📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Genesis
🔹 Location: Kyiv, Ukraine (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective email marketing strategies for a globally recognized brain training app.
- Collaborating with a driven and expert team to test ideas and share knowledge.
- Utilizing up-to-date tools and approaches to achieve marketing goals.
- Directly impacting the results of a product ranked #1 in its category worldwide.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a solid understanding of email marketing best practices to succeed.
📋 Key Responsibilities
✅ Build and optimize email communication strategies from scratch to drive business results.
✅ Generate hypotheses to improve key metrics (CR/OR/CTR), conduct, and analyze A/B tests.
✅ Create content plans, email lists, campaigns, and corresponding templates.
✅ Implement user segmentation for effective communication.
✅ Monitor and maintain email infrastructure, including domain reputation and spam filters.
ASSUMPTION: This role requires a proactive approach, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 2+ years of experience in email marketing, with a proven track record of driving results.
Required Skills:
- Proven experience with various ESP systems (Customer.io, Iterable, eSputnik, MailChimp, etc.).
- Strong understanding of domain reputation management and spam filter principles.
- Experience building effective email chains for different purposes.
- Proven track record of improving key metrics through A/B testing.
- Upper-Intermediate English or higher.
Preferred Skills:
- Experience with marketing automation tools.
- Familiarity with SQL or other data analysis tools.
ASSUMPTION: Candidates with experience in the tech or gaming industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The average salary for an Email Marketing Specialist in Kyiv, Ukraine ranges from ₴50,000 to ₴80,000 per month, based on experience and skills. Genesis has not provided a specific salary range for this role.
Benefits:
- Competitive salary and opportunities for growth.
- 20 working days of vacation, paid sick leave.
- Medical insurance, corporate doctor, and office massage.
- Internal training and access to courses, webinars, and lectures.
- Offline and online sports sections.
- Corporate English speaking clubs.
- Supportive team environment focused on your success.
Working Hours: Full-time (40 hours per week) with flexible working hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Media. Genesis is a Ukrainian product company that develops and publishes personalized books, audiobooks, interactive stories, and video series using AI.
Company Size: 51-200 employees. As a mid-sized company, Genesis offers a supportive and collaborative work environment with opportunities for growth and development.
Founded: 2020. Genesis has quickly grown to become a leading tech company, publishing stories that inspire millions of people worldwide.
Company Description:
- Genesis focuses on creating personalized worlds for users, combining creators' imagination with AI efficiency.
- The company develops and publishes personalized books, audiobooks, interactive stories, and video series.
- Genesis has a strong commitment to quality and innovation, with a mission to inspire millions of people worldwide.
Company Specialties:
- Personalized content creation.
- AI-driven publishing.
- Storytelling and user engagement.
Company Website: holywater.tech
ASSUMPTION: Genesis' focus on personalized content and AI-driven publishing may present unique challenges and opportunities for the Email Marketing Specialist role.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: The Email Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including Product, Design, and Content.
Work Arrangement: Remote, with the option to work from the Kyiv office when needed.
Growth Opportunities:
- Advancement to Senior Email Marketing Specialist or Marketing Manager roles.
- Expansion into related marketing disciplines, such as content marketing or growth hacking.
- Opportunities to work on diverse projects and impact multiple products within the Genesis portfolio.
ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to succeed in this role.
🌍 Location & Work Environment
Office Type: Genesis has a physical office in Kyiv, Ukraine, but this role is remote-friendly.
Office Location(s): Podilskyi district, Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of approximately 2.9 million people.
- The city is known for its vibrant cultural scene, historical landmarks, and diverse culinary offerings.
- Kyiv offers a relatively low cost of living compared to other European capitals, with affordable housing and dining options.
Work Schedule: Full-time (40 hours per week) with flexible working hours, allowing for a healthy work-life balance.
ASSUMPTION: Living in Kyiv may provide unique cultural experiences and opportunities for professional networking within the tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video call interview with the HR department to discuss the role and assess cultural fit.
- Technical interview with the Marketing Manager to evaluate email marketing skills and experience.
- Final interview with the CEO or another senior team member to discuss long-term career goals and company alignment.
Key Assessment Areas:
- Email marketing expertise and experience.
- Problem-solving skills and ability to think strategically.
- Communication and collaboration skills, both written and verbal.
- Cultural fit and alignment with Genesis' mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and achievements.
- Prepare examples of successful email marketing campaigns you've worked on, including key metrics and results.
- Demonstrate your understanding of the Genesis brand and mission during the interview process.
ATS Keywords: Email Marketing, ESP Systems, A/B Testing, Domain Reputation, User Segmentation, Marketing Automation, SQL, Data Analysis
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's problem-solving skills and strategic thinking.
🛠️ Tools & Technologies
- ESP Systems (Customer.io, Iterable, eSputnik, MailChimp, etc.).
- Marketing automation tools (e.g., HubSpot, Marketo, or similar).
- Data analysis tools (e.g., SQL, Google Analytics, or similar).
- Email design and creation tools (e.g., Mailchimp, Campaign Monitor, or similar).
ASSUMPTION: Familiarity with industry-standard email marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Genesis values creativity and continuous learning to stay ahead in the rapidly evolving tech industry.
- Quality: The company is committed to delivering high-quality products that meet the needs and expectations of its users.
- Collaboration: Genesis fosters a collaborative work environment where team members support and learn from one another.
Work Style:
- Self-motivated and proactive: Genesis values employees who take initiative and drive projects forward.
- Data-driven: The company makes decisions based on data and analytics to optimize performance and results.
- Adaptable: Genesis operates in a dynamic and ever-changing environment, requiring employees to be flexible and adaptable to new challenges and opportunities.
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in email marketing?
- Can you describe a time when you had to adapt your email marketing strategy due to changes in user behavior or market conditions?
- How do you approach A/B testing, and can you provide an example of a successful test you've conducted?
ASSUMPTION: Candidates who demonstrate a strong understanding of Genesis' values and a commitment to continuous learning and improvement will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple email campaigns and lists simultaneously may require strong organizational skills and attention to detail.
- Working in a remote environment may present unique communication and collaboration challenges.
- Keeping up with the fast-paced and ever-evolving tech industry may require continuous learning and adaptation.
- Balancing the need for personalization and segmentation with the constraints of email marketing best practices and deliverability.
ASSUMPTION: Candidates who can effectively manage their time, prioritize tasks, and communicate clearly will be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on email marketing and requires a deep understanding of email marketing best practices and strategies.
- Email Marketing Specialists typically work closely with cross-functional teams, such as Product, Design, and Content, to create and optimize email campaigns that drive business results.
- Career progression for Email Marketing Specialists may include advancement to Senior Email Marketing Specialist or Marketing Manager roles, with opportunities to expand into related marketing disciplines or management positions.
ASSUMPTION: Candidates with experience in related marketing roles or a strong understanding of email marketing best practices will be well-suited to this position.
📝 Sample Projects
- Developing and implementing a welcome email series to improve user onboarding and engagement.
- Conducting A/B tests to optimize email subject lines, content, and calls-to-action to improve open rates, click-through rates, and conversions.
- Creating targeted email campaigns to re-engage inactive users or promote new features and products.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Email Marketing Specialist role at Genesis. Actual projects may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current email marketing strategy for Genesis' products, and how this role will contribute to its evolution?
- How does Genesis approach user segmentation, and what tools or platforms do you use to manage and analyze user data?
- Can you provide examples of successful email marketing campaigns at Genesis, and what made them effective?
- How does Genesis support the professional development and growth of its email marketing team members?
- What are the biggest challenges facing the email marketing team at Genesis, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your email marketing experience and achievements, using the ATS keywords provided.
- Prepare examples of successful email marketing campaigns you've worked on, including key metrics and results.
- Follow up with the Genesis HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.