Hospice Marketer - Community Relations

🚀 Job Overview

The Hospice Marketer/Community Relations professional is responsible for driving growth and awareness for Crossroads Hospice & Palliative Care. They forge connections with healthcare providers, organizations, and the community to ensure patients receive the compassionate care they deserve. This role is crucial in fulfilling the company's mission of supporting individuals and families through the end-of-life journey.

📋 Key Responsibilities

• Responsible for the profitable marketing of hospice services to third-party payers, managed care companies, physicians, hospitals, nursing homes, and other medical institutions.
• Responsible for meeting or exceeding the profitable growth of referrals and increasing length of stay.
• Responsible for coordinating and marketing all hospice contracts, including monitoring progress and collecting relevant data.
• Work with the Executive Director to identify and qualify potential new services to meet customer needs.
• Responsible for the development and implementation of annual marketing plans.
• Responsible for keeping records of existing customers and tracking trends, markets, and demographics.
• Responsible for analyzing referral data and trends, and adjusting marketing efforts accordingly.
• Responsible for following up on all marketing efforts and informing the Executive Director of the status of activities.
• Responsible for maintaining complete confidentiality of patient records and other sensitive information.
• Assist with the preparation of press releases and newsletters.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or equivalent experience in sales and marketing in the service industry.

Experience: 1 to 3 years of sales and marketing experience, preferably in home care or hospice.

Skills: Ability to travel, reliable transportation, valid driver's license, and required automobile insurance.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Health, dental, vision, 401(k), PTO, and continuing education reimbursement for full-time employees.

Industry Comparison: The compensation package for this role is likely competitive within the hospice and healthcare marketing industry, though the exact salary range may vary based on the candidate's experience and the local job market in Plymouth Meeting, Pennsylvania.

🔍 Company Context

Industry Position: Crossroads Hospice & Palliative Care is a leading provider of hospice and palliative care services in the region, with a strong reputation for compassionate and personalized care.

Company Size: Not specified

Company Stage: Established and growing, based on the need for a dedicated hospice marketer role.

📊 Role Analysis

Career Level: This role is likely at the mid-level, requiring 1-3 years of relevant experience in sales and marketing, particularly in the healthcare or hospice industry.

Reporting Structure: The Hospice Marketer - Community Relations reports to the Executive Director, indicating a direct reporting relationship with senior management.

Team Size/Composition: The size and composition of the marketing team are not specified, but the role likely requires collaboration with various departments, including sales, operations, and patient care.

Growth Opportunities: Successful performance in this role could lead to opportunities for advancement within the marketing or business development functions at Crossroads Hospice & Palliative Care.

🌍 Location & Work Environment

Office Type: The job description does not specify the work environment, but it is likely a hybrid or in-office arrangement, as the role requires travel to meet with healthcare providers and facilities.

Geographic Context: Plymouth Meeting, Pennsylvania is a suburban community located near Philadelphia, with a relatively high cost of living compared to the national average.

Work Schedule: The job description does not provide details on the typical work schedule, but it is common for marketing roles in the healthcare industry to have a flexible schedule to accommodate meetings and events.

Regional Considerations: The Philadelphia metropolitan area is known for its vibrant healthcare and life sciences sectors, which could provide opportunities for networking and industry engagement for the Hospice Marketer - Community Relations role.

💼 Interview & Application Insights

Typical Process: The interview process for this role may include an initial phone or video screening, followed by in-person interviews with the hiring manager, marketing team, and potentially the Executive Director. Candidates may also be asked to complete a marketing-related assessment or presentation.

Key Assessment Areas: Employers will likely evaluate the candidate's understanding of hospice and healthcare marketing, their ability to develop and execute effective marketing plans, their communication and relationship-building skills, and their passion for the company's mission and values.

Application Tips: Applicants should highlight their relevant sales and marketing experience in the healthcare or hospice industry, as well as their strong communication and interpersonal skills. They should also be prepared to discuss their understanding of the local healthcare landscape and their ideas for expanding Crossroads Hospice & Palliative Care's reach and referrals.

ATS Keywords: Some key terms to include in the resume and application materials are: "hospice marketing," "community relations," "healthcare marketing," "sales experience," "referral growth," "marketing plan development," and "patient-centric care."

🛠️ Tools & Technologies

The Hospice Marketer - Community Relations role may involve the use of various marketing and sales tools, such as customer relationship management (CRM) software, marketing automation platforms, social media management tools, and data analytics software.

👔 Cultural Fit Considerations

Company Values: Based on the job description, Crossroads Hospice & Palliative Care appears to prioritize compassion, teamwork, and a commitment to providing high-quality end-of-life care to patients and their families.

Work Style: The role likely requires a blend of independent and collaborative work, as the Hospice Marketer - Community Relations will need to develop and execute marketing plans, as well as coordinate with various healthcare providers and the internal team.

Self-Assessment: Candidates should consider whether they are passionate about making a difference in the lives of hospice patients and their families, whether they have strong interpersonal and relationship-building skills, and whether they are comfortable working in a fast-paced, mission-driven environment.

⚠️ Potential Challenges

The Hospice Marketer - Community Relations role may face the challenge of navigating the complex healthcare landscape, building and maintaining relationships with a diverse set of stakeholders, and constantly adapting marketing strategies to meet the evolving needs of the hospice industry and the local community.

📈 Similar Roles Comparison

This Hospice Marketer - Community Relations role is similar to other healthcare marketing or business development positions, such as a Hospice Liaison, Patient Outreach Coordinator, or Community Engagement Specialist. These roles typically focus on building relationships with referral sources, promoting services, and driving patient/client acquisition for healthcare organizations.

📝 Sample Projects

Some potential projects or tasks that the Hospice Marketer - Community Relations may be responsible for include:

• Developing and implementing a comprehensive marketing plan to increase hospice referrals from local healthcare providers and facilities.
• Organizing and hosting educational events or webinars for healthcare professionals to raise awareness about Crossroads Hospice & Palliative Care's services.
• Analyzing referral data and market trends to identify new opportunities for growth and optimize marketing strategies.
• Collaborating with the marketing team to create compelling content, such as patient testimonials, physician profiles, or service line brochures, to showcase the company's expertise and compassionate care.

❓ Key Questions to Ask During Interview

• Can you tell me more about the specific marketing and community outreach strategies you've used in the past to grow hospice referrals?
• How does the Hospice Marketer - Community Relations role collaborate with the clinical and operations teams to ensure a seamless patient experience?
• What are the key performance metrics you use to evaluate the success of the marketing efforts, and how do you track and report on them?
• Can you describe the typical client or patient profile that Crossroads Hospice & Palliative Care serves, and how does that inform the marketing approach?