Marketing / Go-To-Market Advisor - Sweden

📌 Core Information

🔹 Job Title: Marketing / Go-To-Market Advisor - Sweden

🔹 Company: BRP

🔹 Location: Umeå, Västerbotten, Sweden

🔹 Job Type: Full-time

🔹 Category: 📦 Product Marketing

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📌 Essential Job Details

🚀 Job Overview

As the Country Go-To-Market Advisor for Sweden, you will be responsible for developing and executing marketing strategies to support the growth of BRP's seasonal product lines, including Ski-Doo and Lynx snowmobiles, and Sea-Doo personal watercraft. You will work closely with the local dealer network to enhance the customer experience and drive retail effectiveness.

📋 Key Responsibilities

• ✅ Lead tactical marketing initiatives to support local strategies and meet sales/profit goals for Lynx, Ski-Doo, and Sea-Doo products
• ✅ Support local strategic growth initiatives and boost brand visibility through earned media and PR collaboration
• ✅ Provide local content for regional storytelling and ensure website content accuracy
• ✅ Track, measure, and report marketing results, and manage the marketing budget
• ✅ Advise and support the dealer network in building and executing local marketing plans to enhance the customer experience and drive retail effectiveness
• ✅ Maximize the benefits of the co-op program and implement corporate marketing initiatives
• ✅ Drive the dealers' digital transformation by implementing Tier 3 digital solutions
• ✅ Collect market trends, insights, and competitive data, and recommend go-to-market adjustments to maintain or gain market share
• ✅ Act as an in-market product specialist and ensure the readiness of the retail team
• ✅ Validate promotional assets for dealer activations

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: Approximately 5 years of experience in marketing

Skills:

• Knowledge of digital marketing (preferred)
• Fluency in Swedish and English (must-have), with additional language skills as a plus
• Business acumen to align marketing strategy with field operations and understand dealership realities
• Pragmatic, efficient, and results-driven attitude
• Collaborative spirit and strong communication skills to build strong dealer partnerships
• Ability to work effectively in a matrix environment

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: ASSUMPTION: The compensation for this role is likely in line with industry standards for a Marketing/Go-To-Market Advisor position in the powersports industry in Sweden, considering the required qualifications and responsibilities.

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📌 Applicant Insights

🔍 Company Context

Industry Position: BRP is a world leader in recreational vehicles and boats, with a strong presence in the powersports industry.

Company Size: BRP operates manufacturing facilities in several countries and has a workforce of close to 20,000 employees.

Company Stage: BRP is an established, global company with a long history of innovation and customer focus.

📊 Role Analysis

Career Level: This appears to be a mid-level or senior-level marketing role, given the experience requirements and the responsibilities outlined.

Reporting Structure: The Marketing/Go-To-Market Advisor will report to the Country Manager.

Team Size/Composition: ASSUMPTION: The advisor will likely work closely with a team of marketing and sales professionals supporting the regional operations.

Growth Opportunities: This role offers the opportunity to contribute to the company's growth strategy and potentially advance within the marketing or general management functions.

🌍 Location & Work Environment

Office Type: ASSUMPTION: This role is likely based in an office setting in Umeå, Sweden, with some opportunities for remote or hybrid work.

Geographic Context: Umeå is a city in northern Sweden, known for its technology and innovation hub, and as a hub for the powersports industry in the region.

Work Schedule: ASSUMPTION: The standard work schedule for this role is likely full-time, with some flexibility and occasional travel requirements.

Regional Considerations: Applicants should be aware of the cultural and practical aspects of living and working in northern Sweden, such as the climate, work-life balance, and cost of living.

💼 Interview & Application Insights

Typical Process: ASSUMPTION: The interview process for this role may include an initial phone/video screen, followed by in-person interviews with the hiring manager, cross-functional team members, and potentially the Country Manager.

Key Assessment Areas: Employers will likely evaluate the applicant's marketing expertise, industry knowledge, customer-centric mindset, communication and collaboration skills, and ability to work in a matrix environment.

Application Tips: Applicants should highlight their relevant marketing experience, particularly in the powersports or automotive industry, and demonstrate their understanding of the local market and ability to drive growth and sales through effective marketing strategies.

ATS Keywords: Potential keywords to include in the application: "product marketing," "go-to-market strategy," "dealer marketing," "market research," "digital marketing," "powersports," "snowmobiles," "personal watercraft," "Sweden," "Umeå," "Västerbotten."

🛠️ Tools & Technologies

Applicants should be familiar with digital marketing tools, CRM systems, social media platforms, and data analytics software commonly used in the powersports industry.

👔 Cultural Fit Considerations

Company Values: ASSUMPTION: Based on the job description, BRP values innovation, customer focus, inclusivity, and a collaborative, results-driven work culture.

Work Style: The role requires a pragmatic, efficient, and accountable approach, with a strong emphasis on collaboration and building partnerships with the dealer network.

Self-Assessment: Applicants should consider their ability to thrive in a matrix environment, their passion for the powersports industry, and their commitment to driving growth and enhancing the customer experience.

⚠️ Potential Challenges

The broad scope of responsibilities, including in-market consumer engagement, dealer marketing, and market monitoring, may require the successful candidate to be highly adaptable and capable of managing multiple priorities effectively.

📈 Similar Roles Comparison

This Marketing/Go-To-Market Advisor role is similar to other regional or country-level marketing positions in the powersports or automotive industries, where professionals are responsible for developing and executing localized marketing strategies, supporting the dealer network, and gathering market insights to inform business decisions.

📝 Sample Projects

ASSUMPTION: Some potential projects or tasks for this role may include:

• Developing and implementing an annual marketing plan to drive sales and brand awareness for Ski-Doo, Lynx, and Sea-Doo products in the Swedish market
• Collaborating with the dealer network to create and execute local marketing campaigns that enhance the customer experience and drive retail effectiveness
• Analyzing market trends, competitive insights, and customer data to inform go-to-market adjustments and recommend strategic decisions
• Overseeing the creation and distribution of regional marketing content, including website updates, PR initiatives, and social media campaigns
• Managing the marketing budget and tracking the performance of various marketing activities

❓ Key Questions to Ask During Interview

• Can you tell me more about the current challenges and priorities for the Swedish market that this role would be responsible for addressing?
• How does the marketing team collaborate with the sales and dealer network to drive growth and enhance the customer experience?
• What types of digital marketing initiatives and tools are currently being used, and how will this role be expected to contribute to the digital transformation of the dealer network?
• Can you describe the typical career progression for a successful Marketing/Go-To-Market Advisor within BRP?
• What are the key metrics or KPIs that this role will be responsible for tracking and improving?
• How does BRP's corporate culture and values translate to the day-to-day work environment in the Sweden office?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To effectively pursue this opportunity, applicants should:

• Carefully review the job description and requirements to assess their fit
• Tailor their resume and cover letter to highlight their relevant marketing experience, industry knowledge, and alignment with the required skills and qualifications
• Prepare thoughtful questions to ask during the interview that demonstrate their interest and understanding of the role and the company
• Research BRP's company culture, products, and competitive landscape to be able to speak knowledgeably during the interview process
• Ensure their application includes relevant keywords to pass any applicant tracking systems (ATS)