🔹 Job Title: Marketing Executive, Taiwan
🔹 Company: Bjak
🔹 Location: Taipei, Taipei, Taiwan
🔹 Job Type: Full-time
🔹 Category: Marketing
As a Marketing Executive at Bjak Taiwan, you will be responsible for developing and executing localized marketing strategies for Taiwan's market while ensuring alignment with Bjak's global vision as the largest insurance portal in Southeast Asia. You'll analyze consumer behavior, leverage digital marketing channels, and collaborate with internal teams to drive brand awareness and growth in Taiwan.
ASSUMPTION: This role is a full-time position based on the comprehensive responsibilities and benefits listed. The job category is assumed to be Marketing based on the title and job description content.
✅ Develop and execute localized marketing strategies for the Taiwan market
✅ Analyze consumer behavior and trends to create impactful campaigns
✅ Manage digital marketing channels (social media, SEO, PPC, email marketing)
✅ Promote Bjak's brand positioning in Taiwan
✅ Use data analytics to measure campaign performance and inform decisions
✅ Collaborate with internal teams (product, sales, customer service)
✅ Coordinate with local agencies, influencers, and media partners
ASSUMPTION: The responsibilities are directly taken from the "YOUR MISSION" section of the job posting, with some consolidation for clarity.
Education: Not specified
Experience: 3+ years of marketing experience, preferably in the Taiwan market
Skills:
ASSUMPTION: While no specific education requirements are mentioned, the role likely requires at least a bachelor's degree in Marketing, Communications, or a related field, which is standard for marketing positions at this level.
Salary Range: Competitive (not specified)
Benefits:
Industry Comparison: Not specified
ASSUMPTION: The company mentions "competitive salary" which typically means the compensation is at or above market rate for similar positions in Taipei's marketing sector. Marketing executive positions in Taipei typically offer salaries commensurate with experience and the financial services industry tends to offer above-average compensation.
Industry Position: Bjak is the largest insurance portal in Southeast Asia, headquartered in Malaysia with operations in Taiwan and other ASEAN countries.
Company Size: Not specified
Company Stage: Growth stage fintech company
ASSUMPTION: Based on Bjak's description as "the largest insurance portal in Southeast Asia" with investments in advanced technology, it appears to be a growth-stage company expanding into new markets like Taiwan. The company is in the fintech/insurtech space, focusing on making insurance products accessible online.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Strong learning and development plans mentioned
ASSUMPTION: This appears to be a mid to senior-level position based on the 3+ years experience requirement and the strategic nature of the responsibilities. The role likely reports to a Marketing Director or Country Manager, though this isn't explicitly stated. The company mentions "strong learning and development plans for your career growth," suggesting potential for advancement.
Office Type: Likely hybrid based on "flexible working hours & arrangement"
Geographic Context: Taipei is Taiwan's capital and a major business hub with a vibrant technology and financial services sector
Work Schedule: Flexible working hours mentioned
Regional Considerations: Knowledge of Taiwan's market, including regulatory considerations and cultural nuances, is explicitly required
ASSUMPTION: While not explicitly stated as hybrid, the "flexible working hours & arrangement" suggests some flexibility in work location. The company appears to have a modern work culture with casual attire and flexible arrangements, which is common in tech-forward companies.
Typical Process: Initial screening, marketing knowledge assessment, cultural fit interview, final decision
Key Assessment Areas: Marketing expertise, understanding of Taiwan market, bilingual communication skills, digital marketing knowledge
Application Tips: Highlight experience with localized marketing campaigns, demonstrate cultural understanding of Taiwan market, showcase bilingual content examples if possible
ATS Keywords: digital marketing, insurance marketing, bilingual marketing, Taiwan market, campaign management, SEO, PPC, social media marketing, consumer insights
ASSUMPTION: The interview process described is based on standard practices for marketing roles in international companies. The company would likely assess both technical marketing skills and cultural fit in their interview process.
Digital marketing platforms, SEO/SEM tools, social media management platforms, email marketing software, analytics tools, CRM systems
ASSUMPTION: While specific tools aren't mentioned, the job description references digital marketing channels including social media, SEO, PPC, and email marketing, which implies familiarity with standard tools in these areas. The company also mentions using Custom API, blockchain, and data science, suggesting a tech-forward environment.
Company Values: Innovation, accessibility, simplifying complex systems, market adaptability
Work Style: Fast-paced, entrepreneurial, collaborative with "flat organization"
Self-Assessment: Are you comfortable in a fast-moving environment with unique business challenges? Do you thrive in entrepreneurial settings? Are you passionate about making financial services more accessible?
ASSUMPTION: The company values are inferred from statements like "focused on providing access to affordable and sustainable financial services" and mentions of being "first platform globally to simplify" complex insurance products. The "fast moving, challenging" environment is explicitly mentioned.
The role requires balancing local market needs with global company vision, navigating regulatory environments in financial services, and working across cultural contexts (Taiwan and Malaysia headquarters). Operating in a "fast-moving" environment may entail rapid adaptation to changing priorities.
ASSUMPTION: These challenges are inferred from the international nature of the company, the regulated insurance industry context, and the explicit mention of a "fast-moving" environment with "unique business problems."
This role combines elements of a Traditional Marketing Manager (localized campaign strategy), Digital Marketing Specialist (channel management), and Market Research Analyst (consumer insights). Unlike purely digital roles, this position requires deep cultural and market understanding specific to Taiwan, along with bilingual capabilities.
ASSUMPTION: This comparison is based on standard roles in the marketing field and the specific mix of responsibilities outlined in the job description.
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and likely tasks for a Marketing Executive in this context.
ASSUMPTION: These questions are suggested based on the company context and role type and should be adapted to reflect your specific interests and priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.