🔹 Job Title: Marketing Coordinator
🔹 Company: HR à la carte (POGO - Pediatric Oncology Group of Ontario)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing/Communications/Healthcare
As a Marketing Coordinator at POGO, you will be a vital member of the Communications team, working under the Senior Manager of Communications to develop, coordinate, and execute marketing campaigns that raise awareness for childhood cancer care in Ontario. Your role will focus heavily on digital marketing initiatives to increase brand visibility, grow audience engagement, and support the organization's strategic objectives in pediatric oncology care.
ASSUMPTION: The job is with POGO (Pediatric Oncology Group of Ontario) rather than HR à la carte. HR à la carte appears to be the recruiting agency, as the entire job description refers to POGO's mission, work environment, and team structure.
Education: Diploma or degree in marketing, digital media, or related field
Experience: 5-7 years of relevant experience in marketing with understanding of current digital trends and best practices
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears competitive within the non-profit healthcare sector in Toronto, particularly the pension plan through HOOPP which is a significant advantage.
ASSUMPTION: While specific salary figures aren't provided, compensation in non-profit healthcare marketing roles in Toronto typically ranges from $60,000-$85,000 CAD annually for positions requiring 5-7 years of experience, based on industry standards.
Industry Position: POGO is the official advisor to Ontario's Ministry of Health on children's cancer control and treatment, positioning them as a leading voice in pediatric oncology care in the province.
Company Size: Medium-sized non-profit organization
Company Stage: Established organization with government partnerships
ASSUMPTION: Based on their official advisory role to the Ministry of Health and comprehensive system of partnerships, POGO appears to be a well-established organization rather than an early-stage non-profit. The size classification is assumed from the organizational structure mentioned and typical staffing for provincial health-focused non-profits.
Career Level: Mid-level
Reporting Structure: Reports to the Senior Manager, Communications
Team Size/Composition: Part of the Communications team with cross-functional collaboration across the organization
Growth Opportunities: Potential advancement within marketing/communications in healthcare non-profit sector; valuable experience in healthcare marketing that could transfer to other sectors
ASSUMPTION: This is classified as a mid-level role based on the required 5-7 years of experience and the nature of responsibilities which include both execution and strategic input. Team size is not specified but appears to involve multiple stakeholders across departments.
Office Type: Hybrid (minimum 2 days per week in the Toronto office)
Geographic Context: Toronto is Canada's largest city and a major business hub with higher cost of living but excellent transportation infrastructure. The healthcare sector is significant in the region with multiple hospitals and research centers.
Work Schedule: Standard business hours with occasional after-hours work to support events
Regional Considerations: Toronto has a diverse population and robust healthcare ecosystem, providing networking opportunities with other healthcare organizations.
ASSUMPTION: Based on the mention of occasional work outside regular business hours, it appears the role follows standard business hours with flexibility as needed for events.
Typical Process: For non-profit healthcare organizations, typically includes resume screening, initial phone/video interview, in-person panel interview with team members, and possibly a practical assessment of marketing skills.
Key Assessment Areas: Digital marketing expertise, content creation skills, experience with analytics and reporting, understanding of healthcare or non-profit sector, collaborative abilities
Application Tips: Highlight experience with digital campaigns that delivered measurable results; showcase examples of content created for different platforms; emphasize any healthcare or non-profit experience
ATS Keywords: digital marketing, social media management, content creation, analytics, campaign management, Meta Business Manager, Google Analytics, WordPress, non-profit, healthcare communications, SEO
ASSUMPTION: These insights are based on standard practices in non-profit marketing recruitment and are not specifically detailed in the job posting.
ASSUMPTION: While specific email marketing platforms aren't mentioned, standard tools like Mailchimp, Constant Contact, or HubSpot are commonly used in similar organizations. These specific platforms would need verification during the interview process.
Company Values: Excellence in childhood cancer care, inclusivity, collaboration, innovation in healthcare
Work Style: Collaborative, team-oriented, mission-driven with a flexible approach to work
Self-Assessment:
ASSUMPTION: The values are inferred from POGO's mission statement and description of their work culture. The posting emphasizes they are "a great place to grow your career" with "an inclusive team culture that values your contributions," suggesting a supportive, collaborative environment.
The role involves balancing the creative aspects of marketing with the sensitivity required when communicating about childhood cancer. You'll need to coordinate with multiple stakeholders across the organization while maintaining deadline-driven campaigns. The position may require occasional work outside regular business hours to support events, and travel locally may be necessary.
ASSUMPTION: These challenges are identified based on the job responsibilities and the unique nature of healthcare communications, particularly in a sensitive area like pediatric oncology.
This Marketing Coordinator role differs from standard corporate marketing positions by its focus on healthcare advocacy and non-profit objectives. Unlike corporate marketing that focuses primarily on product sales, this role emphasizes raising awareness, building community support, and advancing healthcare initiatives. Compared to similar roles in other industries, this position offers more meaningful work with direct social impact but may have more stakeholders to manage and sensitivity considerations in messaging.
ASSUMPTION: This comparison is based on standard differences between corporate and non-profit healthcare marketing roles.
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and are typical for this type of role in a healthcare non-profit.
ASSUMPTION: These questions are suggested based on the role type and organization focus but would need to be adapted to the specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.