Head of Marketing
ShiftCare📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: ShiftCare
🔹 Location: New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing, B2B SaaS
📌 Essential Job Details
🚀 Job Overview
As the Head of Marketing at ShiftCare, you will lead all digital marketing initiatives to drive company growth and market expansion. This strategic leadership role reports directly to the CEO and Board of Directors, requiring close collaboration with cross-functional teams to accelerate business growth and facilitate entry into new markets. You'll be responsible for developing and executing comprehensive digital marketing strategies aligned with company objectives.
ASSUMPTION: The role is classified as Full-time based on the seniority level, reporting structure, and comprehensive responsibilities described. The category is assumed to be Marketing with a B2B SaaS focus based on the mentioned industry experience requirements.
📋 Key Responsibilities
✅ Develop and implement comprehensive digital marketing strategies aligned with company growth objectives
✅ Work closely with cross-functional teams (sales, product, engineering, customer success) to understand market position and target customers
✅ Lead planning, execution, and optimization of digital marketing campaigns (SEO, content marketing, PPC, email marketing)
✅ Design and implement multi-channel marketing campaigns across digital touchpoints
✅ Manage and mentor a team of digital marketers
✅ Guide content creation in alignment with marketing goals
✅ Develop digital marketing strategies for new market and vertical expansion
✅ Evaluate and adopt new marketing technologies and strategies for better results
🎯 Required Qualifications
Education: Not specified
Experience: 10+ years relevant work experience, including 5+ years in B2B SaaS marketing leadership roles
Skills:
- Strong background in inbound and outbound marketing
- Extensive knowledge of SEO, PPC, email marketing, and other digital channels
- Proven experience building and leading marketing teams
- Experience with cross-channel campaign execution (webinars, digital ads, social media, email)
- Proficiency with digital marketing platforms like HubSpot
- Analytical mindset with data-driven decision-making abilities
- Excellent verbal and written communication skills
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Marketing leadership roles in Australian SaaS companies typically offer competitive compensation packages, often ranging from $150,000-$200,000+ AUD annually for Head of Marketing positions, depending on company size and stage.
ASSUMPTION: The salary range is an assumption based on typical compensation for similar roles in the Australian tech industry. Actual compensation may vary based on company size, funding stage, and specific requirements.
📌 Applicant Insights
🔍 Company Context
Industry Position: ShiftCare appears to operate in the B2B SaaS space, likely providing software solutions for business operations.
Company Size: Not specified
Company Stage: Likely in growth stage based on the focus on expansion into new markets and verticals
ASSUMPTION: Company information is inferred from the job description's emphasis on growth, expansion into new markets, and B2B SaaS marketing experience requirements. ShiftCare likely offers software solutions with a focus on scaling their market presence.
📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: Reports directly to the CEO and Board of Directors
Team Size/Composition: Leads a team of digital marketers
Growth Opportunities: Potential for C-suite progression (CMO) or broader executive leadership roles
ASSUMPTION: The leadership scope and reporting structure suggest this is a senior leadership position with significant influence on company strategy. Team size is not specified but implied to be an established marketing department requiring leadership and mentoring.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: New South Wales is home to Sydney, Australia's largest city and a major business hub with a growing tech sector
Work Schedule: Likely standard business hours with flexibility expected for a leadership role
Regional Considerations: Australia's tech industry is growing rapidly, with Sydney being a central hub for tech companies and startups
ASSUMPTION: Work environment details are not specified in the original listing. The location suggests the position is based in or near Sydney, but remote/hybrid arrangements could be possible given the digital nature of the role.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in SaaS companies, expect multiple interview rounds including initial screening, panel interviews with leadership team members, presentation of marketing strategy or case study, and final discussions with CEO/Board
Key Assessment Areas: Strategic thinking, leadership capabilities, digital marketing expertise, analytical skills, cross-functional collaboration abilities, and track record of growth-driving initiatives
Application Tips: Highlight specific metrics and results from previous marketing campaigns, demonstrate experience with similar B2B SaaS products, showcase team leadership success, and provide examples of strategic market expansion initiatives
ATS Keywords: digital marketing strategy, B2B SaaS marketing, marketing leadership, SEO, PPC, content marketing, HubSpot, cross-channel campaigns, team management, market expansion, performance marketing
ASSUMPTION: These insights are based on standard industry practices for senior marketing roles in SaaS companies and may vary based on ShiftCare's specific hiring processes.
🛠️ Tools & Technologies
HubSpot (explicitly mentioned), likely familiarity with:
- SEO tools (Ahrefs, SEMrush, Moz)
- Analytics platforms (Google Analytics, Mixpanel, Amplitude)
- CRM systems
- PPC advertising platforms (Google Ads, LinkedIn Ads)
- Email marketing tools
- Social media management platforms
- Marketing automation software
ASSUMPTION: Apart from HubSpot which is specifically mentioned, these tools represent standard marketing technology stack for B2B SaaS companies. The actual tools used at ShiftCare may differ.
👔 Cultural Fit Considerations
Company Values: The job description suggests a focus on innovation, collaboration, and high performance
Work Style: Collaborative cross-functional approach with a data-driven mindset and emphasis on strategic thinking
Self-Assessment:
- Are you comfortable reporting directly to the CEO and Board?
- Do you thrive in growth-oriented environments that require both strategic thinking and execution?
- Can you effectively collaborate across multiple departments?
- Are you passionate about building and mentoring high-performing teams?
ASSUMPTION: Cultural elements are inferred from the emphasis on cross-functional collaboration, innovation, and high performance mentioned in the job description.
⚠️ Potential Challenges
This role may involve:
- Balancing strategic vision with day-to-day execution requirements
- Managing expectations from CEO and Board while building and developing your team
- Coordinating across multiple departments to align marketing initiatives with company goals
- Navigating the complexities of entering new markets and verticals
- Delivering measurable growth results in potentially competitive market conditions
ASSUMPTION: These challenges are inferred from the job responsibilities and reporting structure. The actual challenges may vary based on ShiftCare's specific business situation.
📈 Similar Roles Comparison
This Head of Marketing role differs from:
- CMO roles: Typically more strategic and less hands-on with implementation
- Marketing Director positions: Often more narrowly focused on specific marketing functions rather than overall strategy
- Growth Marketing leads: Usually more focused on acquisition metrics rather than comprehensive marketing leadership
This position appears to blend strategic leadership with hands-on digital marketing expertise and team development.
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles in SaaS companies.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing a comprehensive digital marketing roadmap to support expansion into new geographic markets
- Creating and implementing an integrated content strategy to improve organic search visibility and lead generation
- Building and optimizing multi-channel campaign frameworks to improve customer acquisition metrics
- Establishing measurement frameworks to track marketing performance and ROI across channels
- Restructuring the marketing team to better align with business growth objectives
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and may not reflect actual initiatives at ShiftCare.
❓ Key Questions to Ask During Interview
- What are ShiftCare's most significant growth opportunities in the next 12-24 months?
- How does marketing currently collaborate with sales, product, and customer success teams?
- What metrics will be used to evaluate the success of the marketing function under my leadership?
- What specific markets or verticals is ShiftCare planning to expand into?
- How would you describe the current state of the marketing team and its capabilities?
- What are the most significant challenges the company has faced in previous marketing initiatives?
ASSUMPTION: These questions are suggested based on the role type and would need to be adapted based on specific interview contexts and prior discussions.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in this Head of Marketing position at ShiftCare:
- Customize your resume to highlight relevant B2B SaaS marketing leadership experience, incorporating key terms like "digital marketing strategy," "team leadership," "cross-functional collaboration," and "market expansion"
- Prepare a portfolio of previous marketing campaigns with specific metrics and results
- Research ShiftCare thoroughly to understand their product offerings, target market, and competitive landscape
- Connect with current or former employees on LinkedIn to gain insights about the company culture and working environment
- Develop a preliminary marketing strategy outline that you could potentially discuss during interviews
- Prepare specific examples demonstrating your experience with SEO, PPC, content marketing, and other digital channels
- Consider your leadership philosophy and how you would approach building and mentoring a marketing team