📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Sama
🔹 Location: Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
Sama is seeking a Marketing Director to build and lead their marketing function from the ground up, focusing on demand generation and product marketing. This pivotal role reports directly to the CEO and will be responsible for creating an inbound marketing engine that generates qualified leads and drives revenue growth. Working within a 15-person team, the successful candidate will establish marketing strategies, own the execution, and partner closely with sales and product teams.
ASSUMPTION: Based on the reporting structure to the CEO and the responsibility to build the marketing function, this appears to be the first dedicated marketing role at the company, indicating a senior leadership position with significant autonomy and strategic importance.
📋 Key Responsibilities
- ✅ Develop and execute comprehensive marketing strategies focused on demand generation
- ✅ Manage and optimize the company website with SEO and CRO considerations to drive high-quality leads
- ✅ Create and run email marketing programs including nurture workflows and promotional campaigns
- ✅ Partner with sales on enablement, providing necessary tools and content to convert leads
- ✅ Create high-quality content assets (sales decks, white papers, lead magnets, blog posts) for different funnel stages
- ✅ Own paid advertising strategy, creating assets with quality copywriting and optimizing campaign performance
- ✅ Manage marketing operations and automation using tools like HubSpot and Apollo
- ✅ Develop a clear plan for marketing investments (programs and people) that yield measurable results
🎯 Required Qualifications
Education: Not specified
Experience: Experience in B2B marketing required (HR tech experience is beneficial but not mandatory)
Skills:
- Experience with marketing tools (WordPress, Google Ads, Google Search Console, GA4, HubSpot, Miro, Figma, Loom, Apollo, Cognism)
- Strong curiosity and customer understanding
- Data-driven approach to campaign planning and optimization
- Creative thinking and ability to develop marketing assets without relying on designers
- Proficiency with AI tools for marketing effectiveness
- High energy and startup mentality with excellent work ethic
- Commercial acumen with focus on revenue-driving metrics
- "Roll up your sleeves" attitude and willingness to tackle challenging tasks
- Accountability and ownership mindset for pipeline generation
- Growth mindset and comfort with fast-paced, uncertain environments
💰 Compensation & Benefits
Salary Range: €60,000 to €70,000 + performance-based bonus
Benefits:
- Fully remote working within -2/+2 GMT time zone
- Growth opportunities within an ambitious team
- Access to professional coaching via the company app
- Regular training and development
Industry Comparison: This compensation package appears to be competitive for a Marketing Director role in Portugal, where the average marketing director salary typically ranges from €50,000-€80,000 depending on company size and industry.
ASSUMPTION: The compensation comparison is based on general market data for marketing leadership roles in Portugal. Actual competitiveness may vary based on specific location within Portugal and the tech sector's salary trends.
📌 Applicant Insights
🔍 Company Context
Industry Position: Sama is a fast-growing B2B company in the employee engagement space, addressing a $9 trillion market challenge through a coaching app platform. They are trusted by notable clients including Agoda, EQT, and CVC.
Company Size: 15 team members
Company Stage: Early growth stage startup
ASSUMPTION: The company is in an early growth stage based on the team size (15 people), the description as "fast-growing," and the fact that they're just now building out their marketing function. Their mention of notable clients suggests they have product-market fit and are ready to scale.
📊 Role Analysis
Career Level: Senior/Leadership
Reporting Structure: Reports directly to the CEO and founder (Myra Khanna)
Team Size/Composition: Initially solo with potential to build a team as the company grows
Growth Opportunities: Significant opportunity to build and scale a marketing department from scratch, potentially growing into a VP or CMO role as the company expands
ASSUMPTION: While not explicitly stated, the role would likely involve building out a marketing team over time as the company continues to grow, given the broad scope of responsibilities and the company's growth trajectory.
🌍 Location & Work Environment
Office Type: Fully remote
Geographic Context: Portugal has become an increasingly popular hub for remote tech workers and startups due to its high quality of life, relatively lower cost of living compared to other Western European countries, and growing tech ecosystem.
Work Schedule: Flexible within the -2/+2 GMT time zone requirement
Regional Considerations: Portugal offers EU membership benefits, good digital infrastructure, and an appealing lifestyle. The required time zone alignment suggests the company has core operational hours within European time zones.
ASSUMPTION: The specific location within Portugal is flexible given the fully remote nature of the role, allowing candidates to be based anywhere in the country or potentially even in nearby countries within the specified time zone range.
💼 Interview & Application Insights
Typical Process: For a marketing leadership role at a growth-stage startup, candidates can typically expect:
- Initial screening call with CEO or HR
- Marketing-specific interview with key stakeholders
- Potential case study or marketing plan presentation
- Final interview with CEO and potentially other team members
Key Assessment Areas:
- Strategic marketing thinking and lead generation expertise
- Previous results in B2B marketing contexts
- Ability to work autonomously and build systems from scratch
- Cultural alignment with startup values
- Balance of creative and analytical skills
Application Tips:
- Emphasize B2B marketing experience with measurable results
- Showcase experience building marketing functions or systems
- Highlight familiarity with the specified marketing tools
- Demonstrate understanding of coaching, HR tech, or SaaS business models
ATS Keywords: B2B marketing, demand generation, product marketing, marketing director, inbound marketing, HubSpot, marketing automation, SEO, content marketing, sales enablement, email marketing, lead generation, CRO, paid advertising, marketing analytics
ASSUMPTION: These insights are based on standard interview practices for marketing leadership roles at growth-stage startups. The actual process may vary based on Sama's specific hiring practices.
🛠️ Tools & Technologies
- Content Management: WordPress
- Analytics: Google Analytics (GA4), Google Search Console
- Advertising: Google Ads
- CRM & Marketing Automation: HubSpot
- Sales Tools: Apollo, Cognism
- Collaboration & Design: Miro, Google Workspace, Figma, Loom
ASSUMPTION: While these tools are explicitly mentioned, the role may require familiarity with additional marketing technologies commonly used in B2B SaaS contexts, such as social media management platforms, SEO tools, and content creation software.
👔 Cultural Fit Considerations
Company Values:
- Adaptable: Valuing creativity, flexibility, and efficiency
- Strive for Greatness: High performance expectations and excellence
- Inclusive: Embracing diversity of thought, culture, and background
- Honest: Commitment to transparency and truthfulness
- Fun: Fostering connection through a playful approach
Work Style: Fast-paced, autonomous, results-oriented, and collaborative with a strong emphasis on accountability and ownership
Self-Assessment:
- Are you comfortable building systems from scratch with limited guidance?
- Do you thrive in fast-paced environments with ambiguity?
- Are you equally strong in creative marketing activities and data analysis?
- Can you balance strategic thinking with hands-on execution?
- Do you enjoy working at the intersection of marketing, sales, and product?
⚠️ Potential Challenges
- Building a marketing function from scratch requires significant strategic planning and execution
- As the sole marketing person initially, the role will involve both strategic leadership and hands-on execution across many domains
- Working remotely while establishing close partnerships with sales and product teams
- Balancing immediate lead generation needs with longer-term brand building
- Accountability for pipeline generation metrics in a growing company
ASSUMPTION: These challenges are inferred from the job description's emphasis on building a marketing function from scratch, the breadth of responsibilities, and the results-oriented nature of the role in a growth-stage company.
📈 Similar Roles Comparison
This Marketing Director role differs from traditional marketing leadership positions in several ways:
- More hands-on: Unlike enterprise Marketing Directors who typically manage teams, this role involves significant personal execution initially
- Greater breadth: Covers the entire marketing spectrum rather than specializing in one area
- Direct business impact: Clear connection to revenue generation rather than brand-focused metrics
- Entrepreneurial: Requires building systems and processes from scratch rather than optimizing existing ones
ASSUMPTION: This comparison is based on typical marketing leadership roles across different company stages and sizes.
📝 Sample Projects
- Developing a comprehensive inbound marketing strategy and 12-month roadmap
- Redesigning the company website with optimized conversion paths and SEO architecture
- Creating and implementing lead nurturing email sequences for different customer segments
- Building a content calendar and asset library for various funnel stages
- Setting up marketing automation workflows in HubSpot to score and qualify leads
- Designing and executing multi-channel paid advertising campaigns
- Developing sales enablement materials and training for the sales team
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common priorities for a new marketing leader in a growth-stage B2B company.
❓ Key Questions to Ask During Interview
- What are the current customer acquisition channels and which have shown the most promise so far?
- How is marketing success currently measured, and what are the key performance indicators you'd like to see improved?
- What is the sales cycle and typical customer journey from awareness to purchase?
- How would you describe the ideal collaboration between marketing, sales, and product teams?
- What resources (budget, tools, potential hires) might be available to build out the marketing function over the next 12 months?
- What are the biggest challenges you're facing in reaching and converting your ideal customer profile?
ASSUMPTION: These questions are suggested based on typical considerations for a marketing leadership role in a growth-stage company and may need to be adapted based on specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your application: Tailor your resume and cover letter to highlight B2B marketing experience, lead generation results, and experience with the mentioned tools.
- Optimize for ATS: Include key terms like "B2B marketing," "demand generation," "inbound marketing," and "marketing automation" in your application.
- Prepare examples: Gather specific metrics and results from previous marketing initiatives to demonstrate your impact.
- Research the company: Learn about Sama's product, market position, and competitors to show genuine interest.
- Submit in English: As specified, ensure your application is in English, which is the company's working language.
- LinkedIn connection: Consider connecting with the CEO (Myra Khanna) on LinkedIn to learn more about the company culture and vision.