📌 Core Information
🔹 Job Title: Market Marketer (Associate Director)
🔹 Company: Grant Thornton Careers
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
As a Field / Area Marketing Associate Director at Grant Thornton, you will play a dual role as both a strategic marketing leader and an executing practitioner. You will be responsible for driving measurable business growth through data-driven marketing initiatives, while also coaching and developing a high-performing team of Field Marketers. This position offers the opportunity to make a meaningful impact on the firm's market presence and brand, working collaboratively with cross-functional leaders.
ASSUMPTION: Based on the job description, this role is focused on strategic marketing planning, event/sponsorship execution, and team management within a professional services environment.
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📋 Key Responsibilities
✅ Partner with local leaders and marketing/sales teams to identify market-specific priorities based on data analysis
✅ Translate priorities into local marketing plans and calendars that align with firm-wide objectives and address local market needs
✅ Collaborate with campaign strategists to incorporate content and thought leadership into area marketing plans
✅ Plan and oversee the execution of events and sponsorships that enhance brand presence and generate qualified leads
✅ Coach a team of Field Marketers while actively executing strategic marketing initiatives as a "player-coach"
✅ Serve as the primary point of contact for marketing matters within your assigned area, addressing challenges and identifying opportunities
✅ Implement best practices for event follow-up and lead nurturing across your area
✅ Capture, analyze, and maintain marketing data to inform future initiatives and demonstrate ROI
✅ Facilitate knowledge sharing and collaboration across the Field Marketing team
✅ Build and maintain relationships with key stakeholders to ensure aligned messaging and seamless execution
✅ Work with the events and sponsorships center of excellence to elevate execution standards
✅ Perform other duties as assigned
ASSUMPTION: The responsibilities outlined in the original job listing cover the core aspects of this role.
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🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications or a related field is required; MBA is preferred.
Experience: 8-10 years of progressive B2B marketing experience, with at least 3 years in professional services or a related industry.
Skills:
- 2+ years of people management experience with a track record of developing marketing talent
- Extensive experience in strategic marketing planning, event management, and campaign execution
- Advanced proficiency with CRM systems and marketing automation platforms
- Strong analytical capabilities and a proven track record of using data to drive marketing decisions
- Exceptional project management skills with the ability to oversee multiple complex initiatives simultaneously
- Outstanding communication and leadership skills with the ability to influence at all organizational levels
- Demonstrated ability to balance tactical execution with strategic thinking and team development
- Experience working collaboratively across functions and with geographically dispersed teams
- Agility and adaptability in responding to changing business priorities and market conditions
ASSUMPTION: The qualifications listed in the original job description cover the core requirements for this role.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: As an Associate Director-level marketing role in the professional services industry, the expected salary range for this position in the Philadelphia, PA area is typically between $90,000 to $120,000 per year, based on industry data. The benefits package is likely to include standard offerings such as health insurance, retirement plans, and paid time off, but the specifics were not provided.
ASSUMPTION: The salary range and benefits package are estimated based on industry standards for similar roles in the Philadelphia, PA region.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Grant Thornton is a leading professional services firm, providing audit, tax, and advisory services to a diverse range of clients.
Company Size: Grant Thornton has a global presence, with over 50,000 employees worldwide.
Company Stage: As a long-established professional services firm, Grant Thornton is considered an enterprise-level organization.
ASSUMPTION: The information about Grant Thornton's industry position, size, and stage is based on publicly available data about the company.
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📊 Role Analysis
Career Level: This role is at the Associate Director level, indicating it is a senior-level marketing position with significant leadership responsibilities.
Reporting Structure: The Market Marketer (Associate Director) will likely report to a regional or national marketing leader within the firm.
Team Size/Composition: The role includes managing a team of Field Marketers, though the exact size of the team is not specified.
Growth Opportunities: This position offers the potential for further career advancement within the firm's marketing and business development functions.
ASSUMPTION: The reporting structure, team size, and growth opportunities are inferred based on the seniority and responsibilities of the role.
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🌍 Location & Work Environment
Office Type: The job is based in the Philadelphia, PA office, indicating it is likely an in-office or hybrid work environment.
Geographic Context: Philadelphia is a major metropolitan area and a hub for professional services firms, offering a diverse talent pool and access to regional business opportunities.
Work Schedule: The job description does not specify the work schedule, but a full-time role at this level is typically expected to have a standard 40-hour work week, with some flexibility and occasional overtime.
Regional Considerations: The Philadelphia region is known for its rich history, vibrant cultural scene, and relatively lower cost of living compared to other major East Coast cities.
ASSUMPTION: The work environment and regional context are inferred based on the job location and standard industry practices.
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💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include a initial phone/video screen, followed by in-person or virtual interviews with the hiring manager, team members, and potentially senior marketing leaders. Candidates may also be asked to complete a marketing-related assessment or present a case study.
Key Assessment Areas: Employers will likely evaluate candidates' strategic marketing planning abilities, event management expertise, team leadership skills, analytical capabilities, and demonstrated success in driving measurable business impact.
Application Tips: Applicants should highlight their relevant B2B marketing experience, particularly in the professional services industry, as well as their track record of leading high-performing teams and delivering successful marketing campaigns. Showcasing data-driven decision-making and a collaborative, adaptable work style will also be important.
ATS Keywords: Some key terms to include in resumes and applications for this role may include: "strategic marketing planning," "event management," "marketing automation," "data analysis," "team leadership," "professional services," and "business development."
ASSUMPTION: The insights about the interview process, assessment areas, application tips, and ATS keywords are based on standard industry practices for similar senior-level marketing roles.
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🛠️ Tools & Technologies
Based on the job description, relevant tools and technologies for this role may include:
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Data analytics and reporting tools (e.g., Google Analytics, Tableau, PowerBI)
- Project management software (e.g., Asana, Trello, Jira)
- Presentation and content creation tools (e.g., PowerPoint, Adobe Creative Cloud)
ASSUMPTION: The list of tools and technologies is based on common industry standards for marketing roles, though the specific platforms used by Grant Thornton were not provided.
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👔 Cultural Fit Considerations
Company Values: Based on the job description, Grant Thornton appears to value excellence, collaboration, and a commitment to making a meaningful impact on the firm's market presence.
Work Style: The role requires a balance of strategic thinking, hands-on execution, and team development, suggesting a dynamic, fast-paced work environment that values both individual and collaborative contributions.
Self-Assessment: Successful candidates for this role should assess their ability to thrive in a professional services setting, their comfort with dual leadership and individual contributor responsibilities, and their desire to make a measurable impact on the business.
ASSUMPTION: The company values and work style insights are inferred from the job description, but may require further verification with the employer.
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⚠️ Potential Challenges
The broad scope of responsibilities and the need to balance strategic planning with tactical execution may present challenges for some candidates. Additionally, the requirement to coach and develop a team of Field Marketers while also actively participating in marketing initiatives could be demanding, especially for those new to a player-coach role.
ASSUMPTION: The potential challenges are based on the job description and may vary depending on the individual's experience and work style preferences.
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📈 Similar Roles Comparison
This Market Marketer (Associate Director) role is similar to other senior-level marketing positions in professional services firms, such as Regional Marketing Manager, Field Marketing Director, or Client-Facing Marketing Lead. These roles typically involve a combination of strategic marketing planning, team leadership, and hands-on execution to support business development and growth initiatives. However, the specific focus on event and sponsorship management, as well as the player-coach structure, may differentiate this position from more generalized marketing leadership roles.
ASSUMPTION: The comparison to similar roles is based on industry standards and the responsibilities outlined in the job description.
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📝 Sample Projects
Based on the job responsibilities, potential projects and tasks for this role may include:
- Developing a comprehensive marketing plan for the Philadelphia market, including event strategy, content distribution, and lead generation initiatives
- Organizing and overseeing the execution of a high-profile industry conference or client-facing thought leadership event
- Analyzing marketing data to identify growth opportunities and optimize campaign performance across the region
- Coaching and mentoring a team of Field Marketers to improve their strategic planning, event management, and data analysis skills
- Collaborating with the firm's national marketing team to integrate regional marketing efforts with firm-wide brand and content initiatives
ASSUMPTION: These sample projects are illustrative examples based on the job description and may not reflect the exact work assignments.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the specific marketing priorities and challenges facing the Philadelphia market?
2. How does the Field Marketing team collaborate with the firm's broader marketing and sales functions?
3. What metrics or KPIs are used to measure the success of marketing initiatives in this role?
4. Can you share examples of how the company supports the professional development and career growth of its marketing leaders?
5. What are the key qualities and characteristics you look for in a successful Market Marketer (Associate Director)?
6. How does the company's culture and work environment foster a balance between strategic thinking and hands-on execution?
ASSUMPTION: These suggested interview questions are based on the job requirements and common areas of interest for candidates, but may need to be adapted based on the specific interview format and company culture.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the job description and required qualifications to ensure a strong fit.
2. Tailor your resume and cover letter to highlight your relevant B2B marketing experience, leadership abilities, and data-driven approach.
3. Optimize your application materials for relevant ATS keywords, such as "strategic marketing planning," "event management," and "professional services."
4. Prepare thoughtful questions to ask during the interview that demonstrate your understanding of the role and your genuine interest in the position.
5. Research Grant Thornton's company culture, values, and industry standing to assess cultural fit.
6. Be prepared to discuss your career goals and how this role aligns with your professional development.
By taking these steps, applicants can position themselves as strong candidates for the Market Marketer (Associate Director) role at Grant Thornton.