Marketing / Go-To-Market Advisor - Spain, Italy
BRP📌 Core Information
🔹 Job Title: Marketing / Go-To-Market Advisor - Spain, Italy
🔹 Company: BRP
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As the Marketing - GoToMarket Advisor for IT & ES, you will be responsible for driving consumer engagement and marketing strategies for BRP's Can-Am 2WV and Sea-Doo PWC product lines in the Spanish and Italian markets. You will collaborate with a diverse team of stakeholders to execute local marketing initiatives, support the dealer network, and gather market insights to inform decision-making.
📋 Key Responsibilities
- Develop and execute annual consumer engagement plans to support local sales and profit goals for Can-Am On-Road Off-Road and Sea-Doo products
- Lead tactical marketing initiatives, including supporting local strategic growth efforts, boosting brand visibility through earned media and PR, and providing regional content for storytelling
- Advise and support the dealer network in building and executing local marketing plans to enhance the customer experience and drive retail effectiveness
- Collect market trends, insights, and competitive data to recommend Go-to-Market adjustments and ensure team readiness
- Approve promotional assets for dealer activations and act as an in-market product specialist
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: Around 5 years of experience in marketing
Skills: Knowledge of digital marketing, affinity with the powersport/motorcycle/automotive industries, fluency in Italian, Spanish, and English
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: The compensation for this role is likely competitive within the Spanish and Italian powersports/automotive marketing industry, but the specific range will depend on the candidate's experience and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry Position: BRP is a world leader in recreational vehicles and boats, with a strong presence in the powersports and marine industries.
Company Size: BRP has a global workforce of close to 20,000 employees, indicating it is a large, established organization.
Company Stage: As a long-standing industry leader, BRP can be considered an enterprise-level company.
📊 Role Analysis
Career Level: This role is likely at the mid-to-senior level, given the 5 years of experience requirement and the broad scope of responsibilities.
Reporting Structure: The role will involve collaboration with a diverse set of stakeholders, both internally and externally, but the specific reporting relationships are not specified.
Team Size/Composition: The role is part of a regional team focused on the Spanish and Italian markets, but the exact size and composition of the team is not provided.
Growth Opportunities: Successful performance in this role could lead to opportunities for career advancement within BRP's global marketing or regional operations functions.
🌍 Location & Work Environment
Office Type: The role is based remotely in Spain, with occasional travel to the EMEA headquarters in Switzerland and within the IT & ES region.
Geographic Context: Barcelona is a major tech and business hub in Spain, with a diverse, vibrant culture and a relatively high cost of living compared to other parts of the country.
Work Schedule: The role requires up to 30% travel, with the remainder of the time spent working remotely.
Regional Considerations: Fluency in Italian, Spanish, and English is a must, as the role involves collaboration across multiple European markets. Understanding local cultural nuances and dealership dynamics in these regions will be crucial.
💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager and cross-functional team members. Candidates may also be asked to complete a marketing-related assessment or present a sample project.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing expertise, industry knowledge, strategic thinking, project management skills, and ability to collaborate effectively across teams and with external partners.
Application Tips: Applicants should highlight their experience in developing and executing consumer engagement campaigns, supporting dealer networks, and gathering market insights. They should also emphasize their language skills, cultural understanding, and ability to thrive in a matrix organization.
ATS Keywords: Some key terms to include in resumes and applications may include: "product marketing", "consumer engagement", "dealer marketing", "market intelligence", "strategic planning", "cross-functional collaboration", "powersports", "automotive", "digital marketing".
🛠️ Tools & Technologies
Relevant tools and technologies for this role may include marketing automation platforms, social media management tools, customer relationship management (CRM) systems, data analytics software, and content management systems.
👔 Cultural Fit Considerations
Company Values: Based on the job description, BRP appears to value innovation, customer focus, and a spirit of ingenuity. The company also emphasizes creating an inclusive environment where "the road should belong to everyone".
Work Style: The role requires a pragmatic, efficient, and results-driven approach, with a strong collaborative spirit and the ability to navigate a matrix organization.
Self-Assessment: Candidates should consider whether they thrive in a fast-paced, customer-centric environment, enjoy working cross-functionally, and are passionate about the powersports/automotive industry.
⚠️ Potential Challenges
The broad scope of responsibilities, including consumer engagement, dealer marketing, and market monitoring, may present a challenge for some candidates. Additionally, the need to navigate a matrix organization and collaborate with diverse stakeholders could require strong organizational and communication skills.
📈 Similar Roles Comparison
This Marketing / Go-To-Market Advisor role is similar to other regional or country-specific marketing manager positions in the powersports or automotive industries, but with a stronger focus on dealer support and market intelligence gathering.
📝 Sample Projects
Potential projects for this role may include:
- Developing and executing a comprehensive annual consumer engagement plan for the Can-Am and Sea-Doo product lines in Spain and Italy
- Collaborating with the dealer network to design and implement local marketing initiatives that enhance the customer experience and drive retail sales
- Conducting market research to gather insights on consumer trends, competitive activity, and dealer feedback, and using these insights to recommend Go-to-Market adjustments
- Creating and curating regional content for digital platforms and supporting PR efforts to boost brand visibility
❓ Key Questions to Ask During Interview
- How does this role collaborate with the global marketing team and regional operations to align on strategic priorities?
- What are the key performance indicators (KPIs) or metrics used to measure the success of this position?
- Can you provide examples of how the company supports the professional development and advancement of its marketing team members?
- What are the typical communication and coordination challenges faced by the marketing team in this matrix structure, and how are they addressed?
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should carefully review the job description and required qualifications, and tailor their resumes and cover letters to highlight their relevant experience and skills. During the interview process, candidates should be prepared to discuss their marketing expertise, industry knowledge, strategic thinking, and ability to collaborate across teams. Additionally, they should research the company, its products, and the regional markets to demonstrate their understanding and enthusiasm for the role.
Visual Customization Guide
Given that this is a marketing role in the powersports/automotive industry, the visual elements should have a modern, dynamic feel that aligns with the company's brand and the target audience. Consider using a clean, professional layout with strategic use of icons and imagery that convey the excitement and innovation of the powersports industry. The tone should be confident and customer-focused, reflecting the role's responsibility for driving consumer engagement and supporting the dealer network.