Marketing Manager
Solplanet📌 Core Information
🔹 Job Title: Marketing Manager Nordics
🔹 Company: Solplanet (AISWEI)
🔹 Location: Aalborg, Nordjylland, Denmark
🔹 Job Type: Full-time
🔹 Category: Marketing/Renewable Energy
📌 Essential Job Details
🚀 Job Overview
As the Marketing Manager for the Nordic region at Solplanet, you will be responsible for developing and implementing marketing strategies across Denmark, Norway, Sweden, and Finland. You'll work in a matrix structure, reporting to both the Regional Sales Director Nordics and the Global Solplanet Marketing Director. This hybrid position combines strategic marketing leadership with tactical execution to enhance brand awareness, engage target audiences, and support Solplanet's growth objectives in the renewable energy sector.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for Denmark, Norway, Sweden, and Finland
✅ Create and implement country-specific marketing plans aligned with sales targets
✅ Establish and nurture relationships with local media through PR activities
✅ Manage local websites, SEO content strategy, and drive organic traffic
✅ Develop and implement the Solplanet Academy training roadmap (webinars, events, roadshows)
✅ Coordinate Solplanet's presence at local trade shows and industry events
✅ Foster collaboration with distributors and installers on joint marketing initiatives
✅ Manage and localize documentation portfolios for Nordic countries
✅ Track and optimize performance of all marketing activities
✅ Manage community engagement and Marketing Qualified Leads (MQLs)
✅ Plan, steer, and control local marketing budgets across four countries
✅ Participate in cross-country projects and share best practices across regions
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field
Experience: 3-5 years of professional marketing experience across multiple marketing areas
Skills:
- Demonstrated ability to manage marketing for multiple local markets
- Experience in budget management and ROI optimization
- Strong communication and presentation skills
- Experience building relationships with media and external partners
- Proficiency with CRM systems (HubSpot or similar)
- Strong analytical skills for data interpretation
- Excellent written and verbal communication
- Cross-functional team collaboration experience
- Fluency in Danish, English, and at least one additional Nordic language (Norwegian, Swedish, or Finnish)
- Interest in the solar energy industry (prior PV experience advantageous but not required)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- International team environment
- Ownership and impact from day one
- Flexible work setup (hybrid model with two days in office, three days remote)
- Value-driven culture with flat hierarchies
- Multi-cultural workplace
- Professional growth opportunities
- Career development in a growing renewable energy industry
Industry Comparison: Not specified
ASSUMPTION: While specific compensation details aren't provided, marketing manager roles in Denmark typically offer competitive salaries in the renewable energy sector, which is experiencing significant growth across the Nordic region.
📌 Applicant Insights
🔍 Company Context
Industry Position: Solplanet is the international brand of AISWEI, a leading provider of renewable energy solutions including solar inverters, batteries, EV chargers, heat pumps, and energy management systems. With 18 GW of annual production volumes (2023), AISWEI ranks among the largest manufacturers of solar string inverters worldwide.
Company Size: Not explicitly stated, but operates internationally with significant production capacity
Company Stage: Established company with private equity backing and global operations
ASSUMPTION: Based on production volume and international presence, Solplanet appears to be a mid-to-large sized company in a growth phase within the renewable energy market.
📊 Role Analysis
Career Level: Mid to Senior level, based on required experience and scope of responsibilities
Reporting Structure: Dual reporting line to both the Regional Sales Director Nordics and the Global Solplanet Marketing Director (matrix structure)
Team Size/Composition: Not explicitly stated, but will collaborate with country teams, central marketing team, local marketers, and cross-country project teams
Growth Opportunities: Potential for expansion into broader regional or global marketing leadership roles given the company's international presence and growth trajectory
ASSUMPTION: This position likely offers growth into senior marketing leadership roles, possibly extending beyond the Nordic region as the company continues to expand internationally.
🌍 Location & Work Environment
Office Type: Hybrid (two days in office, three days remote)
Geographic Context: Aalborg is Denmark's fourth-largest city, located in North Jutland (Nordjylland). It offers a high quality of life with a lower cost of living compared to Copenhagen, while maintaining a vibrant urban environment with a strong university presence.
Work Schedule: Full-time with flexible hybrid arrangement
Regional Considerations: The role covers four Nordic countries (Denmark, Norway, Sweden, Finland), requiring an understanding of the cultural and market differences across these regions. Expertise in at least two Nordic languages is essential for effective communication across markets.
💼 Interview & Application Insights
Typical Process: For marketing manager positions in European renewable energy companies, the interview process typically includes:
- Initial screening or phone interview
- In-depth interview with hiring manager(s)
- Presentation of marketing strategies or case study analysis
- Panel interview with stakeholders from different countries
- Final interview with senior leadership
Key Assessment Areas:
- Strategic marketing thinking and planning capabilities
- Experience managing marketing across multiple countries
- Communication skills in multiple languages
- Budget management and ROI optimization
- Digital marketing expertise (especially website management and SEO)
- Event management experience
- Cross-functional collaboration abilities
Application Tips:
- Highlight experience working across multiple markets, especially Nordic countries
- Emphasize language capabilities explicitly
- Showcase specific results from previous marketing strategies
- Include examples of successful budget management and ROI tracking
- Demonstrate knowledge of renewable energy trends, even if prior experience is limited
ATS Keywords: Marketing Strategy, Nordic Markets, Solar Energy, Marketing Plan, PR, Website Management, SEO, Tradeshows, Multilingual, Danish, Budget Management, CRM, HubSpot, Renewable Energy, Cross-Cultural, Matrix Organization
ASSUMPTION: These insights are based on standard practices for marketing leadership roles in European renewable energy companies, as specific application process details aren't provided in the job description.
🛠️ Tools & Technologies
- CRM systems (specifically HubSpot or similar platforms)
- Website content management systems
- SEO tools and analytics
- Digital marketing platforms
- Social media management tools
- Email marketing/newsletter platforms
- Budget tracking and reporting tools
ASSUMPTION: Beyond HubSpot CRM which is mentioned explicitly, these tools represent standard technologies used in multi-market marketing management, though specific platforms aren't named in the job description.
👔 Cultural Fit Considerations
Company Values: Solplanet's core belief is "solar for everybody" with a focus on creating excellent experiences for distributors, installers, and end users. They value accessibility, reliability, and user-friendliness in their products.
Work Style: The company appears to embrace:
- Collaborative work across international teams
- Flat hierarchies with approachable leadership
- Flexibility and work-life balance (hybrid work model)
- Ownership and impact from day one
- Multi-cultural environment
Self-Assessment: Potential applicants should consider:
- Are you comfortable working in a matrix reporting structure with multiple stakeholders?
- Do you thrive in a multi-cultural, international environment?
- Can you balance strategic planning with hands-on tactical execution?
- Are you passionate about renewable energy and sustainability?
- Can you adapt marketing approaches to different Nordic cultures and markets?
ASSUMPTION: The collaborative, multi-cultural work environment emphasis suggests the company values teamwork and diversity, though specific cultural values beyond their product philosophy aren't extensively detailed.
⚠️ Potential Challenges
- Managing marketing strategies across four different countries with distinct cultures and markets
- Navigating a matrix reporting structure with dual lines of accountability
- Balancing strategic planning with hands-on execution of marketing activities
- Coordinating with multiple stakeholders across various countries and teams
- Meeting growth targets in potentially diverse market conditions across Nordic countries
- Language requirements spanning multiple Nordic languages
ASSUMPTION: These potential challenges are inferred based on the multi-country scope and matrix structure described in the job posting, representing typical complexities in regional marketing management roles.
📈 Similar Roles Comparison
This Marketing Manager Nordics position differs from typical marketing manager roles in several ways:
- Regional Scope: Covers four countries rather than a single market, requiring broader cultural and market understanding
- Matrix Structure: Reports to both regional sales and global marketing leadership, requiring strong stakeholder management
- Industry Focus: Specializes in renewable energy/solar technology, a rapidly growing but specialized sector
- Language Requirements: Requires proficiency in multiple Nordic languages, beyond the typical English requirement
- Strategic-Tactical Balance: Combines high-level strategy development with hands-on marketing execution
ASSUMPTION: This comparison is based on standard marketing manager roles in international companies, highlighting distinctive aspects of this specific position.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on projects such as:
- Developing country-specific marketing plans for each Nordic market with tailored messaging and channels
- Creating and executing a Nordic region tradeshow strategy, including booth design, staffing, and lead generation plans
- Establishing a regional PR campaign to increase brand awareness through targeted media outreach and content creation
- Implementing a comprehensive SEO strategy to improve organic traffic to local websites across all Nordic markets
- Designing and launching the Solplanet Academy training program, including webinar series and in-person roadshow events
- Developing co-marketing initiatives with key distribution partners across the region
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and represent typical marketing initiatives for this type of role.
❓ Key Questions to Ask During Interview
- How do marketing strategies and priorities vary across the different Nordic countries, and how does the company address these differences?
- What are the specific growth targets for each Nordic market over the next 1-2 years?
- How is success measured for this position, both quantitatively and qualitatively?
- What is the current market position of Solplanet in each Nordic country, and what are the most significant competitors?
- How does the matrix reporting structure work in practice, especially when balancing regional and global marketing priorities?
- What resources (team members, agencies, budget) are available to support marketing initiatives across the Nordic region?
ASSUMPTION: These questions are suggested based on the role type and regional nature of the position, providing insights that would be valuable to any candidate considering this opportunity.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this Marketing Manager Nordics position at Solplanet, consider these steps:
- Tailor your resume and cover letter: Highlight your experience with multi-country marketing strategies, especially in Nordic markets. Emphasize language proficiencies and renewable energy sector knowledge if applicable.
- Optimize your application: Include key terms like "Nordic marketing," "multi-country strategy," "renewable energy," "marketing plan development," "PR," and "SEO" to ensure your application passes ATS screening.
- Research Solplanet and AISWEI: Review their product offerings, recent news, and market position in the Nordic countries to demonstrate industry knowledge during interviews.
- Prepare examples: Develop specific examples of how you've managed marketing across different markets, collaborated with sales teams, and achieved measurable results with marketing initiatives.
- Consider language skills: If you're not already fluent in Danish plus another Nordic language, highlight your language learning ability or consider beginning basic training to demonstrate commitment.
- Network: Connect with professionals in the renewable energy sector in the Nordic region to gain industry insights and potential referrals.