Manager for Marketing Agency
Paul Gough MediaManager for Marketing Agency
📌 Core Information
🔹 Job Title: Manager for Marketing Agency
🔹 Company: Paul Gough Media
🔹 Location: Hartlepool, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing/Management
📌 Essential Job Details
🚀 Job Overview
Paul Gough Media is seeking an experienced Marketing Manager to lead their agency team that specializes in providing comprehensive marketing solutions for private physiotherapy practices. The ideal candidate will oversee digital marketing strategies, manage client relationships, and ensure the delivery of exceptional results while leading a high-performing team.
ASSUMPTION: The category is assumed to be Marketing/Management based on the job title and responsibilities described in the listing.
📋 Key Responsibilities
- ✅ Lead and manage the marketing team to ensure client success
- ✅ Oversee and optimize digital marketing strategies including paid advertising, social media, and content marketing
- ✅ Ensure timely delivery of all deliverables that align with client marketing objectives
- ✅ Monitor campaign performance, analyze data, and implement improvements
- ✅ Provide high-level strategy guidance to clients and ensure satisfaction
- ✅ Streamline internal processes to improve efficiency and team collaboration
- ✅ Stay updated on industry trends and implement digital marketing best practices
🎯 Required Qualifications
Education: Not specified
Experience: 3-5 years of experience in digital marketing, agency experience preferred
Skills:
- Strong leadership and team management skills
- Proven track record in running and optimizing digital marketing campaigns
- Hands-on experience with Meta Ads Manager, Google Ads, and other paid media platforms
- Knowledge of content marketing, email automation, and lead generation strategies
- Exceptional communication and client management skills
- Ability to multitask and manage multiple projects in a fast-paced environment
Bonus Skills:
- Experience with CRM tools and marketing automation platforms
- Familiarity with video marketing and graphic design workflows
- Understanding of SEO and organic content strategies
ASSUMPTION: While no specific educational requirements are mentioned, the role likely requires at least a bachelor's degree in Marketing, Business, or a related field given the management level and specialized marketing knowledge required.
💰 Compensation & Benefits
Salary Range: £30,000 - £40,000 dependent on experience
Benefits: Flexible working arrangements mentioned; other benefits not specified
Industry Comparison: This salary range is moderately competitive for a marketing management position in Hartlepool, UK, which has a lower cost of living compared to major UK cities like London.
ASSUMPTION: The compensation appears to be in line with regional averages for similar roles outside of major metropolitan areas in the UK, though it may be on the lower end for a management position with this level of responsibility.
📌 Applicant Insights
🔍 Company Context
Industry Position: Paul Gough Media is a specialized marketing agency focused exclusively on helping private physiotherapy practices grow their businesses. Founded by Paul Gough, who built his own successful physiotherapy clinic before expanding into marketing services.
Company Size: Mid-sized agency with offices in both Hartlepool, UK and Orlando, Florida, USA
Company Stage: Established and expanding globally
ASSUMPTION: The company size is inferred from having multiple international offices and offering full-service marketing solutions requiring various team members. The global expansion is explicitly mentioned with offices in both the UK and US.
📊 Role Analysis
Career Level: Mid to Senior level management position
Reporting Structure: Likely reports to company leadership/founders
Team Size/Composition: Leading a marketing team of specialists across various digital marketing disciplines
Growth Opportunities: Professional growth and leadership development mentioned, with potential for expanding responsibilities as the company grows internationally
ASSUMPTION: The reporting structure and team size are inferred based on the management nature of the position and the comprehensive marketing services mentioned. Growth opportunities are explicitly mentioned in the listing.
🌍 Location & Work Environment
Office Type: In-office at Hartlepool, UK location with flexible working arrangements mentioned
Geographic Context: Hartlepool is a coastal town in northeast England with lower cost of living compared to major UK cities. The company also maintains an office in Orlando, Florida.
Work Schedule: Full-time with flexible working arrangements mentioned
Regional Considerations: Hartlepool offers good quality of life with lower living costs than major cities, making the salary range potentially more attractive.
ASSUMPTION: While flexible working arrangements are mentioned, the primary workspace appears to be in-office based on the specific location mentioned and the collaborative nature of agency work described.
💼 Interview & Application Insights
Typical Process: For marketing agency management roles, candidates typically go through initial screening, portfolio/case review, multiple interviews with leadership and team members, and possibly a strategic presentation.
Key Assessment Areas: Leadership abilities, digital marketing expertise, client management skills, strategic thinking, and results orientation.
Application Tips:
- Highlight specific campaign results and metrics from previous roles
- Emphasize team leadership and client relationship management successes
- Showcase familiarity with healthcare marketing if possible
- Demonstrate knowledge of marketing automation and comprehensive digital strategies
ATS Keywords: marketing manager, digital marketing, Meta Ads, Google Ads, team leadership, client management, agency experience, campaign optimization, content marketing, lead generation
ASSUMPTION: These insights are based on industry standards for marketing agency management positions and the specific requirements outlined in the job description.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- CRM platforms
- Marketing automation tools
- Social media management platforms
- Analytics and reporting tools
- Email marketing systems
ASSUMPTION: While only Meta Ads Manager and Google Ads are explicitly mentioned, the other tools listed are standard for marketing agencies delivering the comprehensive services described in the listing.
👔 Cultural Fit Considerations
Company Values: The company emphasizes helping clients succeed, creating meaningful impact for healthcare businesses, and fostering a collaborative, fast-paced environment.
Work Style: Described as "fast-paced, fun, and built around helping people succeed." Team-oriented with close client relationships.
Self-Assessment:
- Do you thrive in a purpose-driven environment focused on client success?
- Are you comfortable managing both team members and client relationships simultaneously?
- Can you adapt quickly in a fast-paced environment while maintaining quality?
- Are you passionate about helping healthcare businesses grow through marketing?
ASSUMPTION: The company culture details are inferred from the company description which emphasizes making a difference for business owners, creating a movement, and operating in a fast-paced, fun environment.
⚠️ Potential Challenges
- Balancing team management with client-facing responsibilities
- Meeting expectations across multiple clients and campaigns simultaneously
- Adapting marketing strategies specifically for healthcare/physiotherapy practices
- Keeping pace in a fast-moving environment while ensuring quality deliverables
- Managing campaigns across various digital platforms requiring different expertise
ASSUMPTION: These challenges are inferred from the combination of leadership, client management, and technical marketing responsibilities described in the job listing.
📈 Similar Roles Comparison
This position combines elements of several common roles:
- Marketing Director: More focused on team leadership and client strategy than broad company marketing
- Account Director: More technically involved in campaign execution than typical account management
- Digital Marketing Manager: Includes more leadership responsibility and client-facing duties
- Agency Team Lead: Similar but with emphasis on specialized healthcare marketing
ASSUMPTION: This comparison is based on standard industry roles and how this position's responsibilities overlap with or differ from them.
📝 Sample Projects
- Developing comprehensive marketing strategies for physiotherapy clinics entering new local markets
- Optimizing paid media campaigns to increase qualified patient leads while reducing cost-per-acquisition
- Creating and implementing automated nurture sequences that convert website visitors to booked appointments
- Building reporting systems to demonstrate clear ROI from marketing activities to clinic owners
- Streamlining internal workflows to improve delivery timelines and team collaboration
ASSUMPTION: These sample projects are derived directly from the responsibilities listed and the company's focus on marketing for physiotherapy practices.
❓ Key Questions to Ask During Interview
- How is the marketing team currently structured, and what are the immediate priorities for the new manager?
- What are the typical challenges your physiotherapy clients face in their markets, and how does the agency address them?
- How do you measure success for both client campaigns and team performance?
- Can you describe the relationship between the UK and Florida offices and how they collaborate?
- What opportunities exist for professional development and advancement within Paul Gough Media?
- What is your vision for growing the agency over the next 2-3 years?
ASSUMPTION: These questions are suggested based on the information provided about the role and company, and would help candidates evaluate fit while demonstrating strategic thinking.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare your application: The job listing requests a CV and brief cover letter to be sent to paul@paulgough.com
- Tailor your resume: Highlight relevant experience in digital marketing, team leadership, and client management
- Optimize for ATS: Include key terms like "marketing management," "digital marketing," "paid advertising," "client strategy," and "team leadership"
- Research the company: Review Paul Gough's content online to understand his approach to healthcare marketing
- Prepare examples: Have specific metrics and results from previous marketing campaigns ready to discuss
- Demonstrate industry knowledge: Research trends in healthcare marketing, particularly for physiotherapy practices