Marketing / Go-To-Market Advisor - GER, AT

📌 Core Information

🔹 Job Title: Marketing / Go-To-Market Advisor - GER, AT

🔹 Company: BRP

🔹 Location: Hilden, North Rhine-Westphalia, Germany

🔹 Job Type: {Full-time/Part-time/Contract}

🔹 Category: 📦 Product Marketing

📌 Essential Job Details

🚀 Job Overview

As the Marketing - GoToMarket Advisor for Germany & Austria, you will be at the forefront of driving marketing strategies and initiatives for BRP's leading powersports brands, including Can-Am Off-Road and Sea-Doo. In this role, you will collaborate with various stakeholders to plan and execute consumer engagement campaigns, support the dealer network, and provide market insights to fuel the company's go-to-market efforts.

📋 Key Responsibilities

• ✅ Develop and execute an annual consumer engagement plan to support local strategies and meet sales/profit goals for Can-Am Off-Road and Sea-Doo
• ✅ Lead tactical marketing initiatives, including supporting local strategic growth efforts, boosting brand visibility through earned media and PR, and providing local content for regional storytelling
• ✅ Advise and support the dealer network in building and executing local action plans to enhance the customer experience and drive retail effectiveness
• ✅ Gather market trends, insights, and competitive data to recommend go-to-market adjustments and ensure the team's readiness
• ✅ Validate promotional assets for dealer activations and act as the in-market product specialist

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: Around 5 years of experience in marketing

Skills:

• Knowledge of digital marketing
• Affinity with the powersport/motorcycle/automotive industries
• Fluency in German and English (other language skills are a plus)
• Strong business acumen, go-getter attitude, and collaborative spirit
• Ability to work effectively in a matrix environment

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: ASSUMPTION: The salary range for this role is likely competitive within the powersports industry in Germany, given the required experience and skills. However, without additional details from the employer, the exact compensation cannot be determined.

📌 Applicant Insights

🔍 Company Context

Industry Position: BRP is a world leader in recreational vehicles and boats, known for innovative products across various outdoor and powersports categories.

Company Size: BRP has a global workforce of close to 20,000 employees, with manufacturing facilities in several countries.

Company Stage: ASSUMPTION: As a well-established global company, BRP is likely in a growth or mature stage, with a strong market presence and brand recognition.

📊 Role Analysis

Career Level: This role appears to be at the mid-to-senior level, requiring around 5 years of marketing experience.

Reporting Structure: ASSUMPTION: The Marketing - GoToMarket Advisor likely reports to a regional or country-level marketing manager or director.

Team Size/Composition: ASSUMPTION: The role involves collaboration with a diverse set of stakeholders, including the local dealer network and cross-functional teams.

Growth Opportunities: The role provides opportunities to build expertise in powersports marketing, potentially leading to more senior marketing or brand management positions within the company.

🌍 Location & Work Environment

Office Type: The role is based in Hilden, Germany, with a hybrid work schedule that can be discussed.

Geographic Context: ASSUMPTION: Hilden is located in the North Rhine-Westphalia region of Germany, which is known for its industrial and manufacturing heritage, as well as its growing tech and startup ecosystem.

Work Schedule: The position may require up to 20% travel within Germany and Austria, as well as occasional trips to the EMEA headquarters in Switzerland, depending on seasonality.

Regional Considerations: ASSUMPTION: Applicants should be aware of the local business culture and practices in Germany and Austria, as well as any language requirements or preferences for the role.

💼 Interview & Application Insights

Typical Process: ASSUMPTION: The interview process may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring team, and potentially tests or exercises to assess the applicant's marketing and analytical skills.

Key Assessment Areas: Employers will likely evaluate the applicant's understanding of the powersports industry, ability to develop and execute local marketing strategies, experience in dealer network management, and skills in data analysis and market monitoring.

Application Tips: Applicants should highlight their relevant marketing experience, particularly in the powersports or automotive industries, and demonstrate their ability to collaborate with various stakeholders and work effectively in a matrix environment.

ATS Keywords: Relevant keywords to include in the application may include: "product marketing," "go-to-market strategy," "consumer engagement," "dealer network support," "market analysis," "powersports," "automotive," "digital marketing," and "cross-functional collaboration."

🛠️ Tools & Technologies

While not explicitly mentioned, common tools and technologies used in this role may include:

• Marketing automation platforms (e.g., Hubspot, Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Data analytics and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Content management systems (e.g., WordPress, Drupal, Joomla)
• Project management software (e.g., Trello, Asana, Jira)

👔 Cultural Fit Considerations

Company Values: ASSUMPTION: Based on the job description, BRP's values likely include a focus on innovation, customer-centricity, and a collaborative, results-driven work culture.

Work Style: The role requires a pragmatic, efficient, and accountable approach, as well as the ability to work effectively in a matrix environment and build strong partnerships with the dealer network.

Self-Assessment: Applicants should consider whether they thrive in a fast-paced, customer-facing role that requires a balance of strategic planning, tactical execution, and market analysis.

⚠️ Potential Challenges

ASSUMPTION: The broad scope of responsibilities, from consumer engagement planning to dealer network support and market monitoring, may present challenges in terms of time management and prioritization. Additionally, the need to collaborate with cross-functional teams and adapt to the dynamics of the powersports industry could add complexity to the role.

📈 Similar Roles Comparison

ASSUMPTION: Similar marketing roles in the powersports or automotive industries may include regional product marketing managers, go-to-market strategists, or dealer marketing coordinators. While the specific responsibilities may vary, these roles typically involve a balance of strategic planning, tactical execution, and market intelligence gathering.

📝 Sample Projects

ASSUMPTION: Based on the listed responsibilities, some potential projects or tasks for this role may include:

• Developing and implementing an annual consumer engagement plan for the Can-Am Off-Road and Sea-Doo brands in Germany and Austria
• Collaborating with the dealer network to create and execute local marketing initiatives, such as event planning, digital marketing campaigns, and in-store promotions
• Conducting market research to identify trends, competitive insights, and customer preferences, and using these insights to recommend go-to-market adjustments
• Reviewing and approving promotional assets and materials to ensure consistency with brand messaging and regulatory requirements
• Delivering training and support to the sales team to enhance their product knowledge and sales effectiveness

❓ Key Questions to Ask During Interview

• What are the most pressing marketing priorities for the Can-Am Off-Road and Sea-Doo brands in the German and Austrian markets?
• How does the marketing team collaborate with the dealer network to drive local marketing initiatives and enhance the customer experience?
• What are the key metrics used to measure the success of the marketing efforts, and how is performance tracked and reported?
• Can you provide examples of recent market insights that have shaped the company's go-to-market strategies in this region?
• What are the typical career progression opportunities for someone in this role, and what support is available for professional development?
• How does the company's culture and values manifest in the day-to-day work environment?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To effectively pursue this opportunity, applicants should:

• Carefully review the job description and required qualifications to assess their fit for the role
• Tailor their resume and cover letter to highlight their relevant marketing experience, particularly in the powersports or automotive industries
• Research the company, its products, and the local market to demonstrate their understanding of the business and its challenges
• Prepare insightful questions to ask during the interview that showcase their strategic thinking and customer-centric approach
• Optimize their application for relevant applicant tracking systems (ATS) by including appropriate keywords and structuring their resume effectively