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Marketing Manager

Law Business Research
Full-time
On-site
London, City of, United Kingdom
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Marketing Manager

๐Ÿ”น Company: Law Business Research

๐Ÿ”น Location: London, United Kingdom

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Marketing Manager at Law Business Research (LBR), you'll be responsible for developing and communicating product and brand propositions both internally and externally. Working alongside business leaders and product specialists, you'll deploy creative solutions across multiple marketing channels including events, social media, digital marketing, content creation, and sales enablement materials. This role sits within the Business Operations department, reporting to Debbie Ryan, and is pivotal in shaping and maintaining LBR's brand identity.


๐Ÿ“‹ Key Responsibilities

โœ… Develop brand and product propositions including messaging, materials, and communication strategies

โœ… Support product launches and rebrand activities with comprehensive launch plans and communications

โœ… Provide relevant materials to internal teams to deliver on-brand messaging

โœ… Manage production and updates of content for organization-wide use

โœ… Coordinate brand presence at internal and external events from conception to completion

โœ… Measure campaign results against KPIs and OKRs to drive continuous improvement

โœ… Work with senior leadership to develop and communicate the LBR brand


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Experience in marketing strategy and implementation across various channels

Skills:

  • Brand guardianship capabilities
  • Digital and content marketing expertise
  • Excellent communication skills
  • Experience with social media, SEO, email automation, events, content creation, and data management
  • Understanding of audience personas
  • Creative mindset to develop compelling narratives
  • Data-driven approach to decision making
  • Growth team mentality with focus on achieving business goals

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Immediate: Eye care, Employee Assistance Programme, Birthday day off
  • After 3 months: Pension (4% employer contribution and 4% employee contribution)
  • After 4 months: Life assurance
  • After probation: Cycle to work scheme, Season ticket loan, ยฃ350 annual wellbeing allowance, Puregym access, Perks at work platform
  • After 1 year: Private healthcare
  • Additional perks: Company socials, Employee Affinity Networks, Mentoring scheme, Volunteering Day, Mortgage Advice, Work from anywhere (2 weeks), Generous parental leave

Industry Comparison: Not specified

ASSUMPTION: The comprehensive benefits package appears to be above average for marketing roles in London, particularly with the wellbeing allowance, healthcare, and flexible working options.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Law Business Research has an "amazing market position" and "enviable growth" according to the listing. The company operates in the legal business information and research sector.

Company Size: Not specified

Company Stage: Established company with growth momentum

ASSUMPTION: Based on the company's name and reference to legal information, LBR appears to be a specialized business intelligence provider focused on the legal sector. The mention of "enviable growth" suggests the company is in an expansion phase.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Reports to Debbie Ryan

Team Size/Composition: Not specified

Growth Opportunities: Not explicitly mentioned, but the company emphasizes growth and development

ASSUMPTION: This appears to be a mid to senior-level marketing role based on the breadth of responsibilities and strategic nature of the position. The role likely involves both hands-on marketing execution and strategic planning.


๐ŸŒ Location & Work Environment

Office Type: Primarily office-based in London with some flexibility (2 weeks "work from anywhere" benefit)

Geographic Context: Located in London, one of the world's major business centers with a competitive job market, particularly in marketing

Work Schedule: Standard full-time schedule, specific hours not mentioned

Regional Considerations: London-based role with potential for commuting considerations (season ticket loan benefit available)

ASSUMPTION: While the listing mentions a "work from anywhere" benefit for 2 weeks, the primary work arrangement appears to be office-based since a season ticket loan is offered as a benefit, suggesting regular commuting.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Standard corporate marketing role interview process likely includes initial screening, portfolio review, and panel interviews

Key Assessment Areas: Brand management experience, creative marketing solutions, digital marketing capabilities, strategic thinking, data analysis skills

Application Tips: Highlight experience with brand development, multi-channel marketing campaigns, and measurable results from past marketing initiatives

ATS Keywords: Brand proposition, digital marketing, content marketing, social media, SEO, campaign measurement, KPIs, OKRs, brand guardian, audience personas

ASSUMPTION: These insights are based on industry standards for marketing manager positions and the specific requirements listed in the job description.


๐Ÿ› ๏ธ Tools & Technologies

While specific tools aren't mentioned, this role typically requires proficiency in:

  • Social media management platforms
  • Email marketing automation tools
  • SEO tools and analytics
  • Content management systems
  • Data analysis and reporting tools
  • Design and creative software

ASSUMPTION: These tools represent industry-standard technologies for marketing managers and are inferred from the responsibilities mentioned in the job description.


๐Ÿ‘” Cultural Fit Considerations

Company Values: The listing explicitly mentions core values that "promote equality, agility, and respect." LBR emphasizes inclusivity, having won a 2024 Inspiring Workplaces Award and partnering with Business Disability Forum.

Work Style: Collaborative environment with emphasis on teamwork ("growth team mentality") and cross-functional cooperation

Self-Assessment: Candidates should consider if they thrive in collaborative environments, are passionate about inclusive workplaces, and connect with the company's commitment to social responsibility (e.g., their work with Swawou School in Sierra Leone)


โš ๏ธ Potential Challenges

The role requires balancing multiple marketing channels and stakeholders, which may present challenges in prioritization. The position demands both creative thinking and data-driven analysis, requiring a diverse skill set. Working across different internal teams (Product & Tech, Sales, Customer Success, Events) suggests a need for strong internal communication and influence without direct authority.

ASSUMPTION: These potential challenges are inferred from the broad scope of responsibilities described in the job listing and reflect common challenges in marketing manager roles.


๐Ÿ“ˆ Similar Roles Comparison

This Marketing Manager role appears more holistic than specialized marketing positions (like Digital Marketing Manager or Content Marketing Manager). It focuses on brand guardianship and cross-channel marketing rather than deep expertise in a single marketing discipline. Unlike some marketing manager roles that focus primarily on campaign execution, this position includes strategic brand development alongside tactical implementation.

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles.


๐Ÿ“ Sample Projects

Based on the responsibilities listed, projects might include:

  • Developing a comprehensive brand refresh campaign across all company touchpoints
  • Creating and implementing a product launch marketing plan for a new legal research tool
  • Designing a content marketing strategy to position LBR as a thought leader in legal business intelligence
  • Developing sales enablement materials to help the team effectively communicate brand value propositions
  • Planning and executing LBR's presence at major legal industry conferences and events

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's focus on legal business research.


โ“ Key Questions to Ask During Interview

  1. How do you measure marketing success for brand-building initiatives at LBR?
  2. What are the most significant marketing challenges the company is currently facing?
  3. How does the marketing function collaborate with product teams and sales in the organization?
  4. Can you describe a recent successful product launch and how marketing contributed to its success?
  5. How does LBR's commitment to social responsibility (like the Swawou School initiative) integrate with the brand identity?
  6. What developments or changes to the marketing strategy are expected in the next 12-18 months?

ASSUMPTION: These questions are suggested based on the role type and company focus, and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

To pursue this opportunity effectively:

  1. Update your resume to highlight relevant marketing experience, particularly in brand development, digital marketing, and content creation
  2. Include key terms like "brand guardianship," "digital marketing," "content strategy," "SEO," and "campaign measurement" to optimize for ATS systems
  3. Prepare a portfolio of relevant marketing campaigns or brand development work you've led
  4. Research Law Business Research further, particularly their products and market position in the legal information sector
  5. Prepare specific examples of how you've measured marketing success and contributed to business goals in previous roles
  6. Consider how your experience aligns with LBR's values of equality, agility, and respect, and be prepared to discuss this during interviews