Key Responsibilities
● Develop and oversee content
strategies for campaigns, ensuring alignment with business goals.
● Write, edit, and refine
high-impact content for key deliverables like brochures, website copy, blog
posts, ad scripts, and social media campaigns.
● Lead the content development
for complex or high-visibility projects such as whitepapers, case studies, and
video scripts.
● Ensure all content aligns with
brand guidelines, maintaining a cohesive and professional tone.
● Collaborate with
cross-functional teams to create marketing collateral tailored to specific
audiences.
● Review and provide feedback on
content created by the Junior Writer to ensure quality.
● Analyze content performance
metrics to optimize strategies and improve engagement.
● Stay updated on industry
trends, AI tools, and best practices in content creation and marketing.
Qualifications
● Bachelor’s degree in English,
Journalism, Marketing, or a related field.
● 2+ years of content writing
experience, with a proven track record of producing high-quality work.
● Exceptional writing, editing,
and proofreading skills with attention to detail.
● Awareness and experience with
Generative AI tools and their creative applications.
● Strong portfolio showcasing
expertise in digital campaigns, and cross-channel design.
● Exceptional leadership and
project management skills, with the ability to guide a team and manage multiple
projects simultaneously.
● Excellent communication and
collaboration skills.
● Experience in digital and
offline channels.