Head of Marketing

🚀 Job Overview

The Head of Marketing at Vendelux is a unique leadership opportunity for an experienced SaaS marketer to build and scale the marketing function. In this role, you will be responsible for creating and executing a B2B SaaS marketing strategy that generates new leads, deepens relationships with current customers, and helps the company achieve its aggressive revenue goals.

📋 Key Responsibilities

• Create and execute a B2B SaaS marketing strategy that generates new leads and deepens relationships with current customers and prospects
• Own the event strategy, from sponsorship to speaking engagements and community activations
• Develop a demand generation plan that brings in the right leads from the right channels
• Oversee product marketing, PR & thought leadership, and brand
• Hire, mentor, and manage individual contributors on the marketing team; also managing SDR team would be a plus
• Implement software systems like marketing automation platforms to scale the program
• Manage team budget and forecasting
• Produce MQLs that ultimately result in revenue and meet/exceed growth goals

🎯 Required Qualifications

Education: Not specified
Experience: 10+ years of experience working in marketing at a high-growth SaaS company
Skills:

• Proven track record of overcoming challenges and showing progress
• Expert in events and event marketing as the primary pipeline and revenue channel
• Takes ownership and demands excellence from themselves and others
• Likes a fast-paced environment and is a quick learner
• Results-driven and can prioritize activities with the greatest impact

💰 Compensation & Benefits

Salary Range: Not specified
Benefits: Competitive base salary and bonus, healthcare covering medical, dental and vision, work remotely or from the NYC HQ, unlimited PTO plus two company-wide shutdowns during the July 4th week and the Christmas – New Years week
Industry Comparison: The salary and benefits package for this role is expected to be competitive within the SaaS industry, especially for a Series A company in the New York City market.

🔍 Company Context

Industry Position: Vendelux is a Series A SaaS company that provides a system of record for event marketing, helping high-growth companies find the highest ROI events, conferences, and trade shows to attend and sponsor.
Company Size: ASSUMPTION: Based on the Series A funding of $14 million, Vendelux is likely a small to medium-sized startup.
Company Stage: Series A startup

📊 Role Analysis

Career Level: Senior
Reporting Structure: ASSUMPTION: The Head of Marketing role reports to the COO.
Team Size/Composition: ASSUMPTION: The Head of Marketing will be responsible for managing a team of individual contributors, and potentially an SDR team as well.
Growth Opportunities: As a startup in a high-growth industry, the Head of Marketing role offers excellent opportunities for career advancement and taking on increasing levels of responsibility.

🌍 Location & Work Environment

Office Type: This is an on-site position based at the company's headquarters in New York City.
Geographic Context: New York City is a major technology and startup hub, offering access to a diverse talent pool and a vibrant business ecosystem.
Work Schedule: ASSUMPTION: The work schedule for this role is likely to be full-time, with the potential for some flexibility or remote work options.
Regional Considerations: New York City is a hub for the tech and startup industry, offering a dynamic and fast-paced work environment.

💼 Interview & Application Insights

Typical Process: ASSUMPTION: The interview process for this role is likely to include a phone/video screening, followed by in-person interviews with the hiring team and potentially a case study or presentation.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, leadership skills, experience in event marketing, and ability to drive revenue growth.
Application Tips: Applicants should highlight their relevant experience in B2B SaaS marketing, particularly in the areas of demand generation, event marketing, and building high-performing marketing teams.
ATS Keywords: Some key keywords to include in the application are: "B2B SaaS marketing," "demand generation," "event marketing," "marketing automation," "team management," and "revenue growth."

🛠️ Tools & Technologies

Based on the responsibilities outlined, the Head of Marketing at Vendelux is likely to work with tools and technologies such as:

• Marketing automation platforms (e.g., Marketo, Hubspot, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Data analysis and reporting tools (e.g., Google Analytics, Looker, Tableau)
• Content management systems (e.g., WordPress, Drupal, Contentful)
• Event management and promotion platforms (e.g., Splash, Eventbrite, Cvent)

👔 Cultural Fit Considerations

Company Values: ASSUMPTION: Based on the company's mission to help high-growth companies maximize the impact of their events, Vendelux likely values innovation, data-driven decision-making, and a results-oriented approach.
Work Style: The job description suggests that Vendelux operates in a fast-paced, collaborative environment that values ownership, excellence, and the ability to adapt quickly to changes.
Self-Assessment: Applicants should assess their fit with the company's culture by considering their own work style, ability to thrive in a startup environment, and passion for driving growth through innovative marketing strategies.

⚠️ Potential Challenges

As the Head of Marketing at a Series A startup, the successful candidate may face challenges such as:

• Rapidly scaling the marketing function to support the company's aggressive growth goals
• Balancing multiple priorities and responsibilities across various marketing disciplines
• Building and leading a high-performing team in a fast-paced, dynamic environment

📈 Similar Roles Comparison

ASSUMPTION: The Head of Marketing role at Vendelux is similar to other senior marketing leadership positions in B2B SaaS companies, with a focus on developing and executing a comprehensive marketing strategy to drive lead generation, customer acquisition, and revenue growth.

📝 Sample Projects

Based on the key responsibilities, the Head of Marketing at Vendelux may work on projects such as:

• Developing and implementing a content marketing strategy to position Vendelux as a thought leader in the event marketing space
• Designing and executing a comprehensive event marketing plan, including sponsorships, speaking engagements, and community-building initiatives
• Implementing and optimizing a lead generation and demand capture program across multiple channels
• Scaling the marketing team and implementing marketing automation tools to improve efficiency and measurability

❓ Key Questions to Ask During Interview

Some key questions applicants should consider asking during the interview process include:

1. What are the company's short-term and long-term growth goals, and how will the Head of Marketing role contribute to achieving them?
2. Can you provide more details on the current marketing team's structure, strengths, and areas for improvement?
3. What are the most pressing marketing challenges the company is facing, and how would you expect the Head of Marketing to address them?
4. What are the key metrics and KPIs that the marketing team is measured against, and how will the success of this role be evaluated?