📌 Core Information
🔹 Job Title: Internship / Thesis - Marketing and Sales, Software and Services
🔹 Company: Continental
🔹 Location: Babenhausen, Hesse, Germany
🔹 Job Type: Intern
🔹 Category: Marketing & Sales
🔹 Date Posted: 2025-04-14
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the creation and implementation of an overall go-to-market (GTM) marketing plan for various software solutions.
- Conducting market research and competitor analysis to inform marketing strategies.
- Coordinating and conducting marketing campaigns across various channels, including social media and events.
- Supporting the creation and maintenance of a Customer Relationship Management (CRM) system for sales operations.
- Assisting product lines in creating product marketing material and supporting senior management on operational topics.
ASSUMPTION: This role is ideal for students looking to gain practical experience in marketing and sales within the software industry. It offers a unique opportunity to work on a wide range of tasks and contribute to the overall success of the company's software solutions.
📋 Key Responsibilities
✅ Supporting the creation and implementation of an overall GTM marketing plan for software solutions, including creating market messages and associated material.
✅ Coordinating (and conducting) marketing campaigns, including social media, blogs, events preparation, and creation of marketing assets.
✅ Conducting market research and competitor analysis to inform marketing strategies.
✅ Supporting the creation and maintenance of a CRM system for sales operations.
✅ Supporting product lines in creating product marketing material.
✅ Supporting senior management on various day-to-day operational topics.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Successful candidates will be able to work independently and in a team environment.
🎯 Required Qualifications
Education: Students (m/f/divers) in the field of Business Administration, Marketing, or Economics
Experience: No specific experience required, but technical affinity and some understanding of the software business is of advantage.
Required Skills:
- Confident handling of MS Office programs
- Fluent in English (spoken and written)
- Enjoyment of communication, planning, and organizational skills
- Communication and teamwork skills as well as flexibility
Preferred Skills:
- Previous experience in marketing or sales
- Knowledge of CRM systems
- Familiarity with software business
ASSUMPTION: While previous experience in marketing or sales is not required, it would be beneficial for candidates looking to excel in this role. Familiarity with CRM systems and the software business would also be an asset.
💰 Compensation & Benefits
Salary Range: Internships in Germany typically offer a monthly stipend ranging from €1,000 to €1,500, depending on the company and the student's qualifications. Continental is known for offering competitive internship compensation.
Benefits:
- Independent and autonomous working
- An appreciative and innovative international working environment
- Qualified support by experts
- Flexible working hours
- Attractive remuneration in line with group standards
- Public transport connections and free use of the employee car park
Working Hours: Full-time (40 hours/week), with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. The actual salary may vary depending on the specific terms of the internship agreement.
📌 Applicant Insights
🔍 Company Context
Industry: Continental is a global automotive supplier and technology company that develops pioneering technologies and services for sustainable and connected mobility of people and their goods. The company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation.
Company Size: Continental is a large company with around 200,000 employees worldwide, offering a diverse and international working environment.
Founded: 1871
Company Description:
- Continental is a global leader in tire production and automotive components, with a strong focus on research and development.
- The company's Automotive group sector comprises technologies for passive safety, brake, chassis, motion, and motion control systems, as well as innovative solutions for assisted and automated driving, display and operating technologies, audio and camera solutions for the vehicle interior, and intelligent information and communication technology for mobility services of fleet operators and commercial vehicle manufacturers.
- Continental also offers comprehensive activities relating to connectivity technologies, vehicle electronics, and high-performance computers.
Company Specialties:
- Tires
- Software Development
- Automated Driving
- Driver Assistance Systems
- Global Industrial Supplier
- Internet of Things
- Blockchain
- Connectivity
- Continental Engineering Services
- Continental Business Consulting
- Vehicle Networking and Information
- Autonomous Mobility and Safety
Company Website: http://www.continental-careers.com
ASSUMPTION: Continental's diverse range of products and services, as well as its global presence, offer interns a unique opportunity to gain experience in various aspects of the automotive and technology industries.
📊 Role Analysis
Career Level: Entry Level - Intern
Reporting Structure: This role reports directly to the UXA Marketing Team.
Work Arrangement: Full-time on-site internship with a duration of approximately 3-5 months, starting in May 2025.
Growth Opportunities:
- Gain practical experience in marketing and sales within the software industry.
- Develop a strong understanding of go-to-market strategies and marketing campaigns.
- Build a professional network within the company and the industry.
- Potential full-time employment opportunities upon completion of the internship, depending on performance and business needs.
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience and develop their skills in marketing and sales within the software industry. Successful interns may be offered full-time employment opportunities upon completion of the internship.
🌍 Location & Work Environment
Office Type: Continental's offices are modern and well-equipped, offering a comfortable and productive work environment.
Office Location(s): VDO-Straße 1, 64832 Babenhausen, Germany
Geographic Context:
- Babenhausen is a small town located in the state of Hesse, Germany, with a population of approximately 19,000 people.
- The town is situated near the Rhine-Main region, offering easy access to major cities such as Frankfurt and Darmstadt.
- Babenhausen is known for its historic old town and beautiful natural surroundings.
Work Schedule: Full-time (40 hours/week), with flexible working hours
ASSUMPTION: Babenhausen offers a peaceful and family-friendly work environment, with easy access to major cities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's career portal.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
- Background check and reference check for final candidates.
Key Assessment Areas:
- Communication and interpersonal skills
- Planning and organizational skills
- Technical affinity and understanding of the software business
- Cultural fit and alignment with Continental's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your enthusiasm for the role and the company by researching Continental's products, services, and company culture.
- Prepare for the interview by practicing common marketing and sales interview questions and brushing up on your knowledge of the software industry.
ATS Keywords: Marketing, Sales, Software, Go-to-Market, CRM, Product Marketing, Market Research, Campaign Management, Internship, Thesis, Business Administration, Marketing, Economics
ASSUMPTION: Continental's application process is designed to assess candidates' skills, experiences, and cultural fit for the role. Successful candidates will demonstrate strong communication skills, a proactive approach to learning, and a passion for marketing and sales within the software industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with the listed tools and technologies is not required but would be an asset for candidates looking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Responsibility
- Fairness and openness
- Appreciation and respect
- Excellence
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and proactive
- Adaptable and open to change
- Customer-centric and solution-oriented
Self-Assessment Questions:
- How do you align with Continental's customer focus value, and can you provide an example of a time when you demonstrated this value?
- How do you approach working in a team environment, and can you describe a situation where you had to adapt your work style to fit a specific project or team dynamic?
- How do you ensure excellence in your work, and can you share an example of a time when you went above and beyond to deliver outstanding results?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Continental's company values and work style, as well as a genuine enthusiasm for the role and the company's mission.
⚠️ Potential Challenges
- Balancing multiple projects and tasks simultaneously, requiring strong organizational skills and time management.
- Working in a dynamic and fast-paced environment, with the need to adapt quickly to changes and new priorities.
- Navigating a large and complex organization, with a diverse range of products and services.
- Dealing with the pressure of working on high-visibility projects and campaigns, with a focus on delivering results.
ASSUMPTION: These challenges can be overcome by strong communication skills, a proactive approach to learning, and a willingness to adapt and grow in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing and sales within the software industry, offering a broad range of responsibilities and the opportunity to work on high-visibility projects.
- Compared to other marketing and sales internships, this role offers a more comprehensive and hands-on experience, with a greater emphasis on strategic planning and execution.
- In terms of career path comparison, this role provides a strong foundation for a career in marketing and sales within the software industry, with potential opportunities for growth and advancement within the company.
ASSUMPTION: This role offers a unique and valuable experience for students looking to gain practical experience in marketing and sales within the software industry, with a clear path for career growth and development.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new software product, including market research, competitor analysis, and campaign planning.
- Creating and maintaining a CRM system for sales operations, including data migration, customization, and user training.
- Supporting product lines in creating product marketing material, including product positioning, messaging, and collateral development.
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities that interns in this role can expect to work on, offering a unique opportunity to gain practical experience in marketing and sales within the software industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing and sales strategy for the company's software solutions?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and provides an opportunity to gain a better understanding of the position and the team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Continental career portal.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role, emphasizing your enthusiasm for the opportunity.
- Prepare a strong letter of motivation (500-800 words) that outlines your qualifications, experiences, and career goals, as well as your fit for the role and the company.
- Gather your current certificate of enrollment and transcripts of records, as well as any other required documents.
- If required, submit your valid residence permit and work permit, including the additional sheet.
- Follow up with the hiring manager or HR representative two weeks after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.