📌 Core Information
🔹 Job Title: Head of Marketing Analytics (m/f/d)
🔹 Company: Omio
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of marketing analytics professionals to drive high volumes of quality traffic to Omio's platform
- Collaborating with the CMO and channel leads to set the future direction of all marketing activity
- Managing marketing budgets and vendor relationships to ensure the highest level of ROI possible for marketing campaigns
- Ensuring full tracking integration with marketing platforms and keeping up with technology improvements in the MarTech space
- Providing robust, high-quality views on cost- and revenue-allocation across channels to understand ROI at the campaign level
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage a team and collaborate with various stakeholders to optimize marketing performance.
📋 Key Responsibilities
✅ Lead a team of marketing analysts to drive high volumes of quality traffic to Omio's platform
✅ Collaborate with the CMO and channel leads to set the future direction of all marketing activity
✅ Make a significant contribution to budget allocations across all channels
✅ Ensure full tracking integration with marketing platforms and keep up with technology improvements in the MarTech space
✅ Lead on vendor selection and maintain vendor relationships
✅ Provide robust, high-quality views on cost- and revenue-allocation across channels to understand ROI at the campaign level
✅ Track and report on campaign/channel performance for various audiences
✅ Support the end-to-end acquisition funnel in web and apps
ASSUMPTION: This role involves a mix of strategic planning, team management, and data analysis to drive marketing performance and optimize ROI.
🎯 Required Qualifications
Education: University degree in Business, Engineering, Economics, Statistics, Mathematics, or a similar field
Experience: 7+ years of relevant work experience, preferably in e-commerce
Required Skills:
- Leadership & Team Development: Extensive experience leading teams of marketing analysts in a complex, high-spend, multi-channel environment
- Budget & Vendor Management: Proven ability to set and track marketing budgets, manage vendor relationships, and lead contract negotiations
- MarTech Expertise: Deep knowledge and passion for the MarTech industry, including vendors, providers, and innovative approaches
- Data & Cloud Proficiency: Strong understanding of the Modern Data Stack, cloud architecture, and services, specifically on GCP, with expertise across the entire data stack, various models, and high-volume data systems
- Data Analytics & Modelling: Experienced in handling large datasets, applying different data modelling paradigms, and understanding the trade-offs involved in selecting models. Expert in SQL and other analytical languages (e.g., R/Python)
- Change Management: Skilled in leading non-technical and semi-technical teams through complex change processes, ensuring smooth transitions and adoption
- Solution-Oriented Mindset: Passionate about working with numbers, with excellent analytical skills and a bias toward action and problem-solving
- Fluent in English; additional languages are valued at Omio
Preferred Skills:
- GA4, Adjust, Braze, GCP
- Experience in a high-volume B2C business
- Travel industry experience
ASSUMPTION: This role requires a strong background in marketing analytics, team leadership, and data analysis to succeed.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market standards for a Head of Marketing Analytics role in Berlin)
Benefits:
- Attractive compensation package
- Subsidized Urban Sports Club membership
- Diverse team with more than 45 nationalities
Working Hours: Full-time position with standard working hours (40 hours/week)
ASSUMPTION: The salary range is estimated based on market standards for a Head of Marketing Analytics role in Berlin, considering the required experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Omio operates in the technology, information, and internet industry, focusing on travel planning and booking services
Company Size: Omio has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact
Founded: Omio was founded in 2010, with a history of growth and expansion in the travel industry
Company Description:
- Omio's vision is to enable people to travel seamlessly anywhere, anyway
- The company brings all global transport into a single distribution system and creates end-to-end magical consumer journeys
- With Omio, users can compare and book trains, buses, ferries, and flights anywhere in Europe, the US, and Canada with one simple search, on mobile, app, or desktop
Company Specialties:
- Travel planning and booking
- Multi-modal transportation
- Global distribution system
Company Website: http://www.rome2rio.com
ASSUMPTION: Omio's focus on travel planning and booking services provides applicants with a unique opportunity to work in a growing and dynamic industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strong leadership skills
Reporting Structure: The Head of Marketing Analytics reports directly to the CMO and collaborates with various channel leads and stakeholders
Work Arrangement: This is an on-site position, requiring applicants to work from Omio's office in Berlin
Growth Opportunities:
- As Omio continues to expand, there may be opportunities for the right candidate to grow into a more senior role or take on additional responsibilities
- The diverse and international team at Omio offers ample opportunities for learning and professional development
ASSUMPTION: This role provides ample opportunities for growth and development within the company, as Omio continues to expand and evolve.
🌍 Location & Work Environment
Office Type: Omio's office in Berlin is a collaborative and dynamic workspace, fostering innovation and creativity
Office Location(s): Stewart Street, Richmond, and 29 Stewart St, Melbourne
Geographic Context:
- Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
- The city is well-connected by public transportation, making it easy to commute to work
- Berlin's central location in Europe makes it an ideal base for travel and exploration
Work Schedule: Full-time position with standard working hours (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: Working at Omio's office in Berlin offers applicants the opportunity to be part of a dynamic and international team in a vibrant and multicultural city.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the CMO or another senior stakeholder
Key Assessment Areas:
- Data analysis and problem-solving skills
- Leadership and team management abilities
- Strategic thinking and marketing expertise
- Cultural fit and alignment with Omio's values
Application Tips:
- Highlight relevant experience and achievements in marketing analytics and team leadership
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and strategic mindset
ATS Keywords: Marketing Analytics, Head of Marketing, Team Leadership, Budget Management, Vendor Management, MarTech, Data Analysis, SQL, R, Python, Cloud Architecture, GCP
ASSUMPTION: Applicants should tailor their application materials and prepare for interviews by focusing on their relevant experience and skills in marketing analytics and team leadership.
🛠️ Tools & Technologies
- GA4
- Adjust
- Braze
- GCP
- SQL
- R
- Python
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used extensively in Omio's marketing analytics processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Omio encourages creativity and continuous learning to drive growth and improvement
- Collaboration: The company fosters a culture of teamwork and open communication
- Customer-centricity: Omio prioritizes the needs and preferences of its users in all aspects of its business
Work Style:
- Dynamic and fast-paced: Omio operates in a rapidly changing industry and expects its employees to be adaptable and responsive to new challenges
- Data-driven: The company relies on data and analytics to inform decision-making and optimize performance
- International and multicultural: Omio's diverse team brings together a wide range of perspectives and experiences
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, and are you comfortable with ambiguity and change?
- Are you passionate about working with data and using it to drive strategic decision-making?
- Do you enjoy collaborating with a diverse and international team, and are you open to learning from others?
ASSUMPTION: Applicants who are a strong cultural fit for Omio will be adaptable, data-driven, and comfortable working in a dynamic and international team.
⚠️ Potential Challenges
- Managing a team in a complex, high-spend, multi-channel environment may present unique challenges and require strong leadership skills
- Keeping up with the latest developments in the MarTech industry and ensuring full tracking integration with marketing platforms may require continuous learning and adaptation
- Working in a fast-paced and dynamic environment may necessitate flexibility and the ability to manage multiple priorities simultaneously
- As Omio continues to expand, the role may evolve and require the incumbent to take on additional responsibilities or adapt to new priorities
ASSUMPTION: Applicants should be prepared to face these potential challenges and possess the necessary skills and experience to succeed in this role.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position requires a higher level of leadership and team management experience
- While the core responsibilities of this role are similar to those of other marketing analytics positions, the scale and complexity of Omio's operations set it apart
- This role offers a unique opportunity to work in a fast-growing and dynamic travel industry, with a focus on global expansion and innovation
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing analytics positions when evaluating their fit for the opportunity.
📝 Sample Projects
- Developing and implementing a comprehensive marketing analytics strategy to optimize ROI across all channels
- Leading a team to conduct a thorough review of Omio's MarTech stack and make data-driven recommendations for improvement
- Collaborating with cross-functional teams to develop and execute A/B tests and other experiments to optimize marketing performance
ASSUMPTION: These sample projects illustrate the strategic and leadership aspects of the role, as well as the importance of data-driven decision-making and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Omio's marketing analytics processes and where you see opportunities for improvement?
- How does the marketing analytics team collaborate with other departments, such as product and engineering, to drive end-to-end acquisition funnel optimization?
- What are the most significant challenges facing the marketing analytics team, and how can this role help address them?
- How does Omio support the professional development and growth of its marketing analytics team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: These questions demonstrate a strong interest in the role and a strategic mindset, as well as a commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Omio1/744000053261698-head-of-marketing-analytics-m-f-d-
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing analytics and team leadership
- Prepare for interviews by researching Omio's business and industry, and practicing your responses to common interview questions
- Follow up with the hiring manager or HR department after your interview to express your interest in the role and reiterate your qualifications
- If you are offered the position, consider negotiating your salary and benefits package to ensure it meets your expectations and market standards
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.