C

Email & SMS Marketer

Community Sports Partners
Full-time
Remote
Worldwide
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Email & SMS Marketer

๐Ÿ”น Company: Community Sports Partners

๐Ÿ”น Location: Argentina (Remote/Hybrid available)

๐Ÿ”น Job Type: Not specified

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Community Sports Partners is seeking an experienced Email and SMS Marketing Specialist to develop and execute high-performing campaigns using Twilio and SendGrid platforms. This role focuses on technical execution while collaborating with the Director of Marketing to drive audience engagement, retention, and conversion. The position requires both technical expertise and analytical skills to continuously optimize marketing performance across both Canadian and U.S. markets.

ASSUMPTION: Based on the job description, this role is primarily focused on execution rather than strategy development, though it requires close collaboration with leadership. The position appears to be mid to senior-level based on the experience requirements and technical expertise needed.


๐Ÿ“‹ Key Responsibilities

โœ… Develop and execute email and SMS marketing campaigns using Twilio and SendGrid platforms

โœ… Manage list segmentation, personalization, and automation to improve audience engagement and retention

โœ… Track, analyze, and report on key campaign metrics (open rates, click-through rates, conversion rates) to ensure continuous improvement

โœ… Implement A/B testing to optimize subject lines, content, send times, and CTAs

โœ… Ensure compliance with Canadian and U.S. regulations, including GDPR, CAN-SPAM, and TCPA

โœ… Create and manage workflows for customer lifecycle stages (onboarding, re-engagement, retention)

โœ… Work with design and content teams to create visually appealing, high-performing email and SMS templates

โœ… Collaborate with the Director of Marketing to align campaign execution with overall marketing objectives


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Minimum 4 years of dedicated experience in email and SMS marketing

Skills:

  • Proficiency in Twilio and SendGrid platforms
  • Deep understanding of list segmentation, automation, and personalization techniques
  • Strong analytical skills with a focus on improving KPIs and ROI
  • Knowledge of email and SMS compliance standards in Canada and the U.S.
  • Familiarity with A/B testing methodologies and performance optimization
  • Experimental growth mindset with ability to test and iterate rapidly

Preferred Skills:

  • Experience with CRM integration and advanced analytics tools
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
  • Exceptional communication and collaboration skills for cross-functional teamwork

ASSUMPTION: While formal education requirements aren't specified, the technical nature and years of experience required suggest this is not an entry-level position. The company likely values practical experience and demonstrable skills over specific academic credentials in this field.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: "Competitive salary based on experience"

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: The lack of specific salary information is common in international job postings. Email marketing specialists in Argentina with 4+ years of experience typically earn above-average salaries for the region, especially when working with international clients or markets (U.S./Canada).


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Not specified

Company Size: Not specified

Company Stage: Not specified

ASSUMPTION: The name "Community Sports Partners" suggests the company likely operates in the sports industry, possibly focusing on community engagement, sports marketing, or fan experience. The international team reference and work with both Canadian and U.S. markets suggests it's at least a mid-sized organization with multinational operations.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior

Reporting Structure: Reports to Director of Marketing

Team Size/Composition: Not specified

Growth Opportunities: "Opportunities for growth in a dynamic, data-driven environment"

ASSUMPTION: This appears to be a specialized individual contributor role with potential for growth. The mention of collaboration with the Director of Marketing suggests a relatively flat structure for the marketing department. The emphasis on data and analytics indicates career advancement might be tied to demonstrable performance improvements.


๐ŸŒ Location & Work Environment

Office Type: Remote or hybrid position

Geographic Context: Position is based in Argentina, but requires familiarity with both Canadian and U.S. markets

Work Schedule: Not specified

Regional Considerations: Working from Argentina while managing campaigns for North American markets may require flexibility with working hours to align with those time zones

ASSUMPTION: The remote/hybrid nature of this position based in Argentina but focused on North American markets suggests the company has a distributed workforce. This may require occasional early morning or evening availability to align with North American business hours, though this isn't explicitly stated.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Marketing roles typically include portfolio review, technical assessment of platform knowledge, and behavioral interviews

Key Assessment Areas: Technical proficiency with Twilio and SendGrid, analytical capabilities, campaign optimization experience, compliance knowledge

Application Tips: Highlight specific metrics and improvements achieved in previous email/SMS campaigns, demonstrate familiarity with Canadian/U.S. regulations, showcase examples of successful A/B tests

ATS Keywords: Twilio, SendGrid, email marketing, SMS marketing, campaign optimization, A/B testing, CAN-SPAM, GDPR, TCPA, list segmentation, personalization, automation, conversion rates

ASSUMPTION: These insights are based on standard interview practices for specialized marketing roles and the specific requirements mentioned in the job description.


๐Ÿ› ๏ธ Tools & Technologies

  • Twilio (required)
  • SendGrid (required)
  • Email marketing automation platforms
  • SMS marketing platforms
  • A/B testing tools
  • Analytics and reporting tools
  • CRM systems (preferred)

ASSUMPTION: While only Twilio and SendGrid are explicitly mentioned, professionals in this field typically work with a broader ecosystem of marketing technology tools. The listing mentions CRM integration experience as preferred, suggesting some form of customer relationship management system is used.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Growth mindset, data-driven decision making, results-orientation

Work Style: Collaborative (works with Director of Marketing, design and content teams), detail-oriented, analytical

Self-Assessment:

  • Are you comfortable working in an environment that emphasizes testing and iteration?
  • Do you thrive in a data-driven culture where decisions are based on metrics?
  • Are you adaptable to working across different markets and potentially different time zones?
  • Can you balance technical execution with cross-functional collaboration?

ASSUMPTION: The cultural elements are inferred from keywords in the job description like "growth mindset," "data-driven environment," and the emphasis on collaboration and performance optimization.


โš ๏ธ Potential Challenges

  • Managing campaigns across multiple markets (U.S. and Canada) with different regulatory requirements
  • Balancing multiple campaigns simultaneously while maintaining attention to detail
  • Working remotely from Argentina while potentially needing to align with North American business hours
  • Meeting performance expectations in a data-driven environment that emphasizes continuous improvement

ASSUMPTION: These challenges are inferred from the job requirements and context. The need to manage multiple campaigns while ensuring compliance with different regional regulations could create complexity. Time zone differences between Argentina and North American markets may require schedule flexibility.


๐Ÿ“ˆ Similar Roles Comparison

This Email & SMS Marketer role differs from general Digital Marketing positions by its specialized focus on two specific channels. Unlike Content Marketing roles that focus on creation, this position emphasizes technical execution, automation, and optimization. Compared to Marketing Analyst roles, this position combines analytical skills with direct campaign execution. The role requires more technical expertise than a typical Email Marketing Coordinator but may have less strategic input than a Marketing Manager.

ASSUMPTION: This comparison is based on standard marketing role distinctions within the industry and the specific focus areas highlighted in the job description.


๐Ÿ“ Sample Projects

  • Developing automated customer onboarding email sequences to improve initial engagement and product adoption
  • Creating segmented SMS campaigns for time-sensitive promotions or events based on user behavior patterns
  • Implementing A/B testing frameworks to systematically improve open rates across different customer segments
  • Building re-engagement campaigns for dormant customers with personalized messaging based on past interactions
  • Developing compliance documentation and processes to ensure all campaigns meet relevant regulatory requirements

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and common use cases for email and SMS marketing in customer lifecycle management.


โ“ Key Questions to Ask During Interview

  1. How does the email and SMS marketing strategy integrate with the company's broader marketing initiatives?
  2. What are the current performance benchmarks for email and SMS campaigns, and what improvement areas are priorities?
  3. How is campaign success measured, and what KPIs are most important to the organization?
  4. What tools and resources are available for creative development and campaign execution?
  5. How is the marketing team structured, and what does collaboration with the design and content teams look like in practice?
  6. What are the biggest challenges facing the email and SMS marketing channels currently?

ASSUMPTION: These questions are suggested based on the role type and specifics mentioned in the job posting. They aim to help candidates better understand the work environment, expectations, and potential challenges.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your resume to highlight specific experience with Twilio and SendGrid platforms
  2. Prepare a portfolio of email and SMS campaigns you've managed, focusing on performance metrics and optimization strategies
  3. Research Community Sports Partners to understand their market position and target audience
  4. Customize your application to emphasize experience with compliance regulations for both Canadian and U.S. markets
  5. Highlight quantitative results from previous campaigns (open rates, click-through rates, conversion rates, ROI)
  6. Be prepared to discuss specific examples of A/B testing methodologies you've implemented and their results
  7. Consider time zone compatibility and how you would manage working remotely with North American stakeholders