Marketing Manager
ZGF Architects📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: ZGF Architects
🔹 Location: Portland, Oregon, United States
🔹 Job Type: Full-time
🔹 Category: Not provided
---📌 Essential Job Details
🚀 Job Overview
As a Marketing Manager at ZGF Architects, you will play a crucial role in shaping the firm's marketing strategy and positioning. You will work closely with leadership to develop compelling proposals and presentations, leveraging your strong storytelling abilities to convey complex information in a clear and compelling manner. Additionally, you will stay abreast of industry trends and emerging markets to identify growth opportunities that support the firm's strategic goals.
📋 Key Responsibilities
- Work closely with leadership to determine strategies on proposals and presentations; hands-on planning and development of strategic customized responses to RFPs and in the interview preparation.
- Be a talented writer and storyteller with the ability to gather complex or technical information from various sources, to synthesize it, and to use it as the basis to craft cohesive and compelling narratives.
- Coordinate the preparation of statements of interest and qualifications, proposals, SF330 forms, collateral materials, miscellaneous marketing, and marketing-oriented correspondence.
- Participate in pre-interview planning and presentation rehearsal with design teams and help develop and apply the established win strategy, themes, and discriminators in presentation materials.
- Identify opportunities for growth by staying current with industry trends and emerging markets, and leveraging these insights to support the firm's strategic goals.
- Develop and maintain a network of industry contacts, i.e., consultants, contractors, architectural colleagues, clients; cultivate leads and gather intelligence through the network.
- Support those with marketing assignments to prepare for meetings, interviews, and other contacts with prospective clients, as well as for speaking engagements and other marketing activities.
- Centralize information about the business development activities of the local office and those of a firm-wide nature that are orchestrated through that office, including such things as leads, contacts, and schedules of business development events.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, journalism, communications, or design-related field.
Experience: Minimum of 5 years of experience in relevant marketing/communications, preferably within the A/E/C industry for a prime/lead firm.
Skills:
- Demonstrated written and oral communication skills; strong editing and proofreading skills; strong graphic design sensibilities.
- Strong storytelling and problem-solving skills.
- Excellent interpersonal skills; ability to work with both peers and senior members of the firm.
- Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision; meeting deadlines and working well under pressure, while maintaining a high level of accuracy.
- Proficiency in InDesign and PowerPoint is required; working knowledge of Illustrator, Photoshop, and database programs such as Deltek Vision and Axomic OpenAsset is preferable.
💰 Compensation & Benefits
Salary Range: $90,000/yr - $105,000/yr
Benefits: ZGF Employees Enjoy Medical, Dental and Vision coverage with a generous employer contribution, HSA with employer contribution, 401k with employer match, 4 weeks of PTO and 10 paid holidays per year, paid parental and family leave programs.
Industry Comparison:
📌 Applicant Insights
🔍 Company Context
Industry Position: ZGF Architects is a leading design firm known for its innovative and sustainable architectural solutions. As a prime/lead firm in the A/E/C industry, the company is well-established and highly respected.
Company Size:
Company Stage:
📊 Role Analysis
Career Level: This position is suitable for mid-level or senior-level marketing professionals with a strong track record in the A/E/C industry.
Reporting Structure:
Team Size/Composition:
Growth Opportunities: This role provides opportunities for career advancement within the marketing or business development functions, potentially leading to a senior marketing or strategy role within the firm.
🌍 Location & Work Environment
Office Type: The position is based in the firm's Portland, Oregon office, which may involve a mix of in-office and remote work, depending on the company's policies.
Geographic Context:
Work Schedule:
Regional Considerations:
💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone or video screening, followed by in-person interviews with the marketing team, department leaders, and potentially the firm's principals.
Key Assessment Areas: Employers will likely evaluate the candidate's writing and storytelling skills, ability to work collaboratively, experience in the A/E/C industry, and understanding of marketing strategy and best practices.
Application Tips: Applicants should highlight their relevant experience in the A/E/C industry, demonstrating their ability to craft compelling narratives and effectively coordinate marketing materials. Strong writing samples and a portfolio showcasing their design sensibilities will be valuable.
ATS Keywords: Relevant keywords to include in your application materials may include: "marketing manager," "A/E/C industry," "proposal writing," "client presentations," "business development," "industry trends," and "network building."
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Microsoft Office (PowerPoint, Word, Excel)
- Deltek Vision and Axomic OpenAsset (or similar CRM and asset management systems)
👔 Cultural Fit Considerations
Company Values:
Work Style: The successful candidate should be comfortable working in a fast-paced, deadline-driven environment, with the ability to thrive in both independent and team-based settings.
Self-Assessment: Applicants should consider their ability to effectively communicate complex information, their passion for storytelling and content marketing, and their desire to stay up-to-date with industry trends and emerging opportunities.
⚠️ Potential Challenges
📈 Similar Roles Comparison
📝 Sample Projects
❓ Key Questions to Ask During Interview
- What are the specific goals and KPIs that the Marketing Manager role is expected to achieve?
- How does the marketing team collaborate with the design and project management teams to support business development efforts?
- Can you provide examples of successful marketing campaigns or initiatives that have helped the firm differentiate itself in the market?
- What professional development opportunities are available for the Marketing Manager to expand their skills and knowledge?
- How does the firm measure the success and impact of its marketing efforts?
- Can you describe the typical work-life balance and expectations for this role?
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
- Thoroughly review the job description and requirements to ensure they meet the qualifications.
- Tailor their resume and cover letter to highlight their relevant experience in the A/E/C industry, marketing strategy, and business development.
- Research the company and the Portland, Oregon market to demonstrate their understanding of the industry and region.
- Prepare thoughtful questions to ask during the interview process that showcase their interest and fit for the role.
- Optimize their application materials for relevant applicant tracking systems (ATS) by incorporating the identified keywords.