ATS Keywords: Marketing strategy, Nordic markets, renewable energy, solar inverters, marketing plan, media relations, SEO, tradeshow management, CRM, marketing budget, cross-cultural, multi-lingual, HubSpot
ASSUMPTION: These insights are based on standard industry practices for similar marketing roles in European renewable energy companies.
🛠️ Tools & Technologies
- CRM systems (specifically HubSpot mentioned)
- Content Management Systems (for website management)
- SEO tools
- Social media management platforms
- Email marketing systems (for newsletters)
- Marketing analytics tools
ASSUMPTION: Additional tools likely include project management software, design tools for marketing collateral, and collaboration platforms for cross-country team interactions.
👔 Cultural Fit Considerations
Company Values: "Solar for everybody" - accessibility and user-friendliness are core values. The company emphasizes creating the best experience for distributors, installers, and end users.
Work Style: Collaborative, cross-cultural, matrix reporting structure that requires comfort working with teams across functions and countries. The environment appears to value ownership, impact, and autonomy.
Self-Assessment:
- Am I comfortable working in a matrix reporting structure with multiple stakeholders?
- Can I effectively build strategies that address different markets with unique characteristics?
- Do I thrive in an international environment working across cultural boundaries?
- Am I passionate about renewable energy and sustainable solutions?
- Can I balance strategic planning with hands-on execution?
ASSUMPTION: The company culture likely values innovation and environmental consciousness, given its focus on renewable energy solutions. The flat hierarchies mentioned suggest an approachable leadership style.
⚠️ Potential Challenges
- Managing marketing strategies across four distinct countries with different languages and market dynamics
- Balancing dual reporting responsibilities to both regional sales and global marketing
- Coordinating with multiple stakeholders including country managers, global marketing teams, and distribution networks
- Need for proficiency in multiple languages (Danish, English, plus at least one more Nordic language)
- Potential travel requirements across Nordic countries for events, customer meetings, and team collaboration
ASSUMPTION: These challenges are based on the matrix structure, geographical scope, and language requirements described in the job posting.
📈 Similar Roles Comparison
This role differs from standard marketing manager positions in several ways:
- Regional Focus: Covers four countries rather than a single market, requiring broader cultural understanding
- Matrix Reporting: Operates with dual reporting lines to both regional sales and global marketing
- Industry Specialization: Focuses on renewable energy technology, specifically solar inverters and related products
- Multi-lingual Requirement: Requires proficiency in at least three languages, unusual compared to many marketing roles
ASSUMPTION: This comparison is based on standard industry marketing management roles in Europe.
📝 Sample Projects
- Developing a unified but locally adaptable marketing strategy for all four Nordic countries based on competitive analysis and market research
- Planning and executing Solplanet's presence at major Nordic renewable energy trade shows such as Energimässan (Sweden) or Vaasa Energy Week (Finland)
- Creating and implementing a localized content calendar for websites, blogs, and social media across all Nordic markets
- Designing and rolling out training programs for solar installers across the region through the Solplanet Academy
- Building a network of case studies showcasing successful installations across different Nordic countries
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities.
❓ Key Questions to Ask During Interview
- What are the key growth targets for each Nordic market, and how do they differ between countries?
- How is marketing success measured within the organization, particularly across different markets?
- How does the matrix reporting structure work in practice between regional sales and global marketing?
- What are the most significant challenges the Solplanet brand is currently facing in the Nordic markets?
- How does the company support cross-country collaboration and knowledge sharing?
- What does the first 90 days in this role typically look like, and what would be the priorities?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize Your Application: Tailor your resume to highlight experience with marketing strategy, multi-country responsibilities, and any renewable energy knowledge.
- Optimize for ATS: Include key terms like "Nordic marketing," "marketing strategy," "renewable energy," "multi-lingual," and "HubSpot" to improve visibility in applicant tracking systems.
- Highlight Language Skills: Prominently feature your language proficiencies, especially Nordic languages.
- Prepare Your Story: Be ready to discuss how your experience prepares you to manage marketing across different Nordic countries while balancing local needs with global brand cohesion.
- Research the Market: Familiarize yourself with the renewable energy landscape in the Nordic region, including major competitors in the solar inverter and EV charging space.
- Connect: Consider reaching out to current Solplanet employees on professional networks to gain additional insights about the company culture.