📌 Core Information
🔹 Job Title: Manager, Email Marketing
🔹 Company: Raptive
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the execution and optimization of email marketing campaigns
- Collaborating with various teams to ensure impactful email communications
- Managing campaign development, testing, deployment, and performance analysis
- Developing and executing A/B tests to improve engagement
- Analyzing data to inform targeting, segmentation, and automation strategy
ASSUMPTION: This role requires a strong background in email marketing, with a focus on hands-on campaign management and optimization. The ideal candidate will have experience working with Salesforce Marketing Cloud and AMPscript, and be comfortable using data to drive strategic decisions.
📋 Key Responsibilities
✅ Campaign Development & Execution:
- Build, test, and deploy email campaigns in Salesforce Marketing Cloud
- Write and implement AMPscript for personalization and dynamic content rendering
- Own and maintain the email marketing calendar
- Partner with stakeholders to translate business needs into strategic, targeted messaging
- Collaborate with content and design teams to produce visually compelling, on-brand communications
- Streamline campaign timelines, manage approvals, and ensure high-quality, timely execution
✅ Performance Analysis & Optimization:
- Monitor and analyze email performance metrics
- Conduct A/B testing to improve engagement
- Use data-driven insights to inform targeting, segmentation, and automation strategy
✅ Audience Management & Deliverability:
- Manage segmentation and audience targeting strategies
- Maintain list hygiene and monitor bounce rates
- Troubleshoot deliverability issues to optimize inbox placement
- Use SQL to query data, build custom segments, and support reporting and campaign logic
- Leverage SQL and AMPscript to enhance dynamic content and personalized user journeys
ASSUMPTION: This role requires a strong attention to detail and a data-informed mindset. The ideal candidate will be comfortable working with tools like Salesforce Marketing Cloud, AMPscript, and SQL to optimize email marketing campaigns and improve overall performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in hands-on email marketing, ideally in a fast-paced digital or content-driven organization
Required Skills:
- Expertise in Salesforce Marketing Cloud (SFMC)
- Proficiency in AMPscript for implementing dynamic content and personalization
- Intermediate SQL skills
- Deep understanding of email best practices
- Experience developing and executing A/B tests
- Analytical mindset
- Excellent project management and communication skills
- Detail-oriented, self-motivated, and adaptable to shifting priorities and timelines
Preferred Skills:
- Familiarity with customer engagement platforms like Braze or Iterable
- Experience using sales engagement platforms such as SalesLoft
ASSUMPTION: The ideal candidate will have a strong background in email marketing, with a focus on hands-on campaign management and optimization. They will be comfortable working with tools like Salesforce Marketing Cloud, AMPscript, and SQL to optimize email marketing campaigns and improve overall performance.
💰 Compensation & Benefits
Salary Range: $65,000 - $100,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Parental leave
- Professional development opportunities
- Employee discounts and perks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is Raptive's reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Raptive is a technology and media company that specializes in digital advertising, programmatic advertising, brand partnerships, video, product development, sales development, ad monetization, and ad tech. They work with independent creators to help them turn their passions and talents into thriving independent companies and enduring brands.
Company Size: Raptive has 201-500 employees, making it a mid-sized company. This size allows for a more intimate work environment while still offering the resources and opportunities of a larger organization.
Founded: Raptive was founded in 2018 and has since grown to become a Fortune 100 Best Places To Work for 2024-2025.
Company Description:
- Raptive combines its position as the world's largest ad management platform with a comprehensive suite of monetization, audience, and business solutions to enable creators to turn their passions and talents into thriving independent companies and enduring brands.
- They stand for a more equitable and inclusive future for media, powered by the creativity and entrepreneurship of independent creators and publishers.
- To date, Raptive has paid over $2.5 billion to thousands of independent creators.
Company Specialties:
- Digital Advertising
- Programmatic Advertising
- Brand Partnerships
- Video
- Product Development
- Sales Development
- Ad Monetization
- Ad Tech
Company Website: raptive.com
ASSUMPTION: Raptive's focus on empowering independent creators and its commitment to diversity, equity, and inclusion make it an attractive place to work for individuals who are passionate about supporting the growth and success of independent creators in the digital media landscape.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in email marketing. The ideal candidate will have a proven track record of success in managing email marketing campaigns and driving business outcomes.
Reporting Structure: The Manager, Email Marketing will report directly to the Director of Email Marketing and collaborate cross-functionally with various teams, including content, design, product, and marketing.
Work Arrangement: This role is remote-friendly, with the option to work from anywhere in the United States. However, the ideal candidate should be comfortable working in a remote or hybrid environment and be able to manage their time effectively and independently.
Growth Opportunities:
- As Raptive continues to grow, there may be opportunities for the Manager, Email Marketing to take on additional responsibilities or move into a leadership role within the email marketing team or the broader marketing organization.
- The ideal candidate will have the opportunity to work closely with the Director of Email Marketing and other senior leaders within the company, gaining valuable insights into the strategic direction of the email marketing program and the broader business.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the success of Raptive's email marketing program and the broader business.
🌍 Location & Work Environment
Office Type: Raptive has a hybrid work environment, with employees able to work remotely or from one of their offices located in New York, New York.
Office Location(s): 1411 Broadway, 27th Floor, New York, New York 10018, US
Geographic Context:
- New York, New York is a major hub for the media and advertising industries, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of cultural, recreational, and dining experiences, making it an attractive place to live and work.
Work Schedule: The work schedule for this role is flexible, with the expectation that the Manager, Email Marketing will be available during core business hours to collaborate with team members and stakeholders across different time zones.
ASSUMPTION: The ideal candidate will be comfortable working in a remote or hybrid environment and be able to manage their time effectively and independently. They should also be able to thrive in a fast-paced, dynamic work environment and be able to adapt to changing priorities and timelines.
💼 Interview & Application Insights
Typical Process:
- The application process typically involves an initial screening, followed by one or more phone or video interviews with members of the email marketing team and other stakeholders.
- Candidates may also be asked to complete a skills assessment or provide examples of their previous work.
- For final-round candidates, an on-site or virtual tour of Raptive's offices may be included in the interview process.
Key Assessment Areas:
- Email marketing expertise and campaign management skills
- Data analysis and interpretation skills
- Communication and collaboration skills
- Problem-solving and troubleshooting skills
- Cultural fit and alignment with Raptive's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your previous email marketing campaigns and their outcomes.
- Demonstrate your understanding of Raptive's business and the role of email marketing in driving their success.
- Showcase your ability to work collaboratively and manage multiple projects and priorities.
ATS Keywords: Email Marketing, Salesforce Marketing Cloud, AMPscript, SQL, A/B Testing, Data Analysis, Project Management, Collaboration, Segmentation, Audience Targeting, Campaign Management, Lifecycle Marketing, Email Best Practices, Dynamic Content, Automation
ASSUMPTION: The ideal candidate will have a strong background in email marketing, with a focus on hands-on campaign management and optimization. They will be comfortable working with tools like Salesforce Marketing Cloud, AMPscript, and SQL to optimize email marketing campaigns and improve overall performance.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (SFMC)
- AMPscript
- SQL
- Google Analytics
- Microsoft Office Suite
- Slack
- Zoom
ASSUMPTION: The ideal candidate will have experience working with these tools and be comfortable learning new technologies as needed to optimize email marketing campaigns and improve overall performance.
👔 Cultural Fit Considerations
Company Values:
- Empower creators and support their success
- Embrace diversity, equity, and inclusion
- Collaborate and innovate
- Operate with integrity and transparency
- Deliver exceptional results
Work Style:
- Raptive values a fast-paced, dynamic work environment where employees are encouraged to take ownership of their roles and contribute to the company's overall success.
- The ideal candidate will be comfortable working in a remote or hybrid environment and be able to manage their time effectively and independently.
- They should also be able to thrive in a fast-paced, dynamic work environment and be able to adapt to changing priorities and timelines.
Self-Assessment Questions:
- How do you align with Raptive's commitment to empowering independent creators and supporting their success?
- How do you approach working collaboratively in a remote or hybrid environment, and how do you ensure effective communication and time management?
- How do you adapt to changing priorities and timelines in a fast-paced work environment, and how do you ensure high-quality, timely execution of your responsibilities?
ASSUMPTION: The ideal candidate will be passionate about supporting the growth and success of independent creators in the digital media landscape and be comfortable working in a fast-paced, dynamic work environment. They will also be able to demonstrate their alignment with Raptive's values and commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- The Manager, Email Marketing role may require working with large datasets and complex campaign structures, which can be challenging for candidates without strong data analysis and management skills.
- The fast-paced nature of the role may present challenges for candidates who prefer a more structured or predictable work environment.
- The remote-friendly work arrangement may require candidates to be self-motivated and able to manage their time effectively and independently.
- The ideal candidate will need to be comfortable working with a diverse range of stakeholders and be able to navigate complex organizational dynamics.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic work environment and be able to adapt to changing priorities and timelines. They will also be able to demonstrate strong data analysis and management skills and be comfortable working with a diverse range of stakeholders.
📈 Similar Roles Comparison
- Manager, Email Marketing vs. Senior Email Marketing Specialist: The Manager, Email Marketing role is more senior and involves leading the execution and optimization of email marketing campaigns, while the Senior Email Marketing Specialist role focuses more on hands-on campaign management and execution.
- Manager, Email Marketing vs. Email Marketing Manager: The Manager, Email Marketing role is more focused on campaign management and optimization, while the Email Marketing Manager role may involve more strategic planning and leadership responsibilities.
- Manager, Email Marketing vs. Director of Email Marketing: The Manager, Email Marketing role reports directly to the Director of Email Marketing and is responsible for the day-to-day management of email marketing campaigns, while the Director of Email Marketing role is responsible for the overall strategic direction and success of the email marketing program.
ASSUMPTION: The ideal candidate will have a strong background in email marketing and be comfortable working in a role that requires a significant amount of hands-on campaign management and optimization. They will also be able to demonstrate their ability to lead and manage a team of email marketing specialists and collaborate effectively with other stakeholders.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product launch, resulting in a 25% increase in sales within the first month
- Optimizing an automated email workflow to improve open rates by 15% and reduce unsubscribe rates by 10% through A/B testing and segmentation
- Managing a team of email marketing specialists to execute a series of campaigns to support a major brand rebranding initiative, resulting in a 30% increase in brand awareness and a 20% increase in customer engagement
ASSUMPTION: The ideal candidate will have a proven track record of success in managing email marketing campaigns and driving business outcomes. They will also be able to demonstrate their ability to work collaboratively and manage multiple projects and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging email marketing campaign you've managed, and how you overcame any obstacles to achieve success?
- How do you approach A/B testing and optimization, and can you provide an example of a time when you significantly improved campaign performance through testing?
- Can you describe your experience working with a diverse range of stakeholders, and how you've navigated complex organizational dynamics to achieve your goals?
- How do you ensure high-quality, timely execution of your responsibilities in a fast-paced, dynamic work environment, and how do you adapt to changing priorities and timelines?
- Can you describe your experience working with data, and how you've used data-driven insights to inform your email marketing strategies and improve overall performance?
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic work environment and be able to adapt to changing priorities and timelines. They will also be able to demonstrate their strong data analysis and management skills and be comfortable working with a diverse range of stakeholders.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your previous email marketing campaigns and their outcomes
- Demonstrate your understanding of Raptive's business and the role of email marketing in driving their success
- Showcase your ability to work collaboratively and manage multiple projects and priorities
- Follow up with Raptive's recruiting team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.