Marketing / Go-To-Market Advisor - Norway
BRP📌 Core Information
🔹 Job Title: Marketing / Go-To-Market Advisor - Norway
🔹 Company: BRP
🔹 Location: Trondheim, Trøndelag, Norway
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
📌 Essential Job Details
🚀 Job Overview
As the Country Go-To-Market Advisor for Norway, you will be responsible for developing and executing an annual engagement plan to support local strategies and meet sales/profit goals for BRP's Can-Am Off-Road and Sea-Doo product lines. This includes leading tactical marketing initiatives, supporting local strategic growth, boosting brand visibility, and tracking and reporting on results.
📋 Key Responsibilities
- ✅ Lead tactical initiatives from the marketing plan
- ✅ Support local strategic growth initiatives
- ✅ Boost brand visibility through earned media and PR collaboration
- ✅ Provide local content for regional storytelling
- ✅ Ensure website content accuracy
- ✅ Track, measure, and report results
- ✅ Manage marketing budget
- ✅ Advise and support the dealer network in building and executing local action plans to enhance consumer experience and drive retail effectiveness
- ✅ Collect market trends, insights, and competitive data
- ✅ Recommend Go-to-Market adjustments to maintain/gain market share
- ✅ Act as in-market product specialist and ensure team readiness
- ✅ Approve promotional assets for dealer activations
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: Around 5 years of experience in Marketing
Skills:
- Knowledge of digital marketing
- Affinity with the powersport/motorcycle/automotive industries
- Fluency in Norwegian and English (other language skills are a plus)
- Strong business acumen, with the ability to align marketing strategy with field operations and understand dealership realities
- Go-getter attitude, being pragmatic, efficient, results-driven, and accountable
- Collaborative spirit, with the ability to be an inclusive and empathetic communicator and build strong dealer partnerships
- Skilled at cross-functional collaboration in a matrix structure
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: The compensation for this role is expected to be in line with industry standards for a similar Go-To-Market Advisor position in Norway, considering the level of experience and responsibilities involved.
📌 Applicant Insights
🔍 Company Context
Industry Position: BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air.
Company Size: BRP has a workforce of close to 20,000 employees across manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria.
Company Stage: BRP is an established, global company with a strong presence in the powersports and marine industries.
📊 Role Analysis
Career Level: This role is likely at the mid-level, with the expectation of 5 years of relevant marketing experience.
Reporting Structure: The Go-To-Market Advisor will report to the Country Manager.
Team Size/Composition: The size and composition of the local team in Norway are not specified, but the role likely involves cross-functional collaboration with various teams and stakeholders.
Growth Opportunities: This role could potentially lead to further advancement within BRP's marketing or country management functions, depending on performance and demonstrated capabilities.
🌍 Location & Work Environment
Office Type: The role is based in Trondheim, Norway, with a hybrid work schedule that can be discussed.
Geographic Context: Trondheim is a tech-focused city in central Norway, known for its vibrant culture and natural beauty.
Work Schedule: The role may involve up to 20% travel within Norway and to BRP's EMEA headquarters in Switzerland, depending on seasonality.
Regional Considerations: Fluency in Norwegian and English is a must for this role, and additional language skills would be an asset. Candidates should be comfortable navigating the professional and cultural landscape of Norway.
💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include a phone/video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially the Country Manager.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing expertise, industry knowledge, digital acumen, business acumen, communication and collaboration skills, and ability to drive results in a matrix environment.
Application Tips: Applicants should highlight their relevant marketing experience, particularly in the powersports or automotive industries, as well as their ability to work collaboratively with dealers and cross-functional teams. Demonstrating a deep understanding of the Norwegian market and consumer landscape would also be beneficial.
ATS Keywords: Some key terms to include in resumes and applications are: "product marketing," "go-to-market strategy," "dealer marketing," "market insights," "PowerSports," "consumer engagement," "digital marketing," "cross-functional collaboration," and "business acumen."
🛠️ Tools & Technologies
Familiarity with digital marketing tools, CRM systems, and data analytics platforms would be advantageous for this role.
👔 Cultural Fit Considerations
Company Values: BRP's company culture emphasizes innovation, customer focus, and a belief that "it's not about the destination; It's about the journey." Candidates should align with these values and be excited about contributing to BRP's mission of making the road accessible to everyone.
Work Style: The role requires a pragmatic, efficient, and results-driven approach, with the ability to collaborate effectively across teams and build strong partnerships with the dealer network.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, dynamic environment, are comfortable navigating a matrix structure, and have a genuine passion for the powersports and marine industries.
⚠️ Potential Challenges
The broad responsibilities of this role, which span in-market consumer engagement, dealer marketing, and market monitoring, may present challenges in terms of workload and prioritization. Successful candidates will need to demonstrate strong organizational skills and the ability to manage multiple initiatives simultaneously.
📈 Similar Roles Comparison
This Go-To-Market Advisor role is similar to other regional or country-specific marketing positions in the powersports or automotive industries, but with a unique focus on supporting both consumer-facing and dealer-facing initiatives. The combination of strategic planning, tactical execution, and market analysis sets this role apart from more narrowly defined product marketing or local marketing roles.
📝 Sample Projects
Potential projects for this role could include:
- Developing and executing an annual consumer engagement plan to drive brand awareness and sales for Can-Am Off-Road and Sea-Doo products
- Collaborating with the dealer network to create and implement local marketing plans that enhance the customer experience and drive retail effectiveness
- Collecting and analyzing market data to identify trends and insights, then recommending adjustments to the go-to-market strategy to maintain or gain market share
- Serving as the in-market product specialist, ensuring the sales team is equipped with the knowledge and tools to effectively promote and sell BRP's products
❓ Key Questions to Ask During Interview
- Can you provide more details about the current state of the Norwegian market for Can-Am Off-Road and Sea-Doo products, and the key opportunities and challenges the company is looking to address?
- How does this Go-To-Market Advisor role fit into the broader marketing and sales strategy for BRP in Norway? What are the primary metrics or KPIs that will be used to measure success?
- Can you describe the typical level of autonomy and decision-making authority that this role has when it comes to executing local marketing initiatives and supporting the dealer network?
- What are the most important skills and experiences that have enabled previous successful candidates in this role to thrive, and where have you seen the greatest areas of growth or development for individuals in this position?
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
- Thoroughly review the job description to ensure they meet the core qualifications and are excited about the responsibilities
- Customize their resume and cover letter to highlight relevant marketing experience, industry knowledge, and alignment with BRP's company values and culture
- Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and interest in the role
- Research BRP's current market position, products, and competitive landscape to speak knowledgeably about the company and industry
- Be ready to discuss their approach to building strong partnerships with the dealer network and driving local marketing initiatives