Marketing / Go-To-Market Advisor - UK & IE

🔹 Job Title: Marketing / Go-To-Market Advisor - UK & IE

🔹 Company: BRP

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-time

🔹 Category: 📦 Product Marketing

🚀 Job Overview

As a Marketing / Go-To-Market Advisor for UK & Ireland at BRP, you'll lead consumer engagement strategies for Can-Am Off-Road and Sea-Doo product lines, with special focus on Can-Am 2WV. This customer-centric role involves developing and executing marketing initiatives, supporting the dealer network, and gathering market intelligence to drive sales growth and brand visibility across the region.

ASSUMPTION: Based on the description, this appears to be a full-time position though not explicitly stated in the original listing. The role involves significant strategic planning and execution responsibilities typical of a full-time marketing position.

📋 Key Responsibilities

In-market Consumer Engagement (50%)

• ✅ Develop and execute annual consumer engagement plans to support local strategies
• ✅ Lead tactical marketing initiatives to meet sales and profit goals
• ✅ Support local strategic growth initiatives
• ✅ Boost brand visibility through earned media and PR collaboration
• ✅ Provide local content for regional storytelling
• ✅ Ensure website content accuracy
• ✅ Track, measure, and report marketing results
• ✅ Manage marketing budget

Dealer Marketing (30%)

• ✅ Advise and support dealer network in building local marketing action plans
• ✅ Guide dealers in creating marketing plans using BRP tools
• ✅ Maximize Coop program benefits and implement corporate marketing claims
• ✅ Drive dealers' digital transformation with Tier 3 digital solutions
• ✅ Enhance consumer experience at dealerships

Market Monitoring (20%)

• ✅ Collect market trends, insights, and competitive data
• ✅ Recommend Go-to-Market adjustments to maintain/gain market share
• ✅ Act as in-market product specialist for Can-Am and Sea-Doo products
• ✅ Ensure team retail readiness
• ✅ Approve promotional assets for dealer activations

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration or similar field

Experience: Approximately 5 years of experience in Marketing

Skills:

• Native English proficiency (required)
• Digital marketing knowledge (preferred)
• Business acumen - ability to align marketing strategy with field operations
• Results-driven, pragmatic approach to marketing
• Collaborative communication style
• Cross-functional collaboration ability in matrix environments
• Familiarity with powersport/motorcycle/automotive industries (preferred)
• Additional language skills (advantageous)

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: As a specialized marketing role for a global powersports company, compensation is likely competitive within the UK marketing sector for mid-senior level marketing positions, but specific details are not provided in the listing.

🔍 Company Context

Industry Position: BRP (Bombardier Recreational Products) is a world leader in recreational vehicles and boats, including brands like Can-Am and Sea-Doo. The company creates innovative ways to move on snow, water, asphalt, dirt, and in the air.

Company Size: Approximately 20,000 employees globally

Company Stage: Established global enterprise with manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria

Headquarters: Valcourt, Quebec, Canada

📊 Role Analysis

Career Level: Mid to Senior level marketing position

Reporting Structure: Not explicitly mentioned

Team Size/Composition: Not specified

Growth Opportunities: Opportunity to collaborate with diverse stakeholders across regional organization and external agency partners

ASSUMPTION: Based on the scope of responsibilities and the regional focus (UK & Ireland), this appears to be a mid to senior-level position that likely reports to a regional marketing director or similar leadership role within BRP's European operations.

🌍 Location & Work Environment

Office Type: Remote-based in the UK

Geographic Context: The role covers the UK and Ireland markets while working remotely

Work Schedule: Not specifically mentioned, but likely standard business hours

Travel Requirements: Occasional travel within UK & Ireland and to EMEA HQ in Switzerland, up to 20% of the time depending on seasonality

Regional Considerations: The role requires understanding of both UK and Irish powersports markets, which may have different regulations, consumer preferences, and dealer networks

💼 Interview & Application Insights

Typical Process: For marketing roles at global companies like BRP, the interview process typically includes initial screening, marketing strategy discussions, portfolio review, and panel interviews with key stakeholders

Key Assessment Areas:

• Strategic marketing planning abilities
• Consumer engagement expertise
• Dealer relationship management skills
• Market analysis capabilities
• Cross-functional collaboration experience
• Understanding of powersports/recreational vehicle industry

Application Tips: Highlight experience with consumer engagement strategies, dealer network support, market intelligence gathering, and any knowledge of powersports or recreational vehicles

ATS Keywords: consumer engagement, go-to-market strategy, dealer marketing, powersports marketing, market intelligence, tactical marketing execution, brand visibility, matrix environment, Can-Am, Sea-Doo

ASSUMPTION: These insights are based on standard practices for similar marketing roles in the recreational vehicles industry and not explicitly stated in the job listing.

🛠️ Tools & Technologies

The listing doesn't explicitly mention specific tools, but based on the responsibilities, familiarity with these would likely be valuable:

• Marketing campaign management systems
• Digital marketing platforms
• CRM systems for dealer relationship management
• Analytics tools for performance tracking
• Content management systems for website updates
• Budgeting and financial tracking tools

ASSUMPTION: These tools are commonly used in marketing roles with similar responsibilities but aren't specifically mentioned in the job listing.

👔 Cultural Fit Considerations

Company Values: BRP emphasizes inclusivity, innovation, and customer focus. Their mission statement indicates they value the journey over the destination and have a "spirit of ingenuity and intense customer focus."

Work Style: The role requires a collaborative, pragmatic approach with a "go-getter attitude" and ability to work in a matrix environment across multiple functions.

Self-Assessment: Potential applicants should consider:

• Are you passionate about recreational vehicles and the powersports industry?
• Do you thrive in a role that balances strategic planning with tactical execution?
• Are you comfortable working remotely while maintaining strong relationships with dealers and team members?
• Can you adapt to the travel requirements (up to 20%)?
• Are you results-driven and able to translate marketing activities into business impact?

⚠️ Potential Challenges

• Balancing three distinct areas of responsibility (consumer engagement, dealer marketing, and market monitoring)
• Managing remote work while building strong relationships with dealers across UK and Ireland
• Up to 20% travel requirement may be demanding depending on personal circumstances
• Working within a matrix organization may require navigating complex stakeholder relationships
• Need to understand multiple product lines (Can-Am Off-Road and Sea-Doo) across different markets

ASSUMPTION: These challenges are inferred from the role description and common challenges in similar positions but represent potential considerations rather than confirmed difficulties.

📈 Similar Roles Comparison

This Go-To-Market Advisor role differs from other marketing positions in several ways:

• Broader than Product Marketing Manager: Includes dealer relationship management beyond just product positioning
• More field-focused than Brand Manager: Emphasizes in-market execution rather than brand strategy development
• More strategic than Marketing Coordinator: Requires planning and market analysis, not just tactical execution
• Regional focus: Specifically tailored to UK and Ireland markets rather than global or corporate marketing

ASSUMPTION: This comparison is based on standard industry role definitions and not explicitly stated in the job listing.

📝 Sample Projects

Based on the listed responsibilities, someone in this role might work on projects such as:

• Developing a seasonal campaign for Can-Am Off-Road vehicles targeting specific UK/Ireland customer segments
• Creating a dealer marketing toolkit to help retailers maximize seasonal sales opportunities
• Organizing regional experiential marketing events to increase brand visibility and test rides
• Conducting competitive analysis of new market entrants in the powersports category
• Implementing a dealer digital transformation program to improve online presence across the network

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and not actually mentioned in the job posting.

❓ Key Questions to Ask During Interview

1. How does BRP measure success for the Marketing/Go-To-Market Advisor role in the UK and Ireland regions?
2. What are the most significant challenges currently facing BRP's Can-Am and Sea-Doo brands in the UK and Irish markets?
3. How does the marketing team collaborate with sales and product teams across the matrix organization?
4. What digital transformation initiatives are currently underway for the dealer network?
5. Could you share examples of successful marketing campaigns that have resonated well with UK consumers?
6. What opportunities do you see for growth in the UK and Irish powersports markets over the next 2-3 years?

ASSUMPTION: These questions are suggested based on the role description and would need to be adapted to specific interview circumstances.

📌 Next Steps for Applicants

1. Tailor your resume: Highlight experience with consumer engagement strategies, dealer marketing support, and market analysis. Include keywords like "go-to-market," "consumer engagement," and "powersports" to optimize for ATS systems.
2. Prepare portfolio examples: Gather examples of marketing campaigns you've developed, especially those showing measurable results.
3. Research BRP's brands: Familiarize yourself with Can-Am and Sea-Doo product lines and their positioning in the UK/Ireland markets.
4. Network: Connect with current or former BRP employees on LinkedIn to gain insights into the company culture.
5. Prepare for behavioral questions: Develop examples that showcase your collaborative approach, results-driven mindset, and ability to work in matrix environments.
6. Demonstrate market knowledge: Research current trends in the UK/Ireland powersports industry to show your analytical capabilities.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.