📌 Core Information
🔹 Job Title: Head of Marketing Technology
🔹 Company: Barclays
🔹 Location: Canary Wharf, 1 Churchill Place, London, E14 5HP, GB
🔹 Job Type: Full-Time
🔹 Category: Banking
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies aligned with business objectives
- Managing digital marketing platforms and channels, including the website and social media
- Analyzing data to make informed decisions and optimize marketing strategies
- Collaborating with cross-functional teams to ensure alignment of digital marketing efforts with overall business objectives
- Managing marketing technology platforms and ensuring compliance with policies and procedures
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive digital marketing success.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies that align with business objectives
✅ Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall business objectives
✅ Manage digital marketing platforms and channels, including the website and social media
✅ Analyze data to make informed decisions and optimize marketing strategies
✅ Manage marketing technology platforms and ensure compliance with policies and procedures
✅ Develop compelling and targeted content for various marketing channels
✅ Optimize online content for search engines to improve organic search visibility
✅ Manage paid search campaigns to drive targeted traffic and conversion goals
ASSUMPTION: This role requires a strong understanding of digital marketing channels, data analysis, and content development to drive successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in digital marketing, with at least 5 years in a leadership role
Required Skills:
- Proven experience in digital marketing strategy development and implementation
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Familiarity with marketing technology platforms and tools
- Ability to manage and mentor team members
Preferred Skills:
- Experience in the banking industry
- Fluency in additional languages
- Certifications in digital marketing or related fields
ASSUMPTION: Candidates should have extensive experience in digital marketing and technology management, with a strong focus on data analysis and strategic planning. Leadership skills and the ability to collaborate across departments are essential for success in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Estimated based on industry standards for a Head of Marketing role with 10+ years of experience in the banking sector)
Benefits:
- Competitive pension scheme
- Private healthcare and dental insurance
- Life assurance and income protection
- Generous annual leave entitlement
- Flexible working arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with 10+ years of experience in the banking sector. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Barclays is a global financial services provider, offering a range of banking, investment, wealth management, and investment banking services to customers and clients worldwide.
Company Size: Barclays has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Barclays was founded in 1690 and has a long history in the banking industry.
Company Description:
- Barclays is committed to providing exceptional service to its customers and clients, with a focus on innovation and digital transformation
- The company values integrity, service, excellence, and stewardship in its operations and interactions
- Barclays offers a range of career development opportunities and encourages employees to grow and succeed within the organization
Company Specialties:
- Retail and corporate banking
- Investment banking and wealth management
- Credit cards and payments
- Digital banking and innovation
Company Website: http://www.barclayscorporate.com
ASSUMPTION: Barclays is a well-established financial services provider with a strong reputation for innovation and customer service. The company offers a range of career development opportunities and encourages employees to grow and succeed within the organization.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Head of Marketing Technology will oversee a team of marketing technology specialists and may collaborate with other marketing and IT teams.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Progression to a more senior marketing or digital leadership role within the organization
- Expansion of responsibilities to include additional marketing channels or functions
- Opportunities to work on high-profile projects and initiatives
ASSUMPTION: This role offers significant opportunities for career growth and development within the organization, as well as the chance to work on high-impact projects and initiatives.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with open-plan workspaces and dedicated meeting rooms
Office Location(s): Canary Wharf, 1 Churchill Place, London, E14 5HP, GB
Geographic Context:
- Canary Wharf is a major business district in London, home to many global financial institutions and professional services firms
- The office is conveniently located near public transportation, with easy access to the London Underground and Docklands Light Railway
- The area offers a range of amenities, including restaurants, shops, and parks
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The office environment is modern and collaborative, with a focus on open communication and teamwork. The location offers easy access to public transportation and a range of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Chief Marketing Officer or a similar executive
- Background check and offer extension
Key Assessment Areas:
- Digital marketing strategy and planning
- Data analysis and interpretation
- Content development and management
- Leadership and team management skills
- Cross-functional collaboration and stakeholder engagement
Application Tips:
- Tailor your resume to highlight your digital marketing and leadership experience, as well as any relevant industry-specific skills
- Prepare for behavioral interview questions that focus on your problem-solving, decision-making, and leadership abilities
- Research Barclays and the banking industry to demonstrate your understanding of the company and its competitive landscape
ATS Keywords: Digital marketing, data analysis, content development, marketing technology, leadership, team management, cross-functional collaboration, stakeholder engagement, banking, financial services
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing and leadership skills. Applicants should tailor their resumes and prepare for behavioral interview questions that assess their problem-solving, decision-making, and leadership abilities.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Content management systems (CMS) (e.g., WordPress, Adobe Experience Manager)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Paid search advertising platforms (e.g., Google Ads, Bing Ads)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing technology platforms and tools is essential for success in this role. Applicants should have experience with a range of marketing automation, CRM, CMS, SEO, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Respect: Valuing diversity and inclusion, and treating everyone with dignity and respect
- Integrity: Acting ethically and honestly in all aspects of the business
- Service: Putting customers first and delivering exceptional service
- Excellence: Striving for the highest standards in all that we do
- Stewardship: Acting responsibly and sustainably, and considering the long-term impact of our actions
Work Style:
- Collaborative and team-oriented, with a focus on open communication and knowledge-sharing
- Data-driven and analytical, with a focus on making informed decisions based on evidence and insights
- Innovative and forward-thinking, with a commitment to continuous learning and improvement
Self-Assessment Questions:
- Do I have a proven track record of success in digital marketing and leadership roles?
- Am I comfortable working in a collaborative and data-driven environment?
- Do I have a strong commitment to ethical and sustainable business practices?
ASSUMPTION: Barclays values diversity, inclusion, and ethical business practices. Applicants should be comfortable working in a collaborative and data-driven environment and have a strong commitment to ethical and sustainable business practices.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, and ensuring alignment with overall business objectives
- Keeping up with the latest digital marketing trends and technologies, and adapting strategies accordingly
- Balancing short-term marketing goals with long-term strategic objectives
- Ensuring compliance with regulatory requirements and internal policies and procedures
ASSUMPTION: This role presents a range of challenges, including team management, strategic planning, and regulatory compliance. Applicants should be comfortable working in a dynamic and fast-paced environment and have strong leadership and problem-solving skills.
📈 Similar Roles Comparison
- Compared to other Head of Marketing Technology roles, this position may offer more responsibility for data analysis and strategic planning
- In the banking industry, this role may require a stronger focus on regulatory compliance and risk management
- Career progression opportunities may include advancement to a Chief Marketing Officer or similar executive role
ASSUMPTION: This role may offer more responsibility for data analysis and strategic planning compared to similar roles in other industries. In the banking industry, this role may require a stronger focus on regulatory compliance and risk management. Career progression opportunities may include advancement to a Chief Marketing Officer or similar executive role.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new product launch
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Managing a team to optimize the company's website for search engines and improve organic search visibility
ASSUMPTION: Sample projects for this role may include strategic planning, data analysis, and team management. Applicants should be comfortable working on high-impact projects and initiatives and have strong leadership and problem-solving skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to digital transformation and innovation in the banking industry?
- How does the company ensure compliance with regulatory requirements and internal policies and procedures?
ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the challenges facing the organization. Questions should focus on strategic planning, team management, and professional development opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing and leadership experience, as well as any relevant industry-specific skills
- Prepare for behavioral interview questions that focus on your problem-solving, decision-making, and leadership abilities
- Research Barclays and the banking industry to demonstrate your understanding of the company and its competitive landscape
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
