📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: Balto
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
Balto is seeking a Growth Marketer to drive pipeline acceleration, demand generation, and execute product and customer marketing strategies. In this role, you'll leverage multiple channels to fuel revenue growth while working in a remote, AI-first environment. You'll be responsible for launching campaigns, optimizing conversion rates, managing marketing operations, and implementing data-driven strategies that directly impact Balto's growth trajectory.
📋 Key Responsibilities
Pipeline Acceleration & Demand Generation
- ✅ Launch and optimize multi-channel campaigns to drive MQLs and SQLs
- ✅ Own lead nurturing strategies across email, paid, and organic channels
- ✅ Collaborate with sales to align marketing efforts with revenue goals
Product & Customer Marketing
- ✅ Develop and execute go-to-market plans for new features and releases
- ✅ Create case studies, landing pages, and messaging highlighting AI's impact
Growth & Experimentation
- ✅ Conduct A/B testing on landing pages, emails, and ad creatives
- ✅ Improve conversion rates using data-driven insights
- ✅ Optimize website for SEO and conversion rate optimization (CRO)
Marketing Tech & Operations
- ✅ Manage HubSpot workflows, automation, and reporting
- ✅ Ensure accurate tracking of lead attribution and campaign performance
- ✅ Implement data-driven decision-making across marketing operations
Special Projects
- ✅ Build innovative solutions (chatbots, automated outreach, new acquisition channels)
- ✅ Collaborate cross-functionally on AI-driven marketing initiatives
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in growth marketing, demand generation, or product marketing
Skills:
- Experience with HubSpot, website management (WordPress, Webflow, etc.), and marketing analytics
- Self-starting with a bias for action and ability to run experiments independently
- Strong copywriting and storytelling skills that drive conversions
- Analytical mindset with ability to track metrics, measure impact, and pivot strategies
- Passion for AI and automation technologies
Bonus: Experience in B2B SaaS or contact center space
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Based on the job requirements, location, and industry, similar growth marketing roles at AI technology companies typically offer competitive compensation packages that may include base salary, performance bonuses, and equity options. However, specific details would need to be confirmed during the application process.
📌 Applicant Insights
🔍 Company Context
Industry Position: Balto appears to be an AI technology company focused on developing solutions for contact centers and potentially other business applications.
Company Size: Not specified
Company Stage: Based on the growth-focused nature of the role and emphasis on AI innovation, Balto appears to be in a growth or scale-up stage.
ASSUMPTION: Given the focus on AI technology, pipeline acceleration, and product marketing, Balto is likely a growth-stage technology company developing AI solutions. The company's emphasis on core values suggests an established organizational culture.
📊 Role Analysis
Career Level: Mid to Senior level (based on 5+ years experience requirement)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The role suggests potential for growth in AI-driven marketing leadership positions, with opportunities to develop expertise across marketing functions including demand generation, product marketing, and marketing operations.
ASSUMPTION: This appears to be a role with significant autonomy and responsibility, likely reporting to a Marketing Director or VP of Marketing, based on the scope of responsibilities and the company's emphasis on ownership and initiative.
🌍 Location & Work Environment
Office Type: Remote (United States based)
Geographic Context: While the company is headquartered in St. Louis, Missouri, this position is fully remote for candidates based anywhere in the United States.
Work Schedule: Standard full-time schedule with occasional mandatory travel for industry events, company meetings, and all-hands gatherings.
Regional Considerations: Candidates should be based in the US, which suggests compliance with US employment laws and possibly US time zones for collaboration.
💼 Interview & Application Insights
Typical Process: The listing specifically mentions "a mix of virtual and take-home assessments to evaluate your problem-solving, analytical skills, and marketing expertise." Candidates should be prepared to demonstrate their ability to execute campaigns, optimize conversions, and drive measurable growth.
Key Assessment Areas:
- Campaign execution capabilities
- Conversion optimization expertise
- Data analysis and decision-making
- Marketing technology proficiency (especially HubSpot)
- Initiative and independent problem-solving
Application Tips:
- Highlight quantifiable marketing achievements and KPIs you've influenced
- Showcase specific examples of successful campaigns you've executed
- Demonstrate technical expertise with marketing platforms, especially HubSpot
- Emphasize your ability to work independently and drive experiments
- Include examples showing your analytical approach to marketing optimization
ATS Keywords: Growth marketing, demand generation, HubSpot, marketing automation, conversion rate optimization, A/B testing, lead nurturing, pipeline acceleration, product marketing, SEO, CRO, marketing analytics, AI, data-driven marketing
ASSUMPTION: These interview insights are based on the job description and typical hiring practices for growth marketing roles at technology companies. The actual process may vary.
🛠️ Tools & Technologies
- HubSpot (explicitly mentioned)
- WordPress or Webflow (mentioned for website management)
- Marketing analytics platforms
- A/B testing tools
- SEO and CRO tools
- Email marketing platforms
- AI technologies
ASSUMPTION: Based on the growth marketing focus, other common tools likely include Google Analytics, SEMrush/Ahrefs, Optimizely or similar A/B testing platforms, and paid advertising platforms, though these are not explicitly mentioned in the listing.
👔 Cultural Fit Considerations
Company Values: The job listing explicitly mentions Balto's core values:
- Anchor on Success - Setting ambitious goals and embracing adaptation
- Love Every Customer - Prioritizing customer value and problem-solving
- Talk Things Out - Open and direct communication across the organization
- Always Be Growing - Personal and professional development
- Own the Work - Taking initiative and producing quality results
- Start with Gratitude - Recognition and positive attitude
Work Style: The listing emphasizes independence, fast-paced environment, experimentation, data-driven decision making, and initiative ("no hand-holding, no waiting for permission").
Self-Assessment:
- Are you comfortable working independently with minimal supervision?
- Do you thrive in a fast-moving, experimental environment?
- Are you passionate about AI technology and its potential?
- Can you balance data-driven decision making with creative marketing approaches?
- Do you take initiative rather than waiting for instructions?
⚠️ Potential Challenges
- The role encompasses multiple marketing functions (demand gen, product marketing, growth, marketing ops) which may require juggling diverse responsibilities
- The emphasis on independence suggests limited guidance, which may be challenging for those who prefer more structured environments
- Remote work with occasional mandatory travel requires strong self-management
- Working in an AI-first environment may require continuous learning to stay current with rapidly evolving technology
- The expectation to "run experiments and iterate fast" suggests a high-velocity work environment
ASSUMPTION: These potential challenges are inferred from the job description's emphasis on independence, multiple areas of responsibility, and the fast-paced nature of the role.
📈 Similar Roles Comparison
This Growth Marketer role differs from typical marketing positions in several ways:
- vs. Traditional Marketing Manager: More technical, data-driven, and focused on experimentation and optimization
- vs. Digital Marketing Specialist: Broader strategic scope with responsibility across the marketing funnel
- vs. Pure Product Marketing: Combines product marketing with demand generation and growth optimization
- vs. Marketing Operations: Includes marketing ops responsibilities but extends to campaign execution and strategy
ASSUMPTION: This comparison is based on standard industry role definitions and the comprehensive nature of responsibilities outlined in the job description.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Designing and implementing a multi-touch email nurture campaign to convert MQLs to SQLs
- Creating and optimizing a landing page for a new AI feature launch, including A/B testing to maximize conversion
- Developing a comprehensive SEO strategy to improve organic traffic and lead generation
- Building automated HubSpot workflows to score and route leads based on behavior signals
- Creating case studies showcasing customer success stories with measurable ROI from using Balto's AI solutions
- Implementing attribution modeling to better understand which channels drive the highest quality leads
ASSUMPTION: These project examples are derived from the specific responsibilities listed in the job description and common growth marketing activities.
❓ Key Questions to Ask During Interview
- How does Balto measure marketing success, and what KPIs would be most important for this role?
- Could you share more about how the marketing team collaborates with sales and product teams?
- What are the biggest growth challenges Balto is facing right now, and how would this role help address them?
- How does Balto incorporate AI into its own marketing practices?
- What does the first 90 days look like for someone in this position?
- How does Balto support innovation and experimentation in marketing approaches?
ASSUMPTION: These questions are suggested based on the growth marketing focus and AI-driven nature of the company, and should be tailored to the specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To pursue this opportunity effectively:
- Visit balto.ai/careers/ and click on "See Open Roles → Growth Marketer" to apply
- Prepare a resume that highlights your experience with growth marketing, demand generation, and marketing technology tools (especially HubSpot)
- Include metrics and results from past marketing campaigns to demonstrate your data-driven approach
- Consider creating a brief portfolio of marketing campaigns you've executed and their results
- Prepare for both virtual interviews and take-home assessments focused on your marketing expertise
- Research Balto's AI solutions to understand their market positioning and value proposition
For ATS optimization, ensure your resume and application materials include key terms from the job description such as "growth marketing," "demand generation," "HubSpot," "A/B testing," "conversion optimization," and "data-driven marketing" to increase your visibility to automated screening systems.