Head of Marketing

🔹 Job Title: Head of Marketing

🔹 Company: Mintago

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing / B2B / FinTech

ASSUMPTION: Job type is assumed to be full-time based on the seniority of the role and the comprehensive benefits package typically offered to full-time employees. Category is inferred from the company description as a B2B financial wellbeing solution.

🚀 Job Overview

Mintago is seeking an experienced Head of Marketing to lead a team of three in-house professionals and two contractors, reporting directly to the CEO. This strategic role will elevate marketing as a central driver of company success in the B2B financial wellbeing space. The ideal candidate will combine high-level strategic planning with hands-on execution capabilities, thriving in a fast-paced startup environment with significant autonomy while driving demand generation among HR professionals and C-suite executives.

📋 Key Responsibilities

• ✅ Leadership and Team Development: Lead, mentor and develop a marketing team of three professionals (mid-level marketer, graphic designer, junior executive) and manage relationships with two contractors (paid social and copywriting)
• ✅ Strategic Marketing Direction: Take full ownership of the company's marketing strategy, evolving the direction previously managed by the Head of Product and CEO
• ✅ Demand Generation and Brand Awareness: Design and execute strategies targeting HR professionals and C-suite executives, enhancing brand visibility in the B2B sector
• ✅ Multi-Channel Marketing and Growth: Evaluate and expand marketing channels beyond current paid social efforts, developing comprehensive multi-channel strategies
• ✅ Performance and Conversion Optimization: Drive performance across the marketing funnel, leverage data and analytics to track campaign effectiveness and ROI
• ✅ Cross-Functional Collaboration: Work closely with Sales, Product, and Customer Success teams to align marketing initiatives with overall business goals

🎯 Required Qualifications

Education: Not specified

Experience: Proven experience in a senior B2B marketing role, preferably within employee benefits, FinTech, or SaaS industries

Skills:

• Strong track record in demand generation, brand building, and multi-channel marketing
• Demonstrated leadership skills with experience managing and developing a diverse marketing team
• Strategic thinking with tactical execution capabilities
• Excellent communication and interpersonal skills
• Proficiency in marketing analytics and performance measurement tools
• Experience with budget management and resource allocation

ASSUMPTION: While no specific education requirements are mentioned, this senior-level role typically requires a bachelor's degree in Marketing, Business, or a related field, with some employers preferring advanced degrees for Head of Marketing positions.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Choice of work equipment (ThinkPad or MacBook Pro)
• Hybrid work model (2 days in office)
• Budget for home office setup
• Flexible unlimited leave policy plus birthday off
• Flexible working hours
• £300 yearly learning and development budget
• Pension contributions matched up to 4%
• Private medical insurance (Vitality)
• Life insurance (MetLife)
• Cash plan (Medicash)
• Retail & travel discounts
• Salary sacrifice benefits (cycle to work, mobile, gym, tech, groceries, EV)

Industry Comparison: This benefits package is comprehensive compared to industry standards for London-based FinTech startups, particularly with its focus on wellbeing and flexibility.

ASSUMPTION: While salary is not specified, Head of Marketing roles in London-based B2B FinTech startups typically range from £80,000-£120,000 depending on experience and company stage. This range is based on standard market rates for the location and seniority.

🔍 Company Context

Industry Position: Mintago is a B2B startup providing employee financial wellbeing benefits and data insights to employers, with a focus on serving HR professionals and C-suite executives.

Company Size: Early-stage startup with indications of growth

Company Stage: Growth-stage startup building out its leadership team

ASSUMPTION: Company size and stage are inferred from the job description mentioning a "startup environment" and the fact they're building out key leadership functions. The marketing team structure (3 employees plus 2 contractors) suggests an early-stage but established startup that has achieved initial traction and is now scaling.

📊 Role Analysis

Career Level: Senior leadership

Reporting Structure: Reports directly to the CEO

Team Size/Composition: Leading a team of three (mid-level marketer, graphic designer, junior marketing executive) plus managing two contractors (paid social and copywriting)

Growth Opportunities: Significant opportunity to shape marketing strategy, potentially grow into a CMO role as the company expands

ASSUMPTION: The opportunity to progress to a CMO role is inferred based on the direct reporting line to the CEO and the scope of responsibility in this role. As the company grows, the Head of Marketing position could naturally evolve into a C-suite position.

🌍 Location & Work Environment

Office Type: Hybrid (2 days in office required)

Geographic Context: London is a major global financial hub with a thriving FinTech ecosystem, offering high compensation but with a high cost of living

Work Schedule: Flexible hours with focus on outcomes rather than fixed schedule

Regional Considerations: London's vibrant tech scene offers networking opportunities with other FinTech professionals, while the city provides excellent transport links and cultural amenities

ASSUMPTION: The company's approach to flexibility appears progressive for the London market, which has traditionally had more in-office expectations than some other tech hubs, though hybrid arrangements have become more common post-pandemic.

💼 Interview & Application Insights

Typical Process: The listing explicitly outlines a 5-step process:

1. CV submission with application questions (authentic responses prioritized)
2. Call with Head of People
3. Call with CEO
4. Panel interview with technical presentation and behavioral interview
5. Offer and reference checks

Key Assessment Areas: Strategic marketing thinking, leadership capabilities, hands-on execution skills, ability to drive demand generation, experience with B2B marketing, track record of results

Application Tips: Emphasize authentic responses (the company explicitly screens for AI-generated content), focus on measurable B2B marketing achievements, highlight team leadership experience, and demonstrate understanding of the financial wellbeing/HR tech space

ATS Keywords: B2B marketing, demand generation, team leadership, marketing strategy, multi-channel marketing, performance optimization, fintech, employee benefits, conversion rate optimization, marketing analytics

ASSUMPTION: The emphasis on screening out AI-generated content suggests they value authentic communication and may be assessing writing/communication skills throughout the application process.

🛠️ Tools & Technologies

While no specific marketing tools are mentioned in the listing, professionals in this role typically work with:

• Marketing automation platforms (HubSpot, Marketo)
• CRM systems (Salesforce, HubSpot CRM)
• Analytics tools (Google Analytics, Looker, Tableau)
• Social media management platforms
• Email marketing systems
• Content management systems
• SEO and SEM tools
• Project management software

ASSUMPTION: These tools represent standard technology used in B2B marketing roles at this level and are not explicitly mentioned in the job listing.

👔 Cultural Fit Considerations

Company Values: The listing suggests Mintago values autonomy, trust, flexibility, inclusivity, and work-life balance

Work Style: Fast-paced startup environment with minimal structure and substantial autonomy, requiring both strategic thinking and hands-on execution

Self-Assessment: Candidates should consider:

• Do I thrive in environments with limited structure and high autonomy?
• Am I comfortable balancing strategic leadership with tactical execution?
• Can I effectively lead teams while still being hands-on when needed?
• Am I passionate about financial wellbeing in the workplace?
• Do I enjoy collaborating across functions in a growing company?

ASSUMPTION: The emphasis on autonomy and flexible working suggests a culture that prioritizes results over process, which aligns with many modern startup environments but may not suit candidates who prefer more structure.

⚠️ Potential Challenges

Based on the job description, potential candidates should consider:

• Leading both strategy and execution may require exceptionally diverse skills and consistent context-switching
• Taking over marketing direction previously managed by the Head of Product and CEO may require diplomatic navigation of existing approaches
• Startup environments often come with resource constraints despite ambitious goals
• The need to deliver measurable results quickly while also building long-term strategic foundations
• Managing both in-house talent and contractors requires different leadership approaches

ASSUMPTION: These potential challenges are inferred from the nature of the role as described and typical startup marketing leadership positions. The actual challenges may vary depending on the company's specific stage and situation.

📈 Similar Roles Comparison

This Head of Marketing role differs from similar positions in several ways:

• vs. CMO: More hands-on than a typical CMO but with similar strategic responsibilities; likely evolves into CMO as company grows
• vs. Marketing Director: More strategic input and direct CEO access than most Marketing Director roles
• vs. Growth Marketing Lead: Broader responsibility beyond growth metrics, including brand development and team leadership
• vs. Head of Marketing at Enterprise: More autonomy, broader responsibilities, and faster execution cycles than similar titles at larger companies

ASSUMPTION: This comparison is based on standard industry role definitions and the specific description provided in the listing.

📝 Sample Projects

Based on the responsibilities described, a Head of Marketing at Mintago might work on projects such as:

• Developing an integrated demand generation strategy targeting HR leaders at mid-to-large UK companies
• Creating a content marketing program focused on financial wellbeing thought leadership
• Designing and implementing lead scoring and nurturing processes to improve sales conversion rates
• Building a marketing analytics dashboard to measure campaign effectiveness across channels
• Developing an account-based marketing approach for enterprise prospects
• Planning and executing participation in HR and benefits industry events

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical B2B marketing activities for financial wellbeing solutions.

❓ Key Questions to Ask During Interview

1. "What are the most critical marketing metrics Mintago is currently focused on improving?"
2. "How would you describe the working relationship between marketing and sales teams at Mintago?"
3. "What marketing initiatives have been most successful for Mintago so far, and where do you see the biggest opportunities for improvement?"
4. "How is marketing performance currently measured and reported to the leadership team?"
5. "What are the company's growth targets for the next 12-24 months, and how is marketing expected to contribute to these goals?"
6. "Can you describe the current state of the marketing tech stack and any plans for development?"

ASSUMPTION: These questions are suggested based on typical strategic concerns for a Head of Marketing role and may need to be adapted based on specific information shared during earlier interview stages.