Marketing Manager EU

## 📌 Core Information 🔹 **Job Title:** Marketing Manager EU 🔹 **Company:** OnLogic 🔹 **Location:** Oosterhout, Noord-Brabant, Netherlands 🔹 **Job Type:** Full-time 🔹 **Category:** Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview As the Marketing Manager EU at OnLogic, you will be responsible for leading the company's marketing efforts in the European region. Your strategic vision and hands-on execution will be crucial in expanding OnLogic's brand awareness, driving inbound lead generation, and contributing to the overall sales pipeline growth across key European markets. **ASSUMPTION:** The job listing does not specify the full-time or part-time nature of the role, but based on the responsibilities and the company's growth focus, a full-time position is a reasonable assumption. --- ### 📋 Key Responsibilities ✅ Manage the inbound lead generation team, focusing on digital advertising, content marketing, email, social media, and event marketing to further grow OnLogic's brand awareness and increase inbound leads by 30% in European focus countries. ✅ Collaborate with marketing leadership to develop and localize quarterly marketing campaigns for new and existing products, ensuring alignment with EU sales objectives. ✅ Work closely with the partnership team to develop co-marketing activities and secure market development funds. ✅ Project manage the implementation of product marketing plans, coordinating with the design and ecommerce teams. ✅ Partner with the eComm leader to optimize the European website experience for conversion, brand consistency, and customer experience. ✅ Develop and implement strategies to improve lead quality and conversion rates, working with sales to ensure seamless lead handoff and follow-up. ✅ Analyze and report on product marketing campaign performance, using data to inform strategy and optimize results. ✅ Collaborate with the VP of Marketing to manage lead generation metrics and budget allocation. ✅ Provide mentorship and professional development opportunities for the team. ✅ Continuously build and develop the European marketing team to meet projected growth demands. **ASSUMPTION:** The job description covers the key responsibilities in detail, and no additional major responsibilities are implied. --- ### 🎯 Required Qualifications **Education:** Not specified **Experience:** 8-10 years of experience leading teams in a similar environment **Skills:** - Proven experience in international environments with a strong understanding of localized inbound marketing, B2B marketing, and ecommerce models - Demonstrated experience in building and leading high-performing marketing teams - Strong ability to create detailed marketing campaign briefs with clear success metrics, target audience, and content plans - Proven track record of defining and achieving key performance indicators for marketing projects and campaigns - Excellent project management and communication skills, with the ability to manage projects on time and within budget - Ability to quickly learn and understand technical products for effective marketing **ASSUMPTION:** The job listing does not specify any educational requirements, but the experience and skills required suggest a bachelor's degree or equivalent in a relevant field would be preferred. --- ### 💰 Compensation & Benefits **Salary Range:** €5,000 to €7,000 per month **Benefits:** 28 vacation days, premium-free pension scheme, travel reimbursement, annual Profit Share Bonus, opportunity to participate in the Employee Stock Purchase Plan, and a personal development plan **Industry Comparison:** The provided salary range appears to be competitive for a Marketing Manager role in the Netherlands, based on industry data. According to Glassdoor, the average salary for a Marketing Manager in the Netherlands is around €4,800 per month. **ASSUMPTION:** The provided salary range and benefits package are comprehensive and in line with industry standards for a mid-to-senior level Marketing Manager role in the Netherlands. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** OnLogic is a growing company that designs and manufactures specialized computers and hardware solutions for businesses (B2B) around the world, with a focus on industrial and edge computing. **Company Size:** Not specified **Company Stage:** Based on the job description, OnLogic appears to be in a growth stage, as they are looking to expand their marketing efforts in Europe to achieve ambitious growth goals. **ASSUMPTION:** OnLogic is a mid-sized to large company, as they have a dedicated marketing team and are expanding their presence in Europe, but the exact size is not provided. --- ### 📊 Role Analysis **Career Level:** Mid to Senior level **Reporting Structure:** The Marketing Manager EU will report to the VP of Marketing, based on the collaboration mentioned in the job description. **Team Size/Composition:** The marketing team is described as a "multi-talented, omnichannel marketing and ecommerce team consisting of digital marketers, writers, designers, communications experts and planners." **Growth Opportunities:** The job description suggests opportunities for professional development and growth within the expanding European marketing team. **ASSUMPTION:** The Marketing Manager EU role is a senior-level position with significant responsibility and leadership over the European marketing team. --- ### 🌍 Location & Work Environment **Office Type:** The job is based in the company's office in Oosterhout, Netherlands, with the expectation of on-site work. **Geographic Context:** Oosterhout is a city in the southern part of the Netherlands, in the province of Noord-Brabant. The region is known for its technology and manufacturing industries. **Work Schedule:** The job is described as a 40-hour per week position, which is typical for a full-time role in the Netherlands. **Regional Considerations:** The Netherlands is known for its high quality of life, work-life balance, and progressive business environment, which may be attractive to international applicants. **ASSUMPTION:** The role requires the Marketing Manager EU to be based in the company's Oosterhout office, with limited flexibility for remote or hybrid work arrangements. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process for a Marketing Manager role at a B2B technology company like OnLogic may include an initial phone/video screening, followed by in-person or remote interviews with the hiring manager, team members, and potentially the VP of Marketing. **Key Assessment Areas:** Employers will likely evaluate the candidate's strategic marketing expertise, team leadership skills, data-driven decision-making, and ability to drive results in a European, B2B context. **Application Tips:** Applicants should highlight their experience in international marketing, leading high-performing teams, and delivering measurable results through inbound marketing campaigns and ecommerce optimization. **ATS Keywords:** Some key terms to include in the application: "marketing manager," "B2B marketing," "inbound marketing," "ecommerce," "team management," "KPI," "campaign management," "product marketing," "localization." **ASSUMPTION:** The typical interview process and assessment areas are based on standard practices for a senior-level marketing role in the technology/B2B industry. --- ### 🛠️ Tools & Technologies Based on the responsibilities outlined, the Marketing Manager EU at OnLogic is likely to work with a variety of marketing and analytics tools, such as digital advertising platforms, content management systems, email marketing software, social media management tools, and data visualization/reporting tools. **ASSUMPTION:** The job description does not mention any specific tools or technologies, but these are industry-standard assumptions for a senior-level marketing role. --- ### 👔 Cultural Fit Considerations **Company Values:** OnLogic's core values are stated as being "Open, Fair, Innovative and Independent." The company encourages input and feedback from every team member and strives for continuous improvement. **Work Style:** The marketing team is described as a "collaborative crew that works hard to position the brand, generate demand and deliver a delightful customer experience." This suggests a dynamic, fast-paced, and results-oriented work environment. **Self-Assessment:** Applicants should consider whether they thrive in a growth-oriented, data-driven marketing environment, where they can contribute their strategic vision and hands-on execution skills to drive European expansion. **ASSUMPTION:** The company culture at OnLogic values innovation, transparency, and a collaborative approach to achieving business goals. --- ### ⚠️ Potential Challenges The Marketing Manager EU role may face challenges in coordinating marketing efforts across multiple European markets, managing a growing team, and balancing the strategic leadership and hands-on execution required to meet ambitious growth targets. **ASSUMPTION:** The broad scope of responsibilities and the need to lead a team while also driving operational marketing activities could present potential challenges for the role. --- ### 📈 Similar Roles Comparison The Marketing Manager EU role at OnLogic is similar to other senior-level marketing positions in the B2B technology or industrial manufacturing sectors, where the focus is on developing and executing localized marketing strategies to drive brand awareness, lead generation, and sales pipeline growth in international markets. **ASSUMPTION:** The skills and responsibilities required for this role are consistent with those of a Marketing Manager role in the B2B technology industry. --- ### 📝 Sample Projects Some sample projects the Marketing Manager EU may work on include: - Developing and implementing a comprehensive inbound marketing strategy to increase brand awareness and lead generation in key European markets - Localizing quarterly marketing campaigns for new and existing products, ensuring alignment with EU sales objectives - Optimizing the European website for improved conversion rates, brand consistency, and customer experience - Analyzing marketing campaign performance data to inform strategy and drive continuous improvement **ASSUMPTION:** These project examples are based on the key responsibilities outlined in the job description. --- ### ❓ Key Questions to Ask During Interview - What are the top priorities and key results the company expects from the Marketing Manager EU role in the first 6-12 months? - How does the European marketing team collaborate with the global marketing organization and the sales team to achieve regional and company-wide goals? - What systems and processes are in place to support the marketing team in delivering high-quality, localized campaigns across multiple European markets? - What professional development opportunities and resources are available to help the Marketing Manager EU continue to grow their skills and leadership capabilities? - What are the biggest challenges the company is currently facing in the European market, and how can the Marketing Manager EU help address them? **ASSUMPTION:** These questions are designed to help the applicant better understand the role, the company's priorities, and the support available to be successful in the position. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To pursue this opportunity effectively, applicants should: 1. Thoroughly review the job description and requirements to ensure they are a strong fit. 2. Tailor their resume and cover letter to highlight their relevant experience, skills, and achievements in European B2B marketing, team leadership, and data-driven campaign management. 3. Prepare thoughtful questions to ask during the interview process to demonstrate their interest and fit for the role. 4. Research the company, its products, and the competitive landscape to be able to speak knowledgeably about the market and how they can contribute to OnLogic's growth. 5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords throughout their resume and cover letter.