Freelance E-Commerce Marketer

Job Title: Freelance E-Commerce Marketer

Company: Hire Digital

Location: Denpasar, Bali, Indonesia

Job Type: Freelance

Category: 🛒 E-commerce Marketing

🚀 Job Overview

Hire Digital is seeking an experienced Freelance E-Commerce Marketer to assist in optimizing their online presence in Indonesia. This role will provide expert guidance on leveraging significant platforms like Shopee and Tokopedia to drive sales growth and enhance the company's visibility in the e-commerce space.

📋 Key Responsibilities

• Offer strategic advice on e-commerce best practices tailored to various market needs.
• Conduct comprehensive analyses of the e-commerce landscape in target markets to identify opportunities and challenges.
• Develop and implement strategies to optimize existing web stores across various platforms to enhance visibility and sales.
• Design and execute a pilot program in 1-2 selected markets to evaluate the effectiveness of proposed strategies.
• Create reports on performance metrics and provide recommendations for further investment based on pilot results.
• Work closely with marketing, sales, and product teams to ensure alignment of e-commerce strategies with overall business objectives.

🎯 Required Qualifications

Education: Not specified

Experience: Proven experience in e-commerce consultancy, particularly with platforms like Shopee and Tokopedia.

Skills:

• Demonstrated ability to optimize online store performance and drive sales growth.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills to facilitate collaboration across teams.
• Familiarity with e-commerce regulations and trends in Indonesia.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Based on industry data, the expected salary range for a Freelance E-Commerce Marketer with the required experience in Bali, Indonesia is likely between IDR 50 million to IDR 100 million per year, depending on the candidate's qualifications and the scope of the engagement.

🔍 Company Context

Industry Position: Hire Digital is a digital marketing agency that specializes in e-commerce optimization and growth strategies for companies in the consumer healthcare industry.

Company Size: Based on the scope of this role, Hire Digital is likely a mid-sized to large agency with a significant client base and operations in Indonesia.

Company Stage: Hire Digital appears to be in a growth stage, as they are actively expanding their e-commerce expertise and presence in the Indonesian market.

📊 Role Analysis

Career Level: This role is likely intended for an experienced marketing professional with a proven track record in e-commerce consultancy and optimization.

Reporting Structure: The Freelance E-Commerce Marketer will likely report to the marketing or e-commerce leadership team at Hire Digital, while collaborating closely with the sales, product, and other cross-functional teams.

Team Size/Composition: The e-commerce marketing team at Hire Digital is likely a specialized unit within the larger marketing department, with potential for collaboration with other functional teams as needed.

Growth Opportunities: Successful performance in this freelance role could lead to opportunities for a more permanent position or expanded responsibilities within Hire Digital's e-commerce practice.

🌍 Location & Work Environment

Office Type: As a freelance role, the work environment is likely a hybrid or remote setup, with the flexibility to work from the candidate's preferred location in Bali, Indonesia.

Geographic Context: Denpasar, Bali is a major technology and startup hub in Indonesia, with a vibrant e-commerce ecosystem and a growing consumer healthcare market. The cost of living in Bali is generally lower than Jakarta, making it an attractive location for both companies and remote professionals.

Work Schedule: As a freelance role, the work schedule is likely flexible, with the ability to manage one's own time and availability, as long as deliverables and deadlines are met.

Regional Considerations: Indonesia has a unique cultural and business landscape, so familiarity with local e-commerce trends, regulations, and consumer behavior will be essential for success in this role.

💼 Interview & Application Insights

Typical Process: The interview process for this freelance role is likely to include an initial screening call, a technical or skills assessment, and one or more interviews with the hiring team to evaluate the candidate's expertise and fit for the position.

Key Assessment Areas: Employers will likely focus on assessing the candidate's e-commerce consultancy experience, ability to analyze market data, strategic thinking, and communication skills to collaborate effectively with cross-functional teams.

Application Tips: To highlight relevant experience, applicants should emphasize their track record in e-commerce optimization, data-driven decision-making, and successful client engagements, particularly in the Indonesian market.

ATS Keywords: Key terms to include in resumes and applications may include: "e-commerce consultant," "Shopee optimization," "Tokopedia strategy," "online sales growth," "digital marketing," "consumer healthcare," and "Indonesia market analysis."

🛠️ Tools & Technologies

• Shopee
• Tokopedia
• Google Analytics
• Facebook Ads
• SEO/SEM tools
• E-commerce platform management tools (e.g., Magento, WooCommerce, Shopify)

👔 Cultural Fit Considerations

Company Values: Hire Digital likely values innovation, data-driven decision-making, and a client-centric approach to e-commerce optimization and growth.

Work Style: The work environment at Hire Digital is likely fast-paced, collaborative, and focused on achieving measurable results for their clients.

Self-Assessment: Applicants should consider whether they thrive in a dynamic, client-facing role that requires strategic thinking, analytical skills, and the ability to work cross-functionally to drive e-commerce success.

⚠️ Potential Challenges

As a freelance role, the Freelance E-Commerce Marketer may face the challenge of quickly integrating with the client's teams and aligning their strategies with the overall business objectives. Additionally, the need to navigate the complex Indonesian e-commerce landscape and regulations may require significant research and adaptation.

📈 Similar Roles Comparison

This Freelance E-Commerce Marketer role is similar to other e-commerce consultant or digital marketing specialist positions, but with a specific focus on the Indonesian market and leveraging major platforms like Shopee and Tokopedia. The key difference is the emphasis on providing strategic recommendations and executing pilot programs, rather than solely implementing tactical marketing campaigns.

📝 Sample Projects

• Conducting a comprehensive analysis of the Indonesian e-commerce landscape, including market trends, consumer behavior, and competitor strategies.
• Developing and implementing a strategy to optimize the client's existing Shopee and Tokopedia storefronts, including product listings, pricing, promotions, and user experience.
• Designing and executing a pilot program in 1-2 key markets to test the effectiveness of the proposed e-commerce strategies, and then using the results to provide recommendations for further investment and expansion.
• Collaborating with the client's marketing, sales, and product teams to ensure the e-commerce strategies are aligned with the overall business objectives and goals.

❓ Key Questions to Ask During Interview

• What are the key e-commerce performance metrics that the company currently tracks, and how will my role in optimizing those metrics be evaluated?
• Can you provide more details on the existing e-commerce infrastructure, including the platforms, tools, and processes currently in place?
• How will the results of the pilot program be used to inform future e-commerce strategies and investments?
• What are the primary challenges or pain points the company is hoping to address through this freelance engagement?
• Can you share more about the company's long-term vision for expanding its e-commerce presence in Indonesia and the role this position will play in achieving that vision?
• How will the success of this freelance role be measured, and what opportunities might exist for a more permanent engagement based on strong performance?