Influencer Marketing Intern (m/f/d) | German Speaking

📌 Core Information

🔹 Job Title: Influencer Marketing Intern (m/f/d) | German Speaking

🔹 Company: Yepoda

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Internship

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (Berlin-based with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Driving influencer marketing efforts to expand Yepoda's reach in various markets
• Researching, identifying, and onboarding new influencers to collaborate with Yepoda
• Managing influencer relationships and ensuring high-impact results
• Contributing to the execution of Yepoda's Influencer Marketing strategy
• Analyzing campaign performance and generating insights to optimize future strategies

ASSUMPTION: This role requires a strong understanding of the German influencer landscape and familiarity with local trends and culture. The intern will work closely with the marketing team to achieve Yepoda's expansion goals.

📋 Key Responsibilities

✅ Research, identify, and onboard new influencers to collaborate with Yepoda

✅ Manage and maintain relationships with a high volume of influencers per month, ensuring continuous collaboration and high-impact results

✅ Act as a key point of contact, helping coordinate communication between Yepoda, influencers, and their agencies

✅ Contribute to the execution of Yepoda's Influencer Marketing strategy, helping to drive brand visibility and revenue growth

✅ Assist in negotiations on performance metrics, deliverables, and budgets

✅ Support campaign analysis by tracking KPIs, compiling reports, and generating insights to optimize future strategies

ASSUMPTION: The intern will be expected to work independently and take ownership of their tasks while collaborating effectively with the team.

🎯 Required Qualifications

Education: Currently enrolled or recently obtained a degree in Marketing, Economics, Business, or equivalent experience in a relevant area

Experience: Previous experience or strong interest in E-Commerce, Sales, or Marketing, ideally with exposure to Influencer Marketing

Required Skills:

• Strong understanding of the German influencer landscape
• Proficient in English and German language
• Focused on results, creative thinking, and strong communication and negotiation skills
• Passion for Beauty, Numbers & Social Media (Instagram, TikTok, YouTube)
• Good skills in Microsoft Office (Excel, Word, etc.) and Google Workspace (Gmail, Google Sheets, etc.)

Preferred Skills:

• Previous experience in influencer marketing or a related field
• Familiarity with data analysis tools

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office and Google Workspace is assumed to be a requirement for this role.

💰 Compensation & Benefits

Salary Range: As an internship, this role may not offer a salary. However, Yepoda offers various benefits and opportunities for professional growth.

Benefits:

• Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.
• Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.
• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks.
• Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery.
• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.
• Employee Discounts: You’ll get to enjoy the Yepoda products at a discount and share it with friends and family.
• Unique add-ons: Enjoy an Urban Sports membership package to help you stay active and healthy.

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: While the salary range is not explicitly stated, it is assumed that this internship is unpaid, as is common for internship roles. The focus is on providing valuable work experience and professional development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, specifically K-Beauty and sustainable skincare products

Company Size: 51-200 employees, providing an environment where interns can have a significant impact and take on responsibility

Founded: 2020, as a young skincare startup in Berlin

Company Description:

• Yepoda brings the best beauty innovations from Korea straight to Europe, without compromising on values, quality, and sustainability.
• Their mindfully produced skincare products are made with love in Korea and are vegan and cruelty-free.
• Their mission is to make the K-Beauty routine easy, effective, and fun.

Company Specialties:

• K-Beauty
• Skincare
• Start-up
• Berlin

Company Website: https://eu.yepoda.com/

ASSUMPTION: Yepoda is a growing startup with a strong focus on sustainability, quality, and innovation in the K-Beauty industry. They value diversity and provide an inclusive workplace for their employees.

📊 Role Analysis

Career Level: Entry-level, with opportunities for professional growth and advancement

Reporting Structure: The intern will report directly to the marketing team and work closely with them to achieve Yepoda's influencer marketing goals

Work Arrangement: Hybrid, with a mix of on-site work at the Berlin office and remote work flexibility

Growth Opportunities:

• Gain hands-on experience in influencer marketing and related fields
• Develop communication, negotiation, and data analysis skills
• Contribute to Yepoda's expansion and make a real impact on the company's success

ASSUMPTION: This internship offers valuable work experience and the opportunity to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a dog-friendly office located in the heart of Berlin's Prenzlauer Berg

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving startup scene and a strong focus on sustainability and innovation.
• The Prenzlauer Berg neighborhood is known for its lively atmosphere, green spaces, and diverse food scene.
• Yepoda's office is centrally located, making it easily accessible by public transportation.

Work Schedule: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The hybrid work environment at Yepoda offers interns the best of both worlds – the opportunity to work in a dynamic, collaborative office setting and the flexibility to work remotely when needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess language skills and cultural fit
• In-person or virtual interview with the marketing team to discuss the role and the candidate's qualifications
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Language skills (English and German)
• Cultural fit and understanding of the German influencer landscape
• Communication and negotiation skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in influencer marketing, E-Commerce, Sales, or Marketing.
• Demonstrate your passion for beauty, social media, and data analysis.
• Showcase your creativity and results-driven approach to problem-solving.

ATS Keywords: German influencer landscape, influencer marketing, E-Commerce, Sales, Marketing, social media, data analysis, communication, negotiation, K-Beauty, Berlin

ASSUMPTION: Yepoda uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office (Excel, Word, etc.)
• Google Workspace (Gmail, Google Sheets, etc.)
• Social media platforms (Instagram, TikTok, YouTube)
• Data analysis tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: The intern will be expected to have proficiency in Microsoft Office and Google Workspace, as well as familiarity with social media platforms and data analysis tools relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and innovation in the K-Beauty industry
• Diversity and inclusion in the workplace
• Collaboration and trust by default

Work Style:

• Dynamic and fast-paced startup environment
• Focus on results and continuous improvement
• Flat hierarchies and open communication

Self-Assessment Questions:

• Do you have a strong understanding of the German influencer landscape and a passion for K-Beauty?
• Are you comfortable working in a dynamic, collaborative environment with a focus on results?
• Do you thrive in a multicultural workplace and value diversity and inclusion?

ASSUMPTION: Yepoda values cultural fit and seeks interns who align with their mission, values, and work style. Candidates who can demonstrate a strong understanding of the German influencer landscape and a passion for K-Beauty, as well as a results-driven approach to work, are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing a high volume of influencer relationships and ensuring high-impact results
• Balancing the demands of research, onboarding, and campaign analysis
• Adapting to the fast-paced, dynamic environment of a startup
• Navigating the German influencer landscape and understanding local trends and culture

ASSUMPTION: While this role offers valuable experience and growth opportunities, it also presents challenges that interns should be prepared to face. Strong communication, negotiation, and time management skills will be essential for success in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this internship focuses specifically on influencer marketing and requires a strong understanding of the German influencer landscape.
• While the role is entry-level, it offers significant responsibility and the opportunity to make a real impact on Yepoda's expansion efforts.
• This role is well-suited to candidates interested in pursuing a career in influencer marketing, E-Commerce, Sales, or Marketing, with a focus on data analysis and creativity.

ASSUMPTION: This role is unique in its focus on influencer marketing and the German influencer landscape. While it shares similarities with other marketing roles, it offers a specialized experience that can be valuable for candidates interested in pursuing a career in this field.

📝 Sample Projects

• Researching and identifying potential influencers for a targeted marketing campaign
• Developing and implementing a strategy to onboard new influencers and maintain relationships with existing ones
• Analyzing campaign performance data and generating insights to optimize future strategies

ASSUMPTION: These sample projects are designed to give interns a taste of the responsibilities and challenges they will face in this role. They are intended to be representative of the types of tasks interns can expect to undertake, rather than an exhaustive list of all possible projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into Yepoda's overall marketing strategy and expansion plans?
• What opportunities are there for professional growth and development within the company?
• How does Yepoda support work-life balance for its employees, particularly interns?
• What is the typical career path for someone in this role, and what are the potential growth opportunities?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development. They are intended to be representative of the types of questions candidates might want to ask during the interview process, rather than an exhaustive list.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in influencer marketing, E-Commerce, Sales, or Marketing.
• Prepare for your interview by researching the German influencer landscape and familiarizing yourself with Yepoda's products and mission.
• Follow up with the Yepoda Talent Acquisition team within one week of submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.