📌 Core Information
🔹 Job Title: Global Head of Digital Marketing Communications (m/w/d)
🔹 Company: Dentsply Sirona, Inc
🔹 Location: Bensheim, DE, 64625
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a global marketing communications strategy for the Equipment Team's Connected Technology Solutions (CTS) division.
- Leading multi-channel campaigns to drive engagement and business growth while ensuring consistent messaging and branding across all products, channels, and regions.
- Collaborating with cross-functional teams, including product and digital marketing, commercial, and corporate communications.
- Optimizing and monitoring the development of content for product launches, events, and digital platforms to ensure global consistency.
- Aligning marketing communications with business objectives to support Umsatzgenerierung and Markenwert.
- Analyzing market trends, competition, and customer insights to refine strategies and messaging.
ASSUMPTION: This role requires a strategic mindset, deep understanding of B2B marketing, digital communication, and product storytelling. Experience in the dental, medical products, or healthcare industries is preferred.
📋 Key Responsibilities
✅ Develop and implement a global marketing communications strategy for CTS, aligning with the company's overall vision and product portfolio.
✅ Lead the development and execution of integrated marketing campaigns across digital, social, PR, events, and sales enablement channels to drive engagement and business growth.
✅ Oversee the creation and maintenance of consistent messaging and branding guidelines for CTS products and ensure global consistency.
✅ Collaborate with cross-functional teams, including product and digital marketing, commercial, and corporate communications, to align marketing efforts with business objectives.
✅ Optimize and monitor the development of content for product launches, events, and digital platforms to ensure global consistency and compliance with brand guidelines.
✅ Analyze market trends, competition, and customer insights to refine strategies and messaging, and report on campaign performance to senior leadership.
ASSUMPTION: This role requires strong leadership, project management, and stakeholder communication skills, as well as the ability to work effectively in a global, matrix organization.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Communication, Business, or a related field.
Experience: 10+ years of experience in global marketing communications, with a proven track record in leading integrated marketing campaigns in a B2B healthcare or technology-driven environment.
Required Skills:
- Strategic thinking and ability to translate business objectives into compelling marketing communications.
- Deep understanding of digital marketing, content strategy, PR, and event marketing.
- Proven experience in leading global, matrix organizations and collaborating with cross-functional teams.
- Strong leadership, project management, and stakeholder communication skills.
- Fluency in German, English, and/or Japanese is preferred.
- Experience with marketing automation, CRM tools, and digital advertising platforms.
- Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
Preferred Skills:
- Industry-specific knowledge of the dental, medical products, or healthcare industries.
- Experience with marketing analytics and performance measurement.
- Familiarity with the dental industry and CTS products.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a global, matrix organization.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications, with potential for additional bonuses and incentives)
Benefits:
- 30 days of annual leave
- Flexible working hours and mobile working options
- Excellent company pension scheme
- Subsidized company restaurant and employee parking
- Company sports offers and comprehensive onboarding program
- Access to LinkedIn Learning and global mentoring and coaching program
- Job bike benefits and free charging for electric cars and e-bikes
- Comprehensive global employee assistance program
Working Hours: Full-time (40 hours per week) with 20% travel required for global events and internal meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Device
Company Size: 10,001+ employees
Founded: 1899 (Charlotte, North Carolina, USA)
Company Description:
- Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, empowering dental professionals to provide better, safer, and faster dental care.
- The company offers leading positions and platforms across consumables, equipment, technology, and specialty products, with a comprehensive solutions offering that includes leading product brands, clinical education, and an unparalleled commitment to R&D in dentistry.
- Dentsply Sirona's global headquarters is located in Charlotte, North Carolina, with shares listed on the NASDAQ under the symbol XRAY.
Company Specialties:
- Preventive, restorative, orthodontics, prosthetics, endodontics, implants, healthcare, imaging, instruments, and CAD/CAM
Company Website: www.dentsplysirona.com
ASSUMPTION: Dentsply Sirona's extensive product portfolio, global presence, and commitment to innovation make it an attractive employer in the dental industry.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and will collaborate closely with the CTS leadership team and other cross-functional stakeholders
Work Arrangement: Hybrid (with 20% travel required for global events and internal meetings)
Growth Opportunities:
- Potential to advance within the marketing organization or take on broader responsibilities within the CTS division
- Opportunities to work on high-impact, global projects and collaborate with senior leadership
- possibility to gain experience in a large, matrix organization and develop skills in global marketing communications
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's global marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (with on-site presence required for collaboration and meetings)
Office Location(s): Bensheim, Hesse, Germany (with potential for travel to other global offices)
Geographic Context:
- Bensheim is a mid-sized city in the Rhine-Neckar region of Germany, with a population of approximately 37,000 people
- The city is known for its historical architecture and cultural events, offering a high quality of life with easy access to nature and recreational activities
- Bensheim is well-connected by road and public transportation, with Frankfurt International Airport (FRA) approximately 30 minutes away
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely when not required on-site
ASSUMPTION: Bensheim offers a pleasant work environment with a balance between urban convenience and natural surroundings, making it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the hiring manager or HR representative
- In-depth interviews with key stakeholders, including the Senior Vice President of Marketing and CTS leadership team members
- Final interviews with senior leadership, focusing on cultural fit and strategic alignment
Key Assessment Areas:
- Strategic thinking and ability to develop and execute global marketing communications strategies
- Leadership and project management skills, with a proven track record in leading integrated marketing campaigns
- Industry-specific knowledge and understanding of the dental, medical products, or healthcare industries
- Cultural fit and alignment with Dentsply Sirona's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
- Prepare for behavioral interview questions that focus on your leadership, project management, and strategic thinking skills
- Research the company and industry to demonstrate your understanding of Dentsply Sirona's products, market position, and competitive landscape
- Practice common interview questions and develop concise, compelling responses
ATS Keywords: Digital Marketing, Global Marketing, Marketing Communications, B2B Marketing, Product Marketing, Strategic Planning, Leadership, Project Management, Stakeholder Management, Dental Industry, Medical Devices, Healthcare Industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cultural fit, with a strong emphasis on industry-specific knowledge and experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM platforms (e.g., Salesforce, HubSpot)
- Digital advertising platforms (e.g., Google Ads, LinkedIn Ads)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role, with a strong emphasis on digital marketing, automation, and analytics.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We put patients first in all we do
- Collaborative: We work together to achieve more
- Innovative: We drive progress through creativity and continuous learning
- Accountable: We take personal responsibility for our actions and their impact
- Respectful: We value and appreciate the diversity of our people and our patients
Work Style:
- Global: We operate in a global matrix organization, requiring strong cross-cultural communication and collaboration
- Dynamic: We work in a fast-paced, ever-changing environment, demanding adaptability and flexibility
- Data-driven: We use data and analytics to inform our decisions and measure our performance
- Inclusive: We foster a diverse and inclusive work environment, where everyone feels valued and respected
Self-Assessment Questions:
- How do you align with Dentsply Sirona's patient-centered approach, and can you provide an example of a time when you put patients first in your marketing efforts?
- How do you thrive in a global, matrix organization, and can you describe a successful cross-cultural collaboration experience?
- How do you balance working in a fast-paced environment, and can you share an example of a time when you had to adapt to significant changes or challenges?
ASSUMPTION: Dentsply Sirona values candidates who demonstrate strong cultural fit, with a passion for patient-centered care, global collaboration, and adaptability in a dynamic work environment.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing multiple projects and priorities in a fast-paced environment
- Navigating a complex, matrix organization with multiple stakeholders
- Keeping up with industry trends and regulatory changes in the dental and medical products industries
ASSUMPTION: This role presents unique challenges that require strong leadership, project management, and stakeholder communication skills, as well as the ability to thrive in a global, matrix organization.
📈 Similar Roles Comparison
- Compared to other marketing leadership roles, this position offers a unique opportunity to work in the dental and medical products industries, with a focus on global marketing communications and digital strategy
- This role requires a higher level of strategic thinking and leadership, with a broader scope of responsibilities than similar roles in other industries
- Candidates with experience in the dental, medical products, or healthcare industries may find this role particularly appealing, with its focus on driving business growth through innovative marketing communications
ASSUMPTION: This role offers a unique combination of strategic, leadership, and industry-specific challenges, making it an attractive opportunity for experienced marketing professionals looking to advance their careers in the dental and medical products industries.
📝 Sample Projects
- Developing and executing a global marketing communications strategy for a new product launch, resulting in a 30% increase in sales within the first year
- Leading a team to create and implement a digital marketing campaign that increased website traffic by 50% and generated a 25% increase in qualified leads
- Collaborating with cross-functional teams to optimize content for product launches, events, and digital platforms, resulting in a 20% increase in engagement and a 15% reduction in content-related support tickets
ASSUMPTION: Successful candidates for this role will have a proven track record of driving business growth through innovative marketing communications, with a strong focus on digital strategy and global execution.
❓ Key Questions to Ask During Interview
- How do you approach developing and implementing a global marketing communications strategy for a new product or division?
- Can you describe your experience working in a global, matrix organization, and how you've navigated complex stakeholder relationships?
- How do you stay up-to-date with industry trends and regulatory changes in the dental and medical products industries, and how do you incorporate this knowledge into your marketing strategies?
- Can you provide an example of a time when you had to adapt to significant changes or challenges in a marketing campaign, and how did you ensure its success?
- How do you prioritize and manage multiple projects and priorities in a fast-paced environment, and how do you ensure the success of each initiative?
ASSUMPTION: Candidates should prepare thoughtful, strategic responses to these questions, demonstrating their understanding of the role's unique challenges and their ability to drive success in a global marketing leadership position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers.dentsplysirona.com/job/Bensheim-Global-Head-of-Digital-Marketing-Communications-%28mwd%29-64625/1189278701/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, with a focus on strategic thinking, leadership, and industry-specific knowledge
- Prepare for behavioral interview questions that focus on your leadership, project management, and strategic thinking skills, and practice common interview questions to develop concise, compelling responses
- Research the company and industry to demonstrate your understanding of Dentsply Sirona's products, market position, and competitive landscape
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.