B

Marketing Executive, Taiwan

Bjak
Full-time
Remote
Worldwide
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Marketing Executive, Taiwan

๐Ÿ”น Company: Bjak

๐Ÿ”น Location: Taipei, Taipei, Taiwan

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Marketing Executive at Bjak Taiwan, you will be responsible for developing and executing localized marketing strategies for Taiwan's market while ensuring alignment with Bjak's global vision as the largest insurance portal in Southeast Asia. You'll analyze consumer behavior, leverage digital marketing channels, and collaborate with internal teams to drive brand awareness and growth in Taiwan.

ASSUMPTION: This role is a full-time position based on the comprehensive responsibilities and benefits listed. The job category is assumed to be Marketing based on the title and job description content.


๐Ÿ“‹ Key Responsibilities

โœ… Develop and execute localized marketing strategies for the Taiwan market

โœ… Analyze consumer behavior and trends to create impactful campaigns

โœ… Manage digital marketing channels (social media, SEO, PPC, email marketing)

โœ… Promote Bjak's brand positioning in Taiwan

โœ… Use data analytics to measure campaign performance and inform decisions

โœ… Collaborate with internal teams (product, sales, customer service)

โœ… Coordinate with local agencies, influencers, and media partners

ASSUMPTION: The responsibilities are directly taken from the "YOUR MISSION" section of the job posting, with some consolidation for clarity.


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 3+ years of marketing experience, preferably in the Taiwan market

Skills:

  • Campaign expertise in integrated marketing campaigns
  • Digital marketing knowledge (channels, tools, best practices)
  • Bilingual communication in Mandarin and English
  • Results-oriented mindset
  • Understanding of Taiwan market (regulations, culture, competition)

ASSUMPTION: While no specific education requirements are mentioned, the role likely requires at least a bachelor's degree in Marketing, Communications, or a related field, which is standard for marketing positions at this level.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Competitive (not specified)

Benefits:

  • Strong learning and development plans
  • International work environment
  • Flat organizational structure
  • Flexible working hours & arrangements
  • Casual work attire

Industry Comparison: Not specified

ASSUMPTION: The company mentions "competitive salary" which typically means the compensation is at or above market rate for similar positions in Taipei's marketing sector. Marketing executive positions in Taipei typically offer salaries commensurate with experience and the financial services industry tends to offer above-average compensation.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Bjak is the largest insurance portal in Southeast Asia, headquartered in Malaysia with operations in Taiwan and other ASEAN countries.

Company Size: Not specified

Company Stage: Growth stage fintech company

ASSUMPTION: Based on Bjak's description as "the largest insurance portal in Southeast Asia" with investments in advanced technology, it appears to be a growth-stage company expanding into new markets like Taiwan. The company is in the fintech/insurtech space, focusing on making insurance products accessible online.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Strong learning and development plans mentioned

ASSUMPTION: This appears to be a mid to senior-level position based on the 3+ years experience requirement and the strategic nature of the responsibilities. The role likely reports to a Marketing Director or Country Manager, though this isn't explicitly stated. The company mentions "strong learning and development plans for your career growth," suggesting potential for advancement.


๐ŸŒ Location & Work Environment

Office Type: Likely hybrid based on "flexible working hours & arrangement"

Geographic Context: Taipei is Taiwan's capital and a major business hub with a vibrant technology and financial services sector

Work Schedule: Flexible working hours mentioned

Regional Considerations: Knowledge of Taiwan's market, including regulatory considerations and cultural nuances, is explicitly required

ASSUMPTION: While not explicitly stated as hybrid, the "flexible working hours & arrangement" suggests some flexibility in work location. The company appears to have a modern work culture with casual attire and flexible arrangements, which is common in tech-forward companies.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial screening, marketing knowledge assessment, cultural fit interview, final decision

Key Assessment Areas: Marketing expertise, understanding of Taiwan market, bilingual communication skills, digital marketing knowledge

Application Tips: Highlight experience with localized marketing campaigns, demonstrate cultural understanding of Taiwan market, showcase bilingual content examples if possible

ATS Keywords: digital marketing, insurance marketing, bilingual marketing, Taiwan market, campaign management, SEO, PPC, social media marketing, consumer insights

ASSUMPTION: The interview process described is based on standard practices for marketing roles in international companies. The company would likely assess both technical marketing skills and cultural fit in their interview process.


๐Ÿ› ๏ธ Tools & Technologies

Digital marketing platforms, SEO/SEM tools, social media management platforms, email marketing software, analytics tools, CRM systems

ASSUMPTION: While specific tools aren't mentioned, the job description references digital marketing channels including social media, SEO, PPC, and email marketing, which implies familiarity with standard tools in these areas. The company also mentions using Custom API, blockchain, and data science, suggesting a tech-forward environment.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Innovation, accessibility, simplifying complex systems, market adaptability

Work Style: Fast-paced, entrepreneurial, collaborative with "flat organization"

Self-Assessment: Are you comfortable in a fast-moving environment with unique business challenges? Do you thrive in entrepreneurial settings? Are you passionate about making financial services more accessible?

ASSUMPTION: The company values are inferred from statements like "focused on providing access to affordable and sustainable financial services" and mentions of being "first platform globally to simplify" complex insurance products. The "fast moving, challenging" environment is explicitly mentioned.


โš ๏ธ Potential Challenges

The role requires balancing local market needs with global company vision, navigating regulatory environments in financial services, and working across cultural contexts (Taiwan and Malaysia headquarters). Operating in a "fast-moving" environment may entail rapid adaptation to changing priorities.

ASSUMPTION: These challenges are inferred from the international nature of the company, the regulated insurance industry context, and the explicit mention of a "fast-moving" environment with "unique business problems."


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of a Traditional Marketing Manager (localized campaign strategy), Digital Marketing Specialist (channel management), and Market Research Analyst (consumer insights). Unlike purely digital roles, this position requires deep cultural and market understanding specific to Taiwan, along with bilingual capabilities.

ASSUMPTION: This comparison is based on standard roles in the marketing field and the specific mix of responsibilities outlined in the job description.


๐Ÿ“ Sample Projects

  • Developing a Taiwan-specific digital marketing campaign to increase insurance policy applications
  • Creating bilingual content strategies across multiple channels
  • Analyzing local consumer data to identify new market opportunities
  • Building relationships with local influencers to enhance brand credibility
  • Adapting global marketing materials to resonate with Taiwan audiences

ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and likely tasks for a Marketing Executive in this context.


โ“ Key Questions to Ask During Interview

  1. How does Bjak's Taiwan marketing strategy differ from its approach in other ASEAN markets?
  2. What KPIs would be used to measure success in this role?
  3. How does the Taiwan team collaborate with the global headquarters in Malaysia?
  4. What have been the biggest challenges in adapting Bjak's services to the Taiwan market?
  5. How does Bjak balance global brand consistency with local market customization?
  6. What growth opportunities exist within Bjak for someone successful in this role?

ASSUMPTION: These questions are suggested based on the company context and role type and should be adapted to reflect your specific interests and priorities.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your resume to highlight relevant experience in marketing, especially any Taiwan market experience
  2. Include keywords such as "digital marketing," "bilingual marketing," and "consumer insights" to pass ATS screening
  3. Prepare a brief portfolio of relevant marketing campaigns you've managed, especially those with measurable results
  4. Research Bjak's services and Taiwan's insurance market to demonstrate industry knowledge
  5. Prepare examples that demonstrate your bilingual communication capabilities
  6. Connect with current Bjak employees on LinkedIn to gain insights about the company culture