Head of Marketing
Village Labs📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Village Labs
🔹 Location: San Francisco, California, United States (Hybrid/Remote Flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As Village Labs' first Head of Marketing, you'll pioneer the company's global go-to-market strategy positioning OM1 as the definitive operating system for enterprise AI. This foundational leadership role requires both strategic vision and hands-on execution to build a marketing engine from scratch. You'll manage a multi-million dollar budget, lead both in-house and external teams, and personally drive high-impact campaigns targeting mid-market and enterprise SaaS companies.
ASSUMPTION: Based on the job description, the category appears to be Marketing, although it wasn't explicitly stated in the original listing.
📋 Key Responsibilities
Strategy & Leadership
- ✅ Develop Village's 0→1 marketing playbook including ICPs, messaging hierarchy, and competitive positioning
- ✅ Build and lead a lean marketing team (hire 2–3 FTEs in Year 1)
- ✅ Manage external agencies and own a $MM+ annual budget allocation
Demand Generation
- ✅ Architect multi-channel campaigns targeting mid-market and enterprise IT buyers and executives
- ✅ Partner with Sales to design account-based marketing plays for target accounts
- ✅ Scale content marketing featuring Village's AI capabilities and workflow automation
Product Marketing
- ✅ Translate technical capabilities into ROI-driven narratives
- ✅ Create battlecards, case studies, and demo scripts highlighting client success
Brand & Communications
- ✅ Position Village as the thought leader in "Enterprise AI that works" via earned and owned media
- ✅ Spearhead viral campaigns leveraging OM1's autonomous task execution
- ✅ Partner with HR on employer branding to attract top AI/ML talent
🎯 Required Qualifications
Education: Not specified
Experience: 8+ years scaling marketing organizations (B2B SaaS marketing preferred)
Skills:
- Full-stack marketing expertise (PLG motions, technical product launches, enterprise ABM)
- Martech fluency with 6Sense, HubSpot, Looker, and AI-powered tools
- Track record of driving 3x+ pipeline growth and improving CAC efficiency
- Team leadership experience
- Ownership mentality and self-motivation
- Competitive mindset
Preferred Qualifications:
- Experience marketing to technical (CTO) and business (CEO) buyers in $50k+ ACV deals
- 2+ years in AI/ML
- Early-stage startup experience (Seed to Series B)
💰 Compensation & Benefits
Salary Range: $160,000 - $220,000
Benefits:
- Equity: 0.15% - 0.3%
- Performance Bonus: 20%+ of base for hitting pipeline targets
- Healthcare coverage
- 401(k)
- PTO
Industry Comparison: This compensation package is competitive for senior marketing leadership roles in the San Francisco tech market, particularly for AI startups. The equity offering suggests early-stage company valuation potential.
ASSUMPTION: The compensation is considered competitive based on typical Silicon Valley tech startup compensation patterns for marketing leadership roles, though exact market comparison would require more specific industry benchmark data.
📌 Applicant Insights
🔍 Company Context
Industry Position: Village Labs appears to be an early-stage AI technology company offering OM1, an enterprise AI operating system focused on organizational memory and autonomous agents.
Company Size: Small, early-stage startup (likely under 50 employees)
Company Stage: Early-stage startup, likely Seed to Series A based on the compensation structure and mention of "building from the ground up"
ASSUMPTION: Company size and stage are inferred from the job being the "first Head of Marketing" position, the equity percentage offered, and the reference to early client success stories, suggesting the company has initial traction but is still building its core team.
📊 Role Analysis
Career Level: Senior leadership (Head of function)
Reporting Structure: Likely reports directly to CEO or COO
Team Size/Composition: You will build a team of 2-3 direct reports in Year 1, plus manage external agency relationships
Growth Opportunities: Potential path to CMO or broader executive leadership as the company scales; opportunity to build a marketing function from the ground up
ASSUMPTION: Reporting structure is inferred from typical startup organizational structures where the Head of Marketing reports to the CEO. Growth opportunities are based on typical career progression in successful startups.
🌍 Location & Work Environment
Office Type: Hybrid with remote flexibility
Geographic Context: San Francisco is a premier tech hub with numerous AI startups and enterprise tech companies. It offers a high concentration of industry talent but also has a high cost of living.
Work Schedule: Not specified, but likely flexible hours typical of startup leadership roles with high accountability for results
Regional Considerations: Bay Area offers excellent networking opportunities with other AI and enterprise tech leaders. The tech ecosystem provides rich resources for partnerships and talent acquisition.
ASSUMPTION: Work schedule flexibility is assumed based on typical startup culture and the mention of hybrid/remote flexibility in the job location.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at AI startups, expect:
- Initial screening call with founder or talent acquisition
- Portfolio review/marketing strategy discussion
- Case study or marketing plan presentation
- Panel interviews with leadership team
- Final discussion on compensation and equity
Key Assessment Areas:
- Strategic marketing vision aligned with enterprise AI positioning
- Track record of measurable marketing ROI in B2B SaaS
- Ability to translate complex technical capabilities into compelling value propositions
- Experience building and managing high-performing teams
- Comfort with startup constraints and rapid execution
Application Tips:
- Highlight specific pipeline growth metrics from previous roles
- Showcase examples of marketing complex technical products to enterprise buyers
- Demonstrate experience building marketing functions from the ground up
- Prepare to discuss specific ABM campaigns you've led for enterprise targets
ATS Keywords: B2B SaaS marketing, enterprise ABM, technical product marketing, pipeline generation, marketing leadership, demand generation, PLG, 6Sense, HubSpot, AI/ML, product marketing, GTM strategy
ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in technology startups, not specifically detailed in the job listing.
🛠️ Tools & Technologies
- Marketing Technology: 6Sense, HubSpot, Looker
- AI-powered marketing tools
- ABM platforms
- Analytics and reporting tools
- Content management systems
ASSUMPTION: Beyond the explicitly mentioned tools (6Sense, HubSpot, Looker), other marketing technologies are standard assumptions for enterprise B2B marketing leadership roles.
👔 Cultural Fit Considerations
Company Values: Based on the job listing, Village Labs appears to value:
- Innovation and technical excellence in AI
- Ownership mentality and entrepreneurial spirit
- Competitive drive and results-orientation
- Building/working with world-class talent
- Inclusivity and authentic self-expression
Work Style: Fast-paced startup environment requiring both strategic thinking and hands-on execution. Equal emphasis on technical depth and creative marketing approaches.
Self-Assessment:
- Are you comfortable balancing strategic vision with hands-on execution?
- Do you thrive in resource-constrained environments where creativity is essential?
- Can you translate complex technical concepts into clear, compelling marketing messages?
- Are you energized by building something from scratch with high accountability?
ASSUMPTION: Company values are inferred from the tone, requirements, and "Why Village?" section of the job description, which emphasizes world-class talent, technical excellence, and ownership.
⚠️ Potential Challenges
- Building marketing from scratch requires wearing many hats and managing without established processes
- Marketing technically complex AI products requires balancing technical accuracy with accessibility
- Startup resource constraints compared to established competitors (Glean, Guru, Sana, etc.)
- High growth expectations (3x+ pipeline) with the pressure of being the first marketing hire
- Balancing strategic planning with tactical execution until the team is fully built
ASSUMPTION: These challenges are inferred from the nature of being the first marketing hire at an early-stage AI startup competing against established players.
📈 Similar Roles Comparison
This Head of Marketing role differs from similar positions in several ways:
- Vs. CMO at established companies: More hands-on execution, broader responsibility range, and fewer established processes
- Vs. VP Marketing at mid-stage startups: More foundational work building systems from scratch rather than optimizing existing ones
- Vs. Marketing Director roles: Higher strategic autonomy, direct C-suite interaction, and equity compensation
- Vs. Head of Growth: Broader focus beyond acquisition metrics to include brand positioning and product marketing
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles across different company stages.
📝 Sample Projects
- Developing the company's first ICP and messaging framework for OM1's enterprise AI positioning
- Creating and executing an ABM campaign targeting C-level executives at mid-market SaaS companies
- Producing demonstration content showcasing OM1's autonomous capabilities (e.g., "Watch OM1 write a PRD")
- Building competitive positioning to differentiate against both AI incumbents and foundational model providers
- Designing a thought leadership strategy to establish Village as the authority in enterprise AI
- Developing a hiring and onboarding plan for the first marketing team members
ASSUMPTION: These projects are illustrative examples derived directly from the responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
- What are the key success metrics for this role in the first 6-12 months?
- How would you describe the current product-market fit and main customer use cases for OM1?
- What are the greatest challenges you've faced in articulating OM1's value proposition to enterprise buyers?
- How does the marketing function interact with product development and sales teams currently?
- What is your vision for how Village distinguishes itself from both established AI search tools and foundational model providers?
- Can you share more about the "household name" enterprise customers you've already onboarded and their feedback?
ASSUMPTION: These questions are suggested based on the role type and company stage, and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
Ready to apply? Here's how to make your application stand out:
- Customize your resume to highlight B2B SaaS marketing experience, emphasizing measurable pipeline growth and enterprise marketing success
- Prepare a brief portfolio of marketing campaigns you've led for technical products, especially those targeting enterprise buyers
- Craft a thoughtful cover letter that addresses why you're interested in the enterprise AI space and Village Labs specifically
- Research OM1's capabilities and competitive landscape (Glean, Guru, Sana) to speak knowledgeably about positioning
- Optimize your LinkedIn profile with relevant keywords like "enterprise AI," "SaaS marketing," and "ABM strategy"
- Prepare quantifiable examples of marketing ROI, team building, and budget management from previous roles
As stated in the job listing, Village Labs encourages applications even if you feel over- or under-qualified. They're open to discussing various areas of responsibility and finding the best fit for qualified candidates.