Head of Marketing

🚀 Job Overview

zeroheight is seeking an experienced Head of Marketing to lead their 5-person marketing team and drive company growth through comprehensive marketing strategies. This leadership role requires owning all marketing functions including growth marketing, content marketing/advocacy, product marketing, and sales pipeline generation while working closely with the executive team to set company strategy and achieve objectives.

ASSUMPTION: Based on the description of responsibilities and team size, this appears to be a senior leadership position that will have significant impact on company strategy and growth, reporting directly to executive leadership (likely the CEO or CRO).

📋 Key Responsibilities

• ✅ Setting company strategy as part of the core leadership team
• ✅ Developing and executing comprehensive marketing strategy to achieve company objectives
• ✅ Managing marketing budget, planning, and operations (budget appears to be $1M+)
• ✅ Leading growth marketing efforts across paid, SEO, CRO, and email channels
• ✅ Overseeing content marketing and advocacy initiatives, including industry events
• ✅ Directing product marketing strategy including positioning, messaging, and launches
• ✅ Generating predictable sales pipeline through MQL/SQL creation
• ✅ Managing and developing a marketing team of 5 (with potential growth to 10)
• ✅ Collaborating with sales to optimize lead scoring, handoff, and conversion
• ✅ Analyzing and optimizing ROI across multiple marketing channels
• ✅ Testing and validating new marketing channels

🎯 Required Qualifications

Education: Not specified

Experience:

• 8+ years in B2B SaaS marketing
• 3+ years in a marketing leadership role at a venture-backed B2B SaaS company
• 3+ years managing a marketing team
• Experience owning growth/digital marketing
• Track record of hitting quarterly marketing targets
• Experience scaling a multi-channel demand generation engine
• Experience managing $1M+ marketing budget

Skills:

• Budget modeling, forecasting, and ROI optimization
• Data attribution/analysis (multi-touch attribution, multi-variate analysis, cohort analysis)
• Interpreting channel experiment data and campaign reports
• Strategic leadership and cross-functional collaboration
• Experimental approach to validating new marketing channels

Bonus Experience:

• PLG SaaS company experience combining product-led growth with direct sales
• Product/dev/design tooling industry experience
• HubSpot expertise
• Direct responsibility for sales pipeline targets
• International marketing strategies
• Marketing partnerships and co-marketing experience
• AI tooling for marketing optimization

💰 Compensation & Benefits

Salary Range: £120k - £130k

Additional Compensation: Performance bonus + equity

Benefits: Remote work flexibility, covered travel and accommodations for required in-person meetings

Industry Comparison: This compensation package is competitive for a marketing leadership role in the UK tech sector, particularly for a VC-backed SaaS company at zeroheight's stage.

ASSUMPTION: The salary range appears to be at or above market rate for similar roles in the UK tech sector, especially considering the additional performance bonus and equity components.

🔍 Company Context

Industry Position: zeroheight is the market-leading design system management platform, with 1600+ customers including multiple Fortune 100 companies.

Company Size: 50+ employees

Company Stage: Growth-stage startup/scale-up with VC backing from Tribe Capital, Y Combinator, and Adobe

Mission: Enabling product teams worldwide to ship better user experiences 10x faster through sophisticated design systems

ASSUMPTION: Based on the 50+ team size, VC backing, and customer base of 1600+, zeroheight appears to be a successful Series A or B stage company with established product-market fit that is now scaling operations and market presence.

📊 Role Analysis

Career Level: Senior leadership

Reporting Structure: Likely reports to CEO or CRO as part of the core leadership team

Team Size/Composition: Leading a team of 5 marketing professionals (Head of Advocacy, Marketing Manager, Product Marketer, Growth Marketer, and Marketing Ops), with potential to grow to 10

Growth Opportunities: Significant opportunity to shape marketing strategy at a growing company, expand leadership skills, and potentially advance to CMO or executive leadership as the company scales

ASSUMPTION: This role appears to be the top marketing position in the company based on the comprehensive set of responsibilities and involvement in company strategy, suggesting this is effectively a CMO-level role with growth potential as the company expands.

🌍 Location & Work Environment

Office Type: Fully remote with required periodic in-person meetings in London

In-person Requirements:

• 1 day per month (leadership meeting)
• 1 day per quarter (company offsite)
• 1 full week per quarter (leadership planning)
• Travel and accommodation expenses covered by zeroheight

Geographic Context: UK-based but remote-first, with London as a hub for in-person leadership activities

Work Schedule: Flexible remote work with structured in-person collaboration periods

ASSUMPTION: The company appears to value both remote flexibility and strategic in-person collaboration, suggesting a thoughtful approach to distributed work that maintains team cohesion through regular face-to-face leadership interaction.

💼 Interview & Application Insights

Typical Process: The company outlines a 5-step hiring process:

1. Introductory call (30 minutes)
2. Management discussion with 2 leadership team members (1 hour)
3. Marketing leadership experience deep-dive with CRO and CEO (90 minutes)
4. Marketing team discussions (2x 30 minutes with team members + 45 minute debrief)
5. Founder interview with 2 members of the founder/leadership team (1 hour)

Key Assessment Areas: Based on the role requirements, candidates will likely be evaluated on:

• Strategic marketing leadership experience
• Track record of driving measurable results
• Team management skills
• Budget management and ROI optimization capabilities
• B2B SaaS marketing expertise and channel diversification
• Data-driven decision making
• Leadership team compatibility

Application Tips:

• Highlight specific B2B SaaS marketing achievements with measurable results
• Demonstrate experience scaling demand generation across multiple channels
• Showcase team leadership and development success
• Provide examples of cross-functional collaboration
• Share experience with budget management and ROI optimization
• Prepare examples of data-driven decision making

ATS Keywords: B2B SaaS marketing, marketing leadership, demand generation, growth marketing, content marketing, product marketing, marketing operations, pipeline generation, channel optimization, marketing analytics, team management, marketing budget, ROI optimization, multi-touch attribution, PLG

ASSUMPTION: The interview process appears thorough and designed to assess both leadership capabilities and specific marketing expertise, suggesting the company is careful about selecting leaders who will fit their culture and strategic needs.

🛠️ Tools & Technologies

The listing specifically mentions:

• HubSpot (mentioned as beneficial experience)
• AI marketing tools (mentioned as bonus experience)

Other tools likely relevant based on the role's responsibilities:

• Analytics platforms (Google Analytics, Mixpanel, etc.)
• SEO tools (Ahrefs, SEMrush, Moz)
• CRM systems
• Marketing automation platforms
• Content management systems
• Email marketing tools
• Social media management platforms
• Conversion rate optimization tools
• Attribution modeling software

ASSUMPTION: While only HubSpot and AI tools are explicitly mentioned, the broad marketing responsibilities suggest familiarity with a comprehensive marketing technology stack would be expected for this role.

👔 Cultural Fit Considerations

Company Values: The company emphasizes diversity, equity, and inclusion, encouraging authenticity and stating "All we ask is that you be yourself, love what you do and give 100%." They appear to value transparency, sharing their DEI statistics publicly.

Work Style: The company operates as a remote-first organization with strategic in-person collaboration, suggesting they value both autonomy and teamwork. The comprehensive interview process involving team members indicates a collaborative culture.

Self-Assessment Questions:

• Are you comfortable with a remote-first environment that still requires regular travel for in-person collaboration?
• Do you thrive in a growing startup/scale-up environment where you'll need to be both strategic and hands-on?
• Are you passionate about design systems and creating user experiences?
• Do you enjoy working across functions and collaborating with other leaders?
• Are you comfortable leading a relatively small but growing team where you may need to fill gaps?
• Do you enjoy working in a data-driven marketing environment?

ASSUMPTION: Based on the company's remote-first approach, emphasis on DEI, and description of the role, zeroheight appears to have a modern tech company culture that values flexibility, inclusion, accountability, and impact.

⚠️ Potential Challenges

• The role spans numerous marketing functions and requires both strategic leadership and hands-on execution, potentially creating a broad scope of responsibilities.
• Regular travel to London is required (1 day/month, 1 day/quarter, 1 week/quarter), which may be demanding for candidates based far from London.
• Leading a small marketing team (5 people) that covers multiple disciplines means you'll need to be able to effectively guide specialists across various marketing functions.
• As a growth-stage company, there may be resource constraints and the need to balance immediate results with long-term strategy.
• Being responsible for predictable sales pipeline generation creates direct performance pressure.

ASSUMPTION: These potential challenges are inferred from the role description and typical challenges in similar positions at growth-stage companies. The actual experience will depend on the specific organizational structure and resources.

📈 Similar Roles Comparison

This Head of Marketing role at zeroheight differs from similar positions in several ways:

• Scope: This role encompasses all marketing functions, similar to a CMO position, despite the Head of Marketing title. In larger organizations, a Head of Marketing might oversee just a portion of the marketing function.
• Strategic Impact: Being part of the core leadership team that sets company strategy provides greater strategic influence than many marketing leadership roles.
• Industry Focus: The B2B SaaS design system space is specialized, differing from more general B2B or B2C marketing leadership roles.
• Team Size: Leading a relatively small but high-impact team (5 people) requires more hands-on involvement than larger marketing organizations.
• Growth Stage: Working at a scale-up with 50+ employees and 1600+ customers offers more structure than an early-stage startup but more growth opportunity than an enterprise.

ASSUMPTION: This comparison is based on standard marketing leadership roles across the industry and may vary depending on specific organizations.

📝 Sample Projects

In this role, you might work on projects such as:

• Developing and implementing a comprehensive marketing strategy to hit quarterly and annual growth targets
• Creating and optimizing a multi-channel demand generation engine with predictable ROI
• Planning and executing major product launches with integrated marketing campaigns
• Designing and implementing channel experiments to diversify lead sources
• Developing a content marketing strategy to position zeroheight as a thought leader in design systems
• Creating and executing planning for major events like Converge 2024
• Building marketing operations infrastructure to improve attribution and reporting
• Developing lead scoring and handoff processes to improve sales conversion rates
• Creating and managing annual marketing budget and resource allocation

ASSUMPTION: These projects are examples based on the listed responsibilities and common initiatives for similar marketing leadership roles. Actual priorities would be determined by company needs and strategy.

❓ Key Questions to Ask During Interview

1. "What are the most important marketing metrics that will define success in this role over the first 6-12 months?"
2. "How would you describe the current state of the marketing engine, and what are the biggest opportunities for improvement?"
3. "How does marketing currently collaborate with sales, product, and customer success teams?"
4. "What channels are currently driving the most qualified leads, and which new channels are you interested in exploring?"
5. "How is the marketing budget currently allocated, and how much flexibility will I have to reallocate resources?"
6. "What are the biggest challenges the marketing team is currently facing?"
7. "How would you describe zeroheight's company culture and leadership style?"
8. "What are the company's growth targets for the next 1-3 years, and how is marketing expected to contribute?"

ASSUMPTION: These questions are suggested based on the role description and would help evaluate both the opportunity and fit. They should be adapted based on specific interests and concerns.