📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Risepoint
🔹 Location: US - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Supporting email marketing efforts, including workflow management, HTML evaluation, and list validation
- Analyzing email campaign performance to derive insights and optimize campaigns
- Managing email templates in Salesforce CRM and monitoring email performance for optimization
- Collaborating with cross-functional teams to ensure consistent messaging and support partner launches
ASSUMPTION: This role requires a balance of technical skills (HTML, ESP experience) and analytical thinking to optimize email marketing campaigns and ensure consistent messaging across channels.
📋 Key Responsibilities
✅ Supporting email marketing efforts, including:
- Workflow management
- HTML evaluation and troubleshooting
- List validation and segmentation
- Tracking integration, pre-deployment QA/testing, deployment, and reporting
✅ Analyzing email campaign performance to identify testing opportunities and optimize campaigns
✅ Managing email templates in Salesforce CRM in collaboration with cross-functional teams
✅ Supporting Student Experience roadmap initiatives, including setting up/deactivating email assets associated with new partner launches
✅ Monitoring email performance and providing optimization recommendations
ASSUMPTION: This role involves a mix of technical tasks (HTML, ESPs) and analytical work (performance analysis, optimization) to ensure effective email marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-2 years of major ESP experience (Marketo, Accoustic/IBM, Pardot, Eloqua, etc.)
Required Skills:
- Proficient in HTML and email marketing best practices
- Strong analytical skills and data-driven mindset
- Experience with Salesforce Marketing Cloud, SharePoint, GA360, and Salesforce CRM
- Intermediate to advanced Microsoft Excel skills
- Excellent communication and teamwork skills
- Ability to multitask and thrive in a fast-paced environment
Preferred Skills:
- Experience with A/B testing, dynamic content, personalization, and IP warming
- Knowledge of CAN-SPAM laws and list segmentation strategies
ASSUMPTION: While a degree is preferred, equivalent experience in email marketing or a related field may be considered.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for 0-2 years of experience in email marketing)
Benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical, dental, and vision insurance
- Life and disability insurance (company paid)
- Flexible Spending Account and Health Savings Account
- Retirement plan with company match
- Maternity/Paternity/Parental Leave (company paid)
- Volunteer Time Off
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for email marketing specialists with 0-2 years of experience. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education and EdTech. Risepoint helps regional universities expand access to online academic programs, focusing on student success and data-driven performance.
Company Size: Medium (1,001-5,000 employees). This size allows for a mix of structured processes and opportunities for growth and innovation.
Founded: 2007. Risepoint (formerly Academic Partnerships) has over a decade of experience in online education and edtech.
Company Description:
- Risepoint provides services to help universities grow and increase access to affordable, life-changing education
- Dedicated to student success, data-driven performance, and integrated services
- Collaborates with university partners to expand access to high-quality, workforce-relevant education
Company Specialties:
- Higher education management
- Online education
- Edtech
Company Website: http://www.risepoint.com
ASSUMPTION: Risepoint's focus on student success and data-driven performance indicates a strong commitment to continuous improvement and optimization.
📊 Role Analysis
Career Level: Entry to Mid-level. This role offers opportunities for growth and development in email marketing and digital marketing.
Reporting Structure: The Email Marketing Specialist will report to the Senior Manager, Student Experience.
Work Arrangement: Remote work with flexible scheduling. This arrangement allows for a better work-life balance and reduced commute time.
Growth Opportunities:
- Expanding skills in email marketing and digital marketing
- Advancing to mid or senior-level roles within the marketing department
- Exploring opportunities in other departments, such as student services or partner support
ASSUMPTION: The remote work arrangement may require occasional on-site meetings or training sessions, depending on the company's policies and needs.
🌍 Location & Work Environment
Office Type: Remote. Employees can work from anywhere in the United States.
Office Location(s): N/A (remote work)
Geographic Context:
- Working remotely allows for a flexible work environment and better work-life balance
- Access to a wide range of professional networks and resources across the United States
- Opportunities to connect with team members and colleagues virtually or in person, as needed
Work Schedule: Full-time (40 hours/week) with flexible scheduling. Employees can manage their time effectively to balance work and personal responsibilities.
ASSUMPTION: While working remotely, employees should maintain a dedicated workspace and have reliable internet access to perform their job functions effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Email marketing knowledge and skills
- Analytical and problem-solving abilities
- Communication and teamwork skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment or case study by reviewing email marketing best practices and industry trends
- Research Risepoint's mission and values to show your alignment with the company's goals
ATS Keywords: Email Marketing, ESP, HTML, Salesforce CRM, Data Analysis, A/B Testing, Dynamic Content, Personalization, Database Hygiene, Microsoft Excel, Email Best Practices, List Segmentation, Performance Metrics, Multi-tasking, Communication Skills, Attention to Detail, Self-starter
ASSUMPTION: The interview process may vary depending on the company's needs and the candidate's qualifications. It is essential to remain flexible and adaptable throughout the process.
🛠️ Tools & Technologies
- Major ESPs (Marketo, Accoustic/IBM, Pardot, Eloqua, etc.)
- Salesforce Marketing Cloud, SharePoint, GA360, and Salesforce CRM
- HTML and email marketing best practices
- Microsoft Excel
ASSUMPTION: The required tools and technologies may change or evolve as the company's needs and industry trends shift. Staying up-to-date with the latest tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Student-focused
- Data-driven
- Collaborative
Work Style:
- Adaptable and resilient in a fast-paced environment
- Strong communication and teamwork skills
- Analytical and problem-solving mindset
Self-Assessment Questions:
- How do you stay organized and manage multiple tasks in a fast-paced environment?
- Can you provide an example of a time when you optimized an email marketing campaign based on performance data?
- How do you ensure consistent messaging and branding across multiple channels and teams?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires collaboration with cross-functional teams and a strong commitment to student success and data-driven performance.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Keeping up with industry trends and best practices in email marketing
- Collaborating effectively with cross-functional teams to ensure consistent messaging and branding
- Adapting to changes in the company's needs and priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Email Marketing Coordinator: Focuses more on day-to-day campaign execution and less on performance analysis and optimization
- Email Marketing Manager: Oversees email marketing strategy and team, with more responsibility for high-level decision-making and team management
- Digital Marketing Specialist: Responsible for a broader range of digital marketing channels, with less focus on email marketing specifically
ASSUMPTION: This role offers a unique blend of technical skills (HTML, ESPs) and analytical work (performance analysis, optimization), making it an excellent fit for candidates interested in email marketing and digital marketing.
📝 Sample Projects
- Optimizing an email marketing campaign based on performance data and A/B testing results
- Managing email templates in Salesforce CRM to ensure consistent messaging and branding across channels
- Supporting a new partner launch by setting up and activating email assets in the ESP and Salesforce CRM
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from technical tasks to analytical and strategic thinking.
❓ Key Questions to Ask During Interview
- How does this role contribute to Risepoint's mission and student success?
- Can you describe a typical day or week in this role?
- What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
- How does Risepoint support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant email marketing experience and skills
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment or case study by reviewing email marketing best practices and industry trends
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
