Marketing Manager
Canvas8📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Canvas8
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
Canvas8 is seeking a Global Marketing Manager to drive strategic growth through creative campaigns and partnerships. This role is central to shaping the company's global brand presence, expanding digital reach, and generating leads through innovative marketing initiatives. As part of an insights practice with international offices, you'll develop and execute a unified marketing strategy across New Business, Brand, Consultancy Services, Client Communications, and Member Engagement.
ASSUMPTION: Based on the detailed description and global scope mentioned, this appears to be a full-time position with significant responsibilities spanning multiple business areas. The category is assumed to be Marketing based on the job title and responsibilities.
📋 Key Responsibilities
✅ Implement and manage Canvas8's marketing plan, ensuring alignment with business goals
✅ Oversee multi-channel campaigns across digital, content, email, and events
✅ Manage marketing budgets in accordance with performance KPIs
✅ Create and execute targeted campaigns to generate leads and drive business growth
✅ Develop marketing assets, sales collateral, and case studies
✅ Ensure brand consistency across all marketing materials and external communications
✅ Oversee creation and distribution of thought leadership content across paid and owned channels
✅ Develop and execute email marketing campaigns to engage clients and members
✅ Lead social media strategy and monitor performance
✅ Optimize website for lead generation and leverage SEO for traffic
✅ Plan and execute marketing initiatives for industry conferences, webinars, and workshops
✅ Conduct market research and competitor analysis
✅ Track key marketing KPIs and optimize campaign effectiveness
🎯 Required Qualifications
Education: Not specified
Experience: 4-6 years of proven experience in marketing, ideally in B2B
Skills:
- Strong background in content, social, digital marketing, event and campaign management
- Experience in managing marketing budgets
- Excellent written and verbal communication skills
- Strategic thinking with ability to execute hands-on marketing tactics
- Proficiency in marketing software and tools (e.g., Hubspot, Canva, social media platforms)
- Ability to work independently and as part of a team
- Skilled in managing multiple stakeholders and projects
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Hybrid working with flexible start times
- 29 days paid holiday (including bank holidays)
- Interest-free 'Life Unlock Loan' for lump sum payments
- Personalized career development plan
- Physical and mental well-being support, including two 'Mental Wealth' days
- Pension, life insurance, cashback private health plan, and cycle scheme
- Summer Fridays, seasonal benefits, and staff socials
Industry Comparison: Not specified
ASSUMPTION: The benefits package appears comprehensive and competitive for the UK marketing industry, suggesting a solid mid-to-senior level compensation package even without specified salary figures.
📌 Applicant Insights
🔍 Company Context
Industry Position: Canvas8 is a strategic insights practice specializing in consumer behavior and trends research to help clients make better business decisions.
Company Size: Medium-sized with global reach
Company Stage: Established with growth focus
ASSUMPTION: The company size and stage are inferred from the mention of multiple international offices (London, New York, Los Angeles, Singapore, and Manila) and the emphasis on growth strategies, suggesting an established organization in expansion mode.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Career development plan mentioned as benefit
ASSUMPTION: The career level is determined based on the required 4-6 years of experience and the strategic nature of the responsibilities. The personalized career development plan mentioned suggests potential for advancement within the organization.
🌍 Location & Work Environment
Office Type: Hybrid working model with flexible start times
Geographic Context: London is a major global marketing hub with a vibrant creative industry and diverse business environment
Work Schedule: Flexible with Summer Fridays mentioned as a benefit
Regional Considerations: London offers excellent public transportation and a multicultural environment, but has a high cost of living compared to other UK cities
ASSUMPTION: The work culture appears to balance professional demands with flexibility and well-being support, which is increasingly common in competitive creative industries in London.
💼 Interview & Application Insights
Typical Process: For marketing roles at this level, typically includes initial application screening, first-round interview focusing on experience, second-round interview with task presentation, and possibly a final meeting with senior leadership
Key Assessment Areas: Strategic marketing thinking, B2B marketing experience, creative campaign development, analytical skills, stakeholder management abilities
Application Tips: Highlight B2B marketing experience, showcase strategic campaign results with metrics, demonstrate understanding of consumer insights and trends, and emphasize versatility across digital marketing channels
ATS Keywords: B2B marketing, campaign management, digital marketing, content strategy, lead generation, brand management, marketing analytics, social media strategy, SEO, HubSpot
ASSUMPTION: These insights are based on standard interview practices for mid-senior marketing roles in insights/research companies and are not specifically stated in the job listing.
🛠️ Tools & Technologies
Hubspot, Canva, social media platforms, website CMS, email marketing platforms, analytics tools, SEO tools
ASSUMPTION: While Hubspot and Canva are specifically mentioned, other tools are industry standards for marketing roles with these responsibilities.
👔 Cultural Fit Considerations
Company Values: Diversity and inclusion, innovation, passion for understanding human behavior, collaborative work environment
Work Style: Dynamic, creative, proactive, strategic with hands-on execution, self-starter mentality with team collaboration
Self-Assessment:
- Do you thrive in fast-paced environments requiring both strategic thinking and hands-on execution?
- Are you passionate about consumer insights and cultural trends?
- Can you balance creative marketing approaches with data-driven decision making?
- Are you comfortable taking initiative and bringing bold ideas to life?
ASSUMPTION: Company values and work style are inferred from the job description's emphasis on innovation, passion for consumer insights, and the mentioned "can-do attitude" in a "fast-paced, ever-changing environment."
⚠️ Potential Challenges
The role encompasses multiple marketing areas (brand, lead generation, digital, events) which may require extensive multitasking and prioritization skills. Managing global marketing efforts across different offices (London, New York, Los Angeles, Singapore, and Manila) may involve navigating cultural differences and time zone challenges. The position appears to balance strategic planning with hands-on execution, which could be demanding in terms of both breadth and depth of responsibilities.
ASSUMPTION: These challenges are inferred from the comprehensive list of responsibilities spanning multiple marketing domains and the global nature of the company.
📈 Similar Roles Comparison
This Marketing Manager role is more strategic and diverse than typical Marketing Manager positions that might focus on specific channels. It combines elements of Brand Manager (brand consistency), Content Marketing Manager (thought leadership), Digital Marketing Manager (website/SEO), and Events Marketing Manager into one comprehensive role. The focus on B2B marketing in a specialized insights industry also distinguishes it from consumer-focused marketing roles.
ASSUMPTION: This comparison is based on standard marketing role structures and the particularly broad scope of responsibilities listed.
📝 Sample Projects
- Developing a comprehensive lead generation campaign targeting potential clients in specific industries using thought leadership content
- Creating case studies showcasing successful client projects to support sales and consultancy teams
- Designing and executing a multi-channel campaign to promote Canvas8's insights at industry conferences
- Implementing SEO optimization strategy to increase organic traffic to specific service offerings
- Developing an email nurture campaign to engage existing members with new research and insights
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical marketing activities for an insights company.
❓ Key Questions to Ask During Interview
- How does marketing collaborate with the research and consultancy teams to translate complex insights into compelling marketing messages?
- What are the key performance indicators that will determine success in this role over the first 6-12 months?
- How does Canvas8 differentiate itself from other insights providers in your marketing approach?
- Could you share more about the marketing team structure and who this role would collaborate with most closely?
- What are the biggest marketing challenges Canvas8 is currently facing that this role would help address?
ASSUMPTION: These questions are suggested based on the role type and company focus but may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Prepare a tailored CV highlighting your B2B marketing experience, campaign management, and strategic marketing initiatives with measurable results
2. Develop a concise cover letter explaining why you're interested in Canvas8 specifically and how your understanding of consumer behavior and trends would benefit their marketing efforts
3. Research Canvas8's work and client case studies to demonstrate knowledge of their business in your application
4. When applying, ensure your resume includes key terms like "B2B marketing," "lead generation," "campaign management," and other relevant keywords from the job description
5. Prepare examples of campaigns you've managed that demonstrate both strategic thinking and hands-on execution
6. Applications close on Wednesday, March 12, 2025 - submit your application well before this deadline