Marketing / Go-To-Market Advisor - UK & IE
BRP📌 Core Information
🔹 Job Title: Marketing / Go-To-Market Advisor - UK & IE
🔹 Company: BRP
🔹 Location: Birmingham, United Kingdom
🔹 Job Type: Full-time (ASSUMPTION: Based on the role scope and responsibilities, this appears to be a full-time position as it covers comprehensive marketing functions that would typically require full-time dedication)
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As a Marketing / Go-To-Market Advisor for the UK & Ireland markets, you'll spearhead BRP's marketing initiatives with a special focus on Can-Am 2WV and Off-Road product lines. This role combines strategic consumer engagement planning, dealer network support, and market intelligence gathering to drive sales and brand growth. You'll serve as the regional marketing specialist, collaborating with diverse stakeholders both internally and with external agency partners to execute impactful marketing plans across the UK and Ireland.
📋 Key Responsibilities
In-market Consumer Engagement Planning and Execution (50%)
- ✅ Develop and execute annual engagement plans to support local strategies and meet sales/profit goals for Can-Am Off-Road and Sea-Doo
- ✅ Lead tactical marketing initiatives
- ✅ Support local strategic growth initiatives
- ✅ Boost brand visibility through earned media and PR collaboration
- ✅ Provide local content for regional storytelling
- ✅ Ensure website content accuracy
- ✅ Track, measure, and report results
- ✅ Manage marketing budget
Dealer Marketing (30%)
- ✅ Advise and support dealer network in building and executing local action plans
- ✅ Guide dealers in creating marketing plans using BRP tools
- ✅ Maximize Coop program benefits and implement corporate marketing claims
- ✅ Drive dealers' digital transformation with Tier 3 digital solutions
Market Monitoring (20%)
- ✅ Collect market trends, insights, and competitive data
- ✅ Recommend Go-to-Market adjustments to maintain/gain market share
- ✅ Act as in-market product specialist and ensure team readiness
- ✅ Approve promotional assets for dealer activations
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or similar field
Experience: Approximately 5 years of experience in Marketing
Skills:
- Native English proficiency (required)
- Digital marketing knowledge (preferred)
- Business acumen to align marketing strategy with field operations
- Results-driven, pragmatic approach to marketing
- Strong collaboration and communication abilities
- Experience working in matrix organizational environments
- Affinity with powersport/motorcycle/automotive industries (preferred)
- Additional language skills (advantageous)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a marketing advisor role for a global recreation vehicle manufacturer requiring 5 years of experience, compensation would likely be competitive within the UK marketing sector for mid-senior level positions, potentially in the £40,000-£55,000 range depending on exact experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry Position: BRP (Bombardier Recreational Products) is a world leader in recreational vehicles and boats, creating innovative vehicles for snow, water, asphalt, dirt, and air.
Company Size: Global company with nearly 20,000 employees
Company Stage: Established global corporation with manufacturing facilities across Canada, the United States, Mexico, Finland, Australia, and Austria
Headquarters: Valcourt, Quebec, Canada
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Not explicitly mentioned
ASSUMPTION: This position likely reports to a regional marketing director or head of UK/IE operations, working closely with sales teams and dealer networks. As part of a global corporation with diverse product lines, there are potential growth opportunities into broader regional marketing roles, product marketing leadership, or cross-functional positions across BRP's various divisions.
🌍 Location & Work Environment
Office Type: Remote-based in the UK
Travel Requirements: Up to 20% travel within UK & Ireland and to EMEA HQ in Switzerland, varying by seasonality
Geographic Context: Birmingham is centrally located in the UK, providing good access to dealerships across the country
Work Schedule: Not specified
ASSUMPTION: This role likely requires a flexible schedule to accommodate seasonal marketing activities, dealer events, and trade shows. The remote work arrangement suggests BRP values work-life balance while expecting the advisor to remain accessible to the dealer network.
💼 Interview & Application Insights
Typical Process: For marketing roles at global companies like BRP, candidates typically undergo:
- Initial screening call with HR/recruitment
- Interview with direct manager/marketing leadership
- Potential presentation or case study related to marketing strategy
- Final interview with senior leadership
Key Assessment Areas:
- Understanding of powersports industry and consumer motivations
- Experience with dealer marketing and channel support
- Track record of measurable marketing results
- Ability to operate in a matrix environment across country boundaries
- Practical marketing execution skills
Application Tips:
- Highlight specific experience working with dealer networks or retail marketing
- Showcase measurable results from previous marketing campaigns
- Emphasize any experience in powersports, automotive, or adventure sports industries
- Demonstrate understanding of UK/IE market specifics
ATS Keywords: Marketing advisor, go-to-market strategy, dealer marketing, powersports marketing, consumer engagement, Can-Am, Sea-Doo, BRP, recreational vehicles, brand management, digital transformation, market analysis
ASSUMPTION: These insights are based on industry standards for marketing positions in global recreational products companies unless specifically mentioned in the listing.
🛠️ Tools & Technologies
- Dealer management systems
- Marketing campaign management platforms
- Digital marketing analytics tools
- Content management systems for website updates
- Co-op program administration tools
- Market research and competitive analysis platforms
ASSUMPTION: While specific tools aren't mentioned in the listing, these technologies are standard for marketing roles in this industry and align with the responsibilities described.
👔 Cultural Fit Considerations
Company Values: BRP emphasizes innovation, customer focus, inclusivity, and a belief that "it's not about the destination; it's about the journey." The company values making experiences accessible to all and maintaining a sense of adventure.
Work Style: The role requires:
- A go-getter attitude - pragmatic, efficient, results-driven
- Collaborative spirit - inclusive communication style
- Adaptability to work in a matrix environment
- Customer-centric mindset
Self-Assessment Questions:
- Are you comfortable managing projects with minimal supervision in a remote work environment?
- Do you have passion for recreational vehicles and outdoor activities?
- Can you effectively influence and support dealer networks without direct authority?
- Are you comfortable with up to 20% travel and adapting to seasonal business fluctuations?
⚠️ Potential Challenges
- Managing multiple product lines (Can-Am Off-Road and Sea-Doo) simultaneously
- Working with diverse stakeholders across different countries and cultures
- Balancing corporate marketing directives with local market needs
- Supporting and influencing dealer network without direct authority
- Remote work environment requiring self-motivation and independent problem-solving
- Travel requirements that vary seasonally (up to 20%)
ASSUMPTION: These challenges are based on the job description and common challenges in similar roles in the powersports industry.
📈 Similar Roles Comparison
This BRP Marketing/Go-To-Market Advisor role differs from standard marketing positions in several ways:
- vs. Traditional Marketing Manager: More field-focused with emphasis on dealer support and less on broad brand strategy development
- vs. Field Marketing Specialist: More strategic with market analysis responsibilities and greater autonomy
- vs. Brand Manager: More tactical execution and less product development involvement
- vs. Dealer Support Representative: Higher-level marketing expertise required with broader strategic responsibilities
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in the recreational vehicle sector.
📝 Sample Projects
- Developing and executing a seasonal launch campaign for new Can-Am Off-Road models across the UK dealer network
- Creating dealer marketing toolkits to support local promotional events for Sea-Doo products
- Analyzing competitive landscape and market trends to recommend pricing and promotion strategy adjustments
- Planning and coordinating regional demo days or test-ride events
- Developing digital transformation strategies for traditional dealerships to enhance online presence
- Creating localized content for UK/IE social media channels aligned with global brand guidelines
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in powersports marketing.
❓ Key Questions to Ask During Interview
- How does BRP measure marketing success in the UK & Ireland markets specifically?
- What are the biggest challenges the UK dealer network is currently facing, and how is marketing expected to address them?
- How much autonomy does this role have to adapt global marketing strategies to suit local market conditions?
- Can you describe the collaboration between this role and the product teams at headquarters?
- What digital transformation initiatives are currently being prioritized for the dealer network?
- How does the seasonal nature of powersports products affect the marketing calendar and workload throughout the year?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research BRP's product lines: Familiarize yourself with Can-Am Off-Road vehicles, Sea-Doo watercraft, and their positioning in the UK/IE markets
- Prepare your application: Include keywords like "go-to-market strategy," "dealer marketing," "consumer engagement," and "powersports marketing" to optimize for ATS systems
- Develop relevant examples: Prepare specific examples that demonstrate your experience in:
- Executing marketing plans that delivered measurable results
- Working with dealer or retail networks
- Analyzing market data to inform strategy
- Supporting sales teams with marketing tools and resources
- Highlight adaptability: Emphasize your ability to work remotely while maintaining strong stakeholder relationships
- Consider industry connections: If you have any connections to powersports, automotive, or similar industries, highlight these in your cover letter