π Core Information
πΉ Job Title: Marketing Associate
πΉ Company: RPI Philadelphia
πΉ Location: Philadelphia, Pennsylvania
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: April 3, 2025
πΉ Experience Level: Entry-level to 2 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for local territories
- Monitoring and optimizing promotions using marketing systems and tools
- Analyzing marketing and consumer metrics to enhance effectiveness
- Building and maintaining relationships with consumers and clients
ASSUMPTION: This role requires a strong entrepreneurial mindset, excellent communication skills, and the ability to thrive in a fast-paced environment.
π Key Responsibilities
β
Determine appropriate marketing and promotions strategies for local territory
β
Build and monitor promotions in various territories using marketing systems and tools
β
Be data-driven. Monitor marketing and consumer metrics; make recommendations for enhancing effectiveness, and report on all activity and results
β
Must have strong organizational skills, attention to detail, and the ability to prioritize in a changing environment
β
Assist in relationship development with the consumers by thoroughly running through each marketing promotion our clients are offering and helping them select a package that suits their needs
ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to ensure deadlines are met and clients' needs are satisfied.
π― Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or a related field
Experience: 0-2 years of experience in marketing, communications, or a related field
Required Skills:
- Strong analytical skills
- Excellent communication and interpersonal skills
- Ability to work independently and in a team environment
- Proficient in Microsoft Office Suite
- Familiarity with marketing systems and tools
Preferred Skills:
- Experience with CRM software
- Knowledge of the local market
- Fluency in Spanish
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of a degree.
π° Compensation & Benefits
Salary Range: $42,000 - $54,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee referral bonus program
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM. Occasional evenings, weekends, and holidays may be required based on client needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the Philadelphia area.
π Applicant Insights
π Company Context
Industry: Advertising Services. Rocksteady Promotions specializes in direct marketing, helping clients connect with consumers through compelling presentations and targeted outreach.
Company Size: 11-50 employees. As a mid-sized company, Rocksteady Promotions offers a supportive work environment with opportunities for growth and development.
Founded: 2012. Rocksteady Promotions has been providing marketing and promotional consulting services for over a decade, with a strong track record of success.
Company Description:
- Rocksteady Promotions is a privately-held company based in Philadelphia, Pennsylvania.
- The company adopts an energetic outreach approach to deliver compelling presentations about clients' products and services, creating repeat customers.
- Rocksteady Promotions works with promising talent to connect clients' offerings with the end consumer, focusing on customer acquisition, retention, and brand awareness.
Company Specialties:
- Marketing
- Business Development
- Advertising
- Technology
- Renewable Energy
- Sustainability
- Brand Management
- Leadership Development
- Sales
- Retail
- B2B and B2C Consulting
Company Website: http://rocksteadypromotionsinc.com/
ASSUMPTION: Rocksteady Promotions' focus on direct marketing sets it apart from other advertising services companies, offering applicants a unique opportunity to gain experience in this field.
π Role Analysis
Career Level: Entry-level to 2 years. This role is ideal for recent graduates or early-career marketing professionals looking to gain experience in a fast-paced environment.
Reporting Structure: The Marketing Associate reports directly to the CEO.
Work Arrangement: On-site, full-time. Occasional evenings, weekends, and holidays may be required based on client needs.
Growth Opportunities:
- Advancement to Senior Marketing Associate or Marketing Manager roles
- Expansion into other areas of the business, such as sales or business development
- Opportunities to work on high-profile client accounts and gain valuable experience
ASSUMPTION: Rocksteady Promotions' focus on employee development and growth provides ample opportunities for Marketing Associates to advance their careers within the company.
π Location & Work Environment
Office Type: Urban office located in Philadelphia, Pennsylvania
Office Location(s): 444 N 3rd St, Suite 502, Philadelphia, Pennsylvania 19123, US
Geographic Context:
- Philadelphia is the sixth-most populous city in the United States, offering a diverse and vibrant cultural scene.
- The office is conveniently located in the heart of Philadelphia, with easy access to public transportation and numerous amenities.
- The Philadelphia metropolitan area is home to a thriving business community, with numerous opportunities for networking and professional growth.
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM. Occasional evenings, weekends, and holidays may be required based on client needs.
ASSUMPTION: The urban office environment offers Marketing Associates the opportunity to work in a dynamic and fast-paced setting, surrounded by other professionals in the industry.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager (CEO)
- Final interview with key team members
- Background check and reference check
Key Assessment Areas:
- Problem-solving skills
- Communication and interpersonal skills
- Analytical and data-driven mindset
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of direct marketing and its importance in today's business landscape
- Prepare examples of your analytical skills and how you've used data to drive decision-making in previous roles
- Be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan
ATS Keywords: Marketing Strategies, Relationship Building, Customer Facing Skills, Data Analysis, Organizational Skills, Attention to Detail, Creative Thinking, Flexibility
ASSUMPTION: The application process for this role may be competitive, and applicants should be prepared to demonstrate their unique qualifications and fit for the position.
π οΈ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided to successful applicants.
π Cultural Fit Considerations
Company Values:
- Energy and enthusiasm
- Integrity and honesty
- Collaboration and teamwork
- Continuous learning and improvement
- Results-driven and accountable
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and focused on client success
- Adaptable and flexible, with a willingness to take on new challenges
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you a strong communicator with excellent interpersonal skills?
- Are you results-driven and focused on client success?
- Are you adaptable and willing to take on new challenges?
ASSUMPTION: Applicants who are a strong cultural fit with Rocksteady Promotions' values and work style will be more likely to succeed in this role and enjoy their time at the company.
β οΈ Potential Challenges
- Occasional evenings, weekends, and holidays may be required based on client needs
- The fast-paced work environment may be challenging for some applicants
- The role requires a high degree of multitasking and strong project management skills
- Applicants may face competition from other marketing professionals in the Philadelphia area
ASSUMPTION: These challenges can be overcome with strong time management skills, a willingness to adapt to a fast-paced environment, and a commitment to delivering high-quality work.
π Similar Roles Comparison
- Marketing Coordinator - This role may have more administrative responsibilities and less client-facing work than the Marketing Associate role
- Marketing Specialist - This role may require more advanced marketing skills and experience than the Marketing Associate role
- Marketing Manager - This role may involve more strategic decision-making and team management responsibilities than the Marketing Associate role
ASSUMPTION: Applicants should consider their career goals and long-term aspirations when comparing this role to similar positions in the industry.
π Sample Projects
- Developing and implementing a marketing campaign for a new product launch
- Analyzing consumer data to identify trends and make data-driven recommendations
- Assisting in the planning and execution of a client event or trade show
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may be responsible for in this role. The specific projects assigned may vary based on client needs and company priorities.
β Key Questions to Ask During Interview
- What are the most challenging aspects of this role?
- How does Rocksteady Promotions support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Rocksteady Promotions measure the success of its marketing campaigns?
- What are the opportunities for growth and advancement within the company?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your analytical skills and how you've used data to drive decision-making in previous roles
- Be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan
- Follow up with the hiring manager (CEO) within one week of submitting your application to express your interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.